You can’t please everyone, but in today’s world, your business needs an excellent online reputation. Here are six simple tips to get great business reviews.
1. Make Reviews an Intentional Strategy
Naturally, your goal is to make a profit or grow your business, and with reviews making a significant impact on revenue, it needs to be part of your growth strategy. 97% of customers use reviews to make purchasing decisions. And customers are 50% more likely to be motivated by an online review than by a discount offer!
Your business needs to build a review strategy – you can create a review system in-house, but as a best practice, using a review platform will provide you complete functionality while reducing costs and resources.
2. Ask For Reviews Everywhere
One of the best tips for garnering reviews is to simply ask for them! 87% of people have or are willing to write a review of a business – only 13% say they never would.
There are many great opportunities to ask for online reviews. The list includes:
- Website
- Chatbots
- SMS
- Social Media
- Over the Phone
- In-Person
You know your customers best, so you’ll know the best channels to connect with them. To get a consistent flow of reviews, you’ll want to set up a review system with personalized messaging.
3. Personalize Your Review Ask
Taking care to include personalization in your emails is a good best practice that can lead to six times more conversions. Thanks to technology, it’s easy to personalize all your outgoing business emails, from using the customer’s name, to mentioning the name of the product or service they purchased from you. The idea is to make the email sound as custom-written as possible, which will make the review ask more effective.
4. Get Reviews Across Sites
Get more business reviews across multiple platforms by providing your customers with multiple sites to leave reviews. That way, you’re able to build up your reputation across sites.
You’ll want to be strategic here – while it might seem like a good idea to dump a bunch of review options to customers, overwhelming them may end up hurting your feedback rates. Before you set up a review system, make sure you have a good sense of all the platforms you want to build your ratings.
One of the easiest ways you can streamline your efforts is by using a review platform with cross-site functionality, like Sitejabber.
5. Earn Those Positive Reviews
Businesses risk losing upwards of 22% of customers when just one negative review or article pops up in their internet search. Customers whose expectations are exceeded are more likely to leave a positive review. Try to get your whole team on board with “exceeding expectations.” You don’t have to be a marketing expert to know that the way to get good business reviews and repeat business is to go above and beyond, or “over-deliver.”
Make a positive experience your goal with every customer interaction. Deliver your amazing product or service with outstanding customer service.
6. Use a Reviews Platform
The right review platform will streamline your review strategy, help you manage and grow your online reputation, and actually reduce costs while driving revenue.
Try implementing just a few of these tips today, and start getting some great reviews for your business.
