Thanks for your question Anne! 20% of our sales goes toward feeding shelter animals. Plenty of shelters throughout America have more demand for pets than they have animals, yet in other parts of the country there are shelters overrun with pets and not enough funding to keep them alive. These are adoptable animals with many years of love to share with potential owners, yet their lives are ended before they get a chance at a family. We have partnered with GreaterGood.org to contribute travel miles for every Second Chance Movement product purchased in the collection to charities that facilitate the transportation by road and by air of adoptable pets from areas of low-demand to areas of high-demand. I hope this helps! These items can be purchased here: https://iheartdogs.com/second-chance-movement/