Looking to support small businesses and stay local this holiday season? You’re in the right place. Wondering what the hype is about, or curious why it matters? You’re also in the right place. 

While massive stores and online shopping sprees can be tempting – with tons of choices and undeniable convenience – many of us may be looking for something different this year. And this guide is your ticket to finding meaningful gifts while making a positive impact on your community.

Let’s dive in.

Why Shop Small & Local This Holiday Season

First, a word on the reasons behind it all. Shopping small and local is more than just a fleeting trend. It’s a conscious choice that echoes the true essence of the holidays – the spirit of community, connection, and supporting those who make our neighborhoods unique and vibrant. By choosing small and local businesses, we recognize that our purchasing decisions have a direct impact on the lives of our neighbors, the local economy, and the very character of our communities.

And of course, it’s about quality finds, unique gifts, and that genuinely personal customer service big retailers just can’t provide. Small businesses often offer distinct products that add an extra special touch to your holiday shopping. Plus, shopping small and local allows us to meet and connect with the people behind the products – the passionate individuals who pour their hearts and souls into creating unique and meaningful items.

Where to Find Small & Local Businesses

Exploring local gems is the key to unlocking unique finds this holiday season. You can try:

• Venturing into local boutiques downtown
• Popping over to an arts or shopping district you don’t normally visit
• Taking a drive or train ride to a nearby town and wandering around
• Browsing pop-up holiday markets

That’s where you’ll discover artisan craftsmanship and the carefully curated selections of independent retailers. From handcrafted jewelry to bespoke home decor, these hidden treasures offer gifts with character. 

What’s more, online platforms have made it easier than ever to support local businesses. From handmade crafts on Etsy to local boutiques with an online presence, these platforms bridge the gap between communities and consumers. You can also browse social media to find independent small businesses, connect via direct message, and combine the convenience of online shopping with the genuine connection of small business shopping.

What to Look for When Shopping Small & Local

One of the biggest charms of purchasing from small and local businesses is getting your hands on handmade and locally crafted goods. These items will show individual care and attention, making each purchase a unique and special experience. Of course, you’ll be seeking products crafted in small batches, which also contributes to more sustainable, eco-friendly, and ethical consumption.

To help ensure you’re buying authentically handcrafted items rather than mass-produced ones, follow these tips:

1. Look for transparency about production. Reputable small businesses often proudly display information about their production methods, materials, and artisans on their websites or product descriptions. They may even share photos or videos of their workshops or production process.

2. Observe the pricing. Mass-produced items typically have lower price points due to economies of scale. If you notice the products you’re considering are priced higher than mass-produced alternatives, it could be due to the higher cost of small-batch production and the use of higher-quality materials.

3. Explore the brand’s story and values. Small businesses often have a strong brand identity and a clear set of values shared in-store and on their website, social media presence, and marketing materials. If you resonate with their story and values, it’s a good sign that you’re supporting a genuine small business.

4. Consider the source of the products. Buying directly from the artisan or small business through their website or local markets is the most direct way to ensure authenticity. If you’re shopping through a third-party retailer, research their reputation and commitment to supporting small businesses.

5. Seek out certifications or designations. Some small businesses may have certifications or designations that indicate their commitment to handmade production, ethical practices, or local sourcing. Look for labels like “Handmade in the USA” or “Fair Trade Certified” to verify the authenticity of small-batch products.

6. Read reviews and customer feedback. Customer reviews can provide valuable insights into the authenticity of a brand and the quality of their products. Pay attention to comments that mention the handmade nature of the products, the interaction with the business owners, or the ethical practices of the brand. You can use a third-party review site like Sitejabber.

7. Engage with the business. If you have any doubts, don’t hesitate to contact the business directly. Many small businesses are happy to answer questions about their production methods, materials, and makers. Engaging with them can help you gain a better understanding of their authenticity and values.

How to Support Small & Local Businesses

Small businesses rely on customer support to keep their doors open. Here’s how you can help: 

1. Leave positive reviews and feedback. This is often the number one way you can help boost a small business’s online presence and attract new customers. Write about your honest experience on platforms like Sitejabber, Google, or social media. If you have a particularly good experience, consider sending a personalized note of appreciation to the business owner or the person who assisted you.

2. Engage with their social media accounts. Interact with the business’s posts and share their content. This engagement demonstrates your support and helps them reach a wider audience.

3. Offer constructive feedback. Nobody’s perfect. If you have suggestions for improvement, provide constructive feedback in a respectful way. This helps the business identify areas for growth and enhance their customer service.

4. Be patient and understanding. Small businesses may experience occasional delays or challenges. Be patient and understanding, especially during busy periods or when they are dealing with unforeseen circumstances.

5. Recommend them to others. Spread the word about positive experiences you’ve had with small businesses. Beyond writing reviews, simply tell people through good ol’ fashioned word of mouth – friends, family, colleagues, and the like. 

6. Follow their updates and promotions. Stay informed about the business’s latest offerings, promotions, and events by following their social media pages or subscribing to their email list. This helps you stay involved (and snag great deals when they pop up).

By choosing to shop small and local, you’re not just making purchases – you’re investing in the heart of your community. As you check items off your list, remember that each choice has meaning for both your recipient and the business you purchased from. Shop small, shop local, and have a great holiday season!