I was a member of LifePoints responding to surveys received daily for about a month when I went to log in and received the message my account was inactive and to contact their support. I did so and received a canned message 2 days later saying they were expediting an investigation into the reasoning. I had previously cashed in $25 and not only had a balance of $15 but had also just completed a 2 week long drink log which promised a $35 Visa card upon completion. I received an email verifying I successfully completed the log (in the Kantar app - directly linked through LifePoints), they had my data and to delete the app at my convenience. A day later my account was inactive. After receiving the first canned response about the case being expedited, I waited a week with nothing and sent a follow up. I received another expediting it response. I then began checking better business bureau (they have a 1.0 rating here) and other sites with reviews and found a few positive but the majority appear to show LifePoints is not a reputable, responsible or honest company and they deactivate accounts often without concrete reasons and giving the same canned response from their team (not offering names or an opportunity to follow up in person or with a real person) - my email response is below - identical to many others:

Support Team (LifePoints)
Nov 13,2023, 12:10 GMT

LifePoints strives to provide our clients with the highest level of data integrity. In order to do so, we depend on our members to take their membership seriously, provide us with high quality and honest responses and to follow our Terms & Conditions.

After conducting an audit of your account, it was determined that your membership and/or participation has not met our quality standards or membership requirements. Therefore, your account has been deactivated.

I have never been anything other than honest and real in my responses to their surveys and have put much time and thought into every survey completed. I find it interesting they can question my integrity and honesty without knowing me personally. I did nothing to violate their terms and conditions which I have read and agreed to when signing up and being accepted into membership. It appears this is a common occurrence with the company and they decide which accounts and when they will be deactivated with the same reasoning given and no concrete or specific data to back their decisions up.

I enjoyed being helpful to the clients giving open and honest, well thought through responses to surveys and questionnaires while it lasted, sadly they have decided they are done with me and my 100% honest and integrity backed opinions.