This womens magazine site is aimed at a 20-something audience looking for a bit of escapism and fantasy, nothing more, and it's good at it. Girls who party, or wish they still did.
I couldn't help noticing "Legendary Thespian Penises: The Good, The Bad and The Ugly" which frankly was a bit worrying (not to mention, depressing), but I spent a longer and happier time with "The Top 10 Pairs of Ta-Tas (We Wish Were Ours)" before moving along to "12 Celebs Go Topless With Only Their Hands As Shields".
I decided to skip "Celebrities Are Magnets For Bed Bugs", and "28 Plastic Surgery Fails - Did Their Surgeon Use A Butter Knife?" before deciding to play fair and go to the Money section, where there had to be some serious content.
The first article was about a recent divorcee who had signed up for some plan but still "didn't have a clue about investing her dollars", and the next was a useful guide to selling your engagement ring when the guy who gave it to you was gone.
The third was by a woman who admitted that the last time she bought a car she was ripped off because she was "totally ignorant" and couldn't manage it on her own. I was going to go read the comments about that one, but on the way down the page I went past "I Googled My Crush And Found Out The Worst" and "Dear Wendy: "My Boyfriend Has A Teen Cheerleader Fetish" and it suddenly occurred to me that I wasn't meant to be here.
Still, I went back and carried on with the Money articles, at least to the next one, which I thought was sort of weird. The writer explained:
"I recently saw a billboard that claimed babies cost about $700 a month. I did the math on my 2.5 kids, and holy disposable income; the figure hurt. The billboard was an advertisement to deter teenage pregnancy, but if I hadn't already taken the plunge, it would have made 30-year-old me think twice before procreating."
Is it me, or does anyone else see something odd about this statement? This writer already has two kids and a third on the way, but has no idea how much it costs to bring up a baby? Are you thinking what I was thinking?
Well, it was all a bit of fun, which after all, is what it's meant to be. It's a girly mag for girls, and even if the implication in places is that girls are superficial and not too bright, it's reassuring to readers who worry that they're superficial and not too bright. And to be honest, however immature it all might be, there are mens mags out there that are far, far worse.