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WowAfrican

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France
1 review
0 helpful votes
Follow N C.
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I ordered a silky straight wig from WowAfrican on June 17th, but what I received was not what was advertised. I rarely wear wigs and decided to wear mine for the first time on February 17th. After a week, I decided to wash it for the first time. After just one wash, the hair became wavy/curly, proving that they had simply styled it straight rather than selling actual silky straight hair. This is blatant false advertising and deception.

I reached out to customer service, providing pictures, and instead of admitting their mistake, they tried to gaslight me into believing that silky straight hair is naturally wavy or curly! First, they told me their "straight hair" isn't really straight, which makes no sense... silky straight means straight, period. Then, they had the audacity to claim they sell a different type of "permanently straight" hair, something that is nowhere to be found on their website. They literally made things up, assuming I was too stupid to notice their contradictions!

After weeks of back-and-forth emails exposing their lies, they still refused to take responsibility. Instead, they expected me to pay €33.50 to return the wrong wig they sent. Why should I pay for their mistake? Any legitimate company would cover all costs when they send an incorrect product.

WowAfrican is running a scam, knowingly misleading customers and using manipulation tactics to avoid refunds. If you're considering buying from them, DON'T. They will gaslight you, send the wrong product, and refuse to fix the issue unless you pay extra. Avoid WowAfrican at all costs!

Date of experience: February 26, 2025
Georgia
2 reviews
2 helpful votes
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I originally submitted a review to their site, but they haven't approved/posted it and it's been weeks. Beware that they pick and choose which reviews to show.

I ordered a reddish-brown body wave HD wig. The cap construction, lace, and sizing were good. I'd say about 70-80% of the knots were successfully bleached. However, the hair quality is not good enough to justify the price. It is dry, making it prone to frizz and tangling. It also sheds more than any other wig I've had, especially around the edges. Every time I wash it, chunks of hair fall out. I hoped this wig would last a long time, but I feel that its longevity will be short. Overall, I do not recommend this company.

Date of experience: November 2, 2023
China
5 reviews
5 helpful votes
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QUALITY IS ON POINT!
November 21, 2019

This wig is absolutely AMAZING! This was my 1st wig by this company but I will be ordering more! The hair is super soft & looks & feels like your real hair very easy to maintain. It has barely shed any hairs at all. 5 stars isn't enough.

Date of experience: November 20, 2019
Pennsylvania
1 review
17 helpful votes
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I ordered a wig with bleached knots and received one with half orange and half unbleached knots. Customer service was rude and unhelpful and I ended up paying a fee to return it. They also do not post negative reviews on their site.

Date of experience: February 5, 2021
Arizona
1 review
30 helpful votes
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Ordered and paid for the 150% Density 360 Lace Wig Natural Wave Brazilian Virgin Hair TLW23 total price was $346.00. After waiting for about a month without receiving my purchase, I wrote to the service desk inquiring about the purchase. I did receive responses from supposedly representative but with the responses I became more furious because their replies did not make a lot of sense. They told me that they needed to call me to verify the purchase since it was a big order. This was my first red flag! Then I sent them another email and I received an reply stating that she is on vacation on a beach until a certain date and then she would reply. This was a red flag! Needless to say the replies that were sent back to me were totally unprofessional with misspelled word and very bad grammar. Needless to say, I never received my order

Date of experience: April 30, 2019
Canada
1 review
11 helpful votes
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I have bought two wigs from this company, a year apart. The first one I still wear daily, but I have been wearing it in less than optimal conditions in India for 9 of those months., and have been unable to properly care for it. It has been tangling a lot, especially in the past couple of months, but I believe that may be my fault. It needs a deep conditioning. Having said that, their hair is so soft and silky. I liked it so well that I bought another one this year, which I have not yet worn. But the hair is soft and smells amazing.

Date of experience: July 30, 2020
California
1 review
16 helpful votes
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Worst company ever
September 26, 2019

I'm so disappointed in this place! I waited a long time for customer service and it seemed like only 3 people work in this office. After I waited a long time, it seemed like the lady didn't want to help me! I believe her name is Bee and another girl with short hair! When I got into the office room, they had dirty and dusty wigs on display. The two told me that It's by appointment only and that I could only try on three wigs. They made me feel uncomfortable and limited! After I tried on two wigs that I picked I told them that I wanted a natural look and my natural hair texture is wavy. They gave me an Afro and told me it looks more natural but it's not good hair. How insulting! I'm never going back!

Date of experience: September 26, 2019
New York
1 review
13 helpful votes
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Terrible
September 20, 2020

I prefer silky straight hair and I purchased there reasonably priced Indian hair and it tangles and sheds terribly. I bought there premium Brazilian silky straight hair and while it's much better quality, for the high price, the amount of hair on the weft is despicable (what I mean is if you normally need 4 packs for a full sew in, you'll need at least 6 packs of their premium hair... it gets expensive). I used to purchase from them all the time in 2016/2017 but there prices have skyrocketed while there products are worse than before.

Date of experience: September 20, 2020
Washington
1 review
0 helpful votes
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I have ordered 3 wigs from WowAfrican. In 2017, 2018 and 2019 respectively. The quality of the hair in all 3 wigs was superb. The first 2 wigs were ordered from the overseas store and fit perfectly.
The third wig in 2019 was ordered from the U.S. store in California. The cap on the US wig was too small, although I kept it anyway. I did not order a specific size from the overseas store.
Are the wigs in the US store a different quality/

Date of experience: April 23, 2020
Canada
2 reviews
15 helpful votes
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Worst compagny ever
November 28, 2018

I want to return the wig because the front hair of the wig is too fine. They say i dye it and i didn't after sending the pictures requested by them. And i ask for the return address they give me a China address which cost a lot to send the wig back to them. And i know in my head i purchase from USA not China.
When i'm going to return it, while i'm in the post office, i'll make a video of the wig because i don't trust them be careful with this compagny

Date of experience: November 28, 2018
sean w. WowAfrican Rep
over a year old

Hi Marie, so sorry to hear that you aren't satisfied with the wig. For the wig, if you didn't use it, we can arrange to return for you. Once we receive the returning package, we will arrange to refund to you ASAP. Pls don't worry it. May I know your order No.? We will check it and reply you in a timely manner.

Massachusetts
1 review
7 helpful votes
Follow GRISELIS M.
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As a first time buyer I'm satisfied with the wig. Maybe too much hair density for my head size. But overall good. I'm buying another one soon. Good customer service.

Date of experience: December 21, 2019
New York
1 review
11 helpful votes
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Great quality wig.
October 30, 2019

My daughter purchased a Wow African wig for my retirement in 2017. Since then I've had it washed and styled about 4 times and it's still in fantastic condition. I love it! This is just 2 styles.

Date of experience: October 28, 2019
Texas
1 review
7 helpful votes
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Ive bn waiting on my order since 5/19/19. I try tracking it online, that $#*! isn't helpful at all, always says pending or something. Try calling the 1800 number given no one ever answers and it just hangs up after so many rings. I will definitely spread the word about how fraud y'all are!

Date of experience: June 17, 2017
Arkansas
1 review
42 helpful votes
Follow LaMona B.
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Wow African right. More like wow another China wig store that think Black people are stupid so they exploit us. Then they have these girls online that receive different wigs you'll ever get! They give these cool reviews based on what they sent them. Is there such a thing as 0 stars?

Date of experience: January 23, 2017
Florida
2 reviews
3 helpful votes
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360 lace frontal wig
March 14, 2017

I ordered a 360 lace frontal wig from Wow African, it took about 23 days to receive, But the unit was definitely worth the wait. They did advise me previously that turnaround time would be about 22 days to make it. Beautiful hair. I will definitely order from them again. No real problems.

Penny/ Tampa Fl

Date of experience: March 14, 2017
Massachusetts
12 reviews
51 helpful votes
Follow Brite f.
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I've purchased four units; two Brazilian silky straight, a silk top and now a remy lace front. I found the cap construction for the remy lace wig was the best out of all the units and had a more realistic look to it. Their Brazilian hair last about 6 months before you need a new unit. You'll start experiencing shedding around this time. Also the construction of the cap needs work. The remy hair which was my favorite tangled at the nape. It's a hit or miss with this company. Im in the process of looking for a new vendor or just making my own wig. Hope this helped.

Date of experience: January 1, 2017
Colorado
1 review
10 helpful votes
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Buyer Beware
May 28, 2017

Your first unit may be a good value, but any orders thereafter will be junk, fake hair-blends. They will respond with sympathetic messages that suggest they're willing to fulfill your requests, but to no avail. Stay clear of this business!

Date of experience: May 28, 2017
GB
1 review
6 helpful votes
Follow Daina M.
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Did not receive wig
November 23, 2017

This wig website is rubbish i paid £200 to not get anything. I have been waiting and emailing them no reply they completely ignored me. It has been a month now but i will get my money back from my bank because that is basically a online fraud website.

Date of experience: November 23, 2017
sean w. WowAfrican Rep
over a year old

Hi Daina. So sorry to hear that. As a company. We won't cheat our customers. Could you pls tell me your order No.? We could check it first.

New York
1 review
21 helpful votes
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Absolutely Ridiculous!
September 12, 2017

WowTerribleCompany is what it should be called. Ordered from this company 2 months ago and no hair; like I never witnessed or heard of something like that in my life. First time ordering & last time. Terrible customer service! Just uh! Lost interest in receiving the hair and wanted a refund. So filed dispute on PayPal. The end

Date of experience: September 12, 2017
North Carolina
2 reviews
9 helpful votes
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Scared $#*!less
June 6, 2017

I didn't read the reviews before ordering. Kicking myself in the butt. I have been waiting for about 3 wks now. That's when I decided to check reviews to see if anyone else had waited so long. Now that I know it's coming from China I understand the looking delay. However, it seems the lengthy delivery time will be there least of my worries.

Date of experience: June 6, 2017

Overview

WowAfrican has a rating of 1.5 stars from 67 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with WowAfrican most frequently mention customer service, full lace and virgin hair. WowAfrican ranks 271st among Hair Extensions sites.

service
13
value
13
shipping
13
returns
12
quality
12
This company does not typically respond to reviews
+17