Website was easy to navigate and it's the first jewelry site I've encountered that seems genuinely interested on educating customers like me on gemstones and jewelry so that I can make my decision (rather than being pushed into what the jeweler thinks is good - which has been my experience in retail). I just like being able to browse, take my time, and make my selection without someone breathing down my neck. I had one technical question and when I called they answered it (most jeweler's have told me "come in and we'll talk" - ugh!).