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MyCokeRewards Questions & Answers

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Facebook? Twitter? No thank you. How about 276 shares of KO? How about a decades-long consumer who purchases overpriced 12-packs when they're not on sale? One who used to be called a loyal consumer with over 4000 points can now only redeem at "bronze" level, excuse me, bronze "status" because I don't live on social media? That's insulting and a shame. My status as a customer is determined if I tweet? How stupid! Do I buy more Coke or Cheerwine? Or RC Cola? THAT decision, of putting a carton of Cokes or someone else's drink into my grocery cart is what SHOULD drive a consumer loyalty program. MCR is supposed to be, or started as, a loyalty program. Coca-Cola, you've ventured too far off the path and have lost your orientation.
I won't be voting as the board recommends next time - an upper management that tolerates (maybe even encourages?) the alienation of loyal consumers is not worthy of my support. Don't care for Pepsi but I own PEP too. Their shares over last 5 years have trounced KO. Maybe they treat their consumers better? Maybe I should find out...

asked by J S. on 7/18/15

6 Answers
Thumbnail of user wmg7

I still buy Coke products... but I've starting buying other brands and now split my Coke product purchases by 50%! If more customers did that, maybe Coke will wonder where their fizz went.

Helpful  (2)
Thumbnail of user thomasb107

I've been 1 status point short of achieving Silver status for months now. If you don't betray your friends on Facebook or Twitter you never go anywhere Status-wise. I know MCR is a marketing program but it is also a rewards program for buying the product, and that aspect of it has been crippled by the forced social media addition.

Helpful  (2)
Thumbnail of user marys203

Boy did you nail this one... this rewards program is an absolute disgrace as is all the idiotic social media.

Helpful  (2)
Thumbnail of user pamelaa10

I have created an online petition regarding this very issue. I am posting the link to as many people as possible. Each signature will generate a message to Coca-Cola. I am hoping this will have an effect.

https://www.change.org/p/lauren-thompson-coca-cola-allow-all-mycokerewards-members-access-to-all-status-level-rewards?recruiter=346669756&utm_source=share_petition&utm_medium=copylink

Helpful  (2)
Thumbnail of user nancyr51

I heartily agree with your observations! What is Coca Cola thinking?

Helpful  (2)
Thumbnail of user franm2

I am and took so long to be convinced to sell some of my Coca Cola stock, as well. This is a symptom of the overall company that my family and I adored!..

Helpful  (0)

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