Blue Nile has a rating of 2.7 stars from 82 reviews, indicating that most customers are generally dissatisfied with their purchases. Blue Nile ranks 26th among Engagement Rings sites.
This company does not typically respond to reviews
Robert was such an amazing help in trying to find the perfect diamond for our setting. It's lovely and we are very happy. I actually would never think of buying another diamond from any place but from blue Nile
I recently purchased two wedding rings from Blue Nile, having them shipped all the way to London from the United States. Unfortunately, my experience has been extremely disappointing. Upon receiving the rings, I noticed that the bride's ring had a noticeable black mark on the inside—something that should have been caught during a proper inspection before shipping. When I contacted customer service, the options they provided were far from satisfactory. They offered to send the ring back for repair, but this would take an unacceptable two months, leaving me close to my wedding abroad in the Philippines with no guarantee of having the ring in time. Their other options were just as disappointing: either accept a refund for the flawed ring, which would leave me with one unmatched ring, or pay out of pocket to have it repaired by a local jeweler in London. Given the distance this ring had to travel, it's frustrating that Blue Nile did not take the necessary care to ensure everything was perfect. The lack of a viable solution and the long wait for repairs have left me deeply unsatisfied. I expected better quality control and customer service from a company with such a reputation, especially when dealing with something as important as wedding rings.
I recently purchased two wedding rings from Blue Nile, having them shipped all the way to London from the United States. Unfortunately, my experience has been extremely disappointing. Upon receiving the rings, I noticed that the bride's ring had a noticeable black mark on the inside—something that should have been caught during a proper inspection before shipping.
When I contacted customer service, the options they provided were far from satisfactory. They offered to send the ring back for repair, but this would take an unacceptable two months, leaving me close to my wedding abroad in the Philippines with no guarantee of having the ring in time. Their other options were just as disappointing: either accept a refund for the flawed ring, which would leave me with one unmatched ring, or pay out of pocket to have it repaired by a local jeweler in London.
Given the distance this ring had to travel, it's frustrating that Blue Nile did not take the necessary care to ensure everything was perfect. The lack of a viable solution and the long wait for repairs have left me deeply unsatisfied. I expected better quality control and customer service from a company with such a reputation, especially when dealing with something as important as wedding rings.
I purchased a blue nile wedding band and everything went well until a few weeks in when it got scratched. It's a tungsten band, but I figured I'd live with it. Then after only having the ring for three years it has cracked. There was a lifetime guarantee when I bought the band and free repairs. Blue Nile is unable to honor either of those commitments. I am severely disappointed in their customer service and the quality of the ring. They no longer sell the particular band on the website, so I assume they realized it was a flawed product—which I hate to say because it's my wedding band and has a great deal of sentimental value for me.
Tip for consumers:
Definitely don’t buy anything from these frauds
Products used:
Ring
They trick you in buying their products, take your money and then do not ship for the prior discussed and promised shipping date. Prices seem to be good but this whole thing is like a scam. Poor sales people in the blue nile shops that have to sell this scam. STAY AWAY and buy local from your store!
Tip for consumers:
STAY AWAY. This company is scam, takes your money and then cannot deliver as promised. Again, STAY AWAY
Products used:
Ended up without any product
Robert was such an amazing help in trying to find the perfect diamond for our setting. It's lovely and we are very happy. I actually would never think of buying another diamond from any place but from blue Nile
My husband has bee surprising me with Blue Nile diamonds since 2009! I am always so pleased with the quality of the diamonds as well as the settings. I have 4 rings, a pair of studs, hoops and a beautiful pendant. Blue Nile's customer care and service team is top notch too!
I've had my rings appraised for insurance purposes and my appraisals have all come back for a much higher replacement value than we spent.
I will forever refer friends and family to Blue Nile!
We have purchased jewelry from Blue Nile in the past, including our wedding rings. The past 3 purchases we made online stated, "IN STOCK" with a promised delivery date. On each delivery date, Blue Nile states shipment is delayed. Two to three weeks later, we get an email from them stating the items are unavailable and a refund will be issued at a later time. Having to wait at least 3 weeks to get our $6,400+ refund is not acceptable. Blue Nile has lost its reputation and we no longer recommend them to our friends. We highly recommend James Allen, Brilliant Earth, or David Yurman for reliability and quality.
I purchased these pearl ear rings for my girlfriend that was about to graduate Nursing School. She loved them! She wanted for Nursing photos and Graduation. She wears them nonstop. Looked at Tiff., these are incredible and flawless, priced much better and still received with a beautiful presentation box. Thanks again!
Tip for consumers:
Everything was as expected and wonderful.
Products used:
Pearl Earrings
So disappointed that the item I purchased in April, and now being asked to review, has still not been sent due to further delays!
No solution was offered, or discount to purchase another item, due to delay being "on their suppliers end". I now have to buy another item for my daughter's birthday!
Don't rely on Blue Nile for time sensitive items.
Products used:
Still haven't received it
Hi Danielle, Thanks for your honest review. It certainly seems like there was a ball dropped somewhere along the way, and for that we're very sorry. We'd like the opportunity to live up to the expectations of excellent service you had previously. What is the best way to reach you? We'd like to connect and ensure we provide you the service you expect in the future.
While pretty, they were hard to get on and closing was not great. Sadly, I have already lost one within three weeks of wearing them so I cannot recommend these. Also, did not realize how small they were. I bought them for $500 plus. I tried uploading photos but was unable to do so.
Tip for consumers:
get as much information as you can
Products used:
earrings
Hi Barbara, thanks for your honest review on the product. We're sorry to hear about your experience and will make sure this feedback is taken to our internal team. We take all feedback seriously and use it to fuel our efforts at continuous improvement.
I purchased a 3 prong emerald ring. 2 months later and very little wear, the center stone fell out. Customer service was not very amenable to sending a return postage label, due to this was beyond 30 days. I sent it USPS and now it is lost! I have purchased jewelry in the past but, never had a problem.
Now that I have, I would not be comfortable with the customer service.
Hi Alisa, we are sorry to hear about your negative experience with Blue Nile. We'd love to assist. Please send an email to pr@bluenile.com so we can help get this sorted out for you.
I purchased a 1,400 platinum men's wedding band from the Tysons Corner, VA location. Good initial service, a bit rushed to be honest, but good overall. When the product showed up, it didn't fit AT ALL and fly's off my finger. I am unaware of a return or resizing policy, but I have a feeling that because the initial service was so rushed, the sizing process was not effective. In way too much of a hurry to move to the next customer.
I bought anniversary ring for $1300 marked down from $3,200 original sales price. I knew it wasn't worth $3200 buy thought u was getting a good deal. A few weeks later the sale ended and the ring was still marked at $1300. I can't help but feel mislead by this false pricing sales tactic.
Tip for consumers:
False advertised
The ring is beautiful. The process was painless. As the 30+ days drew to an end, the ring went on sale for $500 cheaper. The company would not honor the refund. This saddened me and made the experience a little less sweet.
I purchased this as a gift for my daughter. A month into wearing the chain gave out and she almost lost the pendant. I am shocked at such low quality. For the price, this is unacceptable
Awaiting a response from Blue Nile.
I have purchased many pieces of jewelry from Blue Nile over the years and had been very satisfied. However the last purchased i made was for a ring in which they claimed that if the sizing was incorrect they would fix it for free. This is what has ended my relationship with Blue Nile because that was completely untrue and they treated my wife horribly when she called to get it sized correctly. I called them myself very aggravated and was blown off by Blue Nile customer service for over a week. When they finally called me back they just told me they would not help me and I told them that I would no longer be a customer. They were fine with that... Unlike Blue Nile, I am a man of my word and haven't purchased from them since, but I will tell you my wife looks stunning in the jewelry I just bought her for our anniversary, her birthday and Mother's day from another provider. Your loss Blue Nile, NOT mine!
My boyfriend purchased a diamond necklace for my birthday. He bought it early and gave it to me on birthday. When I tried it, the necklace was too tight and I wanted to exchange it. I explained to the customer representative that my neck is chubbier and I wanted to exchange it for something else that actually fit me. I was a few days after the return policy and she said if I had called one day earlier I would've been able to but since I was late I would have to pay 20% restocking fee. I think it's ridiculous that people spend so much money on this site and this is their customer service. Til this day I have an expensive diamond necklace that's sitting in my drawer that I can never wear.
Tip for consumers:
Buy somewhere else who has more compassion for their customers that offer an exchange policy without a 20% restocking fee. I literally would've had to pay for being big and something not fitting me.
Products used:
Nothing because I'm a bigger girl and the necklace couldn't fit around my neck
Thank you for leaving an honest review. We are sorry your experience wasn't what you expected. We have a 30 day return policy that we must honor across the board. We are sorry for the inconvenience and thank you in advance for your understanding. If you have any other questions please email service@bluenile.com.
My fiancée couldn't be happier with the diamond. It's a 2 carat almost perfect gem.
The purchase process is important of course as it's an emotional and exciting purchase. Notifications and next steps were effectively and promptly communicated. Unfortunately Blue Nile would not help me with an opportunity to purchase the cleaning kit after the fact. I was unaware the cleaning kit was even an offering.
Otherwise two thumbs up.
Hi Miguel, thanks for the review! We are so glad your fiancé loves the diamond -- we loved and being part of your celebration. Thank you for the feedback on the cleaning kit, we'll share with our team internally. Hope we can help find the perfect milestone gifts in the future!
I waited way over the recommended time for the package. I made numerous calls to Blue Nile agents to trace the package, to no avail. The package disappeared off grid, then suddenly reappeared. Clearly Blue Nile lost control of the process and the experience was stressful and upsetting as the package arrived after Valentines Day.
Hi Mark, thanks for your honest review. It certainly seems like there was a ball dropped somewhere along the way, and for that we're very sorry. We'd like the opportunity to live up to the expectations of excellent service you had previously. Please reach out to pr@bluenile.com, we'd like to connect and ensure we provide you the service you expect in the future.
Bought a ring, received it and had to resize it. Nightmare began...4 months to receive it back.
In this timeframe, I paid import duties on the first shipment, import duties to send it back into USA (due to BlueNile missing information on shipping documents), finally import taxes again on the third shipment to get the new ring (again BlueNile responsibility).
In all of this, BlueNile customer care team replied emails for the sake of replying, they couldn't care less nor moved a finger to help with any of this.
I'm do disappointed I bought from these unprofessional people. Stay away for your own peace!
Tip for consumers:
Only when you threaten to cancel and order someone will speed up things. Horrible service, horrible shipment management, horrible everything !!!
Products used:
Solitaire ring
Well, I finally got my ring ordered from blue nile last Monday. I saw a lot of possitive feedbacks on the internet about this company, and that was the primary reason I ordered my ring from them. I ordered a 1.5 carat H color diamond ring which was just a little over $6,000. The ring turned out perfect except the size. It was a little loose on my finger so I took it to the local jewelry store to have it resized which costed me another $300. Otherwise, this would be a real deal!
A purchase (and eventual return) I made for Valentine's Day was my last from Blue Nile. When I started shopping at Blue Nile, the quality of the products, service, and price were outstanding. I really felt like a valued customer and as a result, I made all my jewelry purchases from Blue Nile. Recently, the quality of the products has deteriorated along with the customer service and price. I was shocked by the low quality and value of the earrings I recently bought (along with the quality of value of other recent purchases) and was further disappointed by how unfriendly the customer service representative was. I don't shop at Blue Nile any more.
Products used:
Earrings
Hi Jason, Thanks for your honest review. We're sorry to hear about your experience and will make sure this feedback is taken to our internal teams. We strive to offer the best quality of fine jewelry at an amazing value with exceptional customer service but it sounds like we missed the mark for you. We hope you give us another opportunity with your next jewelry purchase.
I bought a necklace from BN. The matching earrings had been discontinued, but I found them on another site, in perfect condition. The first necklace sent was the wrong one. Thinking this mistake was a fluke, I sent the necklace back and ordered another. Again, the wrong necklace was sent. To make matters worse, BN would not agree that the wrong necklace was sent... twice... but finally confirmed that I was right. By this time, the necklace was on backorder. One date after another passed... while the return window for the earrings had closed. Finally, the necklace was discontinued. Customer Service provided the usual platitudes. One even told me to look for the necklace on Claires.com! I sent a letter to the CEO of BN, Sean Kell. No reply... after about a month.
What ever you do don't ever trust Blue Nile with a time sensitive important event! They completely will fail you! I paid for a custom ring for my 25th Anniversary and it arrived a week late and Blue Nile DIDN'T CARE AT ALL! This was not my first purchase from them, but it will be my last! Don't make the same mistake!
Tip for consumers:
Avoid Blue Nile at all costs!
Products used:
Ring
Hi Gregory, thanks for your honest review. We're sorry to hear about your experience and will make sure this is shared with our internal team. We appreciate the feedback and are always interested in learning about areas for continuous improvement in our service.
My husband purchased a $600 platinum bracelet for me. It chipped and at that point I found out it was plated silver. The bracelet was not platinum at all. I contacted blue nile and they refused to offer any type of reconcilitation. They talked to me on the phone twice. They said that I found a bracelet that looked like theirs and it was not the one they sent me. They shipped the same bracelet back to me with an invoice saying it was a platinum bracelet AGAIN and when I opened the box it was the same one I had before They didn't even have the guts to tell me they weren't going to do anything about sending me the wrong bracelet. This is complete BS. If you purchase anything from there take it to a jeweler to get it tested to make sure it is real.
Very poor service. We ordered a ring and suddenly after 2 days it's "out of stock" very very unprofessional, very poor service.
NOT RECOMMEND to do business with that kind of low and poor standards of service.
Tip for consumers:
Above it all the service was so unsensitive... worse experience ever.
Products used:
Nothing! They are "out of stock"
Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.
Hi Debbe, thanks for the sparkling review! We are so glad you love the diamond-- we loved being part of your celebration and this milestone moment. We hope to always be on your shopping list when a special occasion comes up!