• Blue Nile

Blue Nile

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Overview

Blue Nile has a rating of 2.7 stars from 82 reviews, indicating that most customers are generally dissatisfied with their purchases. Blue Nile ranks 28th among Engagement Rings sites.

  • Service
    45
  • Value
    44
  • Shipping
    42
  • Returns
    25
  • Quality
    43

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Positive reviews (last 12 months): 0%
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How would you rate Blue Nile?
Top Positive Review

“Lovely diamond”

Debbe Y.
5/18/21

Robert was such an amazing help in trying to find the perfect diamond for our setting. It's lovely and we are very happy. I actually would never think of buying another diamond from any place but from blue Nile

Top Critical Review

“Bad experience with damaged ring”

Marco G.
9/13/24

I recently purchased two wedding rings from Blue Nile, having them shipped all the way to London from the United States. Unfortunately, my experience has been extremely disappointing. Upon receiving the rings, I noticed that the bride's ring had a noticeable black mark on the inside—something that should have been caught during a proper inspection before shipping. When I contacted customer service, the options they provided were far from satisfactory. They offered to send the ring back for repair, but this would take an unacceptable two months, leaving me close to my wedding abroad in the Philippines with no guarantee of having the ring in time. Their other options were just as disappointing: either accept a refund for the flawed ring, which would leave me with one unmatched ring, or pay out of pocket to have it repaired by a local jeweler in London. Given the distance this ring had to travel, it's frustrating that Blue Nile did not take the necessary care to ensure everything was perfect. The lack of a viable solution and the long wait for repairs have left me deeply unsatisfied. I expected better quality control and customer service from a company with such a reputation, especially when dealing with something as important as wedding rings.

Reviews (82)

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customer service (24)
Thumbnail of user clairec330
New Jersey
1 review
1 helpful vote
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October 9th, 2021

Very quick delivery and an excellent product. Will purchase more stuff from here again! The product was as described and delivered in perfect condition.

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Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thanks for the 5 stars, Claire! Happy to have provided you with quality service and jewelry.

Thumbnail of user matthewc1503
Florida
4 reviews
0 helpful votes
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June 1st, 2022

I bought a gold ring from here nearly spending $2k. They said it would arrive in 3 -4 days. It took way longer than that. Just dropping my honest thoughts!

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Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Matthew, thanks for the honest review! We apologize for the delay and we hope that you love your ring.

Thumbnail of user olgae36
Hong Kong
1 review
0 helpful votes
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October 2nd, 2022
Verified purchase

I would start with the good part and why I enjoyed browsing the company's offers.
I was looking for earrings but couldn't understand whether the sizing would be good.
I have contacted the customer service and was pleased to receive the real pictures of the requested models (1 day).

Later I have consulted the support on the resale value and decided to go for diamond studs with platinum material.

Now comes the part that I didn't quite like.
The website clearly shows a specific type of lock which I wanted (picture 1 and 2 for reference)
However, I received a different type of lock with my purchase.

The customer service came back to me quickly, which I greatly appreciate, and explained that the aspired type comes only for diamond studs 1 t. Ct. W. (My purchase is 0.70 t. Ct. W)

Now what do I think? I was offered to get another type of lock for 130$ (my purchase was 1800$ for D VVSII Ideal cut) but I am not willing to pay on top as simply it was a gift for myself and already a purchase big enough.

If the company put it clearly, so that the customers could see this information, this would be fair. I don't feel that it's very honest, as I cannot know the company's policy as a first time buyer.

My earrings came with a full set of documents, including 2 GIA certificates and an appraisal report. The diamonds are fantastic, and I believe that the service and the quality is really really good.

I am happy with my studs and I will be glad to order from them in the future!

The delivery took only 3 days and was regularly updated on the website (also huge plus).

Tip for consumers:
My advice is if you order something, make sure to ask the details (all possible) in advance.
For example, make sure to clarify the model, the sizing, the frame, the types of stones (note-look for more than only 4Cs in the reports).

Products used:
Earrings

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Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Olga, thank you for leaving a review! We are so glad to hear that you had a pleasant experience with our Customer Service team! We do apologize for the confusion regarding your purchase and appreciate the honest feedback. We'll be sure to pass this along to our team.

Thumbnail of user colleenk223
Virginia
1 review
0 helpful votes
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November 9th, 2021

I ordered two items. A sapphire and diamond ring which I love. But also a sapphire and diamond bolo bracelet that looks so tiny that my grandchildren could wear it.
I am almost 60.
It is not as pictured.
I received return instructions and with a very contagious disease could not get to the required UPS store with all the details on return of a $750 bracelet.
I called back to Blue Nile and said " I am bedridden and could not return in time slot".
The gal told me she needed a doctors note.
I called my infectious disease doctor and the nurse laughed. She said," Seriously, you need a doctors note to return a piece of jewelry? There is a worldwide pandemic going on and no way is the doctor going to have time to write a doctors note for you to return a piece of jewelry "

So I am stuck with a $750 never worn and never will be worn bracelet. Who on earth requires a doctors note because I was too contagious to get to a far away UPS store and triple package as required this unwanted bracelet.
So incredibly unsatisfactory. A shame. Because I love jewelry and live most of yours.
But in these times I can not even physically get into a doctor let alone have them write a letter to explain my delay in a return.

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Colleen, we are so sorry to hear about this - this is not the typical customer service experience we strive to provide and we'd like to help. Please reach out to pr@bluenile.com for further assistance.

Thumbnail of user onikat
VI
19 reviews
17 helpful votes
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March 10th, 2015

Orders have arrived promptly. The only thing I would say is a caveat for the company at least is that you can often find similar items at a better price.

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Thumbnail of user mceciliaw
Illinois
2 reviews
0 helpful votes
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May 12th, 2021

The 7 mm earrings I purchased from Blue Nile were beautiful! However, they are nearly colorless; they could easily be mistaken for large-ish diamonds. When I contacted customer service, they explained that this was the natural appearance of the stone, so against pale skin, they will appear colorless.

I had asked for an exchange, which was handled through "jewelry repair" processes. When it was determined this was the deepest color of aquamarine available in that size in their stock, they returned the earrings to me... but without the presentation case (only in jewelry repair case, an ugly plastic thing.) So I had to call and ask for another presentation box. This arrived promptly, but I missed the opportunity to present the earrings on my daughter's birthday (even though I had ordered them originally a month before the Big Day.)

So, just be aware that the natural color of this stone is VERY pale blue, which isn't very visible against pale skin.

Overall, I love Blue Nileand would do business with them again for any similar purchase.

Thumbnail of user samd53
Texas
1 review
7 helpful votes
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June 5th, 2014

Blue Nile isn't a bad place to buy a ring, but I found the diamonds to be only so so and making a return was harder than I had anticipated. The customer service on the phone was good though.

Thumbnail of user zachariel4
France
2 reviews
0 helpful votes
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January 16th, 2022

I am completely glad with my order. I was kept informed along every step of the way and I received my order on the date promised, so recommend to all!

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Thumbnail of user austinb213
PR B. – Blue Nile Rep

Happy to hear this, Zacharie. Thanks for the glowing review!

Thumbnail of user leeh690
North Carolina
1 review
0 helpful votes
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November 9th, 2021

I tried to be as absolutely thorough as I could when purchasing my engagement ring. I was of course wanting the most bang for my buck and looked at numerous avenues for the purchase. I really did my homework and the ring I chose as well as the setting was perfection. Everyone has commented on the clarity of the diamond. It may not be the biggest stone in the world but the clarity of the stone is unmatched. She has shown it to some of her friends who have bigger stones. And all of them are envious of the clarity of her stone. Very very pleased with Blue Nile every step of the way. The customer service and shipping was fantastic and I never felt as if there were any red flags or anything like that. As a matter of fact we're going to get the two additional bands that go with her ring as compliments. Don't hesitate. Remember you get what you pay for and I wanted a bigger Stone initially and was going to get a cheaper Clarity and grade but I realize you do actually get what you pay for. I am very happy. Or should I say my fiance is very happy which means I am very happy

Products used:
Diamond ring

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Shipping
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Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thank you for such a thorough review, Lee. Doing your research when it comes to choosing a diamond is super important, and we are so glad to have exceeded expectations and provided you with a stunning diamond. Happy to have you as a Blue Nile customer!

Thumbnail of user wakels
Netherlands
1 review
1 helpful vote
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December 14th, 2021

5 star rating. I have worked in the field of customer service and I was so very important how you treated

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thanks for the 5 stars!

Thumbnail of user jaynem98
North Dakota
1 review
0 helpful votes
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May 12th, 2021

Love my earrings! The representative I talked to was very helpful in helping me pick out what I wanted.

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Thumbnail of user innam29
Ohio
3 reviews
4 helpful votes
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March 15th, 2023

Great quality and customer service, though prices are a little bit higher, but it worth each penny. I advise it to my sister

Products used:
the golden ring

Service
Quality
Thumbnail of user shauryarshetty
AE
1 review
0 helpful votes
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April 7th, 2023

Very good service and nice things they provide to increase instagram soldiers fat and easily bec I am gay

Thumbnail of user kalinav1
GB
1 review
0 helpful votes
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June 14th, 2022

I would give zero stars if I could.
Blue Nile ruined my ring!

I bought engagement ring from Blue Nile in July 2021 for around £1600.
I have raised concerns at the time about two visible lines on the back of the ring, that look like the ring has been resized. Blue Nile offered to pay for it to be sent back. I refused as that time was busy with my Wedding planning.
Last month May 2022 I contacted Blue Nile to ask if the offer to be repaired still stands. Answer was yes, I also mentioned how the ring head was not right for the actual ring and the prongs were too large and covering areas of the diamond.
A customer rep. Suggested they can change the ring head to the original gallery bar head which would have smaller prongs.
I hesitated as I was not convinced that the craftsmanship was very good, but went with it.
The ring was resized and head setting changed and this was done for free.
When I receive the ring last week I was shocked to see they have completely ruined my ring. The new gallery bar is bulging out on the sides of the diamond, it doesn't sit flush and the metal is not polished and bent where the bars are. It looked like a complete amateur job. The diamond was dirty with inclusions in places I never seen before and assumed it was damaged too in the process of resetting.

Now the ring has been sent back and after the quality assessment team concluded the repair had met the Blue Nile standards, which I completely disagree with. Blue Nile asks me to pay for the ring head to be changed to a better suited for the diamond four claw ring head with talon prongs.

I have sent images and explained to more than one rep. That my diamond is more rounded compared to more elongated or square cushion cut, it has no sharp edges like the princess cut, that it does not suit this setting. Blue Nile experts failed to advise that this was unsuitable setting and it was not as what they emailed me, the way it was advertised on their website.

I demanded full refund as I have zero confidence Blue Nile are capable or competent of fixing the damaged ring. One of their managers was supposed to call and they have not.
Feel completely devastated and in tears over this situation.
Photos after and before the botched job.

Tip for consumers:
Avoid Blue Nile, you are not saving money!! Save your sanity. Avoid this company.

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Thumbnail of user robinc23
New Jersey
15 reviews
26 helpful votes
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May 7th, 2013

I really like this site. They have a great selection of engagement rings. They offer free shipping and 30 day return policy. Awesome site...

Thumbnail of user rj356
Florida
1 review
1 helpful vote
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August 18th, 2021

Everything was excellent from the purchase to the shipping. I will shop at Blue Nile again soon. Oh, and she loved the earrings.

Tip for consumers:
High quality jewelry and very fast shipping.

Products used:
Jewelry

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Value
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Thumbnail of user austinb213
PR B. – Blue Nile Rep

Thanks for the glowing review, RJ!

Thumbnail of user sindo
Illinois
1 review
0 helpful votes
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June 10th, 2021

Thankyou BlueNile for your amazing service. I have brought ring and pendant. I am really satisfied with the purchase, quality and price

Thumbnail of user sm782
Texas
1 review
22 helpful votes
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January 13th, 2016

My issue is with my wedding band. When inreceived it the sizing was smaller than what I ordered. I had purchased a 5.5 and it measured in at a 5.25 which ended up fine because it fit perfectly. The reason I know the size is because I brought it to a jeweler to get it inspected and was told this was the actual size. The next issue is that the ring has a milagrain design and is very pretty. However, after a little over two years of wearing it the milagrain has almost completely worn off. I sent it back and they accused me of bringing it to another jeweler and that jeweler must have polished off the design. This is absolutely not true and what jeweler would polish off the design of a wedding band?! Also, wouldn't I be asking a jeweler to fix it if they ruined it. Next Bluenile told me that I had the ring worked on since it was not a size 5.5. I told them it arrived in a smaller size for which they told me was impossible. Well it's not impossible and that is what happened. Then they asked me if I dropped something on the ring or if Input it through some trauma, which I have not. I simply wear the ring on a daily basis as I am sure most people do with their wedding bands. They thought I wanted a new ring but I wanted them to repair my original wedding band as it has sentimental value. I received the ring and it is not repaired. While the milagrain is back in some spots it is not in all and there are parts around the diamonds that are so worn I'm worried the diamonds will fall out. I am disgusted with this company. If you want quality and a product that will last a lifetime do not buy from Bluenile!

Thumbnail of user arsheedh
New York
1 review
0 helpful votes
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September 8th, 2021

Jewelry broke first day my gf got it. She put it on and didn't even have it on for two hours before realizing the chain snapped

Thumbnail of user austinb213
PR B. – Blue Nile Rep

We are so sorry to hear that your jewelry broke! Please email service@bluenile.com with your full name and order number so we can look into the matter for you.

Thumbnail of user samanthas787
Louisiana
1 review
0 helpful votes
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May 18th, 2021

I enjoyed the process of finding the exact 3CT (6CTW) earrings I wanted on BN. There were plenty to choose from in a variety of prices, cut, clarity, color. My only issue with the shopping and choosing process was that many pairs of earrings did not have photos of both stones that I could look at to see the effect of the color or flaws on the overall look of the stone. I loved being able to set the color cut, clarity etc and then choose from my exact criteria. Shipping was fast and secure so no issues there. I called to get a question answered and found the CS person helpful and responsive.

My main complaint keeping this from a 5 star experience is that the earring backs I received are cheap and small. The earring I purchased are over 9mm in diameter and over 3CT each. This is a heavy stone and the earring back should be able to support it in an upright position on the ear lobe. The backs I received were about 4 mm in diameter and are unable to hold the earring upright on my ear. I have previously had 2CT diamond stud earrings and they had a back almost as wide as the diameter of the stone itself. They securely held the stone upright perfectly. Cheaping out on the backs for relatively expensive diamond studs was s surprising misstep for a jeweler who presumably sells a lot of diamond stud earrings.

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Samantha, thank you for your review! We appreciate you sharing how we can make this experience better and we'll be sure to pass along your feedback on the earring backs to our team internally for consideration. We look forward to working with you again in the future and hope we can help complete the jewelry box of your dreams!

Thumbnail of user edwardl453
Canada
1 review
0 helpful votes
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May 3rd, 2021

The people are wonderful to work with. The rings were beautiful and fit perfect! Thank you we're so happy.

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Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Edward, thanks for the amazing review! We are so glad the ring was perfect -- we loved creating it for you, and being part of your celebration!

Thumbnail of user nataliecardus
Viet Nam
1 review
0 helpful votes
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February 21st, 2023

I bought one and it matched my outfit. The customer service is good as well as the product. I will purchase next time.

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Thumbnail of user lorens84
GB
2 reviews
0 helpful votes
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January 24th, 2021

My boyfriend bought an engagement ring for me. I am over the moon. The ring is gorgeous. I need to buy a necklace.

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Loren, we are so glad you love your engagement ring. We look forward to helping you with a necklace purchase (and future additions to your jewelry box!), please do reach out with any questions.

Thumbnail of user terih87
Portugal
2 reviews
0 helpful votes
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February 21st, 2021

I bought a ring for my mom. I wanted to present something unique. Thank you so much for excellent approach to service. My mom is impressed.

Thumbnail of user austinb213
PR B. – Blue Nile Rep

Hi Teri, thank you for the sparkling review. We are delighted to hear your mom was delighted! With such a wide variety of fine jewelry pieces we like to think we have something unique for everyone!

Thumbnail of user sd823
New Jersey
1 review
0 helpful votes
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June 16th, 2021

We got our engagement and wedding rings(for both of us). They customized the men's ring, that was available nowhere. Too good….

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From the business

Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.

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Thumbnail of user austinb213
PR B.
Typically does not respond to reviews

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