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Falcon Brakes is a premier online store dedicated to providing the highest quality brake parts for the USA market. Specializing in premium brake components, we cater to automotive enthusiasts, professional mechanics, and everyday drivers who demand top-tier performance and reliability from their braking systems. At Falcon Brakes, we understand that safety and performance are paramount. That's why we offer an extensive selection of brake parts, including brake pads, rotors, calipers, and complete brake kits, all sourced from industry-leading manufacturers renowned for their innovation and excellence. Our products are meticulously curated to ensure they meet the highest standards of durability, efficiency, and performance. Our commitment to quality is matched by our dedication to customer satisfaction. Falcon Brakes provides an intuitive online shopping experience, detailed product descriptions, expert advice, and exceptional customer service. Whether you’re upgrading your vehicle’s braking system or replacing worn-out components, our knowledgeable team is here to guide you through every step of the process. In addition to our superior product offerings, Falcon Brakes prides itself on fast and reliable shipping, ensuring that you receive your parts promptly and can get back on the road with confidence. We also offer competitive pricing and regular promotions to provide the best value for our customers. Falcon Brakes – where quality meets performance. Trust us to keep you safe and in control, mile after mile.
Falcon Brakes: A Legacy of Excellence in Auto Parts Manufacturing
Falcon Brakes is a renowned family-owned business that has proudly served the automotive industry for the past 30 years. Specializing in manufacturing high-quality auto parts, the company has established itself as a trusted supplier for customers across the USA and Canada. The journey of Falcon Brakes is a testament to innovation, dedication, and an unwavering commitment to quality, rooted in the vision of its founders and carried forward by successive generations.
The Inception
The story of Falcon Brakes began in 1994 when John Falcon, a skilled mechanic with a passion for automobiles, recognized a growing demand for reliable and durable auto parts. John’s experience in the automotive industry had exposed him to the recurring issue of substandard brake components that compromised vehicle safety and performance. Determined to address this gap, he decided to leverage his technical expertise and industry knowledge to create a company that would set new standards in the manufacture of brake systems.
With the support of his wife, Mary Falcon, John founded Falcon Brakes in a modest workshop located in Detroit, Michigan. The early days were challenging, with John personally overseeing the design and production of the brake components while Mary managed the administrative and financial aspects of the business. Their combined efforts laid the foundation for a company culture centered on quality, integrity, and customer satisfaction.
Growth and Expansion
In the initial years, Falcon Brakes focused on producing a limited range of brake pads and rotors. John’s meticulous attention to detail and insistence on using high-quality materials quickly earned the company a reputation for excellence. Word-of-mouth recommendations from satisfied customers led to a steady increase in demand, prompting the need for expansion.
By the late 1990s, Falcon Brakes had outgrown its original workshop. The Falcons reinvested their profits into a larger manufacturing facility, equipped with advanced machinery and technology. This expansion enabled the company to diversify its product line, incorporating brake calipers, drums, and other essential components into their offerings. The investment in state-of-the-art equipment also enhanced production efficiency and product consistency, further solidifying Falcon Brakes’ position in the market.
Innovation and Technological Advancement
As the automotive industry evolved, so did Falcon Brakes. John Falcon, always an advocate for innovation, established a dedicated research and development (R&D) department in the early 2000s. This strategic move aimed to keep the company at the forefront of technological advancements and industry trends. The R&D team focused on developing new materials, improving manufacturing processes, and designing products that met the increasingly stringent safety and performance standards of modern vehicles.
One of the significant breakthroughs came in 2005 when Falcon Brakes introduced a line of eco-friendly brake pads made from non-toxic materials. This innovation not only addressed environmental concerns but also positioned the company as a pioneer in sustainable manufacturing practices. The eco-friendly line received acclaim from both customers and industry experts, boosting Falcon Brakes’ reputation as a forward-thinking and responsible manufacturer.
Expanding Market Reach
Throughout the 2010s, Falcon Brakes continued to expand its market reach. Recognizing the growing demand in Canada, the company established a distribution center in Toronto, ensuring faster and more efficient delivery of products to Canadian customers. This strategic move facilitated better customer service and allowed Falcon Brakes to tap into new markets across North America.
The company also embraced digital transformation, launching an e-commerce platform to streamline the ordering process for customers. The online presence increased brand visibility and accessibility, attracting a broader customer base ranging from individual vehicle owners to large automotive repair shops.
Leadership Transition and Future Vision
As Falcon Brakes celebrated its 25th anniversary in 2019, John and Mary Falcon began transitioning leadership to their children, David and Emily Falcon. Having grown up immersed in the family business, David and Emily were well-equipped to carry forward their parents’ legacy. David, with a background in mechanical engineering, took over the role of CEO, while Emily, with expertise in business administration, assumed the position of COO.
Under their leadership, Falcon Brakes has continued to thrive, focusing on innovation, quality, and customer-centric practices. The company has invested in automation and AI-driven technologies to enhance manufacturing precision and efficiency. Moreover, Falcon Brakes remains committed to sustainability, exploring new ways to reduce its carbon footprint
