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H&M

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Overview

H&M has a rating of 2.0 stars from 802 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about H&M most frequently mention customer service, online shopping, and credit card problems. H&M ranks 92nd among Discount Clothing sites.

  • Service
    134
  • Value
    127
  • Shipping
    119
  • Returns
    111
  • Quality
    125
Positive reviews (last 12 months): 12.5%
Positive
1
Neutral
1
Negative
6
View ratings trends
68
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How would you rate H&M?
Top Positive Review

“Fall of 2023.”

Bojing C.
9/5/23

I really like the corduroy jackets and flannel shirts from the new collections. Those items are timeless classics just like jeans. Seems like they will always be in fashion. It's also great that I don't have to spend a lot of my money on such quality clothing.

Date of experience: 9/5/23
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Top Critical Review

“A Disappointing Experience- Buyers Beware!”

Jason B.
10/15/24

"I strongly advise against purchasing from H&M based on my recent experience. Earlier also I ordered, they delivered unbranded jeans instead of the H&M brand, and in my recent orders, they have sent jeans with the wrong length with the right tag. Is H&m has become fraud now? Be ready for it. I always order 29/30 slim jeans it fits me well. But now the jeans they provided me is too short in length. I've bought 7-8 pairs by now, thinking it was just a mistake, but the customer care team keeps insisting it's my fault, customer care thinks I am a liar essentially ignoring my concerns. For anyone considering H&M, be prepared for inconsistent product quality, careless mistakes, and unresponsive customer service. Shopping here may feel like a gamble—you're left wondering if you'll even get what you paid for. Don't waste your time and money on a brand that fails to deliver on basic expectations."

Date of experience: 10/15/24
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Reviews (802)

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Reviews that mention popular keywords

customer service (245) gift card (17) store credit (8) return policy (18)
Thumbnail of user sunp2
Florida
1 review
1 helpful vote
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January 11th, 2021

H&M stated the product would be delivered within 5~7 days, wait for 15 days and called the customer service. Person told me that product is in transit and cannot do anything. They can claim product lost in transit after 30 days and do a full refund without the product. While I want the product and not interested in refund. They do not stand behind their delivery commitment and if product is lost, all they would do is say sorry and do a full refund. If that is the case, why would anyone place online order?

Service
Value
Shipping
Returns
Quality

Date of experience: January 11, 2021

Thumbnail of user shazias7
California
1 review
0 helpful votes
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April 24th, 2021

I went to return two items and salesperson saw HnM bag in my hand and told me that their system is down for return, but I exchange them for a different size. I said the size is not available so I have no choice. He told me to go to a different location and their system is fine. I said oth location is twenty minutes away and more. I asked him what kind of system is that which is down for returns only and good for buying and exchange and if they ever put system down information online so people can read it before coming all the way. He had no answer to that. Bottom line is that they are really not helpful and courteous.

Tip for consumers:
Don’t buy HnM stuff. Bad service

Service
Value
Returns
Quality

Date of experience: April 24, 2021

Thumbnail of user elir86
Australia
1 review
0 helpful votes
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August 16th, 2022

My kids and I really love new summer collection, especially my teenage son! Beatufil colours and quality it's the reason why I always coming back to your store. For me your jumpers are just amazing and that's why I am so excited for winter collection and already saving money for big purchase :))

Service
Value
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Returns
Quality

Date of experience: August 16, 2022

Thumbnail of user conniep113
Ohio
1 review
4 helpful votes
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December 4th, 2019

I have shopped H&M in the past, but will NEVER shop there again after watching their latest. Christmas Commercial! My family & I were watching a Family Christmas movie (Home Alone) and a Christmas commercial for H&M comes on, and they are showing couples together, and all of a sudden they show 2 men romantically KISSING! How Gross! Now I am well aware this happens in real life, and while I don't agree with that lifestyle, its not my business. BUT... I nor my family should have to see this in our own home! Talk about unfair. The government is HUGE on protecting gay rights, but what about straight people's rights? I guess companies don't think straight people deserve rights. I'm sorry, but if we are sitting in our own home, this should not be shoved down our throats! WHAT makes companies think that is okay? I believe Hollyweird is sending the morals of this country straight down the tubes, and could care less.

Date of experience: December 4, 2019

Thumbnail of user atiyah1
New York
1 review
0 helpful votes
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December 10th, 2019

I have been waiting for about about 3 weeks for a online purchase which I never received. Apparently part of the address was not there!. I was informed that something was incorrect and my payment was not returned.

Date of experience: December 10, 2019

Thumbnail of user shannond97
South Dakota
1 review
2 helpful votes
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August 19th, 2018

Purchased size 2 jeans. I was sent a size 4 instead, when I did the online chat I was severely chastised for not using the new sizing chart. Could not get them to understand I ordered a 2 and received a 4. Sent jeans back, fast forward 2 weeks and 43 minutes later with 4 phone calls I received an email stating they received my jeans. Still waiting on refund to hit my card. Also asked to talk with a supervisor, they have to email a supervisor and they will contact me in 48 hours. I am still waiting.

Date of experience: August 19, 2018

Thumbnail of user koketad
Connecticut
1 review
0 helpful votes
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November 18th, 2017

I am very dissappointed that the item i ordered did not ship in time and took way too long to process. It did not process until two days after i placed my order. I kept calling and no one was being helpful.

Date of experience: November 18, 2017

Thumbnail of user marilynr42
New Zealand
1 review
0 helpful votes
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February 10th, 2018

It is lovely to have H and M here in Christchurch... BUT... totally frustrating and annoying to have to ring an 0800 number re a query of a purchase and to be unable to speak directly with the a member of the staff. Only communication is through an email. Frustrating!

Date of experience: February 9, 2018

Thumbnail of user jajaw
Michigan
1 review
0 helpful votes
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June 2nd, 2021

Tried to cancel my order and they wouldn't let me... even talked to the mgr and he said it was to late and I just placed the order 3 days ago... and item still haven't left ware house never shopping here again

Date of experience: June 2, 2021

Thumbnail of user kikip1
Arizona
6 reviews
6 helpful votes
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July 2nd, 2016

I love the ads and the items. But the quality is inconsistent and the few bucks saved is not worth the purchase. For younger folks who only want to wear something for a few months, this would be a site to check out. Professionals be aware, spend a few more dollars and getting a better item at a department store.

Date of experience: July 2, 2016

Thumbnail of user ashleyb203
Texas
1 review
0 helpful votes
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May 16th, 2017

I've experienced my time with H&M as an employee and before I got to my store I was training outside of east TX. I was told the person who would be Manager was a not a good person among many stories from others who knew her. When we opened our store in February, let me just say the company only sides with their internal employees when it comes to external employees problems. The company sides with who they know or who their better friends with. They have a saying of being straight forward and honest, but in the district office they don't even live by that saying. The store manager is rude, disrespectful, talks with an attitude all the time and treats employees like kids with no respect. Needless to say the store manager Adrianne McDonald is not a good store manager. She couldn't even get her store together to make it a great work experience. She's is everything to the word rude.

Date of experience: May 15, 2017

Thumbnail of user elionm
Germany
1 review
0 helpful votes
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August 26th, 2017

I ordered products with a gift card, some products did fit, others did not. So I send some products back. To my surprise: when you send products back, gift cards become useless.

I would not recommend H&M to anyone. Its the worst experience I had about online shopping so far.

Date of experience: August 26, 2017

Thumbnail of user saurabhs32
Mississippi
1 review
1 helpful vote
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June 14th, 2019

I ordered three T-shirt's on a deal and when I tried it, it was too big for me so I went to the local store to exchange those T-shirt and the price for those T-shirt was increased and the manager told me we cannot do anything except the money return. In the past they didn't delivered my products. I am very disappointed with H&M.

Date of experience: June 14, 2019

Thumbnail of user angelababyh
New York
1 review
1 helpful vote
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April 11th, 2018

I dont know why hv so many lower points reviews. As my experiences with H&M many years nvr hv any problems. Affordable price, fashionable designs with average quality and also convenient with shipping and returns. Gave up forever21 due to difficulty to return policy many years. Hope my review can help other shopper.

Date of experience: April 10, 2018

Thumbnail of user aditip2
India
1 review
0 helpful votes
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July 19th, 2017

Over all it was not that good experience as I went there to shop for my son in high street in Mumbai A staff name twinkle was very rude with his words n behaviour will defiantly think once again before going there...

Date of experience: July 19, 2017

Thumbnail of user judw
GB
1 review
0 helpful votes
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February 25th, 2017

I tried a pair of jeans on priced at £8.99 they where the most snug fitted jeans ive worn in a long time, i tried a pair of river island jeans on at £40 first but decided to try elsewhere and im so glad i did, thanks H&M you made my day, will be buying in other clours

Date of experience: February 25, 2017

Thumbnail of user victoriac182
New Jersey
1 review
1 helpful vote
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August 17th, 2019

I ordered a package 3 weeks ago, and it never arrived. I was told I had to wait 2 weeks to file a lost package claim, and it would take a week for someone to review it. After it's been reviewed, I have to wait another week to receive my refund. In other words, I have to wait 5 weeks to possibly get refunded for a package that never arrived.

Date of experience: August 17, 2019

Thumbnail of user ruhib
India
1 review
1 helpful vote
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May 12th, 2020

I haven't received the refund of my item purchased in feb, they are continuously fooling me, with emails and all they do is ask proof and transaction details, and we provide that also then also they just rob us this way, they brutally say no, highly disheartened by the service

I request everyone, never purchase a item worth single penny from H&M, neveeeeeer

Date of experience: May 12, 2020

Thumbnail of user nicolec1172
Texas
1 review
0 helpful votes
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November 4th, 2020

Order some clothing online, and when they sent me an email asking me to "be patient", that my order hadn't processed yet, and they would let me know when it had. I noticed there was an old shipping address, so I called right away to correct the error and they told me there was no way to change the address. They told me this even though the order had not processed yet. Okay, whatever, so I told them to just cancel the order. They said there was no way, even though the order had not been processed, to cancel the order. What? I've moved a lot, and this has never happened with any other retailer EVER. This company is the worst. When I asked to escalate my call, the customer service rep put me only hold for (no exaggeration) 30 minutes and then hung up on me. I'll just dispute the charge with my credit card. Luckily, my credit card company has excellent customer service. I would give zero stars if I could.

Date of experience: November 4, 2020

Thumbnail of user donnas3444
Maryland
1 review
0 helpful votes
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February 21st, 2023

Terrible customer service. Went today to the store at M St NW in Washington, DC with my kids, one of them still a toddler and she needed her diaper to be changed. I asked politely the woman at the register where their bathroom is. Obviously, I needed a restroom urgently as my baby was crying, and I needed to change her. So, the woman at the register told me that they don't have a bathroom and I need to go next door to TJ Maxx. I asked her, how come I should go to TJ Maxx to the restroom if I'm shopping at H&M, and she Yelled back at me that they don't have a bathroom at the store. And this is all happening while I'm trying to calm down my child. What kind of people work there...It was a disgrace.
It's not like I was not buying stuff for almost $200 and this attitude coming from another woman towards their customer, who is also a mother.
I forgot to ask if they go next door to TJ Maxx to use the restroom when they need it since they can't accommodate a small child!
I'm not going to visit that store again! Outrageous!

Service
Value
Shipping
Returns
Quality

Date of experience: February 21, 2023

Thumbnail of user avai18
Utah
1 review
1 helpful vote
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April 4th, 2017

When I went there the other day with my mom, to shop for my brother we saw a jacket we really wanted to get him. We checked everywhere for his size, but the only oe left was on the maniquin. We went to ask an associate if we could take it down and put up a different one but they said "Oh, we don't take things off our maniqiuins, But we can put you on the waiting list." my mom and I were very upset ad felt the need to share this wth the world

Tip for consumers:
There are better stores for you to spend your money at.

Service
Value
Shipping
Returns
Quality

Date of experience: April 4, 2017

Thumbnail of user lilyn16
Malaysia
1 review
2 helpful votes
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September 8th, 2018

Along with the wrong price tagged for a cloth and never feel and say sorry to customer... worst case is told us:" bukan salah kita."
Then H&M please let us know who will do the price tagging in your retail outlet? Is it customer themselves?
Very disappointing shopping experience and so sorry we will never enter your outlet in future unless your staff know what is being polite and being a good sales representative.

Date of experience: September 8, 2018

Thumbnail of user nikkil84
New York
1 review
0 helpful votes
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December 1st, 2019

They sent me the complete wrong order and refuse to send me the correct one and did not offer a compensation for the fact that they messed up, they just kept asking for me to send back the wrong order I received

Date of experience: December 1, 2019

Thumbnail of user audreyn57
Canada
1 review
0 helpful votes
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December 15th, 2021

I dealt with customer service twice, and both times were horrible experiences. The agent was high or sounded high and uninvested, told me the item in transit was returned because I put in my address wrong (turns out my address was just fine as it was the same one I used for every order...) and could not do anything to help. They couldn't simply just find the right address with my postal code, and it seemed that they couldn't tell me exactly/or didn't want to look into why my package was returned so they told be something random and in the end, nothing was done about it.

Date of experience: December 15, 2021

Thumbnail of user joonl1
Illinois
1 review
3 helpful votes
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November 22nd, 2016

They don't follow their 30day return policy because it was a "designer" merchandise. Nothing was explained when ordered through online. After 15 days to go return it, store said since it was a designer merchandise I would have to send it back to online. Now I'm trying to call the customer service line to verify so I won't waste my time but I've been on hold for 25minutes. This is UNACCEPTABLE! Hold for 25minutes and still waiting! Really?

Date of experience: November 22, 2016

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