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H&M

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Overview

H&M has a rating of 2.0 stars from 802 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about H&M most frequently mention customer service, online shopping, and credit card problems. H&M ranks 92nd among Discount Clothing sites.

  • Service
    134
  • Value
    127
  • Shipping
    119
  • Returns
    111
  • Quality
    125
Positive reviews (last 12 months): 12.5%
Positive
1
Neutral
1
Negative
6
View ratings trends
68
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How would you rate H&M?
Top Positive Review

“Fall of 2023.”

Bojing C.
9/5/23

I really like the corduroy jackets and flannel shirts from the new collections. Those items are timeless classics just like jeans. Seems like they will always be in fashion. It's also great that I don't have to spend a lot of my money on such quality clothing.

Date of experience: 9/5/23
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Top Critical Review

“A Disappointing Experience- Buyers Beware!”

Jason B.
10/15/24

"I strongly advise against purchasing from H&M based on my recent experience. Earlier also I ordered, they delivered unbranded jeans instead of the H&M brand, and in my recent orders, they have sent jeans with the wrong length with the right tag. Is H&m has become fraud now? Be ready for it. I always order 29/30 slim jeans it fits me well. But now the jeans they provided me is too short in length. I've bought 7-8 pairs by now, thinking it was just a mistake, but the customer care team keeps insisting it's my fault, customer care thinks I am a liar essentially ignoring my concerns. For anyone considering H&M, be prepared for inconsistent product quality, careless mistakes, and unresponsive customer service. Shopping here may feel like a gamble—you're left wondering if you'll even get what you paid for. Don't waste your time and money on a brand that fails to deliver on basic expectations."

Date of experience: 10/15/24
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Reviews (802)

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Reviews that mention popular keywords

customer service (245) gift card (17) store credit (8) return policy (18)
Thumbnail of user karenb1214
Arizona
1 review
0 helpful votes
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December 13th, 2019

I ordered a gift card for my granddaughter from H&M. They charged me for the gift card but never sent it. I sent multiple emails and made multiple phone calls. They never even responded to my calls.

Date of experience: December 13, 2019

Thumbnail of user jennyc66
California
6 reviews
7 helpful votes
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November 3rd, 2016

I like the variety of categories of clothing items they have, but the style of clothes is a bit limited. Good for the price though! They always have items for sale, so those are always a steal!

Date of experience: November 1, 2016

Thumbnail of user costantinot
Italy
2 reviews
5 helpful votes
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October 23rd, 2015

Trivial web site and a trivial men collection. Yes, you could find something to wear to chill out at home, but you cannot find something to wear to chill out outside, where people can see you.

Date of experience: October 23, 2015

Thumbnail of user matthewl123
Ohio
4 reviews
6 helpful votes
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May 14th, 2018

I like H&M. Many good basic clothes when quality compared to price, I bought a pair of pumps and they lasted forever, like 5 years or so. I bought bags, coats, accesories, underwear, clothes

Date of experience: May 13, 2018

Thumbnail of user tammyf42
Iowa
1 review
3 helpful votes
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June 5th, 2017

I placed an online order from H&M. This order consisted of only 4 items, all of which were similar. When I received the order, one item was missing and I had two of another. I promptly contacted H&M to inform them of their mistake.
I first contacted them via telephone. I was on hold approximately 12 minutes waiting to be connected to a customer service agent. Once I was connected to an agent, I explained THEIR mistake. I was told I could ship the shirt back to them, once received they wld ship out the correct one or credit back my card. However, shipping wld be at MY expense. I told them, again, this was not my mistake. They also offered to just credit my card upon receiving the mistakenly sent shirt, rather than send me a new one. I told the agent I just wanted the one I had ordered to begin with.
Long story short, H&M refused to correct their mistake. They acted as if this were a mistake I had made upon placing my order. I even sent a follow up email explaining my frustration. H&M still will not correct a mistake made by them. I have never been so disappointed in a company or a company's customer service relations. Way to look out for your customers H&M. Needless to say I would not recommend shopping at H&M.

Date of experience: June 5, 2017

Thumbnail of user lorenav5
California
4 reviews
14 helpful votes
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July 4th, 2018

H&M CS service is terrible. This is my third time calling their CS line and I was told the first and second time I called that it would be delivered on Tuesday 7/3/18. My third time calling, the CS rep Roy could not help me at all and asked me 3 times for my order number making me feel stupid the 2nd time saying the number I was giving him was not the order number. Well thats weird since that was the exact number I gave both times to each rep that assisted me and was able to pull up the information. He then finally pulled up the information and basically said my package is lost. I asked to speak to a manager and he refused to transfer me to a manager or at least issue me a refund for my lost package. He says I have to wait 14 days and call back! Are you kidding me!? According to the UPS tracking, it is scheduled to be delivered on Tuesday 7/3/18. The problem is that it's already Wednesday 7/4/18. I leave the country on Saturday and I placed my order ahead of time to make sure I received it before I left. H&M is a terribly company who just steals consumers money.

Date of experience: July 4, 2018

Thumbnail of user marlenner
DO
2 reviews
6 helpful votes
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July 22nd, 2014

I recently made a purchase on the H&M website, order No. *******, this was my first order with them, since I love the style they sell… to make a long story short:
Strike 1. After placing my order, two days later I received an email saying that one of the items is out of stock and that I should call CS to receive another model, size, item… immediately called the CS department to receive a different item… (10-20 minutes from receiving the email) and they tell me it's impossible for them to exchange the item; that the order was already processed and what I could do is order another item online.
Strike 2. When I receive my order I noticed that an item was missing, No. 55-3394, it was part of a gift for my husband.
Strike 3. Lastly, I notice that I reactive kids shoes…. I don't have kids… I didn't order shoes.

Again, called CS and they tell me that once they receive the kids shoes, they will send me the belt…. So, this is my issue here: I life outside the U.S., sending the kids shoes I didn't order will cost me around $7 to $8, same price I paid for the belt… and shopping online is supposed to be one of those hustle free things you do in life, but H&M is not meeting that "hustle free" online shopping experience for me. I will like to add that the CS representative suck big time… none of the three were able to help me in any situation.

My recommendation, go to the store… DO NOT SHOP ONLINE At H&M!

Date of experience: July 22, 2014

Thumbnail of user maxg24
GB
1 review
0 helpful votes
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February 15th, 2017

My sister tried to return a blouse that was damaged with her receipt and all tags still attached and was told they would not exchange or return her money. DON'T ASK ME WHY! I have absolutely no idea why they said this to her and the assistants treatment towards my sister was TOTALLY UNEXCEPTABLE and then again from the store manager. She was finally given a refund after half an hour of arguing and total disrespect from both assistant and manager. She has now (which is totally unlike my sister) decided that she was trates so badly that they should be reported for this and that is exactly what we will be doing. I AM ACTUALLY SHOCKED AT WHAT SHE'S HAS TOLD ME and this will be taken further.
Annie

Date of experience: February 15, 2017

Thumbnail of user mitalp1
Illinois
1 review
5 helpful votes
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December 10th, 2016

Placed an order on 11-25-2016, it was shipped on 12-2-2016, today being the 12-10-16, i still have not recived my item!
How pathetic is this? Call them and the wait time is 30 minutes, how else am i supposed to get track of my package?
As much as i like the clothes there, is as much UPSET AND ANNOYED I AM AT THE MOMENT!

Date of experience: December 10, 2016

Thumbnail of user colleens91
South Africa
1 review
1 helpful vote
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June 23rd, 2018

Terrible bloody service at Canal walk branch SA. No floor help / 2 cashiers and a queue out the shop. I hate shopping here. Not first time! Understaffed on weekends

Date of experience: June 23, 2018

Thumbnail of user chilledx
Greece
11 reviews
6 helpful votes
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June 14th, 2023

Quality and accessible clothes for everyday wearing. I like this type of clothing that is very modest.

Service
Value
Quality

Date of experience: June 13, 2023

Thumbnail of user classyclo79
GB
1 review
1 helpful vote
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April 18th, 2023

One extremely happy girl hasn't stoped twirling. And having sensory issues the fabric feels nice on her skin. Well done H&M do these come in mom size

Date of experience: April 17, 2023

Thumbnail of user victora56
Texas
1 review
0 helpful votes
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September 8th, 2017

I was just there this evening and an employee from the women's section stole my friends Sephora bag. I asked the Manager Krisy to look into it and she said nothing was turned in. Might I add she was in the dressing room when we left. Once leaving we snapped we left a bag. The bag was not found and the same manager said she had no recollection of the bag. Out of my curiosity I decided to go back to the dressing room and I was baffled to find the Sephora bag in the employees work station. I was shocked. I will add that I acted out of spite but the fact they were trying to steal was ridiculous. I could not believe it. H&M should know that they have employees above them knowingly, managers, stealing from their customers. I am shocked. Corporate should know about this and reconstruct their employees! I will make sure these 2 delinquent employees seek justice and not work in this type of industry ever again. They don't care about customer service, are selfish, and only care about their own profit gain.

Date of experience: September 8, 2017

Thumbnail of user shanthis18
India
1 review
0 helpful votes
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September 13th, 2022

Hii
I had a great service at mantri mall H&M store
The way they help us regarding the sizes and product it's good
Good collection also
I would like to thank Shruthi who helped me through out the services

Date of experience: September 13, 2022

Thumbnail of user robins249
Sweden
5 reviews
5 helpful votes
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November 7th, 2017

I think they have kinda good quality but their clothes are kinda okay looking but they copy alot of cool brands like Off White and other. I don't like it that much.

Service
Value
Shipping
Returns
Quality

Date of experience: November 6, 2017

Thumbnail of user markp110
Canada
7 reviews
8 helpful votes
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October 26th, 2020

I placed an online order on Oct 10 I called and spoke to Micharel He was rude and confrontational
Then received a message from Chloe The package will arrive by C Post on or before Oct 26
Then I am offered a coupon for 15 % off NEXT purchase There will never be one
I then receive a message that package will arrivec on or before Nov 2
This is no way to tyry to maintain customers Read that 250 H & M stores will be closing Unfortunate for employees, but not a surprise

Date of experience: October 26, 2020

Thumbnail of user ruthm23
New Zealand
2 reviews
2 helpful votes
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July 12th, 2014

Some of the items i buy online can be realy nice once i receive them, but others are like "what is this? It looks different online" I guess that is the downside of online shopping!

Date of experience: July 12, 2014

Thumbnail of user aprill481
Illinois
1 review
0 helpful votes
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December 20th, 2022

I ordered a hoodie a month ago and it says it's still sitting in there wearhouse waiting for ups. It's xmas time and you can't get merchandise out of your wear house for a month?

Shipping

Date of experience: December 20, 2022

Thumbnail of user renatamacek95
Croatia
1 review
1 helpful vote
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September 29th, 2023

They only have ONE size for lenght od man trousers and jeans! 32! Totally stupid. Are all the man of the same hight?

Date of experience: September 29, 2023

Thumbnail of user federicom27
Maryland
4 reviews
0 helpful votes
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September 23rd, 2019

The clothes I buy from H&M is always stylish at affordable prices. The variety of items is great so I can find everything I need for the whole family here.

Date of experience: September 23, 2019

Thumbnail of user andreao14
New Jersey
2 reviews
1 helpful vote
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July 11th, 2016

This Saturday I went to H&M in Monmouth mall New Jersey, exchange my recycled bag for a coupon like I always do, this time the red headed girl took my bag and gave me a 30% off coupon for recycling clothes... Okay so I choose few items since it was 30% off this time, when I got to the register the attendant Jay told me my cupom was expired, I explain that the girl just gave me that one, he called her over and she was about to honer the 30% off when Jay said no I already out the right cupom for 15% off instead, so the girl walked away... I payed the bill and called costumer service from my car and nothing was done, they have the worst people working for them in and out of the store... Will never go back and will tel all my costumers to stay away from HM

Date of experience: July 11, 2016

Thumbnail of user sheryla28
California
1 review
6 helpful votes
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June 15th, 2019

On Friday 6/7 approx. 11am I entered an h&m store in pearland town center, pearland, Texas. I am a women of age but every now n then I find something there. I proceeded to enter an empty dressing room where there was Visibly no one in there but me, the customer(a guest in this store) and a young man who worked there. I proceeded to go into the larger room when I was told that's for handicap n family's. I said okay but there is none else in here and abt 3 other customers shopping in the store. I said I'm a woman of age and would like to appreciate the space. He said" no you can't go in there it's not for you only handicap n family's". I was irritated by now n said fine I'll go out to my car in the 93* heat n get my handicap sticker. I came back he said ok I guess that will do. %}#%^^%#... because I didn't have a visible handicap he assumed I didn't hv one. WRONG. Mad, upset, hurt, disappointed and feeling discriminated. In my car on the phone. I filed a complaint once I left that store. How dare him. In tears, i spoke to a compassionate sounding supervisor who documented n sent me a confirmation email and someone would reAch out. It's been a week. They've got one more week. Then I reach out... civilly wrong, and civilly they will hear abt it. No one should shop there. This is for you n fb

Date of experience: June 15, 2019

Thumbnail of user lisaa210
California
2 reviews
1 helpful vote
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December 22nd, 2017

Emal gift card shipped 12/13 stating arrive 3-5 business days. Now 12/22 no card customer service says 7-10 business days and then says 4-6 weeks! Why in shipping email states 3-5?

Date of experience: December 22, 2017

Thumbnail of user niaj8
Texas
5 reviews
3 helpful votes
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September 19th, 2020

THEIR SERVICE IS NOTHING LIKE NM OR NORDY. DO NOT ORDER FROM HM. THEY ARE OUT OF BUSINESS BOUND. WITH THEIR BUSINESS PRACTICE THEY WILL BE OUT OF BUSINESS SOON. THEY ARE CROOKS. WHEN YOU PLACE AN ORDER YOU TRUST THE COMPANY TO PROVIDE A SERVICE... NOT ROB YOU.

Date of experience: September 19, 2020

Thumbnail of user bellac
Arizona
13 reviews
54 helpful votes
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April 22nd, 2021

H&M online consistently keeps:
1 - canceling people's orders
2 - providing extremely slow shipping
3 - having bad customer service

I recently ordered 2 items from Diane von Furstenberg x H&M HOME online. I got 2 emails saying my order was 'delayed' for 6 days, and then finally a cancellation email saying the items were out of stock. I purchased the items within 2-3 MINUTES of the collab being released, so there was no way the items were out of stock when I had bought them. If so, the warehouse definitely did not ship on a 'first come, first served' basis.

Their customer service could care less, and I know they have canceled many people's orders. H&M needs to keep better inventory and not allow people to purchase items if they can't even keep things in stock for more than 3 MINUTES! Simply ridiculous. If you read other reviews for their regular (non-designer collab) items, you will also see that they constantly cancel orders or take 2 weeks - 2 months to ship. Unacceptable.

Both items I ordered were available on the website for hours if not 1-2 days afterwards, so it's not possible that they were out of stock unless they canceled hundreds or thousands of orders. Very sketchy. And it should not take 1 WEEK to cancel an out of stock order!

I will be shopping elsewhere. I don't even care about those items anymore - it's just a matter of principle when it comes to running a business.

Date of experience: April 22, 2021

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