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H&M

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Overview

H&M has a rating of 2.0 stars from 802 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about H&M most frequently mention customer service, online shopping, and credit card problems. H&M ranks 92nd among Discount Clothing sites.

  • Service
    134
  • Value
    127
  • Shipping
    119
  • Returns
    111
  • Quality
    125
Positive reviews (last 12 months): 12.5%
Positive
1
Neutral
1
Negative
6
View ratings trends
68
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How would you rate H&M?
Top Positive Review

“Fall of 2023.”

Bojing C.
9/5/23

I really like the corduroy jackets and flannel shirts from the new collections. Those items are timeless classics just like jeans. Seems like they will always be in fashion. It's also great that I don't have to spend a lot of my money on such quality clothing.

Date of experience: 9/5/23
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Top Critical Review

“A Disappointing Experience- Buyers Beware!”

Jason B.
10/15/24

"I strongly advise against purchasing from H&M based on my recent experience. Earlier also I ordered, they delivered unbranded jeans instead of the H&M brand, and in my recent orders, they have sent jeans with the wrong length with the right tag. Is H&m has become fraud now? Be ready for it. I always order 29/30 slim jeans it fits me well. But now the jeans they provided me is too short in length. I've bought 7-8 pairs by now, thinking it was just a mistake, but the customer care team keeps insisting it's my fault, customer care thinks I am a liar essentially ignoring my concerns. For anyone considering H&M, be prepared for inconsistent product quality, careless mistakes, and unresponsive customer service. Shopping here may feel like a gamble—you're left wondering if you'll even get what you paid for. Don't waste your time and money on a brand that fails to deliver on basic expectations."

Date of experience: 10/15/24
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Reviews (802)

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Reviews that mention popular keywords

customer service (245) gift card (17) store credit (8) return policy (18)
Thumbnail of user pearlb29
Canada
1 review
0 helpful votes
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August 7th, 2017

Clothing is thin and rips easily----------------------------------------------------------------------------

Date of experience: August 7, 2017

Thumbnail of user casandral2
Canada
14 reviews
26 helpful votes
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May 25th, 2014

Great outfit solutions! Fit as expected. I strongly recommend HM if you don't want to spend a lot of money.

Date of experience: May 25, 2014

Thumbnail of user delaineyt
Kentucky
3 reviews
21 helpful votes
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January 14th, 2020

This is one of my favorite brands for many years! Very friendly and professional sellers can help you make a choice.

Date of experience: January 14, 2020

Thumbnail of user michaelb3472
Ohio
4 reviews
1 helpful vote
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February 4th, 2020

Absolutely love h&m! They have great range of clothes, and good quality. Always receive my order when estimated.

Date of experience: February 3, 2020

Thumbnail of user fucko54
Arizona
1 review
0 helpful votes
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December 7th, 2022

I will never do this again $#*! u and ur shipping…. :// ////&2$2$3$2$2$$2$2$2$2 is that 51 characters $#*!s?

Products used:
I hate this $#*!ing website

Service
Value
Shipping
Returns
Quality

Date of experience: December 7, 2022

Thumbnail of user helens148
Texas
1 review
1 helpful vote
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November 17th, 2017

Ordered one item online. Never received it after more than two weeks. The customer service is horrible.

Date of experience: November 17, 2017

Thumbnail of user julem18
Georgia
3 reviews
1 helpful vote
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February 17th, 2017

Excellent collection of fashion wear. They have all the latest trending collections at very reasonable prices.

Date of experience: February 16, 2017

Thumbnail of user dianak124
Colorado
3 reviews
0 helpful votes
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November 3rd, 2019

This store always offers a great variety of nice and stylish clothes. You can find some interesting items for the whole family here.

Date of experience: November 2, 2019

Thumbnail of user camilaf3
6 reviews
21 helpful votes
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September 3rd, 2018

Worse service ever! Almost every order is a solid problem! Of the 5 orders, only one came to me right.

Date of experience: September 3, 2018

Thumbnail of user evaw178
Australia
4 reviews
0 helpful votes
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June 2nd, 2022

Very good store, I recommend it to everyone, the price, quality and excellent customer service. As always happy with everything.

Date of experience: June 2, 2022

Thumbnail of user saras311
Sweden
2 reviews
2 helpful votes
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August 16th, 2018

Fast delivery and fine clothes at great prices with amazing quality. A website that inspires!
Keep up your good work

Date of experience: August 16, 2018

Thumbnail of user artm153
Illinois
1 review
0 helpful votes
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December 5th, 2022

My teenage kids ordered a few times online and I end up going to store for returns because they received the wrong items!

Date of experience: December 5, 2022

Thumbnail of user aaronk376
Pennsylvania
3 reviews
3 helpful votes
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August 15th, 2022

The customer service representatives are absolutely worthless. Huge waste of time if you have any complications with an online order

Tip for consumers:
Buy at the store if you gave to. Online is a nightmare

Products used:
Jacket

Service
Value
Shipping
Returns
Quality

Date of experience: August 15, 2022

Thumbnail of user anys4
Oklahoma
2 reviews
0 helpful votes
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October 5th, 2020

I've shopped at H&M many times and it's mostly been fine. Not overly helpful but I usually know what I'm looking for so no big deal. But this time
I went in 2 weeks ago and grabbed a cute kids shirt for $4.99. When I got to the register it rang up $9.99. The cashier told me I had the wrong shirt. We walked over to the rack together and all three shirts within the collection on the sign were coming up $9.99. She said the $4.99 shirt was misplaced. She asked a worker I'll call "J" for help. I could tell when J walked over, there was zero empathy for my $5 crisis (which is cool
If it's not your job to care about such things.) J said there was no $4.99 shirt in that specific collection. I misunderstood and asked if it was available online. He said, "NO it doesn't exist." Got it. I asked if they would honor the price shown. J said no because customers put things in the wrong place. I pointed out this was obviously not the case, it was apparent the signage was wrong if there wasn't a shirt available for that price anywhere. J yanked the sign down, said something like "no, not anymore" and walked away, muttering something I couldn't make out. He did not return.
I called H&M customer service and OMG. I was asked for a detailed email, pics of the signs and assigned a case number. I sent the information and didn't hear back from anyone. I called today to follow up and was told corporate is unable do anything because of Covid. She mentioned contacting the store since they would have received the "feedback" by now. I asked for the store managers name and store number- the representative didn't have that information. The number for the Quail Springs location I found online is disconnected.
Y'all, I swear this is the most Karen review you'll ever get from me. Life is hard and I'm all about grace- I'm truly not one to get hot over $5... BUT the customer service was RIDICULOUS. I worked in retail for 20+ years and this incident is so inconsistent with most experiences that I had to share. Hopefully H&M will step up their retail training in the future, take customer feedback seriously enough to send a basic response and invest in some landlines for their stores. For now H&M and I are officially on a break.

Date of experience: October 5, 2020

Thumbnail of user nekanel
Pennsylvania
1 review
0 helpful votes
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November 14th, 2022

I don't know what happened to H&M. But itvused to have nice clothes. Now they just have horrible,bulky garbage expensive clothes. Sizes are way off

Products used:
Just 1 t shirt

Service
Value
Shipping
Returns
Quality

Date of experience: November 14, 2022

Thumbnail of user reevess
New York
5 reviews
31 helpful votes
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September 11th, 2019

Love this store and very affordable price. Totally love all styles of the clothing. Always support you in the furture

Date of experience: September 10, 2019

Thumbnail of user floryp2
Sweden
1 review
0 helpful votes
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October 4th, 2022

A couple of years ago I ordered from H&M a few pair of opaque tights (200 den) and I was very pleased at that time with the service and the products quality (that time the tights were made in Italy and had 12% Lycra).
So I wanted to order the same product (at least on the site they looked the same), but reading the information I noticed that things have changed: now the product could be originating from 4 countries (Italy, Turkey, China & Serbia) and the Lycra content dropped to 10%. The problem was, I couldn't find out in which of all these 4 country will be manufactured the product I will receive if ordered online (so it was like a lottery). As I was skeptical about the quality of the product manufactured in other country than Italy, I asked the customer support if the products have the same quality and Lycra content (10%) regardless of manufacturing country of origin. The CS rep replied that the quality is the same (and it has 10% Lycra) regardless of product origin.
After I placed the order, it came the first disappointment: there was an important delay in processing the order (it took 3 days instead of one). Then, after I received the items, the second disappointment came. I was appalled and dismayed to find out that the actual quality of the merchandise was lower than the one advertised on the website or the one I was ensured by the CS rep I'll get. The products were made in Serbia and had ONLY 7% Lycra (see the attached photos for the site info and what I've really got) [*]. That's a bummer!
So, H&M does its best to sell their lower quality products, either by trying hard to hide it under a plethora of marketing ploys (like the statement that their merchandise is "made by independent suppliers, often in developing countries"), or by blatantly and shamelessly lying to their customers. Plus, taking into account the same product might have different background/origin and implicitly different quality, ordering from them it's like playing roulette as you'll never know what you get.

Date of experience: October 4, 2022

Thumbnail of user nataliag15
Romania
1 review
0 helpful votes
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October 16th, 2017

I couldn't buy couple of items because I can't make the registration. If is verifying the address I included for two days

Date of experience: October 16, 2017

Thumbnail of user taylorm113
New Jersey
1 review
1 helpful vote
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October 19th, 2017

Dianna was rude when I told her I was having trouble accessing the website. I plan on shopping elsewhere because of this.

Date of experience: October 19, 2017

Thumbnail of user chantals14
Canada
3 reviews
8 helpful votes
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April 26th, 2020

I have ordered et thé beginning of April, today it's the 26th. I have not received my package, and they never answered.

Date of experience: April 26, 2020

Thumbnail of user maryj239
Louisiana
1 review
6 helpful votes
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November 22nd, 2016

As I write this I have now had my third and final conversation with H & M regarding their on-line website. For the second time, I have had a package sent to the wrong location. When this happened the first time, I spoke with a representative and said that I wanted the former mailing address changed to my billing address so their wouldn't be any more confusion. I ordered a jacket from H & M which was sent to the other address. I product was ordered on Sunday at night and when I noticed where it was being sent, I called around 6 am in the morning the next morning to let them know of the error. I was told they could't do anything about it, but I would get notification when the package was being sent, and I could then contact the delivery service to make the correction. I didn't receive notice, and I was told the next afternoon that I would have to wait until the package was delivered to the other address (across the country); I would then have to wait 14 days so that the package could be declared undeliverable, or was returned. I explained that this was a Christmas present and that that would mean that I wouldn't be able to have the gift in time. I suggested that they cancel the order since I would not be there to either return the package or make sure it didn't get taken. They would not let me get the item sent to the correct address, without paying a second time for the same product. Please don't order from this company. They say, "The system won't allow them to do anything to correct the problem." I corrected the manager by saying that the system isn't at work here. That's just another way of differing any responsibility away from H & M. It is the people who are behind this company who are not willing to do anything to help the customers who are inconvenienced by their policies who won't do anything about the problem. Please save yourself the headache of ordering anything from a company that cares so little about their customers!

Date of experience: November 22, 2016

Thumbnail of user annc357
California
1 review
3 helpful votes
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September 23rd, 2019

I found an old merchandise card for H&M that I didn't realize I had. Called the customer number on the back of the card. Number is no longer in service. Per the back of the card i can have a cashier at the store look up the balance for me. So I went to the store. Cashier looked up and printed the balance remaining on the card for me. I picked out a couple of items from the store and went to pay with my merchandise card. Cashier tells me the it's an old card and doesn't have a PIN. All their new cards now contain PINs. She said she's going to need a manager to help her. After waiting for a while a clerk comes and tells me that they can't ring it up with the card because there's no pin. He pulls up their customer service number on his phone and told me that I need to call them. Are you kidding me. I have to call? Great customer service there. So I stepped aside and called. I explained my situation to the rep. She told me that she needs to talk to her manager and puts me on hold. After she got back on the phone she tells me that all the new gift cards have a PIN and that without a pin I can't use my card. Uhh. I get that. What are you going to do to help me. She tells me sorry but there's nothing she can do. I'm like so I have a balance on this card but I can't use it because the card doesn't have a PIN. So, I'm going to lose out on this money because you can't help me. She tells me yes and says sorry. I told her I want to speak to her manager. After another long wait, a manager gets on the phone. I tell him that's unacceptable. How can a company this size treat their customers like this! He gives me some BS about how they transition to these new cards with PINs now. And their IT is trying to resolve this issue with people who still have the old cards without the PINs and that I'm not the only one with this issue. WOW. Finally he told me that if I send him a picture of my card he'd send me a replacement card. They couldn't tell me this I'm the beginning! Terrible customer service. No wonder the company is in trouble.

Date of experience: September 23, 2019

Thumbnail of user ermannor
Italy
1 review
1 helpful vote
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September 12th, 2018

I've got a lot of clothes from here. I love most their style. Great store, solid prices...
Costumer service are so good...

Date of experience: September 12, 2018

Thumbnail of user caroliner138
Texas
1 review
0 helpful votes
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October 21st, 2020

I know it's Covid. Other businesses operate close to normal these days and are.not hiding behind the pandemic as an excuse of POOR customer service

Date of experience: October 21, 2020

Thumbnail of user jessn25
Canada
11 reviews
34 helpful votes
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July 8th, 2020

Tsk, tsk. H&M. I found out the hard way that their shipping is a disgrace. I don't know what the hell is going on but they aren't doing things right over there when it comes to online purchases. I ordered seven items during the last week of May 2020. They were stuck in processing for two weeks, which I thought was normal due to the whole "pandemic" but after the two weeks I proceeded to then message H&M asking what on earth is going on. I understand the slight delay but I mean, after two weeks IT STILL WASN'T SHIPPED. That's problematic. It's not like the electricity is down and zombies are roaming the earth here. Get your sh** together H&M.

The "pandemic" also hasn't really stopped online stores from being in business, right? So the excuses are mute IMO and I have zero sympathy. You're a business. This is what you do. If you can't handle it, don't be in business. Period. I spoke with some customer service reps at H&M, who were polite through email and advised me that they would soon ship it. So I waited and the next day (after the two weeks) I received an email stating that my package has shipped. Great! I then proceeded to wait another two weeks to get my package of the 7 items I ordered. So altogether roughly about 7 weeks to get my stuff... That's insane. As a company, H&M, you should be ashamed lmao. You truly aren't good with Canadian shipping of online orders.

Anyways, when I got my package I noticed not only was there multiple strands of hair attached to my package, but also a large gapping hole, oh, and also, grass stains. Yep, grass stains. God only knows where this package had been. I almost laughed because my first thought was that someone had taken it and played football with it, maybe even soccer lol.

Lesson learned. I will never be purchasing from H&M online again. Quality isn't that great anyways and waiting 7-8 weeks for an order is preposterous. I highly encourage you to just go into their stores if you really want to shop there, or if you're cool with waiting a long time for an order, by all means lol.

Tip for consumers:
Shop elsewhere

Products used:
One item

Service
Value
Shipping
Returns
Quality

Date of experience: July 8, 2020

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