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H&M

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Overview

H&M has a rating of 2.0 stars from 802 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about H&M most frequently mention customer service, online shopping, and credit card problems. H&M ranks 92nd among Discount Clothing sites.

  • Service
    134
  • Value
    127
  • Shipping
    119
  • Returns
    111
  • Quality
    125
Positive reviews (last 12 months): 12.5%
Positive
1
Neutral
1
Negative
6
View ratings trends
68
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How would you rate H&M?
Top Positive Review

“Fall of 2023.”

Bojing C.
9/5/23

I really like the corduroy jackets and flannel shirts from the new collections. Those items are timeless classics just like jeans. Seems like they will always be in fashion. It's also great that I don't have to spend a lot of my money on such quality clothing.

Date of experience: 9/5/23
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Top Critical Review

“A Disappointing Experience- Buyers Beware!”

Jason B.
10/15/24

"I strongly advise against purchasing from H&M based on my recent experience. Earlier also I ordered, they delivered unbranded jeans instead of the H&M brand, and in my recent orders, they have sent jeans with the wrong length with the right tag. Is H&m has become fraud now? Be ready for it. I always order 29/30 slim jeans it fits me well. But now the jeans they provided me is too short in length. I've bought 7-8 pairs by now, thinking it was just a mistake, but the customer care team keeps insisting it's my fault, customer care thinks I am a liar essentially ignoring my concerns. For anyone considering H&M, be prepared for inconsistent product quality, careless mistakes, and unresponsive customer service. Shopping here may feel like a gamble—you're left wondering if you'll even get what you paid for. Don't waste your time and money on a brand that fails to deliver on basic expectations."

Date of experience: 10/15/24
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Reviews (802)

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Reviews that mention popular keywords

customer service (245) gift card (17) store credit (8) return policy (18)
Thumbnail of user bharatir1
South Africa
1 review
1 helpful vote
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January 24th, 2023

Be cautious the Eastgate Branch charged me twice in December and i am now end of January still trying to get a refund service sucks as no one answers the call centre number or returns any response to your emails.

Date of experience: January 24, 2023

Thumbnail of user sarag868
Turkey
1 review
0 helpful votes
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October 4th, 2023
Verified purchase

I am a traveler in Turkey and I made a purchase from a H&M at Ankamall. When I asked for a tax-free invoice, the supervisor was told that the law of this brand is that it does not give you a tax-free invoice, while all brands gave me this invoice for the tax that I paid. I shouldn't pay for the title of a passenger in this country. It was very sad for me, and even though I was a fan of this brand, it made me change my opinion from now on.

Date of experience: October 4, 2023

Thumbnail of user kanupriyas1
India
1 review
7 helpful votes
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February 17th, 2023

Worst customer executives so unprofessional. Do not trust H&M they are not sending all what we pay for, and then denying when we ask for sending wrong products, and not refunding amount. Torturing customers, This is fraud they have started from 2023 please do not order else your money will not going to come back and they'll not send product which you have asked for... BIG BOLD LETTERS don't trust my ******* rs they are not given

Tip for consumers:
Please don’t trust they are not refunding nor even sending products which we have order. Fraud by H&M fooling people. I feel they are just making money by fooling people

Products used:
Bag and T-shirt which I haven’t received and paid now company denying to refund

Service
Value
Shipping
Returns
Quality

Date of experience: February 17, 2023

Thumbnail of user keelym4
Michigan
1 review
4 helpful votes
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April 3rd, 2019

First of all the person I talked to on customer service talked to me like I was stupid. The online "sizing chart" is a bunch of bull$#*! and completely inaccurate. You can't do exchanges which is a joke, when their stupid sizing chart is the one to blame. Instead you can return it and re buy it for more money. Thanks h&m, glad I payed money for fast shipping for your cheap made & inaccurate sized clothing. Never shopping there again. What a joke. I highly do not recommend

Date of experience: April 3, 2019

Thumbnail of user tessr25
New York
1 review
6 helpful votes
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December 1st, 2021

Customer service is fine, everyone is nice but they tell your the same thing you can see online. It's been two weeks since I ordered my stuff and it's nowhere near me. It sat for jive days now it's been sitting again. I ordered from the gap three times since the order with them and got all my packages. This sucks.

Tip for consumers:
Don't online order

Products used:
Still waiting on the ones I ordered

Service
Value
Shipping
Returns
Quality

Date of experience: December 1, 2021

Thumbnail of user kateh469
Tennessee
1 review
1 helpful vote
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June 29th, 2022

Takes more than one month to get back my refund and this company hates people to return, giving me a warning email ………
I returned some but also kept some, they only emphasized my return that's ridiculous!

Date of experience: June 29, 2022

Thumbnail of user shaytianar
KR
17 reviews
53 helpful votes
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December 29th, 2020

It had been over a year since I shopped here and not really sure why I stopped shopping there but I recently decided to purchase a double-pocket felted shirt jacket. It surpassed my expectations. It fits true to size and excellent quality.

Shipping was pretty fast, about 7 business days, which is always great.

It has been a while since I shopped at HM.com but I'm very happy with my purchase. I will definitely be shopping more here.

Products used:
Jacket

Service
Value
Shipping
Quality

Date of experience: December 29, 2020

Thumbnail of user jacep17
Canada
1 review
2 helpful votes
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December 12th, 2022
Verified purchase

Ordered something online for a Christmas gift. Shipped late to begin with, finally got it and they send me childrens elf outfits?!?!? I ordered a mens sweater and womens underwear. Completely garbage and they're doing nothing to rectify the issue. DONT ORDER. They'll ruin your order and conveniently your Christmas as well!

Tip for consumers:
Don’t order from them they’re $#*!.

Products used:
Nothing it was all wrong

Service
Shipping
Returns
Quality

Date of experience: December 12, 2022

Thumbnail of user lindsaym347
Virginia
1 review
1 helpful vote
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December 8th, 2022
Verified purchase

For some reason using a shipping company that also has TERRIBLE reviews. I don't know why they offer shipping. They clearly don't care whether you get your order. I have loved h&m for years but I'm giving up on them.

Date of experience: December 8, 2022

Thumbnail of user arielled
Washington
5 reviews
10 helpful votes
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March 12th, 2015

Some clothes are not shown on models, don't let you give reviews on the site, or have model info (height, etc) or provide enough item detail like how long/wide a shirt is. Otherwise I love the brand. Classy and young/fresh. Something for all styles/ages.

Date of experience: March 12, 2015

Thumbnail of user yanab2
New Jersey
1 review
4 helpful votes
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December 8th, 2016

Placed order 11/29 and receive confirmation email. According to site order was shipped on 11/30. It is now 12/8 still no merchandise or tracking number. Hold times upwards of an hour. Who has time for this? Online shopping is supposed to be easy.

Date of experience: December 8, 2016

Thumbnail of user norab70
California
3 reviews
2 helpful votes
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February 9th, 2020

Have been purchasing from this shop for several years. Always can find something I like and feel comfortable in. Though must admit, to my regret, that recently the quality of the same items became not as good as it used to be before.

Date of experience: February 7, 2020

Thumbnail of user annien13
Canada
1 review
5 helpful votes
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May 12th, 2017

Similar experience since they upgraded their website month ago, not a single transaction going through no matter how many time I tried, even with PayPal option. I have been buying from the very first day since their online store open, but now I'm completely disappointed

Date of experience: May 12, 2017

Thumbnail of user madisonw87
Canada
1 review
4 helpful votes
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October 4th, 2020

No one has gotten in touch with me. My orders haven't shipped and now i'm reading these comments... everywhere else seems to be able to get their $#*! together but not H&M i really hope $#*! gets sorted out! Absolutely horrible.

Date of experience: October 4, 2020

Thumbnail of user justinj87
California
2 reviews
3 helpful votes
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January 10th, 2019

Oh man. I had so many problems ordering these clothes it's not even funny. Horrible customer service reps. Promised things that never get done. Was hung up on hold after 15 minutes six different times. No useful customer info was passed between the reps so I had to explain my situation to countless people repeatedly. I get told I'm receiving a discount and once again... nothing. H&m is losing customers with their crap online purchasing system and uninformed CS reps that don't follow through with what they promise. I buy stuff online all day everyday && this is the worst customer service department I've ever talked to since online purchases started in the mid 90's.

Date of experience: January 10, 2019

Thumbnail of user portial8
Florida
1 review
10 helpful votes
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May 19th, 2020

It's sad that company's like H&M will take advantage of this pandemic by sitting on orders, taking your money, waiting 3 weeks to tell your items are no longer available and hanging up on you once you speak with customer service. To add insult to injury they send you a little 10 percent discount, as if I ever want to order from them again.

Date of experience: May 19, 2020

Thumbnail of user morrigang1
Texas
7 reviews
50 helpful votes
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December 8th, 2015

They honestly have some really high end looking clothes at reasonable prices. Very on trend and fashion oriented. I have loved every piece I've gotten from there, and none of them look or feel cheap like forever21 sometimes does.
As for the customer service in the stores. I don't know why anyone bothers to complain about it. What do you expect? The majority of people who work at places like H&M and Forever 21 etc are kids. You honestly think you're going to get 5 star customer service from a place that sells $5 clothing items? Go shop at Burberry and quit complaining.

Date of experience: December 8, 2015

Thumbnail of user gennym
GB
5 reviews
6 helpful votes
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March 30th, 2015

I buy all my childrens clothes from H & M. Last summer I had almost every single style of dress they sold for my girls! I love their kids clothes, although the cheapest items don't always wash up well but when you are getting 3 for 2 offers that are already pretty cheap you can't really grumble. I shop here when buying for my nephew too. The boys stuff is very cute.

I do find that when ordering online however, I can wait an awfully long time to receive my goods compared to other online shops I use which can be frustrating but with regards to value for money and clothing choice in general I love shopping here.

Date of experience: March 30, 2015

Thumbnail of user janed521
Netherlands
2 reviews
0 helpful votes
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April 27th, 2019

Forever great quality and stylish trendy clothes for affordable price. I'm in love with their eco initiatives, it's great when the huge businesses cares about nature, not only endless and irresponsible income

Date of experience: April 26, 2019

Thumbnail of user ranjanp2
California
26 reviews
23 helpful votes
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October 17th, 2015

I've never had a bad experience here. They're solid for customer service: ship reliably fast and get the merchandise correct. They made a mistake once and promptly corrected it. Can't ask for more than that! Their selection is seasonal and vast; prices can't be beat. Rock on H & M!

Date of experience: October 16, 2015

Thumbnail of user luisv172
Wisconsin
1 review
7 helpful votes
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September 23rd, 2020

Purchased online, paid for next day shipping. Ordered delayed, then never got it.

They won't give a refund. Said to wait 1 month. Worst "manager" I've ever spoken to on the phone.

What a rip off of a company.

Date of experience: September 23, 2020

Thumbnail of user taylorp25
New York
1 review
0 helpful votes
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July 21st, 2016

I got a gift card to h&m for Christmas and was looking forward to buying some clothes. The closet store to me is about 2 1/2 hours away. It's just annoying that they don't accept their own gift cards online!

Date of experience: July 21, 2016

Thumbnail of user nehas251
India
1 review
2 helpful votes
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August 1st, 2022

Pathetic service. Not Processing refund it's been more then weeks. Not responding properly or giving reason for failing to process the refund when all there products are returned and I hage received confirmation mails as well. Poor service extremely dissatisfied.

Service
Value
Shipping
Returns
Quality

Date of experience: August 1, 2022

Thumbnail of user vistav1
India
1 review
1 helpful vote
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February 16th, 2022

H&m is absolute cheat brand.

I placed around 30-35 orders with multiple items. The returns were sent back all carefully from my end. Then they told me they haven't received my returns after 6 months when I chased. I had to prepare an excel sheet to track all my orders and returns which consumed so much time. They refused to give my refunds for 2 of my returns of 1039 and 799 rs.

Be very careful with them. They don't initiate return until u chase and sometimes not even after chasing. It never happened with any other shopping site. Customer service literally says. There is no one above us to escalate and they are so unwilling to help. I literally cried when I had to explain too much to get my genuine money back and still dint get.

Boycott h&m.

Service
Value
Shipping
Returns
Quality

Date of experience: February 16, 2022

Thumbnail of user veronicas39
New York
40 reviews
182 helpful votes
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January 10th, 2016

The only thing worth buying are basic tops and similar items. I've had bras from here and they feel cheap, but they get the job done and look fine enough. Same with underwear.
All the jewelry and shoes are the chinky junk you can get at any store that doesn't have a legit jewelry or shoe section. H&M is a fast fashion company meaning everything is meant to be made cheap (ergo, lesser quality, hence only being good for basics) and either sell quick or get thrown out. So yes, it's cheap material probably made in sweatshops, but if all you need is a basic black t-shirt or simple sweater, you can't go wrong.

Date of experience: January 10, 2016

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