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H&M

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Overview

H&M has a rating of 2.0 stars from 802 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about H&M most frequently mention customer service, online shopping, and credit card problems. H&M ranks 92nd among Discount Clothing sites.

  • Service
    134
  • Value
    127
  • Shipping
    119
  • Returns
    111
  • Quality
    125
Positive reviews (last 12 months): 12.5%
Positive
1
Neutral
1
Negative
6
View ratings trends
68
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How would you rate H&M?
Top Positive Review

“Fall of 2023.”

Bojing C.
9/5/23

I really like the corduroy jackets and flannel shirts from the new collections. Those items are timeless classics just like jeans. Seems like they will always be in fashion. It's also great that I don't have to spend a lot of my money on such quality clothing.

Date of experience: 9/5/23
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Top Critical Review

“A Disappointing Experience- Buyers Beware!”

Jason B.
10/15/24

"I strongly advise against purchasing from H&M based on my recent experience. Earlier also I ordered, they delivered unbranded jeans instead of the H&M brand, and in my recent orders, they have sent jeans with the wrong length with the right tag. Is H&m has become fraud now? Be ready for it. I always order 29/30 slim jeans it fits me well. But now the jeans they provided me is too short in length. I've bought 7-8 pairs by now, thinking it was just a mistake, but the customer care team keeps insisting it's my fault, customer care thinks I am a liar essentially ignoring my concerns. For anyone considering H&M, be prepared for inconsistent product quality, careless mistakes, and unresponsive customer service. Shopping here may feel like a gamble—you're left wondering if you'll even get what you paid for. Don't waste your time and money on a brand that fails to deliver on basic expectations."

Date of experience: 10/15/24
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Reviews (802)

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Reviews that mention popular keywords

customer service (245) gift card (17) store credit (8) return policy (18)
Thumbnail of user shivanit
GB
5 reviews
20 helpful votes
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April 10th, 2017

Overall, the thinks are brilliant. Everyone knows the quality of H&M. But sometimes the service is not that ok, it fells like they could love their clients more. Don't know, maybe it just seems to me so...

Date of experience: April 10, 2017

Thumbnail of user debraw23
Indiana
1 review
13 helpful votes
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September 27th, 2015

Checkout process is highly flawed. They decline your perfectly working credit card. They state it is security on their end. But, no one knows how to fix it. Horrible business. They are basically rejecting their ability to make a profit. And, they act like they don't care. I personally think they should remove the website and keep it down until they can figure out how to run a website. Keeping this useless mess up will only deter customers from buying from them. If security is this big of an issue and there are so many good credit cards being declined, they need to let customers pay through a third party like PayPal.

Date of experience: September 27, 2015

Thumbnail of user kaseyr3
New Jersey
2 reviews
4 helpful votes
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June 7th, 2019

I would never order from them again. Ordered a gift card for a friend's bday and a week and a half later it still hasn't arrived even though the confirmation said it would be here in 3 to 5 business days. When I called to figure out where it was I waited on hold for 20 minutes just to be told the actual timeframe is much longer and they know that their email is incorrect. The excuse is that it takes time to ship it because it crosses several hands on the way. In the age of Amazon were you can get something in 24 hours I can't understand how it could take what will end up being over two weeks to receive a gift card in the mail. Never again. Just lost a customer.

Date of experience: June 7, 2019

Thumbnail of user sarahn47
France
5 reviews
117 helpful votes
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November 8th, 2015

I bought tights for my daughter and I’m not satisfied with its quality. She wore it 3 times only and now it looks like she’s been wearing it a whole year. But it is fair to say that HM has reasonable prices.

Date of experience: November 8, 2015

Thumbnail of user janes363
California
5 reviews
52 helpful votes
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June 15th, 2018

I really like H&M's clothes. Especially the basics. Good quality at an excellent price, especially for kids. Plus they always got something new. But they really need to up their online shopping game, a lot! The search bar is a mere decoration, we wound up having to go through the whole thing. It's not intuitive at all and when they have sales they don't show the final price until you're about to pay. I mean online shopping with a calculator isn't fun! C'mon guys you can do better!

Date of experience: June 15, 2018

Thumbnail of user rachelw76
New York
1 review
2 helpful votes
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June 3rd, 2016

H&M has terrible service, a terrible return process, and is seemingly unreachable at all times of the day. Even if I do like the clothing, I will never shop here again due to such ridiculously poor service. You guys would get a 0 from me if it were an option.

Date of experience: June 3, 2016

Thumbnail of user bg236
Minnesota
1 review
0 helpful votes
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December 17th, 2021

Seems like the average time to be shipped is 7+ days from what I've been reading. 7+ days sitting in the warehouse... This is not on par with most online retailers you buy from today. Most ship within A DAY or two.
Do they promote more sales and orders than the warehouse staff can handle in a timely manner? Maybe, either way it should be addressed. Bad experience for a first time customer.

Shipping

Date of experience: December 17, 2021

Thumbnail of user emilyb105
Texas
5 reviews
7 helpful votes
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April 10th, 2017

I've got a lot of clothes from here. It's convenient, stylish and fashionable. Ordered here for several times, so I can easily say that it's ok. Managers are so different but all in all the shop is one of those I'm planning to visit again.

Service
Value
Shipping
Returns
Quality

Date of experience: April 10, 2017

Thumbnail of user ninat9
New Zealand
3 reviews
1 helpful vote
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January 26th, 2015

I love H&M! The clothes are very good quality and prices are low, what else would you wish?! This was my no. 1 place to shop while I was living in Europe. It's a shame that H&M doesn't have any shops in here NZ, I miss it so much!

Date of experience: January 25, 2015

Thumbnail of user abbyc33
Canada
2 reviews
1 helpful vote
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December 16th, 2019

DO NOT order from this online scammers! It had been almost 2 weeks since they have supposedly shipped my order but guess what, it's still not here and god knows where it is right now. No response from customer service!

Date of experience: December 16, 2019

Thumbnail of user alexm278
Ukraine
9 reviews
5 helpful votes
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August 31st, 2017

As far as I don't have an "H&M" store in my city, I often buy it online. This is a dangerous way is you don't know exactly your sizes or not sure about fitting the item. But I always try to imagine how it will look on me, and there was the only one time when the ordered piece didn't suit me at all. All the rest I like.

Date of experience: May 17, 2017

Thumbnail of user dawnp242
California
1 review
14 helpful votes
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June 18th, 2020

My daughter ordered a jacket with her own money over a month ago i got an email it was shipped and is in Greenwood IN well its been sitting there for 2 weeks now. Called customer service was on hold forever, then lady who answered was rude as hell and i got hung up on. I know things are crazy right now but no need to be rude to customers. I guess I'll be shopping to find a jacket elsewhere for my daughter thanks for taking her graduation money. Will never shop or recommend H&M to anyone.

Date of experience: June 18, 2020

Thumbnail of user carlag244
Georgia
1 review
0 helpful votes
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March 10th, 2022

H&M has NO inventory in physical stores for maternity and nursing clothes so you have to order online. First, you have to order a bunch of stuff to get free shipping (3-7 business days). Then you immediately get an email that your order is delayed. I got my order a day late and because the stores are useless for pregnant/nursing mothers, there is no other choice. Finally, the order arrives and one white shirt has pen marks all over. I call H&M and their response is "order a new one and wait another 7 business days to have it delivered". Also, need to return the damaged item and waste time on that. Overall, this has been the worst experience buying clothes online. Worst customer service.

Tip for consumers:
DO NOT BUY ONLINE!! You are better off ordering from another store.

Service
Value
Shipping
Returns
Quality

Date of experience: March 10, 2022

Thumbnail of user sheineh
Vermont
1 review
0 helpful votes
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September 22nd, 2022

Their clothes are so cute, I'm not sure about the quality because I never received my orders from online shopping, I feel like it's rude if it happens to you the second time you order. It's a hassle, especially returning wrong items. Please contact the customers if you can't send the right ones, don't just shove items in the box, please… That's all. We all waste our time at this point.

Tip for consumers:
It might be better to just shop in store, might save you a hassle.

Products used:
None. There’s only 2 items i got from my order out of 18 items, so I’m returning the whole package.

Service
Value
Shipping
Returns

Date of experience: September 22, 2022

Thumbnail of user tigern1
Washington
1 review
1 helpful vote
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February 19th, 2016

I love h&m but their is no way to review or warn others of a bad product!

The tan 2015 winter Cargo pants ripped while trying them on in store!

The material is so thin it has no strength. Just a warning!

For the record I'm slender and the pants were loose and too big in the wast! So they were not too tight and I'm not too fat. I bent over to pick up my phone is all it took! Watch out for junk products!

I now squat in the dressing room when buying pants at h&m! Just too cheap to justify owning at any price!

Date of experience: February 19, 2016

Thumbnail of user kinderg
Missouri
1 review
3 helpful votes
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November 16th, 2020

This place is awfully... after a month of telling me by package is stuck in wear house I receive an email saying they received my return and a refund has been issued. Called customer service to let them know package never left wear house and i' m still waiting on my order. Long store short, since it has been refunded nothing they can do about it now. Awful customer service, I will never be shopping with H&M again.

Date of experience: November 16, 2020

Thumbnail of user stellaa17
Virginia
2 reviews
0 helpful votes
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July 31st, 2017

I get the gender inclusive fad that's going on, but H&M is just degrading the styles it used to have for femininity-loving women. I prefer the classic feminine curve loving clothes. I used to go to the website and find several things to buy at once! Sometimes I had to control myself from buying too much. I just can't seem to find anything beautiful anymore! Please restore the women's category to what it should be and while you want to include androgynous styles, I don't see why you cannot just do both! Keep the classic styles and add in a few hipster / boxy / gender-inclusive styles. Maybe you can make it into it's own category! Don't stop selling the nice curve hugging styles!

Date of experience: July 31, 2017

Thumbnail of user ernestoe2
Illinois
1 review
0 helpful votes
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December 15th, 2015

My shopping experience was a fair one. Everything was going well until I decided to check out. The young man at the counter had a lazy and awful attitude. Almost as if he hated his job. It was unpleasant.

Date of experience: December 15, 2015

Thumbnail of user sidb30
Canada
1 review
1 helpful vote
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May 7th, 2019

Bought a bunch of stuff online and spent more than I would have liked just to hit the free shipping limit. So when I go to return it what I didn't like or fit the way it thought it would, I find they don't return in store and charge $4.99 for returns. So basically they don't want to provide you with customer service and want to keep your money. For a company THIS big, they don't take Amex as form of payment and don't offer options for return without stealing your money.

So now I'm stuck with crap that don't fit and are awful quality because I made the mistake of not paying for shipping. Lesson learnt, won't be shopping there again.

Date of experience: May 7, 2019

Thumbnail of user amyy20
Canada
11 reviews
22 helpful votes
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February 19th, 2018

I have ordered from H&M a couple of times and have never had an issue. Prior to ordering I was looking at some reviews and comments on Facebook which made me hesitant to place an order. All of my orders were received in a reasonable time frame with the correct items. If I recall I think they even offer free returns now (I may be mistaken on that but thought I seen that the last time I ordered). They have really cute stuff, decent quality and always seem to have a sale on something.

Date of experience: February 17, 2018

Thumbnail of user casc14
Florida
1 review
0 helpful votes
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October 12th, 2022
Verified purchase

Don't order anything if you want it within the next few weeks. Their processing time is awful. We called last year about an order and they said "due to the volume of orders" it was taking extra time in the warehouse. No special events. This year, they said the same thing. Love their clothes, don't order online.

Tip for consumers:
Long shipping tine.

Products used:
Womens Blazer/Pants

Service
Value
Shipping
Quality

Date of experience: October 12, 2022

Thumbnail of user isajob
New York
11 reviews
16 helpful votes
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June 21st, 2016

I love their clothes selection. Yes, often it does not fit me ( curvy petite) or they are so cheap that I cannot buy, but I always leave the store with one or two things, and know exactly what else to buy to be "in" the fashion of the hour. Great experience, I am hooked...

Service
Value
Quality

Date of experience: June 20, 2016

Thumbnail of user zeinan3
Saudi Arabia
1 review
10 helpful votes
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May 19th, 2020

I ordered a few items April 13. I paid online as due to the current situation they have disabled cash or payment on delivery. Finally my things arrived May 13 and the courier requests I pay... again! I've emailed them 3 time with no response. Forget calling the company, the number disconnects and never rings. NEVER AGAIN

Date of experience: May 19, 2020

Thumbnail of user mollyd14
Mauritius
2 reviews
2 helpful votes
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June 20th, 2017

I am a quite often shopper of H&M. I am always gladly impressed by the range of clothes as well as accessories. The price is definitely reasonable and much lower than alternatives offer. Very good quality of underwear. However, be careful with pullovers. I have bought 2 pullovers from this shop and the quality ended up being poor. After a couple of washings the size and color changed.
Despite everything, I can say that I like this shop and the service I got. Shop assistants were always nice to me. Recommend visiting :)

Date of experience: June 19, 2017

Thumbnail of user kimberlyb1646
Colorado
1 review
0 helpful votes
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November 2nd, 2021

I ordered my 6 year olds school clothes online. It came from 2 different warehouses. The first warehouse's package got here in about one week. The second warehouse package was in processing for weeks before I checked my order status online to find it had been cancelled. "Unfortunately, this item couldn't be delivered." On ALL of my items from that warehouse. I called their customer service and received ATTITUDE when I asked what that meant. She was trying to say that they couldn't deliver my package to my house. Then she looked up my order and found that H&M cancelled my order because it was taking them too long to process it in their warehouse. So instead of processing my daughter's school clothes, lets say "screw it" and toss this order out because its too hard to do their job. NEVER will I EVER use H&M online again! So much for online exclusive. Hopefully I receive the refund she said I would get. However, according to other reviews, I can kiss that money goodbye.

Service
Value
Shipping
Quality

Date of experience: November 2, 2021

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