• Latona's

Latona's

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Overview

Latona's has a rating of 3.9 stars from 89 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Latona's most frequently mention ryan lane, whole process, and fair price. Latona's ranks 142nd among Real Estate sites.

  • Service
    18
  • Value
    17
  • Quality
    16
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How would you rate Latona's?
Top Positive Review

“Couldn't Have Made the Sale Without Them”

Seth M.
4/21/16

Highly recommend Latona's. Ryan Lane helped guide me through each step and got me far more for the site than I ever could have on my own. If you have a high-end site that you're looking to sell, I'd definitely check them out.

Top Critical Review

“Misleading sales practices; waste of time”

max h.
7/3/17

I got an email with the subject: "Buyers Interested in Your White Rabbit Press Business". After setting up a phone call the Latona rep admitted that they weren't aware of any buyers who were actually interested in our business. It was just a cold email aimed at getting me to list my site on their marketplace. Waste of my time.

Reviews (89)

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Reviews that mention popular keywords

adam beebe (30) ryan lane (8) business (32) web property (3) right buyer (3) seller (13)
Thumbnail of user sethm38
New Hampshire
1 review
0 helpful votes
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April 21st, 2016

Highly recommend Latona's. Ryan Lane helped guide me through each step and got me far more for the site than I ever could have on my own. If you have a high-end site that you're looking to sell, I'd definitely check them out.

Thumbnail of user mohitt
India
1 review
2 helpful votes
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October 1st, 2014

Having previously worked with Ryan, I was already aware of his skills in finding the right websites for me to buy and in closing deals.

Now I just bought my third site from him and it's been a smooth sailing!

I would wholeheartedly recommend Ryan if you are looking to either buy or sell a website.

Thumbnail of user kurti3
North Carolina
1 review
19 helpful votes
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November 10th, 2019

I had a fantastic experience with Latona's and Chip! From his initial contact, many years before we were ready to sell, all the way to the close, Chip was great! My wife & I were selling our 21+ year business that we built from scratch. It was our baby, our family and Chip truly listened to our needs and wishes and the specifics of our business and what gave it value, not just the numbers like most other brokers. From pricing and how we positioned and pitched it, to the importance of finding the "right" buyer, Chip was there for us, he got it. He stuck with us, through an initial buyer (a good offer) that we chose to walk away from, until we found the right buyer and got a great price! I can give Chip & Latona's my highest recommendation!

Thumbnail of user rishis12
Florida
1 review
1 helpful vote
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March 22nd, 2018

I bought a company and Sal was the agent. He was very responsive, followed up at every step and on top of things. He is knowledgeable and always available via text, phone or email. I would use him again.
Dr. Sheth

Thumbnail of user dominica58
Arizona
1 review
6 helpful votes
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September 3rd, 2019

I felt like he was really invested in getting my business sold in a timely manner. Easy to communicate with and was there to answer every question along the way as this was a new venture for me. I didn't have high hopes that it would sell, but my Broker found the perfect buyer, exactly what I was looking for.

Thumbnail of user jeremyw434
Georgia
1 review
6 helpful votes
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August 22nd, 2020

I purchased a niche business that included seller accounts on Amazon, Walmart, Ebay, and also it's own online storefront. Adam did great at communicating with both myself and the seller. He eased concerns with confidence through experience and went the extra mile to provide me with direct contact from a previous client that sold a business similar to the one I was purchasing. Thank you Adam, great job!

Thumbnail of user lukab21
Slovenia
1 review
0 helpful votes
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May 23rd, 2022
Verified purchase

It was my first time selling a business and I'm very happy that I've chosen Latonas. I worked with Adam and he was very helpful. He replied to all my emails very fast, even during the weekends. In around 1-2 weeks after putting my business for sale I had my first call with a potential buyer who actually at the end bought my business. The whole process of selling my business took a little more than 2 months, because once the buyer gives you an offer, then he/she has to go through due diligence process (2 weeks in my case) and then writing a contract (3 weeks in my case). This was a very stressful period of time for me, but support from Adam was very helpful and his communication with the buyer was crucial that the closing at the end actually happened. If you are looking to sell your online business, then you can't go wrong with Latonas and try to get Adam as your broker.

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Thumbnail of user georgei136
Greece
1 review
9 helpful votes
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July 10th, 2020

Great professionals, great experience. I worked with Ryan, one of Latona's brokers, who sent me reliable qualified buyers and get my business sold. I will definately be using him again. I highly recommend Latona's.

Thumbnail of user mikem268
District of Columbia
1 review
0 helpful votes
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June 18th, 2015

I recently purchased 50% of an essential oils business in the US and dealt with the agent Ryan Lane. I was immediately struck by his courtesy, professionalism and down to earth manner which helped during negotiations. Highly recommended. Will definitely use Latonas again.

Thumbnail of user sr271
New York
1 review
0 helpful votes
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March 31st, 2016

As a buyer, I've found Latona's to be one of the most trusted website brokers out there. I've looked at several sites with them and recently closed on my first deal with Latona's. They were responsive, helpful and professional throughout the process, and I'm happy with my purchase. I look forward to working with them again.

Thumbnail of user maxh56
Japan
1 review
15 helpful votes
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July 3rd, 2017

I got an email with the subject: "Buyers Interested in Your White Rabbit Press Business". After setting up a phone call the Latona rep admitted that they weren't aware of any buyers who were actually interested in our business. It was just a cold email aimed at getting me to list my site on their marketplace. Waste of my time.

Thumbnail of user ya2350
Israel
1 review
0 helpful votes
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February 15th, 2017

I used Latona's to buy a website in January 2017. Adam Beebe was the assigned Broker - he got things done. Was very good with an amazing response time, to both sides, and made sure the transaction is complete.

Thumbnail of user bradw26
Washington
1 review
1 helpful vote
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July 14th, 2015

Recently sold a portfolio of sites with Latona's. Transaction went very smooth. They did a great job following up through the process and trying to get the deal done. Adam Beebe worked around the clock to make it happen. Would use again.

Thumbnail of user briank41
South Carolina
1 review
0 helpful votes
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November 6th, 2014

I've used Latonas now to sell two of my businesses, one of which sold for mid-six figures.

While I dealt mostly with one of the individual brokers on each, I did have initial and follow-up conversations with Rick Latona who is the CEO.

Over all, the company is very well organized and professional in how they handle their clients, both buyers and sellers.

I will certainly use them again.

Tip for consumers:
Know your business metrics very well first. They will need to know a lot of details about your business to be able to sell your business.

Service
Value
Quality
Thumbnail of user julienm19
Canada
1 review
0 helpful votes
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April 9th, 2017

These guys are fast, efficient, professional and they get the job done.

I received an offer at full price in one week then had the contract signed by week two. Things were very smooth and my sales rep and broker (Salvador and Adam) were extremely responsive.

What says even more about the character of this company and the staff is that even though this particular business was a very small sale, no one ever treated it as less important. Everyone took inquiries and communications seriously and were very responsive at every point. To me this means a lot. I never felt like my deal was less important or de-prioritized despite the fact that I'm sure they had bigger projects on the go.

This was a 5 star experience and I recommend Latona's to everyone.

Thumbnail of user joelp43
Arizona
1 review
0 helpful votes
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March 22nd, 2018

Adam is a class act, very professional and great at executing. He is patient, experienced, and informative. He made himself widely available during the weekends as well as later on in the day. He's the best broker I've ever worked with.

Thumbnail of user katelindr
Colorado
1 review
0 helpful votes
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June 30th, 2018

As new buyers in the digital world, we really weren't certain as to how this whole process worked. We came with a LOT of questions and requests and Eric was nothing short of fantastic making sure that our requests were met and questions were responded to quickly. It was not uncommon for Eric to get back to us, even later in the evening so we could keep moving forward. From his response rate, to negotiation skills to availability - it made the entire process headache free. Will absolutely use these guys again!

Thumbnail of user salmanm6
Pakistan
1 review
16 helpful votes
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April 24th, 2019

I have purchased two businesses and sold one through Latona's. Adam Beebe was our advisor in both transactions. We have found Latona's team and especially Adam quite supportive and professional throughout the selling and buying process. A few times it felt like deals were not moving ahead but Latona's experienced team brought both of the transactions on track after successfully negotiating with both parties i. E. seller and buyer. My business was under offer within a week and sold after first due diligence. Thanks to Latona's.

Thumbnail of user joseluisc
Mexico
1 review
0 helpful votes
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March 2nd, 2017

I have sold two sites with Latona's, both times with the wonderful broker Adam Beebe! The one BIG reason I chose Latona's over their competition is that you actually talk with a human being and can discuss everything with them, live! Anyway, I have to say their buying and selling process is smooth and completely straightforward without any headaches. For both transactions, I've been the seller and the experience of actually letting know people about your business is great, even more, when you are working with Adam! My next business will be sold with Latona's! :)

Service
Value
Quality
Thumbnail of user justinm65
New York
1 review
0 helpful votes
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August 7th, 2015

I have now worked with Adam Beebe on two separate transactions. Adam has always been extremely professional and attentive. He is readily available for calls if I need to clarify something or have any questions. He does a solid job of informing both the seller and buyer of next steps, what to expect, and reassuring them throughout the process. I would highly recommend Adam to anyone looking to sell or purchase a web property.

Thumbnail of user georgel263
Oregon
1 review
7 helpful votes
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August 10th, 2019

Real pros. I listed my business with Latanos and one of their brokers Ryan, worked very hard to get me qualified buyers. I felt like he was really invested in getting my business sold in a timely manner. I highly recommend them.

Thumbnail of user cj104
Minnesota
2 reviews
5 helpful votes
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October 27th, 2014

I was originally approached by Adam Beebe about selling my site, and he proved to be exactly what he promised. A great salesman who went out of his way to make sure that potential buyers were notified about the sale of my site rather quickly.

More important, I was able to learn from his exactly what buyers are looking for in a site as this was a very new process for me. Adam will take you by the hand to make sure you understand every step of the process so it's easier to understand, and rather than pressure you to sell at any price, he'll help device your sites value and in determining what price you might want to sell it at.

A great experience and I'll easily work with them again in the near future.

Thumbnail of user ildark
Canada
1 review
2 helpful votes
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September 9th, 2015

Deal with with Adam Beebe from their team and was very satisfied, the brokers are super pro-active, I had spoken to 2 potential buyers on the same day and even called the broker in late hours in the evening and he was perfectly fine with it. The site was recommended to me by a friend and I'll be recommending them to anyone who's thinking of buying or selling their site.

Thumbnail of user brianm1286
Georgia
1 review
0 helpful votes
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April 29th, 2020

Good experience working with Adam Beebe and the team at Latonas. This was my second purchase using them and both have been very smooth. Seller in the transaction was also good to work with. Quality of domains and businesses for sale are higher quality than many of the other sites out there.

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Value
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Thumbnail of user nealh46
Canada
1 review
7 helpful votes
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August 4th, 2019

Worked with Sal in order to sell my online Ecommerce business. Sal was such a genuine and great person to work with I was blown away by his advice and his knowledge in the space. Easy to communicate with and was there to answer every question along the way as this was a new venture for me. Will do business again! Thank you!

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From the business

Latona's is a full-service web business broker. We specialize in selling websites that are cash flow positive. We offer free website valuations to potential sellers. If they choose to list with us, we take them through our entire process from the initial prospectus to the final contract negotiation and closing using a 3rd party escrow service.

Business History

Latona's in one form or another, has been around since the early 2000s but it was in 2009 that we made the commitment to focus exclusively on cash flow positive websites and web based businesses.

Previous to that, our founder, Rick Latona had focused primarily on the domain industry. When the financial crash hit in 2008/9 Rick quickly realized that in a down economy, cash flow is king so he shifted our mission and we've been steady and growing ever since.

Today we have one of the largest, if not the largest, newsletter subscriber base in the industry. When we get a listing, nearly everyone knows about it. We have a tremendous reach which is next to greatest asset. Our greatest asset is our team of exclusive dedicated brokers who hand hold clients through the process of buying or selling a business.

Company Representative

Thumbnail of user rickl33
Rick L.
President
Rick Latona is a 20-year veteran in the Internet industry. He has expertise in the field of domain names, web hosting and brokering of small internet businesses. He’s a graduate of the prestigious OPM Management program at Harvard Business School. He’s well-connected and respected throughout the industry. Rick has extensive experience in international business having managed offices and staff in The Netherlands, Panama and The Philippines.

Earlier in his career he held founders shares in Interland, Inc, a hosting company, which was once the largest in the world, it went public in 2000 (NASDAQ INLD) and is now Web.com (NASDAQ WWWW). Rick was there from 1996 through 2001 and managed the explosive growth in sales from startup through the IPO. He’s since founded various successful startups such as Latona’s, a leader in domain and small internet business brokerage, inteLend, which lends against domain names as collateral, as well as Site Matrix, a private equity fund for domain names.

Rick attended the University of Florida, 1994, major in history. He speaks his native English as well as Spanish, strong Turkish and some Dutch. His hobbies include golf, hiking and reading. He has a wife and two daughters.

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