• Latona's

Latona's

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Overview

Latona's has a rating of 3.9 stars from 89 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Latona's most frequently mention ryan lane, whole process, and fair price. Latona's ranks 38th among Real Estate sites.

  • Service
    18
  • Value
    17
  • Quality
    16
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How would you rate Latona's?
Top Positive Review

“Couldn't Have Made the Sale Without Them”

Seth M.
4/21/16

Highly recommend Latona's. Ryan Lane helped guide me through each step and got me far more for the site than I ever could have on my own. If you have a high-end site that you're looking to sell, I'd definitely check them out.

Top Critical Review

“Misleading sales practices; waste of time”

max h.
7/3/17

I got an email with the subject: "Buyers Interested in Your White Rabbit Press Business". After setting up a phone call the Latona rep admitted that they weren't aware of any buyers who were actually interested in our business. It was just a cold email aimed at getting me to list my site on their marketplace. Waste of my time.

Reviews (89)

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Reviews that mention popular keywords

adam beebe (30) ryan lane (8) business (32) web property (3) right buyer (3) seller (13)
Thumbnail of user davidg115
Arizona
1 review
1 helpful vote
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August 25th, 2014

I have purchased two web businesses so far through Latonas with excellent help from broker Adam Beebe. I look forward to doing more deals with Latonas in the future.

Service
Thumbnail of user williec19
Florida
1 review
0 helpful votes
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September 13th, 2016

Adam Beebe went above and beyond from day 1 helping me sell my site. Once a bid went in he went on turbo mode and exceeded all of my expectations, from the sale to the escrow.

Great job Adam!

Thumbnail of user ryang178
Ohio
2 reviews
5 helpful votes
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December 27th, 2018

Worked with Sal on a website purchase and the process was flawless. Sal was avaliable to answer any and all questions in a very timely manner. Will do business with these guys again.

Thumbnail of user olfat
Canada
1 review
0 helpful votes
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May 8th, 2018

I sold one of my websites with Latona. I had an amazing experience.The broker in charge Adam Beebe was professional and had my interests at heart. Highly recommend Latona.

Thumbnail of user ujwalv1
Michigan
1 review
7 helpful votes
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March 26th, 2018

Terrible. Absolutely will not care for you as a seller or buyer. They take any garbage business and will in turn sell you garbage. No vetting on their end of the seller or the business at all. Listing prices are all over the place, and completely meaningless as the numbers are all fluff/made up from the sellers. As a seller I wouldn't give them my business, and as a buyer I have gotten completely screwed from their unethical business practices.

They knowingly had sold a business, that had a lien on the assets being sold, and did not disclose whatsoever. I have emails from Adam Beebe who was my broker to the seller stating this loan & lien, and still it was kept quiet and did not disclose at all. Of course this is on you as a buyer to perform proper due diligence, but for a broker to go as far to hide something like that just to get a business sold is unethical and terrible business practice.

They will also hound you to make a decision and put pressure even if you start to shy away from an offer.

Do NOT list your business with this company, and absolutely do not make the mistake I did in buying one of their sites.

Thumbnail of user michaele36
New York
1 review
3 helpful votes
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August 12th, 2014

Adam & Rick provide a valuable service to web-masters. These guys are the best web site brokers in the business!

Thumbnail of user rickl33
Rick L. – Latona's Rep

Thank you Michael for your business. We wish you the best with the economy website you purchased from us.

Thumbnail of user traciea
Florida
1 review
2 helpful votes
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January 9th, 2015

Great service and the brokers were very knowledgeable! I highly recommend and will use again in future.

Thumbnail of user robertp299
GB
1 review
0 helpful votes
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September 8th, 2017

Just wanted to thank you for the professional job you did. Surpassed my expectations.
I'll be in touch with next one in due course

Thumbnail of user davem435
Australia
1 review
4 helpful votes
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August 20th, 2018

Relentless email spammers, and no doubt their business practices are just as dodgy. Do yourself a favor and stay away.

Thumbnail of user jonc146
California
1 review
0 helpful votes
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May 1st, 2018

Awesome experience with these guys. I have worked with them twice now and it just gets easier each and every time.

Thumbnail of user reema27
Georgia
1 review
0 helpful votes
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October 30th, 2019

Adam Beebe was my agent, and he was a huge help, no matter when i email him with questions or concerns he responds, he simply gets things done!

Thumbnail of user miloradv
BA
1 review
0 helpful votes
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December 25th, 2020

Great company for fast and efficient sales with friendly brokers.
It was very pleasant for me to do business with them as well as with brokers.

Thumbnail of user garyg53
Nevada
2 reviews
3 helpful votes
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January 11th, 2016

I use this along with flippa to find websites to purchase. This one seems to have higher end sites.

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From the business

Latona's is a full-service web business broker. We specialize in selling websites that are cash flow positive. We offer free website valuations to potential sellers. If they choose to list with us, we take them through our entire process from the initial prospectus to the final contract negotiation and closing using a 3rd party escrow service.

Business History

Latona's in one form or another, has been around since the early 2000s but it was in 2009 that we made the commitment to focus exclusively on cash flow positive websites and web based businesses.

Previous to that, our founder, Rick Latona had focused primarily on the domain industry. When the financial crash hit in 2008/9 Rick quickly realized that in a down economy, cash flow is king so he shifted our mission and we've been steady and growing ever since.

Today we have one of the largest, if not the largest, newsletter subscriber base in the industry. When we get a listing, nearly everyone knows about it. We have a tremendous reach which is next to greatest asset. Our greatest asset is our team of exclusive dedicated brokers who hand hold clients through the process of buying or selling a business.

Company Representative

Thumbnail of user rickl33
Rick L.
President
Rick Latona is a 20-year veteran in the Internet industry. He has expertise in the field of domain names, web hosting and brokering of small internet businesses. He’s a graduate of the prestigious OPM Management program at Harvard Business School. He’s well-connected and respected throughout the industry. Rick has extensive experience in international business having managed offices and staff in The Netherlands, Panama and The Philippines.

Earlier in his career he held founders shares in Interland, Inc, a hosting company, which was once the largest in the world, it went public in 2000 (NASDAQ INLD) and is now Web.com (NASDAQ WWWW). Rick was there from 1996 through 2001 and managed the explosive growth in sales from startup through the IPO. He’s since founded various successful startups such as Latona’s, a leader in domain and small internet business brokerage, inteLend, which lends against domain names as collateral, as well as Site Matrix, a private equity fund for domain names.

Rick attended the University of Florida, 1994, major in history. He speaks his native English as well as Spanish, strong Turkish and some Dutch. His hobbies include golf, hiking and reading. He has a wife and two daughters.

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