• Latona's

Latona's

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Overview

Latona's has a rating of 3.9 stars from 89 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Latona's most frequently mention ryan lane, whole process, and fair price. Latona's ranks 22nd among Real Estate sites.

  • Service
    18
  • Value
    17
  • Quality
    16
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How would you rate Latona's?
Top Positive Review

“Couldn't Have Made the Sale Without Them”

Seth M.
4/21/16

Highly recommend Latona's. Ryan Lane helped guide me through each step and got me far more for the site than I ever could have on my own. If you have a high-end site that you're looking to sell, I'd definitely check them out.

Top Critical Review

“Misleading sales practices; waste of time”

max h.
7/3/17

I got an email with the subject: "Buyers Interested in Your White Rabbit Press Business". After setting up a phone call the Latona rep admitted that they weren't aware of any buyers who were actually interested in our business. It was just a cold email aimed at getting me to list my site on their marketplace. Waste of my time.

Reviews (89)

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Reviews that mention popular keywords

adam beebe (30) ryan lane (8) business (32) web property (3) right buyer (3) seller (13)
Thumbnail of user jonasa9
New Jersey
1 review
16 helpful votes
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March 3rd, 2015

I was approached several months ago about selling my website, which I'd been thinking about doing anyway. The broker, Ryan Lane, was very informative throughout the process (I hadn't sold a site before), and he walked me through every step of the way. Great guy. Although the sale didn't net me the price I'd originally hoped for, it was still a pleasing outcome. The only thing I wanted more of -- other than money -- was insight into what, exactly was being done on the marketing front. The site sold in three months or so, but it would've been nice to know more about what was going on during that time other than price drops. Still, I'd use Latona's again, including the specific broker I worked with, Ryan.

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Value
Quality
Thumbnail of user davidj260
Canada
1 review
4 helpful votes
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March 19th, 2017

This is one of the most annoying companies I have ever dealt with. They keep spamming me all the time, even though I have never given them my email address. They've been kicked off various email marketing platforms, but they keep changing to other providers after they get banned. Avoid!

Thumbnail of user rickl33
Rick L. – Latona's Rep

David J. If you got a message from a broker it was a real person who emailed. If you get the newsletter it is because you are subscribed. You can always click the link to unsubscribe. Furthermore, if you had contacted us for help rather than flame us online, we would have been responsive. If there is anyway we can still be of help, please let us know.

Thumbnail of user timf260
New Zealand
1 review
0 helpful votes
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May 14th, 2019

I recently purchased a website brokered by Adam Beebe. Email contact was always swift, at any moment of the day, as well as in the weekends. I've got nothing bad to say about Adam.

One thing that surprised me though was the lack of processes put in place by Latona's. In particular transfer of website files, domains, and accounts related to the business.

This was the first time purchasing a website like this, but I assumed that's what a brokers for. The seller and I had to do this all by ourselves, which makes me wonder what the benefit of working with a brokerage firm is... They basically just sent emails back and forth between buyer and seller.

If I was the seller it might have been a different story though, and I do realise brokers mainly work for the sellers benefit, which is fair enough.

Thumbnail of user francoi4
New York
1 review
0 helpful votes
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March 18th, 2022

I have nothing but great things to say about Latona and more importantly Adam Beebe. He's a true professional and was always there for me during the whole process. His communication and prompt responses is second to none and he's always willing to go above and beyond to help someone. Thank you so much for your help Adam and assisting me with my first exit! More to come :)

Thumbnail of user stuarth24
Pennsylvania
1 review
1 helpful vote
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August 18th, 2015

There are number of places that broker websites, but Latona's is the only one that has "Open Houses" - recorded webinars where the seller gets a chance to describe the website, sales, daily maintenance, etc. In fact, the broker (my broker was Adam Beebe who was very helpful throughout the process) interviews the seller so many common questions get answered. As a buyer, the entire sale from beginning to end went very smoothly. I would highly recommend buying or selling from Latona's.

Service
Value
Thumbnail of user mahamudj
GB
1 review
0 helpful votes
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July 30th, 2019

I approached Sal Latonas to list our online business. He promplty provided a fair valuation and an estimate of time to sell. He got me several offers very quickly. We were able to close on that offer within 6 weeks. It was an all cash offer.

Throughout the process, Sal stayed in touch and provided valuable advice.

Thumbnail of user timl45
California
1 review
1 helpful vote
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July 11th, 2015

I worked with Eric L. At Latona's on selling a site I didn't have time to run properly anymore. After cycling through a series of potential buyers that weren't the right fit, we made a connection with one that was and the final price was something everyone was happy with. Great communication and service along the way through the process.

Thumbnail of user stug
Florida
1 review
0 helpful votes
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July 11th, 2016

Latona's did an outstanding job of selling my software as a service property. I worked closely with Adam Beebe through the whole process. He helped me find a buyer for the property within weeks, and I got more than I was expecting thanks to his advice and expertise. They were professional, communicated well throughout the whole process, weren't pushy, went over and above what I expected of them, offered great support and advice the whole way through. Would definitely use them again.

Thumbnail of user billyd65
Florida
1 review
10 helpful votes
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August 23rd, 2019

I am extremely pleased to have worked with Ryan Lane at Latonas.com during the sale of my web business. Ryan went above and beyond to find the right buyer and get me a good price. He is professional and a true expert at what he does. I highly recommend Ryan and Latonas for selling any web property.

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Value
Quality
Thumbnail of user naushirm
Texas
1 review
0 helpful votes
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April 27th, 2018

I had a great experience with Latona's. As a buyer, Adam Beebe was essential in helping me purchase the online business. He was very responsive and helped coordinate meeting times quickly. He even drafted a potential purchase agreement that was fair and reasonable for both parties. I would definitely recommend Latona's, and more specifically, Adam Beebe as your broker.

Thumbnail of user paulk609
Missouri
1 review
8 helpful votes
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May 23rd, 2019

I worked with Adam Beebe on the sale of my business, I was impressed by his response time and follow through with the transaction. Even though I'm a small business, I never get like Adam cares less because of it. Latona's is more of a connect buyers and sellers than broker a transaction and watch closely the transfer and negotiations type of firm which was fine for me and the buyer.

Thumbnail of user ahmedullahm
India
1 review
0 helpful votes
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April 18th, 2022

Latona's guided us to sell our internet domain name. It brought about a good valuation and helped us find a buyer for it. Throughout the transaction, an executive from Latona's, Adam Beedle was at hand to handle every query, set up the payment system and inform us when milestone steps were reached. Once the payment was made to an escrow account, he guided us through the rest of the documentation to ensure that the domain reached the buyer and payment reached our account. I have no hesitation in recommending Latona's services- Mohammed Ahmedullah, Director, Digitalwriters Media Pvt. Ltd.

Products used:
Domain name sale. Latona's acted as the broker who mediated the sale

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Value
Quality
Thumbnail of user mattb78
Tennessee
1 review
4 helpful votes
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March 2nd, 2015

Great experience and Ryan Lane made the whole process very easy. He worked with me every step of the way and made the experience something I hope to repeat many times. Highly recommend this service and broker Ryan Lane. Thanks for a great experience.

Thumbnail of user alexandrui
Romania
1 review
4 helpful votes
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August 18th, 2014

I have sold one of my websites through Latonas, for the first time.

It was a fair price and I got great support from Adam.

I'm very happy I decided to go with them. Latonas will be on my radar whenever I will want to sell a website from now on.

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Value
Quality
Thumbnail of user ryanb286
Illinois
1 review
0 helpful votes
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June 23rd, 2018

I never knew buying a business could be so easy! Adam Beebe made the process so simple and user friendly. And even better yet, everything was as advertised and we're making money! Thanks Adam and Latona's!

Thumbnail of user khaleds6
Bangladesh
1 review
1 helpful vote
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February 25th, 2016

They are professional and are highly skilled. They know their work. I was looking for a buyer for my website. All I had to to is to fill up the necessary forms and submit my website to Latona's. Then they found me some interested buyers and settled a deal with the buyer who offered me the best price. They also helped during the transfer of the website. Everything was done perfectly. Thanks Latona's!

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Value
Quality
Thumbnail of user johnh8025
Georgia
1 review
0 helpful votes
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January 4th, 2023
Verified purchase

I recently purchased a business that was listed with Latona's and throughout the entire process, Adam Beebe was fantastic to work with. Him and the entire Latonas team were very responsive and willing to jump in and help with any questions. The information provided by Latonas is above the industry standards when reviewing businesses for sale and their overall process is very streamlined and effective. Once the purchase was complete, the owner of Latonas even scheduled a call with me to ask how things went. I found this to be a very nice touch and shows how much this company truly cares about both buyers and sellers and is doing their part to make the SMB space great. I will definitely use Latonas again!

Tip for consumers:
Do not be shy, Latonas is great, very responsive and can help you with many questions, even unrelated to the business listing.

Products used:
Business brokerage services. Latonas had a listing for a website for sale and I was the buyer.
They represented both sides of the agreement very well and had the overall best interest of everyone invovled.

Service
Value
Quality
Thumbnail of user franciscom28
Portugal
1 review
15 helpful votes
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April 7th, 2015

First they say they wanna buy your site and they have clients interested, then they flood you with questions to profile your website (how much revenue, costs, how it works etc) and then they never tell you any actual quote.

Thumbnail of user rickl33
Rick L. – Latona's Rep

We never would have said we wanted to buy your site as we do not buy sites. We are a broker. We were trying to see if your site was a fit for one of our clients. If it wasn't a fit, it wasn't a fit. I apologize if you feel your time was wasted but if your site doesn't have the supporting revenue and positive cash-flow there's not much we or any other broker can do for you.

Thumbnail of user charlesc387
Arizona
1 review
1 helpful vote
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July 12th, 2018

My experience with Latonas is great. Eric was super professional and answered all my questions very fast. He booked the calls with buyers and got my business sold within my required timeline for a fair price. If you are considering buying or selling your business, definitely talk with Eric before making a decision.

Thumbnail of user matthewh61
California
1 review
1 helpful vote
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October 9th, 2015

I recently purchased a website through Latona's - Adam Beebe represented the seller.

He was helpful in coordinating the due diligence process and assisting in getting the sale done. He was responsive and professional in our dealings.

From my point of view, he also did a good job of getting a fair price for his client's website.

Thumbnail of user joshd466
Singapore
1 review
0 helpful votes
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June 19th, 2022

I have been so pleased to work with Latonas on selling my crypto business. Latona's has been in business for over 15 years and has a great reputation.
Latona's is the best place to go if you want to buy or sell your business. Not to forget, Adam Beebe is a true professional and was always there for me during the whole process, he's always willing to go above and beyond to help you getting things done properly.

Tip for consumers:
Find Adam Beebe

Products used:
Sell Business

Service
Value
Quality
Thumbnail of user sarahf68
Texas
1 review
1 helpful vote
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December 22nd, 2015

I worked with Latonas to sell a website this year. They originally contacted me before I was considering selling, walked me through every step of the process, and within 6 months successfully negotiated the sale of the site. It was a seamless process and I will absolutely work with them again!

Thumbnail of user michellep440
Missouri
1 review
0 helpful votes
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May 9th, 2019

Ryan Lane was our broker and he worked very hard on our behalf. He made the process easy and stress free and got us exactly what we wanted. We had great communication and he always got back to us in a timely manner. He was great and easy to work with and I would recommend him to anyone. I will definitely work with him again in the future.

Thumbnail of user antong56
Austria
1 review
0 helpful votes
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August 16th, 2021

I bought my first store with Latona's in July 2021. Both Adam Beebe and Ryan Lane were very helpful in providing all the relevant information and making the transaction fast and seamless. To anyone considering giving Latona's a shot, I 100% recommend it.

Service
Value
Quality
Thumbnail of user fredm319
Arizona
1 review
9 helpful votes
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November 18th, 2020

Wanted to take the time to post a review about the exceptional work that the Latona's team accomplished for me last week. I listed a domain name for sale, and within days we were engaged with numerous potential buyers. The site sold within a week, and wanted to let Rick know that both Donna Byers and Adam Beebe are incredible to work with. I couldn't be happier with the quick results! If you are looking to acquire a revenue generating domain business, or if you have one to sell, I highly recommend their services. Fred.

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From the business

Latona's is a full-service web business broker. We specialize in selling websites that are cash flow positive. We offer free website valuations to potential sellers. If they choose to list with us, we take them through our entire process from the initial prospectus to the final contract negotiation and closing using a 3rd party escrow service.

Business History

Latona's in one form or another, has been around since the early 2000s but it was in 2009 that we made the commitment to focus exclusively on cash flow positive websites and web based businesses.

Previous to that, our founder, Rick Latona had focused primarily on the domain industry. When the financial crash hit in 2008/9 Rick quickly realized that in a down economy, cash flow is king so he shifted our mission and we've been steady and growing ever since.

Today we have one of the largest, if not the largest, newsletter subscriber base in the industry. When we get a listing, nearly everyone knows about it. We have a tremendous reach which is next to greatest asset. Our greatest asset is our team of exclusive dedicated brokers who hand hold clients through the process of buying or selling a business.

Company Representative

Thumbnail of user rickl33
Rick L.
President
Rick Latona is a 20-year veteran in the Internet industry. He has expertise in the field of domain names, web hosting and brokering of small internet businesses. He’s a graduate of the prestigious OPM Management program at Harvard Business School. He’s well-connected and respected throughout the industry. Rick has extensive experience in international business having managed offices and staff in The Netherlands, Panama and The Philippines.

Earlier in his career he held founders shares in Interland, Inc, a hosting company, which was once the largest in the world, it went public in 2000 (NASDAQ INLD) and is now Web.com (NASDAQ WWWW). Rick was there from 1996 through 2001 and managed the explosive growth in sales from startup through the IPO. He’s since founded various successful startups such as Latona’s, a leader in domain and small internet business brokerage, inteLend, which lends against domain names as collateral, as well as Site Matrix, a private equity fund for domain names.

Rick attended the University of Florida, 1994, major in history. He speaks his native English as well as Spanish, strong Turkish and some Dutch. His hobbies include golf, hiking and reading. He has a wife and two daughters.

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