• Latona's

Latona's

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Overview

Latona's has a rating of 3.9 stars from 89 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Latona's most frequently mention ryan lane, whole process, and fair price. Latona's ranks 38th among Real Estate sites.

  • Service
    18
  • Value
    17
  • Quality
    16
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How would you rate Latona's?
Top Positive Review

“Couldn't Have Made the Sale Without Them”

Seth M.
4/21/16

Highly recommend Latona's. Ryan Lane helped guide me through each step and got me far more for the site than I ever could have on my own. If you have a high-end site that you're looking to sell, I'd definitely check them out.

Top Critical Review

“Misleading sales practices; waste of time”

max h.
7/3/17

I got an email with the subject: "Buyers Interested in Your White Rabbit Press Business". After setting up a phone call the Latona rep admitted that they weren't aware of any buyers who were actually interested in our business. It was just a cold email aimed at getting me to list my site on their marketplace. Waste of my time.

Reviews (89)

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Reviews that mention popular keywords

adam beebe (30) ryan lane (8) business (32) web property (3) right buyer (3) seller (13)
Thumbnail of user dmytroc
Ukraine
1 review
1 helpful vote
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July 20th, 2016

Well. Latona's is a really cool company that do its job very well. Representatives of the Company works very well and they know their work perfectly. They helped me to sell my web property and without their assist it would be impossible. Especially I am very thankful to Chip Bauerle because he helped me even on the weekends. He was very polite and he knew this all stuff perfectly. Thanks to all for the assist!

Thumbnail of user donnyg3
California
1 review
2 helpful votes
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July 8th, 2015

Reached out to Adam B. To sale one of my website properties and he immediately started to go to work looking for potential buyers. To my surprise he found a buyer within a week of listing it and completed the sale within 2 weeks. Adam is always easy to get ahold of and will do the best to make sure your website is sold.

Thumbnail of user mikeg309
New Jersey
1 review
0 helpful votes
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March 26th, 2018

It was an awesome experience from the start. Salvador walked me through every stop and set accurate expectations for me. Selling my business was a smooth process, Salvador took me step by step through the process and we are officially sold! I kept Salvadors contact info and am pretty sure I will be working with Salvador/Latonas in the future.

Thumbnail of user sumita2
India
2 reviews
0 helpful votes
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February 24th, 2015

I found one of best website brokerage company Latonas as my luck was in my favour and eric make it possible selling my digital product website in just 7 DAYS awesome and sold more then my expected price that is really awesome.

I am really happy to find best person to sell my website. My site ended up selling at a very fair price for both the buyer and I (exactly what I was looking for). Really a great deal for me thanks eric and rick you are really running a best service for website brokerage company really thanks from heart.

Thumbnail of user walterh203
Texas
1 review
8 helpful votes
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August 5th, 2020

Adam Beebe, our broker, was remarkable in that he found a buyer in the middle of a pandemic, stayed on top each step in the process, and was in fact critical in finding some information, without which, we would have had to entirely restructure the purchase agreement and the purchase process itself. Thanks Adam

Thumbnail of user monicab41
California
1 review
1 helpful vote
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February 5th, 2016

I worked with Adam Beebe at Latona's and he was a total pro. Unlike a lot of online site brokers that have a mix of reputable sites and non-reputable sites, Latona's seems to focus only on great sites with strong track records. They then give a thorough background on the site to really help buyers like me get a true picture of the strengths and weaknesses of that site. Adam was incredibly responsive, helping me work through the details of the site and helping to facilitate conversations between me and the site seller. The entire process was fluid and I felt that Latona's and Adam were really able to balance my needs as the buyer with those of the seller. Great experience all around and a real class act.

Thumbnail of user abdullaha136
Ireland
1 review
0 helpful votes
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February 15th, 2019

We succesfully purchased a business through Latona at the end of 2018. Adam Beebe was always at hand and very helpful in explaining the details and steps of the purchase. I would recommend using them as broker.

Thumbnail of user amandad250
Ohio
1 review
0 helpful votes
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July 30th, 2019

I connected with Latonas to sell my Amazon business. I didn't have high hopes that it would sell, but my Broker Donna found the perfect buyer, exactly what I was looking for. I am thankful that it sold and I am happy with how smooth the entire process was.

Thumbnail of user mattw379
California
1 review
0 helpful votes
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August 10th, 2019

Have now completed multiple deals on buy and sell side with this company and Ryan Lane. Both Ryan and the founder Rick have been the professionals I needed to take the angst out of these transactions and I could not recommend them more highly.

Thumbnail of user jasonc94
New York
1 review
1 helpful vote
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August 29th, 2015

I have been working with Adam Beebe from Latonas for some time to find the next website to acquire. Adam has been very helpful and transparent and I'm very happy that earlier this month we completed a deal. From the time the site becomes available to when the deal is closed, it took only 2 weeks. Not that it's a simple transaction, it's not, the key is not to make a deal complicated and Adam's exceptional service, close handholding throughout the process made it smooth. I would highly recommend any site buyer to work with Adam, I sure will with my next buy.

Thumbnail of user grahamc20
Illinois
1 review
1 helpful vote
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December 21st, 2014

Adam Beebe from Latonas sold one of my sites and I couldn't be happier with the result!

I really appreciated how much time and effort he put into finding the right buyer. My site ended up selling at a very fair price for both the buyer and I (exactly what I was looking for).

I'll definitely be using Latonas on my next website sale!

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Value
Quality
Thumbnail of user dang949
Colorado
1 review
0 helpful votes
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January 15th, 2021

Highly recommend Latona's for selling your ecommerce website. I had mine listed before with Flippa and Shopify Exchange, but Donna and co at Latona's were the ones to find me the deal I was looking for.

Tip for consumers:
Donna is the best :)

Products used:
They are master e-commerce site brokers.

Service
Value
Quality
Thumbnail of user marcd42
Canada
1 review
0 helpful votes
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January 13th, 2017

I couldn't be more pleased with Adam' professionalism, thoroughness, and communication skills throughout the sales process of my online property. I would not hesitate to contact Adam in the future, and I will refer my contacts to him in assiting with selling their properties.

Thumbnail of user donnab360
Georgia
1 review
0 helpful votes
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May 11th, 2018

Adam Beebe was my broker when I sold my online business. He is a phenomenal broker! He introduced me to a qualified buyer who purchased my business within a week of listing my business. He walked me through every step of the purchasing process. He is personable, knowledgable, accessible, connected, and engaged. What else could you want in a broker!

Thumbnail of user ingvarg
Canada
1 review
0 helpful votes
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June 20th, 2018

The first sale we did went so well that when it got to be time to sell the bulk of my online web assets I went to Adam Beebe at Latonas for more. This was a much bigger sale, in fact it was part of my retirement plan. So it was very important to do it right.

Adam quickly got me hooked up with a qualified buyer, and the best part was that the buyer was in Canada, only 6 hours away by car. So I got to meet the buyer on several occasions to handle the transaction.

Adam Beebe is very much a professional broker. Always on point helping me with the negotiations, often on a conference call with the buyer. He also kept track of the process and often checked in with me on the progress.

All in all a very pleasant experience.

Thumbnail of user satinders1
India
1 review
0 helpful votes
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March 31st, 2017

Just sold my website with Latona's! Thanks to Latona's and AJ Archibald for a wonderful deal. First, I was thinking to go with Flippa but what I received from Latonas, I can't get it from Flippa. Latonas have a genuine and a top level list of buyers.

Tip for consumers:
You can only buy/sell a website that has a minimum valuation of $10k. So for an elite deal always choose Latona's instead of Flippa or any other site.

Service
Value
Quality
Thumbnail of user chrisg87
Missouri
1 review
1 helpful vote
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July 10th, 2015

We recently completed a significant purchase using Latona's. Their service was great and they were there for every part of the transaction. I plan on using them again and would highly recommend.

Thumbnail of user stevek49
California
1 review
3 helpful votes
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November 7th, 2014

Great working with Latonas and with Adam Beebe as the business broker. Adam brought multiple buyers to the table and helped get the deal closed for the terms we had wanted. This is the 2nd time successfully working and closing a business sale with Adam Beebe and Latonas. Will work with them again on any new ones.

Service
Value
Quality
Thumbnail of user johng561
Texas
1 review
0 helpful votes
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December 15th, 2017

My wife and I decided to sell our company. We intially had no clue how. We had no clue the process. We were not prepared.

Salvador got us set up and rolling. We got set up around the beginning of September and were done by the end of November.

This was all in spite of the fact that we were all inundated with storms, 3 hurricanes, actually in the course of a few short weeks.

While we dealt with one other broker, who helped us theough the process, Salvador always went above and beyond. He was fabtastic and so service driven. Whenever we had questions or needed help, he was there.

Greatly appreciated for everything Latonas did and especially Salvador.

Thumbnail of user michaelb3605
Canada
1 review
7 helpful votes
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February 27th, 2020

Adam Beebe was great, the transaction was extremely easy. If you are looking to sell your business I 100% recommend using Adam as he is professional and efficient. Sold my business within 30 days.

Thumbnail of user rockyp7
Missouri
1 review
2 helpful votes
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August 28th, 2016

Shortly after listing my website with Salvador he quickly brought a qualified buyer, and we closed shortly after that. From Listing to close in around 1 month. I highly recommend Salvador.

Thumbnail of user vasilv
Cyprus
1 review
0 helpful votes
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November 13th, 2016

I needed to sell one of my websites and decided to do this using a Broker. I did what everyone else will do... I googled it:-) I drafted a list of ALL the website Brokers showing on the first 10 pages of Google Search and contacted all of them. Some did not reply and many just wasted my time. The only one that made an impression on me was Salvador from Latona. He was SUPER quick in replying to my inquiries and was clearly determined to getting me top dollar for my site. Frankly, I was not very hopeful on selling the site for a good price - it is very specific and the revenue numbers were less than stellar. However, Salvador never gave up on looking for Buyers. Long after I had lost hope, he kept pushing. At the end not only we had a Buyer that was offering more than what I expected, but we also had a 2nd Buyer willing step in should things not work out with the 1st Buyer. I want to thank Salvador and Latona for making this possible. I am really grateful to Salvador for his patience and professionalism in dealing with me. I know this was a small deal that they would normally not take and this makes me even more appreciative of Salvador's & Latona's help.

Thumbnail of user re4837
Israel
1 review
1 helpful vote
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December 18th, 2014

I've just bought a website using Latonas.com services. Adam Beebe was highly professional and supported the entire deal process from initial negotiations until the successful closing. They are great

Thumbnail of user ryana17
Colorado
1 review
2 helpful votes
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February 20th, 2015

I was approached by Drew at Latona's about selling my web-based business and I was immediately skeptical but curiously interested in what he could do for me. I've had a not-so successful past with brokerage firms trying to sell my business. Plus, I placed an ad on BizBuySell.com that returned cold leads and no results. I was even more skeptical with Latona's 15% rate for selling my business. Most brokers charge only 10%, but based on my history... their work was only worth 2%, in my opinion. So I figured I would jump in and test the waters. When Drew and his team took me on as a client, I was impressed by their step-by-step process; I recognized they knew what they were doing. The initial questionnaire made me really think in-depth about my business and the "why" behind selling it. This helped me understand what was expected of me and what I should expect from Latona's. After that, I was asked to host a webinar to "show off" the business and its history. Not even a month after my initial contact with Drew, I had a buyer lined up and I was negotiating a buyout deal. The difference between Latona's and all the "10% brokerage firms" was day and night. It's 15% for a reason; they make things happen efficiently and with purpose. I will be happily recommending others to use Latona's and hope to be doing more business with them in the future.

Thumbnail of user rone69
California
1 review
0 helpful votes
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August 25th, 2018

I worked with Sal at Latonas and found him to be professional and easy to work with. He was always available when we had questions and the sales process was very smooth. I would highly recommend them

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From the business

Latona's is a full-service web business broker. We specialize in selling websites that are cash flow positive. We offer free website valuations to potential sellers. If they choose to list with us, we take them through our entire process from the initial prospectus to the final contract negotiation and closing using a 3rd party escrow service.

Business History

Latona's in one form or another, has been around since the early 2000s but it was in 2009 that we made the commitment to focus exclusively on cash flow positive websites and web based businesses.

Previous to that, our founder, Rick Latona had focused primarily on the domain industry. When the financial crash hit in 2008/9 Rick quickly realized that in a down economy, cash flow is king so he shifted our mission and we've been steady and growing ever since.

Today we have one of the largest, if not the largest, newsletter subscriber base in the industry. When we get a listing, nearly everyone knows about it. We have a tremendous reach which is next to greatest asset. Our greatest asset is our team of exclusive dedicated brokers who hand hold clients through the process of buying or selling a business.

Company Representative

Thumbnail of user rickl33
Rick L.
President
Rick Latona is a 20-year veteran in the Internet industry. He has expertise in the field of domain names, web hosting and brokering of small internet businesses. He’s a graduate of the prestigious OPM Management program at Harvard Business School. He’s well-connected and respected throughout the industry. Rick has extensive experience in international business having managed offices and staff in The Netherlands, Panama and The Philippines.

Earlier in his career he held founders shares in Interland, Inc, a hosting company, which was once the largest in the world, it went public in 2000 (NASDAQ INLD) and is now Web.com (NASDAQ WWWW). Rick was there from 1996 through 2001 and managed the explosive growth in sales from startup through the IPO. He’s since founded various successful startups such as Latona’s, a leader in domain and small internet business brokerage, inteLend, which lends against domain names as collateral, as well as Site Matrix, a private equity fund for domain names.

Rick attended the University of Florida, 1994, major in history. He speaks his native English as well as Spanish, strong Turkish and some Dutch. His hobbies include golf, hiking and reading. He has a wife and two daughters.

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