Check out our latest communities fighting
AI scams on Reddit and Facebook

website thubmnail of The First Group

The First GroupReviews 3,768

4.3

On Sitejabber, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com


thefirstgroup.com
Dubai, United Arab Emirates
+13
How would you rate The First Group?
grey star
grey star
grey star
grey star
grey star

The First Group Reviews Summary

The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.

This summary is generated by AI, based on text from customer reviews

quality
146
This company responds to reviews on average within 11 days

We monitor reviews for authenticity

Pakistan
1 review
0 helpful votes
Follow Anis R.
Unfollow Anis R.
Share Review
Report Review

After the visit and presentation, I received a message in my email telling me that I have been rewarded with ENTERTAINER REWARDS.
In this backdrop, I claimed discount at an authorised restaurant but it was declined and resulted in an all out public embarrassment.

Date of experience: January 18, 2026
Indonesia
1 review
0 helpful votes
Follow Mukesh B.
Unfollow Mukesh B.
Share Review
Report Review

Very Professional
February 3, 2026

Very professional setting with kind staff and an engaging experience throughout. This opened the door to future investments, will be looking forward to coming back soon.

Date of experience: January 22, 2026
TFG D. The First Group Rep
5 days ago

Dear Mr. Mukesh,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

GB
1 review
0 helpful votes
Follow Shaf A.
Unfollow Shaf A.
Share Review
Report Review

Greedy for money
February 2, 2026

Manager Ibrahim was just after my money. Was desperately pushing to get money and didn't like fact when I told him not enough time to make a decision he threw a tantrum and walked out like a spoilt teenager! Arrogant rude behaviour

Date of experience: January 21, 2026
TFG D. The First Group Rep
6 days ago

Dear Mr. Shaf,

We would like to review your situation further and ask that you contact us at customer.support@thefirstgroup.com so a team member can reach out to you directly.

Kind regards,
The First Group

PS
1 review
0 helpful votes
Follow Ibrahim H.
Unfollow Ibrahim H.
Share Review
Report Review

Bad of everything
January 30, 2026

Bad, upon talking to sales persons
He told me completely different story
From days and availablety
I can explain if i someone call me

Date of experience: January 20, 2026
TFG D. The First Group Rep
1 week ago

Dear Mr. Ibrahim,

We would like to review your situation further and ask that you contact us at customer.support@thefirstgroup.com so a team member can reach out to you directly.

Kind regards,
The First Group

Malawi
1 review
0 helpful votes
Follow Simon I.
Unfollow Simon I.
Share Review
Report Review

Booking for a tour package
January 29, 2026

Booked for a 7-day tour of Dubai through Isabel of First Group assisted to book accommodation and provide details of the tour

Date of experience: January 2, 2026
TFG D. The First Group Rep
1 week ago

Dear Mr. Simon,

Thank you for sharing your kind words.

Customer satisfaction is our top priority; and it’s always great to receive feedback like yours. We hope to welcome you in Dubai.

Warm regards,
The First Group

Reunion
1 review
0 helpful votes
Follow Barbe P.
Unfollow Barbe P.
Share Review
Report Review

Mauvaise explication des conditions de réservation lors de la vente du séjour occasionnant beaucoup de stress

Date of experience: January 16, 2026
Israel
1 review
0 helpful votes
Follow Saher F.
Unfollow Saher F.
Share Review
Report Review

هاي ٣ مره كتير مبسوط معكو وكل مره بتكون اجمل من السابقه وانشالله المره هاي تكون اجمل

Date of experience: January 15, 2026
TFG D. The First Group Rep
2 weeks ago

عزيزتي السيدة ساهر،

شكرًا لك على تقييمك لخدماتنا بـ 5 نجوم! ملاحظاتك موضع تقدير واهتمام بالنسبة لنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

France
1 review
0 helpful votes
Follow Danny T.
Unfollow Danny T.
Share Review
Report Review

Processus de réservation simple et intuitif.

Date of experience: January 11, 2026
TFG D. The First Group Rep
3 weeks ago

Cher M Danny,

Nous vous remercions de nous avoir laissé un avis 5 étoiles! Nous apprécions vos commentaires.

Cordialement,
The First Group

South Africa
1 review
0 helpful votes
Follow Mandla X.
Unfollow Mandla X.
Share Review
Report Review

Dream Trip Booking
January 21, 2026
Updated review

My wife and I had a pleasure to book our forthcoming dream holiday in Dubai during the month of MArch 2026. So far the booking experience has been great and awaiting for the hotel confirmation

Date of experience: January 11, 2026
TFG D. The First Group Rep
3 weeks ago

Dear Mr. Mandla,

Thank you for your kind words! We're committed to making it exceptional and ensuring that it exceeds your expectations.

Warm regards,
The First Group


So far the experience has been great, thanks
January 21, 2026
Previous review

So far the experience has been great, thanks

Date of experience: January 11, 2026
Ohio
1 review
0 helpful votes
Follow Desiree A.
Unfollow Desiree A.
Share Review
Report Review

I was told that the Ciel would be an option on the day I purchased July 2025. It's still not an option March 2026.

Date of experience: January 7, 2026
Maryland
1 review
0 helpful votes
Follow Margaret O.
Unfollow Margaret O.
Share Review
Report Review

Awesome
January 15, 2026

It was a great experience touring the property and viewing all the components with an absolutely wonderful guide.

Date of experience: December 24, 2025
TFG D. The First Group Rep
3 weeks ago

Dear Ms. Margaret,

Thank you for sharing your positive feedback with us! Customer satisfaction is our top priority; and it’s always great to receive feedback like yours.

Warm regards,
The First Group

California
1 review
0 helpful votes
Follow Misbah T.
Unfollow Misbah T.
Share Review
Report Review

First business exposure in DUBAI
January 15, 2026

It was systematic, all consultants I met were polite, experienced and to the point. They gave the plan tailored to the need. Especially MR ADIL who was with me, a thorough gentleman who spent lot of time and energy in explaining the business deal.

Date of experience: December 24, 2025
TFG D. The First Group Rep
3 weeks ago

Dear Ms. Misbah,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

Mauritius
1 review
0 helpful votes
Follow Sagum P.
Unfollow Sagum P.
Share Review
Report Review

First of all I would like to thank First Group for giving us chance to visit the industry and to know the plan and project of their business. It would be a very high fi project and I would recommend everyone who is interested to invest as I think it would be very profitable and interesting one. I still regret for not having accepted the offer for eight days stay in a seven star hotel offered by the group but surely I will make it for next time if I got the opportunity. I wish good luck and good continuity.
Regards.

Date of experience: December 26, 2025
TFG D. The First Group Rep
3 weeks ago

Dear Mr. Sagum,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

GB
1 review
0 helpful votes
Follow Mark A.
Unfollow Mark A.
Share Review
Report Review

The cut off dates of the 18th of March does not allow to book at the end of March which is what we were after as per 2025 booking

Date of experience: January 3, 2026
Ghana
1 review
0 helpful votes
Follow Onyema I.
Unfollow Onyema I.
Share Review
Report Review

Planning my holiday
January 12, 2026
Updated review

I bought the holiday package last year February 2025 and I thought it has expired but your team was kind enough to walk me through the process

Date of experience: January 2, 2026

It was easy to use
January 12, 2026
Previous review

It was easy to use. Also navigating was simpler and very few questions

Date of experience: January 2, 2026
Virginia
1 review
0 helpful votes
Follow Chris E R.
Unfollow Chris E R.
Share Review
Report Review

Former DLE AMBASSADOR (2 years)
January 11, 2026

I documented my WHOLE experience with The First Group on my YouTube page. I did my best to educate others on the experience. As an Ambassador for 2 years, I BELIEVE in The Company and The Product. I just wish "The company" representatives (plural)that I was working with were motivated and inspired by "The Vision" rather than "GREED.!"

I enjoyed The DLE Experience and being an Ambassador and would do it again under the "right" circumstances but…

See it for yourself…. FROM MY PASSION

https://youtu.be/HtnARziwTuU?si=eKSY13BD-mGXT0Tr

Date of experience: January 1, 2026
AE
1 review
0 helpful votes
Follow Shepherd M.
Unfollow Shepherd M.
Share Review
Report Review

That was a prolific experrience with great customer care, all informatin was supplied on request. You cant have a second thought in investing under FG

Date of experience: December 31, 2025
TFG D. The First Group Rep
1 month ago

Dear Mr. Shepherd,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

AE
1 review
0 helpful votes
Follow Sami S.
Unfollow Sami S.
Share Review
Report Review

Ikskskskskakakakkakakakakakajajajajjajajajajajajajajja

Date of experience: December 30, 2025
TFG D. The First Group Rep
1 month ago

Dear Mr. Sami,

Thank you for leaving us with a 5-star review! We value your feedback.

Warm regards,
The First Group

California
1 review
0 helpful votes
Follow Tayo A.
Unfollow Tayo A.
Share Review
Report Review

Positive Feedback
January 6, 2026

I thought I liked the way I was approached by the your contact person at the airport. His name is Mohamed Abdelmotelb. He instilled trust in me and they made me to attend the event on Friday 26th December 2025. On top of that, the consultant (Linah Hasan) that was assigned to me did a very good job explaining the benefits of the vacation experience, etc. Her manager was also very nice, friendly and kind. In all I had a fantastic experience.

Date of experience: December 26, 2025
TFG D. The First Group Rep
1 month ago

Dear Mr. Tayo,

Thank you for your kind words! We're committed to making it exceptional and ensuring that it exceeds your expectations.

Warm regards,
The First Group

Qatar
2 reviews
0 helpful votes
Follow Zakeer H.
Unfollow Zakeer H.
Share Review
Report Review

Site visit
January 4, 2026

1) Excellent coordination from Airport
2) Professional Follow up
3) Friendly site tour
4) MOST DISAPPOINTING AREA IS THAT I AM UNABLE TO CLAIM FREE HOTEL STAY VOUCHER SO FAR, THE LINK SENT IN EMAIL DOES NOT GIVE ME THE VOUCHER. PLEASE CALL ME *******9311 AND ASSIST

Date of experience: December 19, 2025
TFG D. The First Group Rep
1 month ago

Dear Mr. Zakeer,

We would like to review your situation further and ask that you contact us at customer.support@thefirstgroup.com so a team member can reach out to you directly.

Kind regards,
The First Group