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The First GroupReviews 3,784

4.3

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From the business

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com


thefirstgroup.com
Dubai, United Arab Emirates
+13
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The First Group Reviews Summary

The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.

This summary is generated by AI, based on text from customer reviews

quality
146
This company responds to reviews on average within 11 days

We monitor reviews for authenticity

France
1 review
0 helpful votes
Follow Hugo P.
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Très à l'écoute, très professionnel, service irréprochable je recommande!

Date of experience: February 9, 2026
GB
1 review
0 helpful votes
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Absolutely shocking!
February 18, 2026

We were invited for a tour to the palm island with investment opportunities, and we're treated very well initially. A car picked us up from our hotel and took us to the offices, where we were handed over to a man called Mohammed, he was polite and ran us through some investment opportunities which did seem appealing and we were genuinely considering them.

However when his manager came in to secure the deal, we asked if we could have overnight to think about it, things went badly wrong.

The behaviour became aggressive and intimidating, finger pointing and raised voices. They were expecting us to transfer over £30,000 after knowing them less than 2 hours.?

Then went on to say if we leave it till the next day, the price will be £89,000?

When we declined as we felt hugely pressured by now, they both stormed out and left us in a room in the middle of nowhere to find our own way back to our hotel.

We gave up an afternoon/evening of our holiday, not to be treated like this.

Whether what they were offering was genuine or not is not clear, however this sort of behaviour does not belong in the boardroom.

If these people are representing The First Group, they have ruined any reputation that they tried to build up.

I look forward to any response from The First Group.

Date of experience: February 4, 2026
AE
1 review
0 helpful votes
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Great place to put your investment
February 16, 2026

Dubai is growing and the company is strategically positioned to align with the growth making great opportunities for any investor

Date of experience: February 6, 2026
TFG D. The First Group Rep
7 days ago

Dear Mr. Langton,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

France
1 review
0 helpful votes
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Rapide réactions suite à mes interrogations

Date of experience: February 5, 2026
TFG D. The First Group Rep
1 week ago

Cher M. Simo,

Nous vous remercions de nous avoir laissé un avis 5 étoiles! Nous apprécions vos commentaires.

Cordialement,
The First Group

California
1 review
0 helpful votes
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Great Sales Staff
February 13, 2026

The sales representative Siwar and her manager were excellent to work with. They provided great clarity to my questions and spent delicate time convincing me that it was a great package to purchase. I can't wait to experience the First Group properties due to there warming customer service.

Date of experience: January 31, 2026
TFG D. The First Group Rep
1 week ago

Dear Mr. Barry,

Thank you for your kind words! We're committed to making it exceptional and ensuring that it exceeds your expectations.

Warm regards,
The First Group

Kenya
1 review
0 helpful votes
Follow Saifudin A.
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Looking forward for a great holiday
February 10, 2026
Updated review

This is our first time with first group and hoping to have a nice holiday.we were introduced by one of your staff.

Date of experience: February 1, 2026
TFG D. The First Group Rep
2 weeks ago

Dear Mr. Saifudin,

Thank you for your kind words! We're committed to making it exceptional and ensuring that it exceeds your expectations.

Warm regards,
The First Group


Good experience
February 10, 2026
Previous review

Good experience

Date of experience: January 31, 2026
Pakistan
1 review
0 helpful votes
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After the visit and presentation, I received a message in my email telling me that I have been rewarded with ENTERTAINER REWARDS.
In this backdrop, I claimed discount at an authorised restaurant but it was declined and resulted in an all out public embarrassment.

Date of experience: January 18, 2026
Indonesia
1 review
0 helpful votes
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Very Professional
February 3, 2026

Very professional setting with kind staff and an engaging experience throughout. This opened the door to future investments, will be looking forward to coming back soon.

Date of experience: January 22, 2026
TFG D. The First Group Rep
3 weeks ago

Dear Mr. Mukesh,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

GB
1 review
0 helpful votes
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Greedy for money
February 2, 2026

Manager Ibrahim was just after my money. Was desperately pushing to get money and didn't like fact when I told him not enough time to make a decision he threw a tantrum and walked out like a spoilt teenager! Arrogant rude behaviour

Date of experience: January 21, 2026
TFG D. The First Group Rep
3 weeks ago

Dear Mr. Shaf,

We would like to review your situation further and ask that you contact us at customer.support@thefirstgroup.com so a team member can reach out to you directly.

Kind regards,
The First Group

PS
1 review
0 helpful votes
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Bad of everything
January 30, 2026

Bad, upon talking to sales persons
He told me completely different story
From days and availablety
I can explain if i someone call me

Date of experience: January 20, 2026
TFG D. The First Group Rep
3 weeks ago

Dear Mr. Ibrahim,

We would like to review your situation further and ask that you contact us at customer.support@thefirstgroup.com so a team member can reach out to you directly.

Kind regards,
The First Group

Malawi
1 review
0 helpful votes
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Booking for a tour package
January 29, 2026

Booked for a 7-day tour of Dubai through Isabel of First Group assisted to book accommodation and provide details of the tour

Date of experience: January 2, 2026
TFG D. The First Group Rep
4 weeks ago

Dear Mr. Simon,

Thank you for sharing your kind words.

Customer satisfaction is our top priority; and it’s always great to receive feedback like yours. We hope to welcome you in Dubai.

Warm regards,
The First Group

Reunion
1 review
0 helpful votes
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Mauvaise explication des conditions de réservation lors de la vente du séjour occasionnant beaucoup de stress

Date of experience: January 16, 2026
Israel
1 review
0 helpful votes
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هاي ٣ مره كتير مبسوط معكو وكل مره بتكون اجمل من السابقه وانشالله المره هاي تكون اجمل

Date of experience: January 15, 2026
TFG D. The First Group Rep
4 weeks ago

عزيزتي السيدة ساهر،

شكرًا لك على تقييمك لخدماتنا بـ 5 نجوم! ملاحظاتك موضع تقدير واهتمام بالنسبة لنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

France
1 review
0 helpful votes
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Processus de réservation simple et intuitif.

Date of experience: January 11, 2026
TFG D. The First Group Rep
1 month ago

Cher M Danny,

Nous vous remercions de nous avoir laissé un avis 5 étoiles! Nous apprécions vos commentaires.

Cordialement,
The First Group

South Africa
1 review
0 helpful votes
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Dream Trip Booking
January 21, 2026
Updated review

My wife and I had a pleasure to book our forthcoming dream holiday in Dubai during the month of MArch 2026. So far the booking experience has been great and awaiting for the hotel confirmation

Date of experience: January 11, 2026
TFG D. The First Group Rep
1 month ago

Dear Mr. Mandla,

Thank you for your kind words! We're committed to making it exceptional and ensuring that it exceeds your expectations.

Warm regards,
The First Group


So far the experience has been great, thanks
January 21, 2026
Previous review

So far the experience has been great, thanks

Date of experience: January 11, 2026
Ohio
1 review
0 helpful votes
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I was told that the Ciel would be an option on the day I purchased July 2025. It's still not an option March 2026.

Date of experience: January 7, 2026
Maryland
1 review
0 helpful votes
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Awesome
January 15, 2026

It was a great experience touring the property and viewing all the components with an absolutely wonderful guide.

Date of experience: December 24, 2025
TFG D. The First Group Rep
1 month ago

Dear Ms. Margaret,

Thank you for sharing your positive feedback with us! Customer satisfaction is our top priority; and it’s always great to receive feedback like yours.

Warm regards,
The First Group

California
1 review
0 helpful votes
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First business exposure in DUBAI
January 15, 2026

It was systematic, all consultants I met were polite, experienced and to the point. They gave the plan tailored to the need. Especially MR ADIL who was with me, a thorough gentleman who spent lot of time and energy in explaining the business deal.

Date of experience: December 24, 2025
TFG D. The First Group Rep
1 month ago

Dear Ms. Misbah,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

Mauritius
1 review
0 helpful votes
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First of all I would like to thank First Group for giving us chance to visit the industry and to know the plan and project of their business. It would be a very high fi project and I would recommend everyone who is interested to invest as I think it would be very profitable and interesting one. I still regret for not having accepted the offer for eight days stay in a seven star hotel offered by the group but surely I will make it for next time if I got the opportunity. I wish good luck and good continuity.
Regards.

Date of experience: December 26, 2025
TFG D. The First Group Rep
1 month ago

Dear Mr. Sagum,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

GB
1 review
0 helpful votes
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The cut off dates of the 18th of March does not allow to book at the end of March which is what we were after as per 2025 booking

Date of experience: January 3, 2026