website thubmnail of The First Group

On Sitejabber, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

From the business

Over the past two decades, The First Group has forged a reputation as one of the hospitality industry’s leading innovators, providing groundbreaking investment opportunities to clients and partners, while delivering exceptional, memorable experiences to hotel and leisure guests. Bolstering our reputation as the region’s premier end-to-end hospitality solutions provider, we operate a diverse, high-value asset portfolio ranging from award-winning upscale hotels and residences to exciting F&B outlets and lifestyle venues. Our visionary, trailblazing approach to hotel and hospitality asset management has made us a trusted partner of some of the industry’s leading global brands. Discover more at www.thefirstgroup.com


thefirstgroup.com
Dubai, United Arab Emirates
+13
How would you rate The First Group?
grey star
grey star
grey star
grey star
grey star

The First Group Reviews Summary

The First Group generally enjoys a positive reputation, with customers frequently praising the professionalism and friendliness of the staff, as well as the informative nature of their investment presentations. Many reviewers appreciated the seamless organization of their experiences and the welcoming atmosphere. However, some concerns were raised about communication issues and a lack of clear planning, which led to feelings of unpredictability and stress during their trips. Additionally, discrepancies regarding package inclusions created disappointment for some customers. Overall, the company demonstrates strong customer service but could enhance its communication and planning processes to further improve client satisfaction.

This summary is generated by AI, based on text from customer reviews

quality
40
This company responds to reviews on average within 11 days

We monitor reviews for authenticity

India
1 review
0 helpful votes
Follow Nishant P.
Unfollow Nishant P.
Share Review
Report Review

We were first approached by a First group agent in Dubai Mall, who told, we will get a small tour lasting for an hour in there new Ceil Hotel and how we can invest in there properties.
Later on when we reached the office next day the narrative changed completely, and they told it will take 3 hours and was taken under pressure that we should invest on the same day. It was our vacation especially our Anniversary, but they wasted so much of our energy and time that it ruined our whole day.

Date of experience: December 3, 2025
AE
1 review
0 helpful votes
Follow David C.
Unfollow David C.
Share Review
Report Review

Amazing dream
December 9, 2025

It was an awesome experience looking at concept which then gets reflected in reality within a couple of minutes.

Date of experience: November 28, 2025
TFG D. The First Group Rep
1 week ago

Dear Mr. David,

Thank you for your positive feedback! We strive to provide excellent service to all our clients.

Warm regards,
The First Group

India
1 review
0 helpful votes
Follow Sanjay T.
Unfollow Sanjay T.
Share Review
Report Review

The experience was good though it took a lot of time but i wax shown all active properties and upcoming ones, the explanations were clear.

Date of experience: November 21, 2025
TFG D. The First Group Rep
3 weeks ago

Dear Mr. Sanjay,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

Ghana
1 review
0 helpful votes
Follow Sharon Q.
Unfollow Sharon Q.
Share Review
Report Review

Disappointed
November 27, 2025

I transited through Dubai with a colleague last August and although we were hesitant, we purchased the package together with the hope that I will visit Dubai with my family during the year. However, due to busy work schedules I was not granted leave during the year. I managed to secure a 2 week leave during December and tried activating the package and was informed that it had expired. I spoke to some customer service reps and was given an email to send my request to. I explained my situation in the mail and was even willing to purchase another package in addition for other family members. However, my request was refused. I have also spoken to the person we purchased the package from and he says he will follow up on it. A purchase of $1499 goes down the drain because I couldn't secure leave at work. The lack of flexibility attached to the package means that one has to be very sure that they can take a trip during the period else the package is forfeited. For a business that is based on recommendation and customer satisfaction, my experience has been very disappointing as to how the situation has been handled.

Date of experience: November 12, 2025
Saudi Arabia
1 review
0 helpful votes
Follow Mohammed I.
Unfollow Mohammed I.
Share Review
Report Review

عمل رائع و جميل واحترافي وشكرا للموظفين على تعاونهم و اسلوبهم الراقي

Date of experience: November 17, 2025
TFG D. The First Group Rep
4 weeks ago

السلام عليكم

شكرا لك على ملاحظاتك الإيجابية! نحن نسعى جاهدين لتقديم خدمة ممتازة لجميع عملائنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Massachusetts
1 review
0 helpful votes
Follow Helen B.
Unfollow Helen B.
Share Review
Report Review

They responded right away my email
November 25, 2025

I had to transfer my membership to my daughter for her to use it. They responded in a timely fashion and took care of it. Now the membership is in my daughter's name. So there is no problem when she is ready to use it.

Date of experience: November 15, 2025
TFG D. The First Group Rep
4 weeks ago

Dear Ms. Helen,

Thank you for sharing your kind words.

Customer satisfaction is our top priority; and it’s always great to receive feedback like yours. We hope to welcome you in Dubai.

Warm regards,
The First Group

Malawi
1 review
0 helpful votes
Follow Ali C.
Unfollow Ali C.
Share Review
Report Review

Enriching Experience
November 25, 2025

It was enriching to be introduced to exotic holiday experiences worldwide in addition to potential investment earnings.

Date of experience: November 15, 2025
TFG D. The First Group Rep
4 weeks ago

Dear Mr. Ali,

We are thrilled to hear that you had an excellent experience with us at The First Group! Thank you for sharing your positive feedback.

We look forward to serving you again in the future!

Warm regards,
The First Group

Washington
2 reviews
0 helpful votes
Follow Faheem A.
Unfollow Faheem A.
Share Review
Report Review

Nice week by the canal
November 12, 2025

Lovely room, nice views towards the Khalifa and canal nicely lit up at night makes for a lovely walk along the promenade at night. Only downside is the distance to closest metro station which led to lots of taxis and overall spend was a lot on these during the week. The breakfasts were varied and very tasty and filling. All staff were nice and friendly and hotel was modern and clean.

Date of experience: October 19, 2025
TFG D. The First Group Rep
1 month ago

Dear Mr. Faheem,

Thank you for sharing your positive feedback with us! Customer satisfaction is our top priority; and it’s always great to receive feedback like yours.

Warm regards,
The First Group

Iraq
1 review
0 helpful votes
Follow Hayder W.
Unfollow Hayder W.
Share Review
Report Review

Dear Dubai Lifestyle Experience Team
November 5, 2025

Dear Dubai Lifestyle Experience Team,

Thank you for your kind support.
We would like to request the UAE visa arrangement service for one person only, as per the following details:

Name: Yasmine Haqi Ismail

Please let us know the required documents and the next steps.
Looking forward to your kind assistance.

Best regards,
Hayder Waheeb Mahmoud

Date of experience: October 26, 2025
Ghana
1 review
0 helpful votes
Follow Ebenezer T.
Unfollow Ebenezer T.
Share Review
Report Review

My Encounter With The First Group
October 25, 2025

Fatimatou did a great job by patiently taking me round and passionately explaining processes of acquiring part ownership of aria hotels.

Date of experience: October 15, 2025
TFG D. The First Group Rep
2 months ago

Dear Mr. Ebenezer,

Thank you for your review. We greatly appreciate you taking the time to share your experience with Ms. Fatimatou.

Warmest regards,
The First Group

Sweden
1 review
0 helpful votes
Follow Adeel A.
Unfollow Adeel A.
Share Review
Report Review

Hello
Contact us soon, we want to go through the check-in date. You can call us watsup +46 *******, or +46 *******.

Date of experience: October 7, 2025
AE
1 review
0 helpful votes
Follow Jones P.
Unfollow Jones P.
Share Review
Report Review

Unpleasant presentation
October 7, 2025

The representation took too long than they time they said at the beginning. Very friendly at the start of the program but at the end when you don't take their offer, they show you attitude and become very rude. Waist of time spending all day with them that made me to miss my other events i booked on that day. I would say unprofessional and lied about time for presentation.

Date of experience: September 27, 2025
AE
1 review
0 helpful votes
Follow Dennis G.
Unfollow Dennis G.
Share Review
Report Review

Read the fine print – disappointing experience. We spent the whole day with The First Group and received a voucher for a two-night hotel stay. We saved it for our birthday in autumn, as the voucher clearly stated it was valid until 30th September. When I tried to book on the 18th, a message appeared saying it had to be booked at least two weeks in advance. This effectively made the voucher valid only until 16th September — something that was never stated upfront. When I asked for help, no one cared. Very poor experience. I do not recommend. I was invited to this country by the Royal Family to work on foreign direct investment, and many companies come to Dubai through me. None of them will hear positive feedback unless this issue is resolved for us.

Date of experience: September 18, 2025
Israel
1 review
0 helpful votes
Follow Kimberly Q.
Unfollow Kimberly Q.
Share Review
Report Review

ابو يونس التوب نمبر ١ اخلاقي محترم اديب ساسعد بلقاؤه في الرحله

Date of experience: September 15, 2025
TFG D. The First Group Rep
3 months ago

عزيزتي السيدة كيمبرلي،

شكرا لك على ملاحظاتك الإيجابية! نحن نسعى جاهدين لتقديم خدمة ممتازة لجميع عملائنا.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

GB
1 review
0 helpful votes
Follow Andrew F.
Unfollow Andrew F.
Share Review
Report Review

Still waiting for a date we can travel
September 12, 2025
Updated review

Disappointed to be still waiting on dates we can travel it says we have to wait up to 30 days we need to book flights.

Date of experience: September 2, 2025

Easy to navigate
September 1, 2025
Previous review

Easy to navigate

Date of experience: August 22, 2025
Saudi Arabia
1 review
0 helpful votes
Follow Nathan L.
Unfollow Nathan L.
Share Review
Report Review

……………………………………………………. With good packages Great company

Date of experience: September 1, 2025
AE
1 review
0 helpful votes
Follow Monir O.
Unfollow Monir O.
Share Review
Report Review

Great
August 24, 2025

It was great I am really happy and excited for this unique opportunity. Thanks

Date of experience: August 14, 2025
TFG D. The First Group Rep
4 months ago

Dear Mr. Monir,

Thank you for your feedback. We're glad to hear that your experience was positive overall.

Warm regards,
The First Group

Saudi Arabia
1 review
0 helpful votes
Follow Catherine J.
Unfollow Catherine J.
Share Review
Report Review

شكراً لكم على إتاحة الفرصة لي بزياره دولة الإمارات العربية الشقيقة

Date of experience: August 8, 2025
TFG D. The First Group Rep
4 months ago

عزيزتي السيدة كاثرين,

شكرًا لك على ملاحظاتك! رضاك هو أولويتنا، ويسعدنا أن نتمكن من تلبية توقعاتك.

مع وافر الاحترام والتقدير،
ذا فيرست جروب

Australia
1 review
0 helpful votes
Follow Kaushik R.
Unfollow Kaushik R.
Share Review
Report Review

Time Wasters
August 16, 2025

This is the biggest time wasters in Dubai. Someone random said that you are lucky to get a 100 AED food voucher and all you have to do is to go to a place and give feedback. But in the end, we were wasting time with a sales person to invest in an apartment or something like that.

Date of experience: August 6, 2025
Egypt
1 review
0 helpful votes
Follow Ashraf B.
Unfollow Ashraf B.
Share Review
Report Review

Incorrect data for me
August 9, 2025

When I started the process to book the vacation week, I found my email address is *******@yahoo.com and my date of birth is not correct also. I managed to adjust my date of birth, but I couldn't update my email which does not exist at all. My current email is *******@azhar.edu.eg and all my communication with this email.
Also, I tried to book the week early during the first week of August 2025, but no way.

Date of experience: July 30, 2025