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  • True Local

True Local

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Overview

True Local has a rating of 1.3 stars from 90 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about True Local most frequently mention customer service, small business, and star rating problems. True Local ranks 125th among Local Reviews sites.

  • Service
    8
  • Value
    6
  • Shipping
    3
  • Returns
    4
  • Quality
    6
Positive reviews (last 12 months): 0%
Positive
0
Neutral
0
Negative
1
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How would you rate True Local?
Top Critical Review

“Disappointing to deal with...”

Matt w.
11/16/18

This on line unethical advertiser have a bunch of arrogant people working for them who are self opinionated and make decisions on their customers behalf rather than communicating with customers first. Be warned.

Reviews (90)

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Reviews that mention popular keywords

business (51) reviews (44) 6 months (4) star rating (4) 6 month contract (3) customer service (5)
Thumbnail of user sanjays34
Australia
1 review
7 helpful votes
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July 25th, 2017

A very disgraceful organisation. I spend $450 per month with them. I get no reports but promises of getting them. The account manger never calls back as per arrangements. Calling their number achieves nothing as you are placed on hold for 15 mins and then you are dropped out for some reason. A very disgraceful organistion. If any one in True local reads this and believes in following up, then call me on my number *******816

Thumbnail of user karenf526
Australia
1 review
3 helpful votes
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July 15th, 2019

Signed up for a 6 month contract to advertise our business. Did not receive one phone call from anyone looking for our (trade) services. When I tried to cancel the advertising from the end of the contract I was told to ring back a couple of weeks later as they couldn't action the cancellation until then! What the? When I rang back I had apparently missed the deadline to cancel and have been billed an additional month, plus a pro rata half month. Again, huh? This company is dodgy. Run, don't walk away from advertising with them. They only got one star because I couldn't give them none or even a minus rating.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hi Karen,

We are sorry you have been subjected to such a frustrating series of events.

If you would like to discuss this further, please don't hesitate to email support@truelocal.com.au.

Thumbnail of user jamess551
Australia
2 reviews
15 helpful votes
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May 26th, 2017

I use various sites to report on my experiences with businesses, either because they were excellent or because they really sucked. My negative reviews of businesses have never been published by Truelocal. I must conclude that Truelocal are biased and only publish positive reviews. This in itself is misleading conduct!

Thumbnail of user loln
Australia
1 review
0 helpful votes
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January 29th, 2018

This company scams customers if they are overdue on their purchases like put caveats on your property beware of the invoice there is a small clause do not sign and get it removed if you want to purchase an airconditioner from them... they claim default interest and legal fees from you... I would not recommend this company to anyone.

Thumbnail of user julianb64
Australia
2 reviews
6 helpful votes
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August 4th, 2018

Stole $100 from me via direct debit and they lied about it for about 6 months until I asked fair trading for help. Truelocal's response was to just give the money back. They refused to let me cancel the contract early and billed me for six months even though they had clearly broken the contract by engaging in fraudulent behaviour. I will take this review down if I receive a refund

Thumbnail of user danic37
Australia
1 review
4 helpful votes
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December 30th, 2018

I've tried to remove my business listing as I sold my business 3 months ago and the name and owner have now changed.
They keep refusing to remove the listing!
It's not your business - it's mine so why won't they close the listing? It's just giving false information to it's customers about real businesses that are not actually open and trading anymore. Stupid policies from this company.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Dani,

We are sorry you have been subjected to such a frustrating series of events.

True Local only removes listings once we can verify the business has ceased trading

If you can please send us supporting documentation to confirm your business has ceased trading to 'support@truelocal.com.au', we'll be able to look into this further for you.

Thank you.

Thumbnail of user karenf385
Australia
1 review
5 helpful votes
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February 26th, 2019

Signed up 3 months ago for a 6 month contract. In the 3 months our business has been listed we have received 15 views and supposedly 4 'leads' (a click for our mobile number), but NOT ONE CALL. Cost = $366.30 for ZERO RETURN. 3 months to go and can't wait to cancel contract. I have never seen any advertising by True Local for their product. What a way to make money - set up an 'advertising' business, don't promote it, rake in the money.
Save your money, use someone else that is more reputable and supportive of your business, and that promotes theirs. Only gave 1 star because I couldn't get review published without it.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Karen,

We're sorry to hear that your experience with True Local was not what you expected.

If you would like to discuss this further, please don't hesitate to email support@truelocal.com.au.

Thumbnail of user benk118
Australia
1 review
7 helpful votes
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January 31st, 2019

We have a few negative reviews on True Local, most of them completely inaccurate as they state fees which we don't have, and how our service has failed them in timeframes that we don't work to, and our Terms of Service are somehow on there and 3 years out of date.

The latest review calling us a Scam is completely unverified and hurting our business.

We have been told if we pay we can have the reviews removed; to me this is the real scam!

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Ben,

We greatly value all genuine experiences, both positive and negative and we can confirm that True Local will never ask business owners to pay to remove negative reviews from our website.

If you feel a review on your business listing does not meet our guidelines and the review is not genuine, you will need to report it directly via the website by clicking on the ‘Report’ tab under the review.

The review in question will then be reassessed by our moderation team.

For more information on our review guidelines, please click here: https://www.truelocal.com.au/cms/review-guidelines

Additionally, please find a link to True Local's help centre: https://support.truelocal.com.au/hc/en-us/sections/115003103008-Reviews

If you have any further questions or concerns, Ben, please email support@truelocal.com.au.

Thumbnail of user sarahl355
Australia
1 review
5 helpful votes
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June 6th, 2018

I recently had a bad experience with a company - and upon writing an honest outline of my experience it got declined with no further specific explanations as to why. If you don't want to publish the truth however bad it might be what's the point of reviwing anything anyway?

Thumbnail of user pault152
Australia
1 review
9 helpful votes
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June 15th, 2017

Finding that we only had a 1.5 star review we asked our good customers to with genuine reviews based on true experience.
I approached 5 of our good clients and asked for a review to be left to boost our star rating they all obliged, less then 5 days later the positive reviews had been removed.
We sent a legal letter after much back and forth, the response was simply, our positive reviews are fake/ written by the business (This was not the case).
And that the negative reviews are fact, this is not the case. (Without sounding bias).

We have since been contacted to pay true local money in order to boost our position in there marketing/ our online position... This sounds, looks and feel's like a modern-day extortion.

We have been left with nothing, and no way to defend our small business. Thanks "True local" and Sensis... Nothing like kicking the little guy to the curb.

Thumbnail of user ryanh477
Australia
2 reviews
5 helpful votes
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July 3rd, 2020

A pointless site if you're looking for a balanced and fair review of a business. True Local simply only publish good reviews and reject negative reviews without entering into any discussion why. They simply reject any review which talks negatively of a business which they promote on their site. If you then try to republish your review, even if it's edited, True Local stops you from publishing it with a constant error message stating "you cannot review the same business within a 24 hour period" this is even if you haven't written a review for this business for a week.
This makes their whole review policy pointless as you are never being given a true overview of a business, just being shown any positive feedback from consumers.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Ryan,

We greatly value all genuine experiences, both positive and negative. However, reviews are declined or removed from True Local if they don’t meet True Local’s guidelines.

To view our review & comment guidelines, please click here: https://www.truelocal.com.au/cms/review-guidelines

However, if you would like to discuss this further, Ryan, please don't hesitate to email support@truelocal.com.au.

Thank you.

Thumbnail of user jenniferg3194
Netherlands
2 reviews
4 helpful votes
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October 7th, 2023

This company is harmful to small businesses. My dealings with them from 6 years ago, still harming my business to this day. They couldn't care less. In business 14 years, 6 years ago, I received a malicious review on True Local site. It was full of lies and contradictions and I dealt with each and every one of them, explaining I have a "no questions asked replacement/refund policy" and had in fact already refunded the item (which wasn't faulty, just not the same blue as on her computer (online site.) Never had another bad review on this or any other site in 14 years. At the time I asked them to retract this malicious review but they would not, despite my reply which discounted every accusation. 6 years later, I requested a retraction again - what good could come of that one bad review after 7 years and after 14 years in business? No, they would not. Do they exist solely to damage good businesses? Seems so. Avoid like the plague.

Tip for consumers:
The behaviour of True Local is nothing but damaging to small business and they couldn't care less. I hope to help other small businesses avoid the same damage as True Local has inflicted on mine.

Thumbnail of user bradleyg50
Australia
2 reviews
13 helpful votes
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June 6th, 2019

Submitted a bad review about a company and they won't post it. They cut and paste all the reason why they didn't post covering off all sorts of bogus excuses like it can't be a food poisoning claim when I was reviewing a courier company.

They are jsut as bad as the companies that are being reviewed. They'll hide behind their postive touch feely responses but in fact completely useless.

If they don't post honest reviews then they are dishonest themselves.

Let's face it if you've gone to the trouble of writing a review your pretty passionate about the bad experience you just received and you almost certainly paid for it as well. In my case the courier company has thousands of bad reviews on another site but amazingly True Local come up with a bogus excuse. Dodgy stay away

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Bradley,

We greatly value all genuine experiences, both positive and negative, However, reviews are declined as they don’t meet True Local’s guidelines.

>https://www.truelocal.com.au/cms/review-guidelines#1493782463080-0f80141c-4698

Bradley, if you would like to send an email to our support team at support@truelocal.com.au via your registered email address and provide the name of the business you have reviewed, our team will be more than happy to look into this further for you and let you know exactly why your review was declined by our moderation team.

Thumbnail of user adamx6
Australia
1 review
5 helpful votes
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July 10th, 2017

Still have not called back or followed up They Also are frowned upon by their parent company sensis which owns Yellow Pages. True local is not worth it. Spend more time calling them then getting calls from their advertising. They get my address wrong, my listing wrong, cant even speak to the person who signed me up. Sounded pretty stupid and didnt know about advertising yet is selling it. What happened to sales people knowing something about what they sell?

Tip for consumers:
Go to yellow pages, they rank higher and offer more in services, SEO websites and such and due to this they can deliver more traffic. True local is the brat brother of yellow pages.

Service
Value
Shipping
Returns
Quality
Thumbnail of user vaydraw
Australia
2 reviews
2 helpful votes
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May 17th, 2022

Truelocal infringes on business online presence by defacement, falsification, or removal of registered trademark but not limited to other IP rights, or its false use elsewhere without the sole proprietor's explicit consent. Truelocal's alleged purpose is to gain commercial advantages such as commercial competitive edge & revenue profits. Truelocal gives the impression of collaborating or networking with unlisted Truelocal businesses or individuals. Truelocal will allegedly override & impersonate by uploading to unrelated Truelocal businesses or individuals' Google Search -Images & Videos. These infringements are carried out with the intent to maximise Truelocal SEO ranking in local search results. Truelocal knows about its wrongdoing, but it will blame its current clients. Truelocal acts in bad faith conduct.

Tip for consumers:
Check your own SEO ranking especially Google Images. You will find unrelated Google listing attached to your trademark or phone numbers.

Thumbnail of user ashleighb23
Australia
1 review
5 helpful votes
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October 10th, 2019

With multiple emails of requesting the listing of my business that was NOT approved or have permission to publish in the first place, this is affecting my current business as the details are wrong and the store has been closed down for over a year.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Ashleigh,

Please be advised that True Local removes listings only if the business has ceased trading.

If your business has ceased trading, we will remove the listing, but we will first need to establish that the business has ceased trading before doing so.

Ashleigh, if you would like to contact True Local support at support@truelocal.com.au with documentation to confirm the business has ceased trading, our support team will be more than happy to assist you further.

https://support.truelocal.com.au/hc/en-us/articles/115011290107-My-request-to-delete-remove-my-listing-was-denied-What-do-I-do-now

Additionally, you are more than welcome to access True Local's business centre 24/7 to make any changes to the listing (E. G: updating contact information, trading hours, business name etc)

https://support.truelocal.com.au/hc/en-us/articles/115008475408-Video-instructions-add-your-business-details-on-your-listing

Thumbnail of user terryf175
Australia
3 reviews
8 helpful votes
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February 24th, 2019

They seem to be a law unto themselves. Once you sign up, you cannot remove your profile. You cannot edit your review if you need to clarify something (or even to fix a spelling error). They delete reviews at a whim. Reviews that need to be removed because the situation has changed or were written under duress they refuse to touch.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Terry,

Unfortunately, we currently don't have an edit function for this feature on the website for reviews or comments.

However, if your experience with a business has changed or you would like to edit the current review, you are more than welcome to submit a new revised review and we'll then be able to remove & replace your original review with this new post.

If you wish to send us an email to support@truelocal.com.au, our team will be more than happy to look into this further for you.

Thumbnail of user imrej
Imre J.
Australia
1 review
7 helpful votes
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November 27th, 2017

If they don't like your review then they simply delete it. They don't offer you to review and edit then submit it again, just simply delete it. So unprofessional. They also state in app store that "We have the most customer-generated reviews in Australia. That is a straight out lie. Tripadvisor has way-way more for example.

Thumbnail of user leahc
Australia
1 review
10 helpful votes
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May 2nd, 2017

Our business has been targeted by anonymous defamatory reviews that aren't true. Small business are being forced to defend reviews with no name, no proof of purchase. They treat Australian businesses like they are criminals - Guilty before innocent. Time for class action and ACCC to get involved.

Tip for consumers:
Don't advertise and don't believe any online reviews. Owned by US company and Sensis that fail to meet world best practice.

Service
Thumbnail of user cliffordq12
Australia
1 review
2 helpful votes
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March 8th, 2023

I contacted them to cancel my listing as I closed the business 5 years ago. I've never advertised with them. They replied that they can't identify that I am the business owner. All they have to do is ring the number they have listed. So basically they are listing a business that doesn't operate anymore.

Service
Value
Thumbnail of user lindag255
Australia
1 review
5 helpful votes
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January 30th, 2018

They did not publish my review which was my experience. I followed True Local guidelines in my review. I just wanted to warn other customers of this business. They
Showed a lack of empathy and care in their treatment of myself. They were rude in their dealings. Very dissappointed in True Local also now, as they state will publish reviews if they are negative as well, but this is not the case

Thumbnail of user chanic3
Australia
1 review
2 helpful votes
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April 5th, 2018

Hi, when ever true local directory customer service call you for to get paid membership they will show you we are on google first page and they will ask you monthly $211+ and months contract and contract cancellation 1 months period required.
They will appear on google first page 1 or 2 months after that they will disappear from google coz they are not paying to google and they will keep charging you money just for nothing just be careful they are big scammer.
I don't way they are showing us google top page when they want contract with people and when you complaint them they give you there are many reason coz their business not showing on google like reviews listing etc but actual reason is they are not paying to google and they are charging you coz they said they are on top page of google.
So be careful from True Local Directory

Thumbnail of user gailc82
Australia
1 review
7 helpful votes
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April 30th, 2018

Wrote a review regarding a local lawn mower company on Bribie Island which did not paint the company in a good light at all. True Local decided not to print my review even though there were no profanities, no untruths, no racist/sexist or homophobic remarks contained in the review. What is the point of having a TRUE local review if you can't tell the truth as it pertains to your experience!

Thumbnail of user christophere105
Australia
1 review
4 helpful votes
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January 22nd, 2019

These guys only seem to publish positive reviews of businesses. They have a huge list of supposed 'guidelines', which basically amounts to "we don't publish it if it seems against the business". You might sneak a few it was great but xyx things through, but they won't let you actually say how terrible a business is. A complete hoax of a review site.

EDIT: response to their message below. I did in fact rewrite the review to be in line with the guidelines, completely and utterly in line with them in every respect. They then started arbitrarily claiming I had not actually been to the shop and was not posting about a genuine experience. Then they invoked a legal principal which applies to the banking sector thinking I wouldn't know what it was, claiming I was breaking that legal principal. When I pointed out that they were not using the legal principal correctly they said they "would get back to me" then did nothing. Total hoax of a site. Don't believe any review posted there.

Thumbnail of user jades45
Jayde M. – True Local Rep

Hello Christopher,

We greatly value all genuine experiences, both positive and negative, However, reviews are declined as they don’t meet True Local’s guidelines.

To view our review & comment guidelines, please click here: http://www.truelocal.com.au/cms/review-guidelines/

Christopher, you are more than welcome to revise your review to meet our guidelines and post it again on our website.

Thank you.

Thumbnail of user hm90
Australia
1 review
7 helpful votes
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June 11th, 2018

I agree other reviews True Local they declined review which has been approved on several other sources, absolutely rediculous whatever guideline they have. As others, I will not use True Local forever. They protect business who do not offer proper service.

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Jayde M.
True Local Support
You can find an answer to many questions about True Local in our Help Centre: https://truelocal.zendesk.com/hc/en-us

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