• Ulta

Ulta

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Overview

Ulta has a rating of 2.8 stars from 532 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 14th among Skin Care sites.

  • Service
    109
  • Value
    93
  • Shipping
    88
  • Returns
    73
  • Quality
    81
Positive reviews (last 12 months): 23.1%
Positive
3
Neutral
0
Negative
10
40
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How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Terrible online customer service”

BEcca K.
8/16/24

I was online adding to my cart when my app glitches. I noticed my shopping cart had suddenly been cleared. So I closed app and opened thinking it would reset. Nope. So I added items back into my cart. Then I purchased. I receive 2 emails saying 2 orders were placed. Both were duplicate. So, immediately I texted customer service (within 5 min) to have them cancel 1st order. I explained my situation and was told by 6 different people they couldn't cancel my order. All of them assured me they could help, wasted my time just to tell me their bs system wouldn't allow them to cancel my order that hasn't been shipped. I have been a customer for years and they just lost one due to bs policies and incompetent agents.

Reviews (532)

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Reviews that mention popular keywords

customer service (144) phone number (6)
Thumbnail of user melindas30
New York
4 reviews
12 helpful votes
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June 22nd, 2017

I've shopped at this store a total of three times, and every time I did the customer service representatives have always been extremely rude. I buy mainly high end make up so, if that's what you're in the market for please use Sephora not Ulta. You'll have a more enjoyable experience.

Thumbnail of user tommyr21
California
4 reviews
7 helpful votes
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April 27th, 2017

Been inside a physical store 3-4 times in the past couple of years and every single time the place is trashed. It's like nobody gives a crap there and it shows. Random items thrown all over the floor, nobody picking up or stocking things. Ask someone for help finding something and they act like you asked them for directions to another planet... No way I am coming anywhere near here again no matter who I'm shopping for.

Thumbnail of user manuelai2
MK
20 reviews
17 helpful votes
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August 7th, 2022

Ulta beauty is full with brands of make up products from unknown influencers i mean kids who just rise out of nowhere create bad perfumes and foundations. I bought once perfume and someone asked me why it stinks like on cow $#*!,. I didn't knew what to say

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Thumbnail of user alyssas89
North Carolina
9 reviews
28 helpful votes
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December 10th, 2020

All of my orders from Ulta arrive on time, and almost always in perfect condition. On the rare occasion that I get an item that's damaged due to handling doing shipping, they are quick to refund it, or let me take it back in exchange it for a perfect item. Their customer service is super helpful, and they don't ignore their customers. I've been a customer for years and unless something changes will continue to be.

My in-store experience is a little different, in store usually has a lot of very arrogant workers who think they know more about makeup than anyone who could possibly walk in their store. I usually tell the workers at Ulta to leave me alone, simply because they're so rude and always make my trip take more time than I need it to, since I'm very well versed in beauty products. But since this is review for the website, not in store, five stars!

Thumbnail of user joannen
New York
76 reviews
293 helpful votes
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July 29th, 2011

Great site for anything beauty (makeup, perfume, hair care, etc). They usually have a promo running for either free shipping or percent off. They also include free gifts with purchase of certain items and/or free samples with so much money spent. They do offer sales and even have their own line/brand of beauty products at a cheaper price than the brand name retailers (too-faced, smashbox, benefit, urban decay, bare minerals, etc). They are a dependable site to order from.

Thumbnail of user carah77
New Hampshire
1 review
0 helpful votes
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January 20th, 2021

I would suggest steering clear of the salon on granite street. They categorize hairdressers based on their skill and will charge you accordingly. I paid extra for a "master hair stylist", long story short, the dye washed out the next day, they made a lousy attempt to rectify the issue with the same results. They refuse to take responsibility for their negligence or to even offer store credit. The managers excuse was that my hair was too damaged and unable to hold the dye, so why not turn me away during the consult? I attempted to resolve this with corporate but they have lead me on and nobody has returned my calls or emails.

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Thumbnail of user leahh305
Washington
2 reviews
0 helpful votes
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December 29th, 2023

Website and app only allows you to use one gift card at a time. So you either have to spend your own money on the remainder of the order, defeating the purpose of a gift card, or you have to split your order up into multiple orders and pay multiple shipping charges on each.

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Value
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Thumbnail of user bobbyb471
Texas
4 reviews
0 helpful votes
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March 2nd, 2023

I've been shopping at Ulta for years and have had a great experience. The store has a wide variety of beauty products, from high-end brands to affordable drugstore finds. The staff is knowledgeable and always willing to help with product recommendations.

Thumbnail of user sarahb283
Ohio
4 reviews
35 helpful votes
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October 3rd, 2017

I love the variety of products Ulta carries. You can shop affordable makeup as well as other more "high end" brands. Their rewards program is pretty decent, especially given the sales they have on a regular basis. I get my makeup through Ulta, mostly online.

Thumbnail of user jenniferc286
Texas
3 reviews
2 helpful votes
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July 20th, 2017

I love Ulta don't get me wrong! But sometimes they forget to give me my samples in my packages :/ and to forget a ladies items she orders wether be free with purchase or not is a let down... other then that being a platinum member as myself I'm mostly satisfied with the company

Thumbnail of user rivan2
Virginia
3 reviews
0 helpful votes
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May 24th, 2021

Have called and emailed but no response. Horrible customer service. Am so disappointed. Oh wait, I did get a "survey" from them asking my experience with their customer service rep and I told them that it was not very good. Still no response. Apparently they do not read their communication

Products used:
none

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Value
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Thumbnail of user katherinec35
Michigan
3 reviews
1 helpful vote
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December 7th, 2016

I placed an Order online for over $120 and Ulta decided to split my order into two deliveries. They sent a few items which I received however the bulk of the remaining order was supposedly damaged in shipping and would be resent. After several emails and calls to customer service they are now saying I got the order! No proof -just done with me. Said I can file dispute with my credit card - which I did. Will never order online from them again. Unbelievable.

Thumbnail of user paulh1207
India
3 reviews
26 helpful votes
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February 4th, 2020

I'm from an older generation and shopping online is not something that comes naturally to me nor is it something I'm comfortable with but when I found this company it gave me faith in the whole ordering product online issue I was having. First and foremost, they have a phone number so you can call them, of which is exactly what I did. Their hours are limited and they were not open when I called so I left a message wondering if they would really get back to me.
Good support

Thumbnail of user kellym207
Florida
3 reviews
16 helpful votes
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September 9th, 2019

So Ulta is having a "21 days of beauty sale" so I am trying to stock up on my favorite items. Just tried placing an order and it says they are unable to process my order but will get back to me in 5-7 days?!? Uhm I'm sorry... your 1 DAY ONLY 50% off item will not be valid in 5-7 days. Tried calling customer service but they were useless and incompetent.

This is why I shop at Sephora.

Thumbnail of user bellac
Arizona
13 reviews
54 helpful votes
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December 10th, 2020

Love Ulta! I've been a platinum member for many years, and their rewards program is awesome. Beats Sephora out of the water! Love redeeming 2000 points for $125 off. I only wish the diamond level was easier to achieve. Sephora Rouge is $1000 spend/year, but Ulta Diamond is $1200 spend/year. I always fall just slightly short. Customer service is great (only contacted once or twice since I virtually have no issues).

Thumbnail of user andreab663
Maryland
1 review
7 helpful votes
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August 7th, 2020

I placed an order online and after three days of it having "been delivered," I contacted customer service. They said they wouldn't refund or replace the order since it had been marked delivered to the correct address. I demanded proof, and they sent a picture from their tracking company of my package left on a pile of trash, which was obviously then thrown away by refuse collectors. Ulta still refuses to refund my order. I would never recommend anyone purchase from them online.

Thumbnail of user robs682
Georgia
1 review
6 helpful votes
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August 25th, 2021
Verified purchase

Horrible customer service. I will never buy from them again. I emailed back and forth 5 times with specific question about fixing an order or getting a store credit for a free accessory and they cannot answer a question or even acknowledge what I'm asking. They clearly cannot understand English. I wanted the free item that was missing or store credit. They never addressed either question. Do not buy from them. I will be returning the product.

Tip for consumers:
Customer service does not understand English. I asking specific questions in 3 separate emails and they never addressed them. I gave up.

Products used:
Returning because they would not provid free accessory.

Service
Value
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Thumbnail of user kr130
Illinois
1 review
1 helpful vote
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July 6th, 2018

I have been shopping at Ulta for a few years and am a rewards customer. I forgot my coupon and asked them to look up my card and was told they will not do that. I told them I would go somewhere else then. They said see ya. Really? So I did. Also want to mention that they are selling hairspray without lids. I was told they were damaged in shipping. Who would pay full price for hair spray with no top on it at that price. Love the products Ulta sells but choose to shop else ware because of the customer service. So sad.

Thumbnail of user elsab7
Netherlands
2 reviews
9 helpful votes
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May 23rd, 2017

I like ulta for being an all-in-one kind of marketplace. Every time I need to get a new lip product (yes, I'm obsessed with lipstick) I go on this website. The variety of brands and prices for them are great for me. One thing is a little problem is that when I'm browsing the website I can't stop and often order too much. Overall would really recommend.

Thumbnail of user sallye23
Ohio
4 reviews
0 helpful votes
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October 9th, 2017

I love Ulta! They have all my favorite products! Plus when you check out they'll often times give you free samples.
I recommend their body shop section. I prefer Ulta over the body shop because unlike the mall. Everything is in one store instead of having to also run by Sephora

Thumbnail of user tt210
Mississippi
1 review
0 helpful votes
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April 13th, 2021

As a long time customer, for years I am highly disappointed in Ulta. I recently tried to place an order 2 days straight to take advantage of the daily deals. Each time my transactions were declining. I reached out to customer service who said I would receive a call from a Supervisor, which I never received. I later received an email saying the items in my cart went against their guidelines. I am confused because all I had was perfume, make up and nail polish in my cart, and there were no multiples of the same item to indicate anything shady. I've asked several times what in my cart went against guidelines but I have yet to receive an answer. That's fine because I was able to keep that $170 in my pocket and ULTA doesn't have to worry about my business again. Upon reading reviews from several sites, it seems they gave gone downhill.

Thumbnail of user danielley2
New Jersey
54 reviews
292 helpful votes
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August 11th, 2015

So the store located near me is horrible a new worker accused me of stealing when I had a lipstick in my hand and she asked me to open all my stuff. I felt violated all my personal belongings were being investigated by her. I also filed a complaint against her with the manager (luckily she was fired). She had no right and the security cameras can see I walked in picked up a lip stick and headed for the cashier.SO thats why ill be buying from the website not in stores.

Thumbnail of user gened18
Arizona
3 reviews
20 helpful votes
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June 26th, 2017

I ordered some replacement face brushes online noticed they had a promotion and called customer service to adjust my order. They were excellent! Nice, quick, just extremely helpful. The brushes came on time and were nicely packaged. This is service as it should be. Customer for life.

Thumbnail of user dianaz11
Texas
1 review
0 helpful votes
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April 8th, 2017

This is my second time going to Ulta and both experiences were horrible, left the store mad. Employees are very antisocial. I went today for the clinique sale so I went up to some female in a pixie cut and simply asked "excuse me, Ma'am where are the Clinique sets that are on sale?" and her response was literally "I don't know". What in the world are you working here for then is what I wanna know now?!? Never going back!

Thumbnail of user cindyr77
Florida
3 reviews
15 helpful votes
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October 26th, 2017

I could spend a weekend in here and still find new things I've never seen before, amazing store! SOmetimes the prices maybe a little more expensive but everything is in one place and easy to find. Love it!

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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