• Ulta

Ulta

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Overview

Ulta has a rating of 2.8 stars from 532 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Ulta most frequently mention customer service, credit card, and order online problems. Ulta ranks 14th among Skin Care sites.

  • Service
    109
  • Value
    93
  • Shipping
    88
  • Returns
    73
  • Quality
    81
Positive reviews (last 12 months): 23.1%
Positive
3
Neutral
0
Negative
10
40
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How would you rate Ulta?
Top Positive Review

“Trails wilderness program death”

Arman g.
1/16/24

Over the past few years, Carolin Trails has been surrounded by controversy about their wilderness therapy program death where a young teenager named Alec Lansing lost his life while camping at their program. Which shocked every parent whose kids were in that program for treatment.

Top Critical Review

“Terrible online customer service”

BEcca K.
8/16/24

I was online adding to my cart when my app glitches. I noticed my shopping cart had suddenly been cleared. So I closed app and opened thinking it would reset. Nope. So I added items back into my cart. Then I purchased. I receive 2 emails saying 2 orders were placed. Both were duplicate. So, immediately I texted customer service (within 5 min) to have them cancel 1st order. I explained my situation and was told by 6 different people they couldn't cancel my order. All of them assured me they could help, wasted my time just to tell me their bs system wouldn't allow them to cancel my order that hasn't been shipped. I have been a customer for years and they just lost one due to bs policies and incompetent agents.

Reviews (532)

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Reviews that mention popular keywords

customer service (144) phone number (6)
Thumbnail of user tjf9
Utah
3 reviews
22 helpful votes
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June 23rd, 2018

I like shopping at Ulta. The sales people on the floor are there to help but not in your face or pushy. Great selection. They don't mind if you try several products. I love if they are out of something you can still buy it and they will ship it to your house free. They gladly accept returns with the package and the receipt. Make sure you keep those until you know you are happy with the product. Great company and excellent customer service.

Thumbnail of user alyssal43
Florida
13 reviews
49 helpful votes
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September 15th, 2018

Ulta is one of the best retail stores for your beauty and self care products. From hair to skin to make up, they have it all. And the best part? Everything is listed at an affordable price and they always have deals and promotions going on. AS of right now, be sure to go in store or online and participate in the 21 days of beauty where high end products are discounted at an insane amount. The employees will always help get you right.

Thumbnail of user sabrinas255
California
1 review
6 helpful votes
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April 22nd, 2021

Worst customer service! False advertising of delivery time (not due to a delay, just advertised fraudulently) and when i requested a refund for my expedited shipping they refused! I provided documentation (screenshot) of the advertised shipping and they still denied me a refund. I will NEVER shop here again! Disgusting!

Tip for consumers:
Shop somewhere else!

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Value
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Thumbnail of user caseys375
Alabama
1 review
2 helpful votes
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October 22nd, 2022

This company is awful. They give away "free gifts" but NEVER have enough for everyone. Not to mention their "birthday discounts" and coupons that never work for anything. Go to Sephora instead. Ulta is horrible. And if you contact their "customer service" they literally just STOP responding to you and ignore you, even when you're polite. They're rude AF.

Products used:
I have spent SO MUCH money here, just to be treated like crap.

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Value
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Thumbnail of user marionn5
South Carolina
5 reviews
2 helpful votes
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August 14th, 2017

I went to the Mt. Pleasant SC store and they nearly ripped the skin off my face. You sit in a chair in the middle of the store and have no privacy and when you have aging skin, gravity makes it tough to rip your skin sideways! Also, for a classy town there was not enough staff and they always seem "bothered" or ignorant when you ask about a product... I also had a hair cut & Color but that is a whole other review

Thumbnail of user rosar316
Pennsylvania
1 review
0 helpful votes
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July 19th, 2022

I received an email asking me to come in for a free beauty product for my birthday. I went into the Ulta store and was told they were freshly out of the birthday products, but that they were re-sticking on Tuesday and I should come back then. Today is Tuesday, so I stopped in on my way home from work. The first thing out of the cashier's mouth was, "We're out of the birthday items. Our shipment comes in on Wednesday and we'll be restocking then." I responded that since they lied to me, I would never be back. I think it's just a scam to get people to come into the store, thinking that they will shop. I'm done with Ulta.

Products used:
Makeup and hair care

Service
Value
Returns
Quality
Thumbnail of user kirstenp11
GB
4 reviews
8 helpful votes
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March 6th, 2018

I have ordered a few times from Ulta for delivery to Canada. A lot of brands available in the US are not available here, or they only sell a small portion of the range of products. So happy Ulta started shipping to Canada. Never been in store, so can't comment on that, but I have had no issues with my online orders. Shipping is fast (I live in Southern Ontario). Never had any products show up damaged or missing from order.

Thumbnail of user tinah94
Alabama
1 review
0 helpful votes
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July 19th, 2017

I was in ULTA store in at Bridge Street Huntsville,. Alabama. Beauty Adviser's was a black Male he was helping two black ladies with their make-up so me and my Daughter(we are white) Waited patiently for 30 minutes. So when he finished up with the 2 black ladies. I ask him could he help Find the right shade of make-up for my daughter. He said Let me take this makeup to the service Desk. When he came back he had the 2 black ladies again helping them put on their make up. There stood me and my daughter waiting on him. We waited there for just a few minutes as his proceeds to roll his eyes up to me and my daughter. So after 5 mins I left the store. You need to make sure that your Employees are not races to the opposite race. I will never be back in a ULTA store ever again.

Thumbnail of user k.l.schellhammer
Texas
1 review
1 helpful vote
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July 8th, 2023

Aa a consumer and a woman, I want make up brands to represent women. Having a man dressed up like a little girl to promote the brand is abhorrent. I will be shopping IT cosmetics direct moving forward.

Tip for consumers:
IT cosmetics should probably direct their partnership solely through Sephora who I would buy from. Otherwise I’ll find another brand.

Products used:
It - which i love

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Value
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Thumbnail of user lilyd38
Florida
3 reviews
21 helpful votes
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September 8th, 2018

When I first came to the United States from the UK
I was a little skeptical but after taking a whirl at shopping here.
I have come to find that this is one of the finer stores.
The service was very friendly and everything had a place of its own.
It was tidy and they even sampled the product on you. So this store gets a thumbs up from me.

Thumbnail of user susand211
Illinois
2 reviews
3 helpful votes
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October 22nd, 2017

Done going in there to stand in long lines with only 2 people working a register! News flash - you have too much competition now to be ok with customers standing in those kinds of lines! Taking my business elsewhere.

Thumbnail of user djangou1
Brazil
7 reviews
2 helpful votes
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March 13th, 2024

I was scared to make a bulk purchase but all my orders were intact and the quality was great. I would definitely be placing more orders.

Thumbnail of user keegans21
Oregon
1 review
1 helpful vote
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June 27th, 2022

Very helpful. Staff always goes above and beyond to help us, things are quite expensive in this store but high end makeup and scents always tend to. I love how the staff always jumps rite in and lends a hand when we can't decide or have a hard time.

Products used:
Pacifica perfume. Hair dye brush and random makeup

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Thumbnail of user zulemac9
California
1 review
1 helpful vote
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November 5th, 2022

I bought 2 products from ulta using my credit card which was over a week ago. I assume Ulta is from Illinois since it showed the payment to go through over there. Woke up today, someone from tried to buy food from El famous burrito in Illinois with my credit card, thankfully declined but still have call in and get some help with my credit card and having to lock it in case it is trying to be used again. First picture is of my purchase and the second is the declined purchase of someone using my card. Also, i'm from california so im 100% im not in illinois getting food from el famous burrito

Value
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Thumbnail of user dianar972
Oklahoma
1 review
2 helpful votes
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December 9th, 2022

Don't hurt yourself and trust this company or its bank. You will be constantly asked to payoff an account that is not used. Their collections calls hang up when you answer and no one will help you close the account when you paid it off again. Do not put yourself through the stress, they are not helpful.

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Shipping
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Thumbnail of user marianap80
New Jersey
1 review
0 helpful votes
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September 4th, 2023
Verified purchase

I'm trying to change my address since the day I bought it, they don't have customer support, you call them they don't answer, you send an email they don't answer, you talk to the chat but it's an automatic message, now they're saying no you can cancel because time has passed, before time has passed I tried to get in touch, but no one helped me, I have all the evidences.

They say they'll send you an email but they never do

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Thumbnail of user nancyd126
South Carolina
7 reviews
11 helpful votes
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June 13th, 2017

Ulta is my granddaughter's favorite store, which ends up being my favorite store when shopping for her. The selection is what she likes, as well as the various "special" buys that are important to me, and my family. Many of her Christmas gifts are purchased at Ulta. Throughout the year it also appears she does much shopping for herself, and friends. Thank you for making life easier for this Grandparent.

Thumbnail of user lakd
Illinois
1 review
0 helpful votes
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August 29th, 2022
Verified purchase

Team does not know how to receive customers. There is no greeting not even "Hi". Team does not respond when questions asked. I tried three different stores and the behavior is the same in all stores. This will be my last visit to this store.

Thumbnail of user lb648
Connecticut
1 review
5 helpful votes
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August 20th, 2020

I'd give negative stars if possible. Horrible. Website doesn't work properly and customer service reps are beyond horrible. Spent over two hours trying to order shampoo. Ended up making 9 (yep you read that right!) calls to customer service because I either got disconnected or their suggestions were useless. Finally got it to work on my own but still can't keep them from saving my credit card info. At their prices, you should be able to at least get descent service. When I asked to speak to a supervisor, I was told there wasn't one. Maybe THAT'S the problem!

Thumbnail of user nadineh51
Virginia
1 review
2 helpful votes
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August 25th, 2020

Worst costumer service! Did not get my 400$ refund even though I provided back return number plus E-mail from UPS which said it got delivered! Many many emails, phone calls which took me 5 months frustration! Never ever again and not recommend to anyone!

Thumbnail of user sandin1
Michigan
9 reviews
37 helpful votes
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August 26th, 2016

I placed an online order. My order was sent in 2 separate shipments. I used a total of $30 in rewards but they took $60 from my account. I've been going back and forth over a week with online customer service. I just want my rewards returned and they still don't see the error. Very frustrating.

Thumbnail of user harriety3
Virginia
5 reviews
20 helpful votes
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May 1st, 2017

I went into the store looking for a red concealer. They showed me a few but I ended up finding one that I like by going on their website while in the store, that is how knowledgeable their staff is about their own products. They must offer no training or be the worst place to work.

Thumbnail of user georgiav3
Illinois
10 reviews
23 helpful votes
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February 26th, 2018

There's a reason I stopped shopping at Sephora (despite VIP Rouge status) and a big reason is because of Ulta's excellent customer service. They also have an unbeatable points system. I saved up 6 months worth of points and it equalled to over $500 worth of free stuff when I used it all at once. Amazing!

Thumbnail of user bg24
Colorado
5 reviews
26 helpful votes
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April 13th, 2014

These people are like the best of both worlds - they carry many high end beauty products, as well as some drugstore type brands. They almost always have a sale going on or some kind of promotion. Salespeople aren't terribly helpful, but they're young and are probably not well trained. It's nice to see someone give Sephora a run for their money, as well. I have gotten some excellent buys there on hair care products and their store brand cosmetics and bath/body items. Shipping is reasonably fast and everything always arrives in good shape. Plus you get free samples! I love shopping there, as a makeup junkie. They also have a Salon in some stores, but I've never tried the services there so can't evaluate that. All in all, I think they are an excellent place to shop for variety, promotions, and sale prices!

Thumbnail of user laurag781
Tennessee
6 reviews
12 helpful votes
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April 5th, 2021

I love that you can find all of your hair, skin care and makeup needs with tons of products to choose from. The reward program is awesome as well & if you are a frequent shopper, it's great to take advantage of. They are constantly running sales, another plus! They do send frequent large samples of products but you typically have to spend $80 and up to get them. I generally don't spend that much at one time, I have bills that come first unfortunately. What I don't like is the shipping issues. I have never received anything on time! It's been up to a week late before, pre-pandemic. I expected them to offer a small credit on my next order like other reputable businesses do. Instead, I got an email encouraging me to "be patient". And, they weren't just talking about the week I had already waited. They wanted me to "give it another 5-7 business days, if you still haven't received it, let us know". Not a great way to be customer friendly.

Tip for consumers:
Just be aware that if your purchase is time sensitive, you may not get it on time.

Products used:
Nail polish, skin care products and makeup.

Service
Value
Shipping
Quality

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About the business

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. BareMinerals, Smashbox, Murad & more.

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