• Blue Apron

Blue Apron

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Overview

Blue Apron has a rating of 2.5 stars from 138 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about Blue Apron most frequently mention customer service, credit card, and next delivery problems. Blue Apron ranks 18th among Food Delivery sites.

  • Service
    29
  • Value
    28
  • Shipping
    27
  • Returns
    19
  • Quality
    28
Positive reviews (last 12 months): 0%
Positive
0
Neutral
1
Negative
1
16
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How would you rate Blue Apron?
Top Positive Review

“Fantastic, delicious concept. Wife thinks I'm a classically trained chef.”

Jeff T.
5/21/21

This is one of the greatest concepts I've ever experienced. It's everything you need and nothing you don't and the perfect portions. My wife is an incredible cook and we can't go to restaurants because she doesn't like anything. She has loved every single recipe and thinks I'm a classically trained chef. Whether your an experienced cook or you can barely boil water, this concept works for everyone. If you can read, you can cook. And a lot of the recipes or some thing I never would've thought of fixing for myself. I cannot say enough about blue apron and the delicious meals. And the price is right as well. Dinner at a nasty Fast food place for two is almost the same price.

Top Critical Review

“Not impressed”

James E.
3/4/24

Wanted to check them out, and see what they had to offer. They took me straight to billing before I could see their menu. Not impressed! I'll stick with their competitor.

Reviews (138)

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customer service (33)
Thumbnail of user jamese1315
4 reviews
4 helpful votes
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March 4th, 2024

Wanted to check them out, and see what they had to offer. They took me straight to billing before I could see their menu. Not impressed! I'll stick with their competitor.

Thumbnail of user victoriac1244
1 review
0 helpful votes
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December 19th, 2023

I have been a customer for almost 2 years. At first, things were good. In the last 3 months, the quality of both their ingredients and service have slipped quite a bit. Each week, there is a quality issue with ingredients or an ingredient is missing. Then 2 weeks ago, the entire shipment went missing. And most recently, yesterday I received 3 out of 4 orders for the week. An entire order was missing except the recipe for it. The frequency at which these things are happening is crazy. I would say that it is no longer worth the money they charge which is a premium and that is because the size of the portions are getting smaller.

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Thumbnail of user jefft604
1 review
2 helpful votes
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May 21st, 2021

This is one of the greatest concepts I've ever experienced. It's everything you need and nothing you don't and the perfect portions. My wife is an incredible cook and we can't go to restaurants because she doesn't like anything. She has loved every single recipe and thinks I'm a classically trained chef. Whether your an experienced cook or you can barely boil water, this concept works for everyone. If you can read, you can cook. And a lot of the recipes or some thing I never would've thought of fixing for myself. I cannot say enough about blue apron and the delicious meals. And the price is right as well. Dinner at a nasty Fast food place for two is almost the same price.

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Value
Shipping
Returns
Quality
Thumbnail of user laurav460
1 review
1 helpful vote
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February 1st, 2021

I had some meals that sounded different but turned out great. Their choices range from meat and potatoes to Chinese steamed buns. Customer service is good and they have an active Facebook group. I learned some new cooking ideas and have remade several of their recipes that's how good they are.

Tip for consumers:
Go to their Facebook for recipe tips and reviews

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Thumbnail of user nancyw1991
1 review
1 helpful vote
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September 30th, 2022
Verified purchase

They don't explain how their credits work, they don't give you the correct amount and their customer service is horrible. Was supposed to be given $230 in credits to be used over 6 weeks. Had to call customer service 3 times in 30 days about my credits but was never told they expire after 30 days so lost $55 in credits. Also there was a problem with all 4 boxes we got. Either the fresh produce was damaged or going bad or the sauce packets leaked all over everything. I like the meal plan concept so will look for a better one.

Products used:
Meal plan

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Thumbnail of user edwardm91
1 review
0 helpful votes
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November 15th, 2016

Just completed my first "3-meals for two" delivery and have been blown away! I've always loved cooking and Blue Apron removes all the stress in trying to create great meals. No shopping, no forgetting ingredients, and straight forward directions. I work 10-hour days and this system works great for me! There's a bit of work involved (slicing, dicing, etc.), but the trend results are fantastic! I'm hooked!

Thumbnail of user nikoc5
1 review
2 helpful votes
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February 14th, 2017

Go shopping, if you can order pea pod, find your own ingredients for three recipes. $15 worth of food for $60. So complicated, not worth it at all. Amount of garbage created by this delivery was shocking! Totally not eco friendly nor cost effective. Save your money.

Thumbnail of user deannec9
1 review
2 helpful votes
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April 18th, 2019

Wanted to try something different. Have used Hello Fresh for years. First order with Blue Apron the fish was missing. Several orders had missing ingredients. One order was a day late. Very disappointed. Do not recommend.

Thumbnail of user mf91
2 reviews
1 helpful vote
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August 16th, 2017

I really like the meals I made with Blue Apron. The recipes were creative, easy and delicious. The food was generally well packaged. However, they simply do not have their packing/distribution system figured out. On average, nearly every other delivery was missing an ingredient. Sometimes just a small one (like a spice), sometimes a major one (like the peppers that were in the title of the recipe). They were prompt about apologizing and providing some credit on the next order, but realistically, you subscribe to these services so you don't have to go to the grocery store. I don't care about the money, I care about being able to make the meal in the recipe reliably, every week. I held on for a long time, hoping they'd get their act together, but they never did. They would also never engage in a discussion or explanation - just "So sorry! We'll pass your concern along. Here's some credit!" which I found really frustrating.

Thumbnail of user jeffreyl992
1 review
0 helpful votes
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January 7th, 2022

My wife and I decided to subscribe to Blue Apron. Tonight we got our first order ever from them. Astonishingly, two of our three meals came with NO protein (shrimp in one case, chicken in the other).

Customer Service admitted they get their orders wrong 10% of the time!

We made the Cajun Shrimp & Zucchini Bake substituting chicken from our freezer for the shrimp they didn't send. It did taste very good.

There are lots of alternatives to Blue Apron.
We'll have to see if they can quickly address their order accuracy problems. Being able to count on them delivering the order is essential.

Tip for consumers:
I can’t recommend Blue Apron at this point.

Products used:
We made a meal from the ingredients Blue Apron shipped and used our own chicken.

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Thumbnail of user kt109
1 review
2 helpful votes
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September 8th, 2017

I am a new widow, having lost my husband of 45 years. Initially I found it hard to put any energy into eating but I am a health professional and knew I could not continue down that path. Blue Apron offers me the opportunity to eat a healthy meal at least once a day. I appreciate that the boxes come with exactly what is needed to prepare the menu, there is no waste. Additionally, meal preparation is a time when my mind is occupied by simple productive tasks with a positive endpoint, a delicious dinner.

Thumbnail of user dianem445
1 review
2 helpful votes
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February 16th, 2019

Blue Apron should consider alternatives to how meals are packaged and shipped. There are too much packaging including plastic containers and bags which has no where to go, but into the environment. I cannot consider a relstionship with this company.

Thumbnail of user nancys669
12 reviews
25 helpful votes
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June 17th, 2019

We used Blue Apron for about a year. We never really had any issues with service. I believe once or twice in the year there was something not up to quality but overall no issues. Even though there are a variety of choices we became somewhat dissatisfied with them over time. But... using this service did teach us how to cook differently and healthier so it was definitely good for us.

Thumbnail of user maryf187
1 review
2 helpful votes
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August 15th, 2017

My husband and I enjoyed the selection that Blue Apron offered. We found the meals were very good. However, we had to cancel due to the high sodium content. The cancellations process was hassle free. Reading all options and requirements is always key before entering into any "contract."

Thumbnail of user shaling
1 review
0 helpful votes
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March 21st, 2023

I selected the 4 meals for 2 people to be delivered on Monday. The first box, which was just last week, never delivered. FedEx uploaded a picture of the delivery without any landmarks--I live in an apartment, so the most I could see was that it was in one of the multiple buildings. It was not in my building or the next. Blue Apron was kind enough to give me a credit on my account. Now today (21st), Tuesday, I still haven't received my Monday box. It was delayed in transit, which means the food is one day older... I am moving on from Blue Apron and going back to HelloFresh (have never had delivery issues with them).

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Thumbnail of user geoffreyr6
1 review
5 helpful votes
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February 20th, 2017

I live in a small city and so far my onsite delivery accuracy is at 50% I have complained and they credit my account but I cannot count on their delivery arriving on my chosen day and more than half of the time now it gets delivered to a neighbor who brings it by a day or two or three later, partially or fully de thawed. Ugh, I have to toss the whole mess and wait another week with pessimism that I will receive my order.

Thumbnail of user jasperf14
1 review
0 helpful votes
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October 11th, 2018

The Blue Apron serves you the best if you are busy working mother but need a nutritious meal for your kids. Their ready to make meals delivered at your door step makes meals very convenient and opportune.

Thumbnail of user richardl2315
1 review
1 helpful vote
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June 28th, 2022
Verified purchase

Super excited to try my blue apron coupon. It was, however, a huge disappointment. The meals are over rated, boxed, over salted garbage. They deliver on time but you have to sift through all the ingredients in the box before even starting to prepare. And when I say prepare, I mean PREPARE. You have to do everything!
The food is not worth the high ticket price. When they say 'free meals' they are lying

Thumbnail of user hollyh51
1 review
0 helpful votes
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August 18th, 2017

Received our second blue apron meal this week. The ingredients inside came bruised and inedible with the Greek yogurt and cheese opened and spilled all over the other contents of the bags. I emailed a complaint with pictures and was issued a $13 credit to my account? Obviously unhappy with the solution I called customer services to ask for a refund to my card. They stated they were unable to do that and could only credit my account for the items. I spoke with 2 different people who apologized but were completely unhelpful in a solution. I opted to cancel the subscription and take my loses. Poorly managed customer service. I don't usually write reviews but this one left such a bad taste in my mouth I felt the need to warn others. Not a customer friendly company when they are obviously the ones that screwed up. Disappointed

Thumbnail of user emilyj37
2 reviews
7 helpful votes
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November 11th, 2015

Great concept. I only cook for 2 so the portion control is perfect. They overestimate on the calories usually. I initially freaked out on the 600-700 estimated calories they provide on the cards. I downloaded the ingredients and most of the time the estimated calories are way over. That's a good thing for my waistline. Service is consistent. Once I didn't receive an ingredient. I wrote an email and received a reply within an hour. On the weekend! If you don't like the selection you can skip the delivery that week. I've used Blue Apron for 4 months now and very happy with it.

Thumbnail of user henrym89
1 review
0 helpful votes
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September 13th, 2017

I'm with Blue Apron for couple months and really love it. Food is so tasty and healthy. I saved much of time and don't need to go shopping around. Buying a lot of ingredients which just need a little...

Thumbnail of user davidt172
10 reviews
26 helpful votes
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February 25th, 2016

My wife and I have been using Blue Apron for a while. We love it because we cook dishes and use ingredients we never would think to otherwise. It has really broadened our tastes and our willingness to cook new and different things. My only complaint is that I wish there was more variety each week. We will skip a week if we don't love the menu options.

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Thumbnail of user wendyh63
1 review
0 helpful votes
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January 25th, 2016

I am a very good cook, but I work 10-12 hours a day. And, I despise grocery shopping. My SO doesn't cook unless you count "stir fry" every night. BA has allowed me to have the freedom to cook like they do on TV. All meals are done in 30-45 minutes, and are restaurant quality. I worried the portion sizes seemed small, they aren't. Even for my SO who is a big eater. BA rocks in my book.

Thumbnail of user affonsod
3 reviews
1 helpful vote
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June 9th, 2022

Ordering through Blue Apron is such a treat. Why use ubereats when you can order amazing food from amazing places and also get it delivered to your doorstep? Worth every penny and now I get to eat my way through the best in the country without having to leave my house.

Thumbnail of user bh353
1 review
1 helpful vote
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January 24th, 2017

I ordered a meal plan from Blue Apron for my parents. They absolutely loved it! After a week, I meant to cancel my plan, but there was some technical issue that didn't allow the cancellation to process. After working with the people at Blue Apron, they helped cancel my subscription and reimbursed me for the additional weeks that I was charged for. Great food! Great service! I'll definitely be ordering from them again in the future!

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Blue Apron makes cooking fun and easy. We'll provide you with all the ingredients that you need to make a delicious meal in exactly the right proportions.

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