Mashable has just announced (December 1st) the finalists for its annual awards, so I went over to have a look. Embarrassing. Out of all the categories, I only even recognized the names of 10 out of 120 of the top picks, not counting the "mobile" section as I don't have a cell phone, and didn't own or use any of them, or have any idea why they were there...
Must-follow Brand: I recognized 2/5 (but follow neither)
Most Creative Social Media Campaign: 0/5
Must-Follow Personality: 1/5 (John Cena? Really?)
Best Social Media Customer Service: 0/5
Best Social Media Management Tool: 1/5 (but don't use it)
Best Social Media Service for Small Business: 0/5
Most Promising New Company: 0/5
Entrepreneur Of The Year: 0/5
Best New Gadget: 2/5 (iPhone, iPad)
Best Location-Based Service: 0/5
Best Internet Meme: 0/5
Best Music Discovery Service: 2/5
Best Online Game: 1/5
Best Web Video: 0/5
Best Website User Experience: 0/5
Most Creative Social Good Campaign: 0/5
Most Influential Social Good Champion: 1/5 (John Cena and I still don't know why)
Must-Follow Non-Profit: 0/5
Now I'm a person who already spends more time online than anyone I know. Admittedly I don't have a mobile device to use while driving, eating and using the restroom, but other than that, I'm on the web a lot yet I don't have much of a clue who any of these people are or what any of these services do. And I really hope it's not just me. So I'm curious, how many readers recognize these choices and can see why they've been chosen?
