Appstoreconnect.apple

Since April 1,2022, what was supposed to be a simple bug fix update has turned into a nightmare. The App Review Team and App Review Board have been consistently rejecting my app, the reason being:

"Guideline 4.3 - Design We continue to find that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam."

This is 100% false because my app has unique features not found on other apps on the App Store. My app does comply with the App Store Review Guidelines because it offers unique, high quality features not found on other apps.

Based on their definition of 4. 3. 0, their claim of my app violating 4. 3. 0 is false and not valid.

The strange part is that the supposedly similar apps don't offer the features that my app offers, yet those apps are able to get their app submissions approved (April 2022).

I should also mention that those apps were published after mine. I have already notified them about this. I have provided screenshots, video demos, source code, spoken to the App Review team and the App Review Board, filed numerous appeals and they are still rejecting the app because of 4. 3. 0.

They appear to be ignoring the information I've been providing and are responding to me with generic responses.

At this time, as I have exhausted all options, I've filed a complaint with the BBB and have consulted a lawyer to look at this case. Based on our initial investigation, it is evident that there is anti-competitive practices, selective bias, and unfair treatment going on in the App Store. I should state that this isn't the first time the App Store has been accused of this.