I used arctic fox purple rain on my hair a little over a week ago and the color and brand is fantastic. It did dry the ends of my hair a bit but using conditioner helped with that. The dye smells like grapes and doesn't have an overpowering chemical scent. I also noticed that it bleeds a lot less than any other semi permanent hair color I have used in the past. The color also does not transfer onto clothing or bedding.
The dye made my hair go stiff but this was not much of a problem for me. If you are planning on wearing clip in extensions they will not match 100% perfectly for long but your natural hair will remain vibrant for many washes. Most purple dyes fade to a discusting colour but this fades to a beautiful neon magenta. Dilution worked with conditioner for my extensions but i had to do it two times and did not work on my hair, if your going to dilute i highly recommend using arctic mist or else you are just wasting your dye, conditioner, time and money. The dye smells very nice and the colour is very strong, i have washed my hair with shampoo 5 times now and its still very very vibrant although it does not match my extensions, perfect dye for people with naturally long hair. I have never seen a dye stay vibrant for this long before. I will be sticking to this brand from now on and i do recommend it. Going over light brown hair will still bring it up nice and vibrant but for best results try bleaching.
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