• AW Bridal

AW Bridal

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Overview

AW Bridal has a rating of 3.5 stars from 151 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with AW Bridal most frequently mention customer service, wedding dress, and good quality. AW Bridal ranks 3rd among Wedding Planning sites.

  • Service
    55
  • Value
    50
  • Shipping
    50
  • Returns
    41
  • Quality
    47
Positive reviews (last 12 months): 88.9%
Positive
8
Neutral
0
Negative
1
31
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How would you rate AW Bridal?
Top Positive Review

“Worth It”

kiki l.
7/9/24

I loved my dress. I have never felt so beautiful. Quality and material are great. Everyone thought I had spent a lot more money than I actually did on my dress and couldn't believe it came online.

Top Critical Review

“Difficult to work with”

Tracy T.
9/19/23

Be aware that communication is very difficult as this company is based in China. The website is not entirely accurate regarding delivery times. If you would like to speak with someone be prepared to call multiple times during their business hours. I'm not sure what those are exactly because their email said to "call during China time 9-:17". Rather than answering your questions via email they repeat themselves and ask you questions that do not matter. Frustrating experience and we have not gotten the dress yet so I cannot report on the actual delivery or product.

Reviews (151)

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customer service (31)
Thumbnail of user marileem14
Kansas
1 review
0 helpful votes
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October 3rd, 2022

Wore this to my daughter's wedding. Lovely color. Good style. Got lots of compliments. I ordered custom measurements. It was a bit long, thus holding it up. That worked. Only complaint is the tiny clasp for closure above zipper. It makes closing it by yourself very hard. Larger clasp needed.

Tip for consumers:
Order in lots of time for your event. Delivery is six weeks.

Products used:
Formal dress

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Value
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Thumbnail of user shellyl143
Massachusetts
1 review
0 helpful votes
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June 4th, 2021

I've gotten hair pieces and a custom-measured dress here and both looked exactly like the photos. The dress managed to fit perfectly based on the instructions that were offered. I also got hoop earrings which were super cute and lightweight. There are cheaper options out there but I feel like what I've received is quality for it!

Products used:
dress, earrings, hair pin

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Value
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Thumbnail of user valk27
South Dakota
1 review
15 helpful votes
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July 29th, 2017

Do not purchase from this place. Dress comes from China first of all. I tried contacting them by phone 38 times and 7 times by email and no one ever answered. I was concerned about the size I ordered since the other girls that ordered from here got dresses that didn't fit them. I had no choice to order from here since the bride's sister picked this... she evidently did not read the reviews! So today I receive my dress which I had put down my correct measurements for. From the waist up it is so tight I can barely breathe or move my arms. I'm stuck with this $90 dress because no time to exchange or return it. I am beyond pissed. I will try to get through the ceremony with it on, then off it goes into the garbage where it belongs!

Thumbnail of user shamap8
Australia
1 review
0 helpful votes
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October 16th, 2023

Ordered AW Jules Dress in champagne and gave exact measurements in custom stitching. They asked if I could just take the closest size to the measurement instead of custom stitching which I refused. Dress arrived but with no custom stitching - just off the shelf. The sleeves are falling off the shoulder and the bodice is too big. I have to get this altered at extra cost. Rubbish product - waste of time. Do not recommend it at all!

Products used:
AW Jules Dress (champagne)

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Thumbnail of user karenw170
North Carolina
1 review
18 helpful votes
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November 28th, 2016

I purchased a dress for my son's wedding@ top wedding. And the quality was extremely poor, side seams were not straight, it looked more like a nightgown than a dress. I sent in measurements, some were smaller than submitted and some were larger. I exchanged several emails with them. Finally got approval to return the dress, but they NEVER refunded my $$. Then they finally stopped responding to my emails. And you can't get them on the phone.

Thumbnail of user tammyn3
Bangladesh
1 review
15 helpful votes
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October 18th, 2014

Ive dealt with this company twice in the course of the past year. I am a very happy customer. I was pleasantly surprised at the high quality of the exquisite material. The ease of this website is fantastic. The dress is a rust colored shiny creation with elbow length sleeves. The material is so smooth and fits like a glove. I feel amazing wearing it. I think it would be beneficial to have photographs of the dress in every color on offer, because it is hard to visualize how the correct will match my accessories.

Thumbnail of user deborahb77
New Hampshire
1 review
11 helpful votes
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August 26th, 2016

My dress was fantastic and it was only $127! Unbelievable! Why pay even hundreds of dollars? I was absolutely blown away by the quality and craftmanship of this dress! I am going to tell the world! Oh... they run fairly true to size... I would maybe order one size up... or your size IF you order a lace up. Better yet, just order it suited to your measurements for the extra $20.

Thumbnail of user kidnh
Bangladesh
1 review
16 helpful votes
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October 17th, 2014

Like many other brides, I was struggling to find the perfect dress for my wedding. I did the normal thing and went from store to store looking at dresses but failed to find anything inspiring. Most stores had the same old dresses in the most hideous styles. When I was ready to give up, a google search led me to this site. It was the best thing that I did for my wedding aside from saying I Do of course!

Thumbnail of user amityd
France
1 review
12 helpful votes
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May 26th, 2015

This dress is really beautiful and well-made. I bought it in smoked gray color that is hard to explain yet looks beautiful on. It fits me like a glove. For those of you who find measurements helpful in terms of choosing the right size, I am 5'5", 36B, 28.5" Waist and 36" Hip. I ordered a size 6 and it fits perfectly, no alterations needed. It comes just above my knees. The fabric is stretchy, but be prepared for a very close fit. It is low-cut but the shoulders stay in place with a rubbery material at the seams. This dress is perfect for weddings, holiday parties, and arts or cultural events that require semi-formal attire.

Thumbnail of user sandraa24
India
1 review
3 helpful votes
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November 3rd, 2014

My daughter was so worried about not finding a proper dress for her prom night. We sneaked in through all the stores but couldn't find the best one. I had been hunting online to catch sight of an alluring dress and that's when I found one pretty black lace dress from them. I ordered for it right away, to my surprise the shipping was also too fast. This dress is amazing and well made. I am so happy with the dress and would definitely say worth the price.

Thumbnail of user jenk194
Maine
1 review
0 helpful votes
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August 17th, 2023

The jumpsuit I ordered was too small even though I followed their sizing guide. When I tried to return they said the factory was in China and would offer me $30 and I could keep it. We bartered for a bit with me asking for $75 and landing in $50. I priced out a DHL return to the shipping address ($102). In the end I am simply disputing the charge with my CC company. I had a feeling I was going to be returning it, so I checked their return policy carefully before I ordered. Buy a size larger than you need. Know that there is nothing special about the quality. And ask to return it - you'll get $30 back.

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Thumbnail of user dazd1
Texas
1 review
11 helpful votes
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April 13th, 2015

Poor experience, no customer service, phone rings to a California number that never gets answered, and an email response is not that good either. If you are looking for a great dress this is not the place. Please try thepromshop.net great service, prices, and variety. Dresses come in sizes 2 to 18 you'll be happy all around!

Thumbnail of user rachelb1553
Utah
1 review
3 helpful votes
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July 19th, 2023

I ordered two bridesmaid dresses from the for my friends wedding. They came on time and seemed to be good quality, but the color was a little off, I ordered both dresses in sage green and they came looking more like a mint green. But I think it's fine because both dresses came in the same color and I double checked that I had ordered sage green. NOPE! About a month before the wedding I see one of the other bridesmaid dresses and immediately realize that mine is not the same color as hers. Turns out that half of the bridal party received dresses in the wrong color! Customer service gave me the whole runaround and tried to convince me that they had made no mistake and that sometimes dresses are slightly different colors and they wouldn't refund my dresses even if I returned them or help me expedite a new dress. I ended up finding a dress on Facebook marketplace but the whole experience was a nightmare.

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Thumbnail of user annes1195
Delaware
1 review
1 helpful vote
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March 4th, 2022

Wow! This dress fit so well. I didn't have time to get it custom made for my measurements but trusted the size chart and I'm so glad I did. The pattern and detail on this dress is impeccable I felt so comfortable in it. Love this dress so much!

Tip for consumers:
Very good

Products used:
wedding dress

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Value
Shipping
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Quality
Thumbnail of user laineyj2
Tennessee
1 review
1 helpful vote
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October 15th, 2022

I ordered a bridesmaid dress from AW bridal for my best friend's wedding. It arrived much later than expected, and did not fit even though I sized it according to their sizing chart. When I reached out to return the dress, they offered to let me keep the dress and told me they would reimburse me for $20. The dress cost $100, so that was pointless. I chose to send the dress back to China where it came from and lost an extra $27 for that expense. They ensured me they would reimburse me in full when the dress arrived and it's been months without any response. I lost so much time and money using this company, and their communication and customer service was awful. I will tell everyone I know to never use them in the future.

Thumbnail of user hennahj
GB
1 review
8 helpful votes
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July 26th, 2015

I was very cautious at first at using this site BUT the service is fantastic, no hassle at all, the dress fitted perfect with no alterations. I am so happy with style its a gorgeous dress so elegant. I just wanted to say I absolutely LOVE this site dresses are always resonable and the fit is great... Not to mention super cute! Quality is good but not too keen on material. I'll definitely order from you again the next time I need a special occasion dress.

Thumbnail of user elainem859
Hawaii
1 review
1 helpful vote
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August 12th, 2023

AWBridal, thank you for everything! The dress looks great and fits perfectly! It's also very comfortable! The dress arrived several days earlier than expected which is always a welcome surprise.

I'm very happy that I found AWBridal online when searching for a suitable dress for this occasion. I also appreciate that AWBridal offers a "Mother" category.

The custom fit ordering was easy to do. I also chose to pay a little more for expedited shipping.
The gown arrived in a rectangular AW Bridal zip top style bag. What easier way to pack the gown for our air trip to the wedding site? The style and material I chose was wrinkle free!

Thank you to everyone at AWBridal for outfitting me perfect for our event!

Service
Value
Thumbnail of user mariaa2833
California
1 review
1 helpful vote
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October 16th, 2023

AW Bridal is not what it seems to be. They glamorize their website. I ordered a dress in my size but came in too big. According to their policy my return was appropriate. However, they refused to accept my return. They told me they were in china, it would take too long to process the return and to keep the dress and they would refund me $30. The cost of the dress was $108.
This tells you there is no value in what they make. Don't buy from this site customer service sucks!

Tip for consumers:
AW Bridal Dresses don’t want their merchandise back. Nor will they refund you. They’re dresses also do not look like the pictures they advertise.

Products used:
Bridal Shower Dress

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Value
Shipping
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Thumbnail of user ja15461
New York
1 review
15 helpful votes
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February 25th, 2015

I ordered a wedding dress from topwedding.com in mid-January 2015. After placing my order, I found the staff to be extremely attentive and they kept in touch during the shipping process. There was an issue with the dress sizing which was resolved to my satisfaction. Again, the staff was very responsive and communicated as needed during this time. The quality of the dress I received was excellent.

Tip for consumers:
My only advice to a buyer would be to measure very carefully and even with that, consider a size up. The costs of alterations will still shadow a dress that would cost triple what you pay and it will be worth it.

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Thumbnail of user renuj
Washington
1 review
18 helpful votes
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April 23rd, 2018

I purchased these napkins to use for decorating with the center pieces at my wedding reception. However, I had a few change of plans and they were used as decoration elsewhere throughout the venue and receptionThese napkins are of really good quality, durability, and strength. They are not thin or cheap. They helped make my wedding feel elegant, too. I used this napkin as its intended use as well. They iron nicely and look great!

Thumbnail of user deborahd15
India
5 reviews
47 helpful votes
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November 14th, 2014

I fell in love with their dress at the first glance and ordered one for my friends formal wedding. It was just so awesome and looked exactly the same like on the picture. The material was sooooo soft and silky. The little cut near the neck line was a droopy and revealed a bit more than wat I thought I would, but then it was alright to look cozy and sexy at least once in a while.

Thumbnail of user trishah97
Cyprus
1 review
3 helpful votes
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June 14th, 2023
Verified purchase

I had ordered a dress with the size I was thinking, and received an email recommending doing a custom dress at no additional cost (which was nice because I was able to change the length and add pockets!). To be honest, based on other online shops, I was a little skeptical. I did the measurement per the video, and the dress arrived much sooner than estimated, and I absolutely love it. The quality is amazing, is unique and I can't wait to wear it at my daughter's wedding in August! I am returning the other dresses I purchased at Macy's and Nordstroms immediately. Wonderful communication- even with the time difference.

Products used:
Mother of bride dress

Quality
Thumbnail of user jenniferr2808
Wisconsin
1 review
1 helpful vote
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November 10th, 2022

I've been emailing back and forth with a respresentative from AW Bridal for approximately 3 weeks to try to figure out how to get a dress returned. They asked for my daughter's measurements and I gave those to them. She was a half inch off in one measurement category so they told me I should've ordered the size down and they would give me $20 and I could keep the dress. When I said I wasn't satisfied with that they told me that I needed to follow 12 instructions for how to get the dress returned, but that they could only offer me a partial return of my money. This is a runaround and I would not recommend if you think there's a chance you'll need to return something!

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Value
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Thumbnail of user heatherd171
Tennessee
1 review
10 helpful votes
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May 31st, 2018

I received a gorgeous teal gown from AW Bridal and am in love. The material is of great quality and the design fits perfectly. I love how the color contrasts with my bright red hair. It just makes me feel like a mermaid princess. I love it! Thumbs up for AW Bridal for sure!

Thumbnail of user loub30
GB
1 review
21 helpful votes
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April 1st, 2015

The Dress doesn't fit and they won't accept return because it's 'customised' there's nothing customised about it, it's just a size and would just like the next size up, now stuck with a dress that doesn't fit and their response is to just order the other size, I'm not made of money! Their customer service skills are very poor, I would avoid buying anything from here

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From the business

At AW. Bridal, you will get chic inspirations for weddings, proms, evenings, wedding accessories, party d̩cor, etc. Have your wedding gown custom tailored, bridesmaid dresses delivered within 24 hours, and wedding reception DIY won? ۪t cost you a fortune...

Company Representative

Thumbnail of user ivyc12
Ivy C.

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