business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
Iowa
1 review
5 helpful votes
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Lied
November 26, 2019

So I bot a peacoat with wool blend. Like 26% wool. When I recieved the coat, I look at the tag and it doesnt have wool at all. I'm not really upset but that is false advertising. I didnt spend a lot on it but if i knew it had no wool it should cost even less.

Date of experience: November 26, 2019
Canada
2 reviews
2 helpful votes
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The KING SIZED COVER duvet that was supposed to fit a KING SIZED duvet doesn't fit! I spent almost $200 Canadian on it. While the quality of the cotton is lovely, when I asked to return it (because it didn't fit) I was told "any item purchased by error or ignorance are exempt from being returned or refunded." Very rude to speak to a customer like that. They ended up refunding me 20% which is better than nothing. But I had to cut up the sheet that came with it to make the cover larger to fit a normal sized king duvet.

Date of experience: August 26, 2019
Australia
1 review
1 helpful vote
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Never buy from this place. Website always says they are experiencing technical difficulties, except when they want to take your money!
Worst experience I have had in such a long time

Date of experience: July 26, 2022
Ireland
1 review
3 helpful votes
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Bad
April 8, 2020

Boohoo has gotten their quality so bad lately, bought three pairs of trousers and all see through ALL!
Not even nude pants will help and I can't return them. Service is just gone out the window

Date of experience: April 8, 2020
GB
1 review
1 helpful vote
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Rubbish
May 4, 2020

Whatever you do dont buy the Premier next day delivery for 10... i did and im on day 4 waiting for my order, tried to get in touch customer service is dreadful... they should be ashamed

Date of experience: May 4, 2020
California
1 review
1 helpful vote
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Please don't order from here. They lost my package, and refuse to refund me. "Customer service" is just automated emails. I am so upset. Don't put yourself through this!

Date of experience: June 3, 2017
Philippines
1 review
1 helpful vote
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Big SCAMMER
February 18, 2017

Ordered for express shipping on Jan 25 and nothing was delivered despite follow ups. Customer service has not been responsive at all.

DO NOT ORDER FROM THIS SITE if you are an international buyer! Scammers!

Date of experience: February 18, 2017
Kentucky
1 review
3 helpful votes
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Received wrong item
October 7, 2015

My first order ever from boohoo.com, and I received the wrong item entirely! I ordered plaid leggings, but received a tiny little halter top that would barely cover anyone. I'm so disappointed. :(

Date of experience: October 7, 2015
Armenia
1 review
3 helpful votes
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Excellent
June 18, 2020

Got my order 7 days. Lovely shop, nice products, helpful and friendly staff, real sizes and the size guide works very precisely. I definitely recommend shopping here

Date of experience: June 18, 2020
Canada
1 review
1 helpful vote
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I purchased items in plus sizes and they were so small they fit my teenage sister who is a petite medium. Quality was also horrendous. I had such high hopes for this brand.

Date of experience: August 7, 2020
GB
1 review
0 helpful votes
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Missing order
February 3, 2021

Given 1 star as all it deserves!
Been using this company numerous times over last few years. I have paid for annual next day delivery, it is never really next day always a bit late. I ordered items 31st jan now 3rd feb still not received all it says on tracking will be with courier shortly. Contacted boohoo was told need to wait until 12th feb before they will replace missing item. As I pointed out to them the issue is at their end so why can't they resend it or let me cancel. Was told they can do neither option before 12th feb, I find this pathetic customer service and not willing to rectify their mistakes. I was told that if I wanted sooner to reorder then send other back?
So just to clarify pay 2x. Really Boohoo is this good enough?
Will not use again!

Date of experience: February 3, 2021
Texas
2 reviews
17 helpful votes
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I PLACE A ORDER IN JULY NEVER RECEIVED. AFTER LOOKING AT ALL THESE HORRIBLE REVIEWS. I WILL NEVER EVER BUY FROM ANY ASIAN WEBSITE AGAIN. I DON'T CARE HOW HONEST THEY ARE. PEOPLE LIKE THIS WE HAVE GOT TO STOP PATRONIZING THEM. THEY KNOW WE ARE DUMB. ALWAYS LOOKING FOR CHEAPER PRICES SO THE SCAM THE HELL OUT OF US. I'M DONE... LESSON LEARN.

Date of experience: December 17, 2018
California
1 review
10 helpful votes
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The ordering process was kind of confusing. So, I ended up ordering the same thing 3 times. Luckily, Jake B From customer service (texting with me using Whatsapp) quickly solved my problem.

Date of experience: February 6, 2020
Virginia
1 review
5 helpful votes
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Totally surprised :o)
November 12, 2015

Okay so i never ever write reviews for anything... lol, no matter how much i enjoy a site, product whichever but feel this one is well deserved.

I live in the UK, and know about boohoo because some friends wear the clothes and have ordered form them before. I had never bought anything from them before until this week.

Currently im in the USA, so i wondered if shipping would take a few weeks, but i saw they had a 30% off site wide sale so i ordered two things from them not knowing exactly when i would receive them but decided to give it a shot i saved something like $40 all together.

From the get-go the communication on my order was great, daily updates on where my items where and he expected delivery date. On the website they estimate 5-8 working days which i figured was just for the UK, and y'know... just so people could keep happy about delivery times

But they really did arrive within 5 days! Crazy! It made a leap over the atlantic and to my door in such a speedy fashion. Some UK stores don't even deliver this fast, and considering i'm 3000 miles away its honestly great delivery service.

Im happy with my purchases too, pretty true to picture for me (i ordered a burgundy cardigan and denim pinafore dress)

I would definitely recommend this site, all the negative comments on here have me wondering if they've stepped up their service recently, my order went so smoothly. Definitely give them a try!

Date of experience: November 12, 2015
California
1 review
1 helpful vote
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I placed an order on October17th and October 18th 2016, both orders got here 2 day's earlier I got them on the 29th off October. I returned some stuff that didn't fit a week later Nov 7th. I barely got my refund on Dec15th! After i requested and submitted pictures of my receipts several times even detailing product name, code and size! Never ever ordering from these people again. I'm sticking to Charlotte russe.

Date of experience: December 23, 2016
Saudi Arabia
1 review
3 helpful votes
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LIARS & THIEVES
September 27, 2013

LIARS & THIEVES
ITS BEEN 2 MONTHS SINCE I PURCHASE MY HEELS! THEY TOOK 58$ AND THEY LOST THE ITEM! THEY PROMISE ME 3 WEEKS AGO THEY WILL RE-SHIP IT AGAIN BUT I HAVE'NT SEEN ANYTHING YET!

JUST STAY AWAY FROM THIS WEBSITE!

Date of experience: September 27, 2013
GB
1 review
0 helpful votes
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I've left 1 star only because I would be able leave this review. Mine experience is NEGATIVE, each time I ordered it never arrived on time and never got any updates informing me when I can expect my delivery. No phone to call and talk, messages on WhatsApp being ignored. Not impressed and won't be buying again. Also not happy with quality of fabrics, cheap China fabrics that make you order more often as clothes won't last more than 2 months. Since I've got my next day delivery subscription I have never received order on time, today waiting again and being ignored when asking when can I expect it to arrive. Overall unhappy customer, WOULDNT RECOMMENDED! Zero stars!

Date of experience: November 30, 2020
Ohio
1 review
4 helpful votes
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Buyer BEWARE, if you need to return an item due to their error... there is no customer service. I emailed them a month ago, and followed up and still no response. S. O. L. on this one!

Date of experience: April 11, 2014
Canada
1 review
0 helpful votes
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Paid for shipping fee but still took so long to get the product. Product is just okay. Just pay little bit more and buy other brand if you want quality.

Date of experience: October 23, 2020
GB
1 review
0 helpful votes
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Rubbish customer service
December 21, 2021

I ordered something for next day delivery on the 13th of December. It is now the 21st and i have not recieved it. I have contacted them numerous times and asked multiple staff to look in to it or to contact hermes and they refuse and said I have to wait until 25th December, before they will even look in to it. The item was a dress for my xmas party on the 17th, which has gone, so the item is no longer needed and they wont even cancel my order and issue a refund? They shouldnt offer a service they can not provide

Date of experience: December 21, 2021