business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
North Carolina
1 review
0 helpful votes
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Horrible Experience!
November 10, 2021

I had a horrible experience with Boohoo. I paid for express shipping (3-4 business days) and it took almost 3 weeks for my order to arrive. When I finally received my order, I was sent the wrong colored item. When I went to the website, the color I ordered was no longer there and was replaced with another color. When I messaged customer service on WhatsApp, they told me that they don't switch colors. The color I ordered is no longer on the website and they should have asked if I wanted to change the color of my purchase. Please do not buy from this company. This is a scam.

Date of experience: November 10, 2021
Canada
1 review
0 helpful votes
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I had ordered several times in the past without any issues, until they sent me the wrong sized dress in my most recent order. There is no way to speak to anyone, so I sent an email explaining the issue: One dress came in the correct size and the other was 3x's the size.
They responded with a copy/paste response on how they convert to UK sizes, and then after MANY emails back and forth they admitted they made a mistake but refused to send the proper size. They wanted ME to pay for return shipping and who knows if they'd ever actually return my money once they received my item with customer service like this.
I was not about to reorder and risk receiving a large dress again. Terrible. I'm telling everyone I know who uses them to find somewhere else. AWFUL customer service.

Date of experience: July 9, 2017
Canada
1 review
0 helpful votes
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ZERO CUSTOMER SERVICE!
August 23, 2020

The sole reason for my purchase was a stripped dress I loved on their website, I was able to pay for my order and after 3 days received an email telling me the dress is not available. Went on their website and the dress was still available in my size and you could still add it to your cart. I immediately email customer service back about the issue, never heard from them. I paid standard shipping of $16.99 to Canada and one dress was unavailable and the other I was sent a size 6 instead of a size 4, checked their return policy and it said I had to cover the return. I wish I read these reviews before ever buying anything from them. I also learnt they are under investigation for their workers being underpaid. Awful all around!

Date of experience: August 23, 2020
Maryland
1 review
0 helpful votes
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The worst delivery time
December 27, 2021

Boohoo is the worst between them and pretty little thing I don't know who gets the reward for worst clothing website. Their time for delivery is really off, they say 3-4 days if you pay extra 14.99$ for quicker delivery but that's not the case. I paid extra for early shipping to receive my order, it's been over a week now still haven't received my order. My order status have been the same since I placed my order and I needed my dress on Dec 24th. I think this will be the last time I order from boohoo, because what's the point of paying extra for your order to be delivered in a timely manner and your order still haven't arrived. When I check for my order status it's always running late so inconvenient. Who owns boohoo need to do better we're giving them our money and they don't have the customers in mind, bad business. I will let everyone I know not to order from boohoo and pretty little thing!

Date of experience: December 27, 2021
Ireland
1 review
0 helpful votes
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I ordered one black longline cycling shorts (and get short one), sandals size 7(they fitting to size 5), dress in light vanilla colour (get peachy/pink color), only what is ok is a pair of socks... never again!

Date of experience: June 22, 2020
Florida
1 review
1 helpful vote
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Poor customer service
January 24, 2021

Ordered two items in the same size and they are about 2-4 sizes different. Told customer service and let them know I wasn't happy about paying the shipping fee to return the one item. They stalled in responding for 3 days and finally just told me they can't waive the shipping fee and to just return the item. I spoke to two or three different people (Naomi and Aisha). I then claimed the item as faulty, and am still waiting on a response. I don't agree that I should have to pay shipping for returning an item that should have fit based on other items I've ordered in the past, as well as the fact that the item is so drastically smaller (with no stretch whatsoever). Learned my lesson, and to quote the company, I completely understand where they're coming from, but I will be shopping elsewhere in the future.

Date of experience: January 24, 2021
California
1 review
0 helpful votes
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Delivery is the worst! Every time!
November 25, 2021

So idk why I still end up giving Boohoo a try again…once a year smh. I am the stupid one obviously. Every time, the order gets delayed more and more that it ends up stuck at a USPS location further from where I addressed the delivery to go. I had to drive over an hour for two different orders and both times, USPS could not find it and Boohoo claims they delivered it and would not refund my money. The sheer lengths I went just to get my package that I never came home with, is seriously ridiculous. I can't even blame Boohoo but blame myself for continuing to give them my money. But to help you all, save yourself the headache, your time and money.

Date of experience: November 25, 2021
Illinois
1 review
1 helpful vote
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They've developed the habit of listing things in US sizes while sending UK sizes. You then have to go through the hassle or returning (in a pandemic) before getting a refund even though the issue is on their end. And somehow, even though THEY messed up it's still your fault.

Date of experience: March 29, 2017
Georgia
1 review
0 helpful votes
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HORRIBLE
August 30, 2020

I ordered $60 worth of clothing from boohoo and they sent me one confirmation email and then never any tracking. I tried to log in multiple times to my acct and it would not allow me. I then tried to change my password and the link would expire within seconds. I finally got ONE SKIRT this week and it's saying my order was fulfilled. Every time I click the contact us link on their website, nothing happens so I literally cannot get into contact with them. The best part is the skirt was literally $7, the cheapest part of the package. DO NOT buy from here they are unorganized and have ZERO customer service and stole money from me. :)) ))))))

Date of experience: August 30, 2020
Illinois
1 review
0 helpful votes
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Awful
July 29, 2017

Don't try returning an item. Not only do you have to pay for the postage to return it. But it somehow disappears and claim they never got it after a month goes by. And you get no refund plus you get to loose an extra 7$ in postage fees. Buyers beware

Date of experience: July 29, 2017
Pennsylvania
1 review
1 helpful vote
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The company is disgusting
December 26, 2016

I will never order from here again. My order never showed up and their excuse was that it's being held in customs. I requested a cancellation and refund and they refused to cancel the order and wouldn't even give back my $6 paid on shipping for an order that did not arrive as promised. Take your money elsewhere!

Date of experience: December 26, 2016
Singapore
1 review
1 helpful vote
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I bought 3 items from Boohoo, 1 scarf design flare pants and 2 shirt dresses. All 3 were amazing. Received compliments from family, friends and colleagues alike. I took a leap of faith in a brand I have never bought from online and happy that it worked out well. :) Thanks Boohoo.

Date of experience: April 15, 2018
North Dakota
1 review
4 helpful votes
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Boohoo is a HORRIBLE company
October 21, 2022

NEVER EVER SHOP HERE! This company literally stole $ from me and didn't send me my missing items even after they claimed to have "carefully" reviewed their footage! Such a dishonest, disgraceful and terrible company. They will never get another dollar out of me! Thief's!

Date of experience: October 21, 2022
Ohio
1 review
2 helpful votes
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WOOOOOORRRRSSSST
December 20, 2016

Worst place to shop ever! I made an order 12/4. Items were shipped 12/6. I waited the 8 days for super saver shipping and still no package. I checked online for my tracking number to see that my package is no where to be found. Then I receive an email from boohoo saying that they received my returns. I never received the items to send anything back. I sent an email and go no response. So I took to Twitter where "Amy" asks me to DM my complaint. First she says that the courier confirmed that due to the time of year my package will take longer, sorry for the delay. Then she writes back saying that the courier has returned the package to them and they have issued me a refund. I really wanted my items but now if I reorder I fear that I may not get my items or a refund and I do not want to spend another shipping fee for items I will never see. Very dissatisfied! WOULD NEVER RECOMMEND!

Date of experience: December 20, 2016
GB
7 reviews
6 helpful votes
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Not a good business
April 3, 2017

Even if you pay for a years next day delivery they do not have it activated on your account for auto use! So unless you manually remember to select the next day option each time at check out they will automatically use standard delivery method so your one year premium delivery is really quite useless.

Clothing is also not of good quality. Prefer to shop Revol

Date of experience: April 3, 2017
Tennessee
1 review
0 helpful votes
Follow Terri L.
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I got a white blouse from boohoo. It looks just as pictured. Its kinda giving bedsheet but it's actually ok for what I need it for. However, the markup was $16 "discounted" from the regular $40 but when I went to checkout with my discount code, the price jumped from $16 to $16.68 plus an additional $10.96 which is the shipping. Actually, ALL of the blouses markup's increased. I thought I was losing my mind. Sleazy. So in short, a blouse was $16, I tried to apply a discount of %5 off and it didn't work whatsoever, I guess because the blouse was already "discounted" which is LITERALLY EVERYTHING IN THE STORE, mind you. The total was $27.64. No discount in sight. Lol The prices are already steep for a fast fashion shop so this will probably be my first and last time shopping here.

Date of experience: June 18, 2022
North Carolina
1 review
2 helpful votes
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S0000 mad of boohoo i oder 6 pcs of dress then they send me all size 8 and size 10 whats the matter are you guys doing on your business i ordered size 4 then sending me a way big sizes very unprofessional. This kind of business should shutdown and never should stay in business industry because making us frustrated and wasting our time and money

Date of experience: June 28, 2016
Georgia
3 reviews
0 helpful votes
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After reading the reviews I was hesitant to place an order. I only spent around $40 for the first purchase to see for myself. Got my order in about 8 days after I ordered and the products weren't terrible. One of the shirts I got is super cute and great quality while the other things are a little cheap. (Costume like material) but overall not bad.

Date of experience: March 4, 2017
GB
1 review
4 helpful votes
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Lovely!
April 19, 2020

Brought a layered dress and a mini skirt and love them both! The Dress can be used on its own without the top, And the top is a cropped turtle neck so could pair it with some jeans. The skirt is lovely fit it's stretchy material, but it doesn't stretch enough that it distorts the pattern on it. Very happy! Thank you!

Date of experience: April 17, 2020
Texas
3 reviews
5 helpful votes
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Fraudulent Charges
November 7, 2017

I made a purchase to their site for $59 woke with a text from my bank asking did I purchase $465 from a cosmetics company when I logged into my account it was not just $465 but over $1000 in purchases to this store made at 1a - 3a cst. I can only correlate my purchase from this site to these fraud charges because not once did I see a charge for the $59. Im cancelling the whole purchase and starting to say F these online boutiques with their cheap clothes the pictures come from reputable sites its rarely ever their product when you get the clothes they are cheap replica versions of what you saw in the picture. I work hard and am blessed to make good money I guess I need to act like it and stop cutting corners. Either go to the actual store or only purchase from a reputable store. Forget these pop up shop cheap boutiques with their ill fitting horrible seamed clothes! (I will Post this review as many times as I can)

Date of experience: November 7, 2017