business logo of Boohoo
boohoo.com
casual, minimalist, evening & party womenAge 19-25, 26-45
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About the Business

Boohoo is a leading UK-based online fashion retailer, founded in 2006 by Mahmud Kamani and Carol Kane. Known for its affordable, trendy clothing, the company has expanded globally and acquired brands like PrettyLittleThing and Nasty Gal. Boohoo emphasizes sustainability while maintaining a strong market presence in fast fashion.


boohoo.com
UK
Boohoo is part of Boohoo Group
Founded in 2006
Clothing item from BoohooFashion apparel by BoohooMerchandise from Boohoo clothing lineBoohoo fashion product

Business Highlights

General

Parent Company: Boohoo Group
Year Founded: 2006
Target Gender: women

Shipping

Shipping Cost: $9.99
Free Shipping: sometimes
Free Shipping Detail: for orders over $50

Returns

Return Policy: not free
Return Instructions: items must be unworn, unwashed and unused with the original labels still attached
Return Cost: shipping fee

Sustainability

Sustainability Score: Not Good Enough
Recycling Program: no

Product

Style: casual, minimalist, evening & party
Body Fit: regular, tall, plus size, petite & short
Available Sizes: Women's (XS, S, M, L, XL, XXL, XXXL)

Customer Service

Support Channels: email, social media
Support Email: customerservices@boohoo.com

Payment Options

Payment Methods: card payments, PayPal, financing
Buy Now Pay Later: Klarna, Afterpay

Membership Programs

Rewards Program: TopCashback, Rakuten, Active Junky, Mr. Rebates

How would you rate Boohoo?
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Reviews Summary

Boohoo has a rating of 1.4 stars from 1,314 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers dissatisfied with Boohoo most frequently mention customer service, next day and tracking number. Boohoo ranks 1960th among Women's Clothing sites.

service
312
value
304
shipping
321
returns
259
quality
288
GB
1 review
0 helpful votes
Follow Yvonne P.
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They are a rip off
January 11, 2025

They charge you a fortune to deliver and then when you think returns are free they deduct the cost from your refund payment. In total costing you an extra £7 of non refundable money on the item you bought and refunded. Won't buy from them again. Daylight robbery

Date of experience: January 8, 2025
Germany
1 review
0 helpful votes
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This company pays teenagers money for fake reviews
Viavia, I came across a website that claims to be simple to earn some extra money by posting reviews of products. On this website you have to deposit crypto currency Tether (USDT), you can decide what amount to add to your account. Once you have chosen an amount, you will see what products you can 'buy' with it. You first 'buy' this product online and then you can immediately leave a review, which only needs to be 5 stars. You don't actually buy the product because you get this amount back after the review. The Tether you can get back if you have placed 38 reviews in one day, earlier you can not get back the Tether of the purchased products. You will receive a small commission on each review. Occasionally you get a larger purchase for which you have to add extra Tether to buy it, but for that you also get a substantially higher commission. If at the end of the day you have placed 38 reviews, you will get back the money in Tether from these sixty products, not before. So with the larger purchases you are more or less forced to transfer more and more Tether to the platform. At first this works well and you actually get your Tether back. But because of the mechanism, I had to transfer more and more Tether, more than I actually wanted. But yes, otherwise I would have lost it anyway so I did it. Finally I managed to finish the day's job with a hefty profit and wanted to withdraw it. But then it didn't work out. The website has a customer service department which I then contacted, who told me I had to pay taxes to get my profits back. By then I got suspicious, but yes I had already lost a large amount of money. I was even able to convince them that because of the tax credits my tax payable was much lower. Then I transferred this. They said it would take 3 business days before I got my assets back. Nothing came, eventually I got back in touch with customer service and they said I had to pay a hefty transaction fee first. Then I knew for sure this was fraud and did not transfer this again. I did lose a large amount of money now.

Date of experience: February 14, 2025
Czechia
1 review
0 helpful votes
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Zero
October 7, 2024

Absolutely zero rating. I ordered 2 items. One item which i got was incorrect. Answer is, that I HAVE TO find self-post, pay for that and send them item back. For what i paid, if i have to pay again if they did mistake? My last shopping it that page and i dont recommened. Tatiana

Date of experience: October 7, 2024
GB
1 review
2 helpful votes
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I have been locked out of my account, numerous attempts to reset password which failed, I contacted customer support as there is a return I need to send off, to be told that "due to a high level of returns, my account has been deactivated and I can no longer shop with them". Wow just wow! Absolute cowboys...I have been a premier customer for over 10 years and spent thousands on items from them! I don't even return that much, but being an online company where you cannot try on a product, what the hell do they expect. I have asked for a copy of the terms and conditions numerous times and a explanation as to why this has happened and been ignored! Luckily my daughter has an account so I was able to view the terms and condition on there, and nowhere does it say the account will be deactivated if to many returns are received, it only says if items are returned worn or fraudulent activity is expected! So ladies & gentleman boohoo are calling us fraudsters! As I have never returned goods worn! Also they must communicate with you if there is going to be a change to the account terms...I for one haven't had anything and judging by all the other reviews, nobody else as either. Shame on you boohoo...customer loyalty means nothing to them...just pure greed. I suspect this company will not last must longer!. Guys sign up with pretty little things...Great customer service and lovely products. I will be submitting this review on every boohoo platform and urge people to do the same

Date of experience: August 20, 2024
GB
1 review
0 helpful votes
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In May I was ordering some new clothes from BooHoo, at checkout it offered me Boohoo Premier for £9.99 for 12 months.
The mean features were Free Next Day Delivery and more importantly for me Free Returns (as ordering clothes online is always hit and miss).
I added this to my basket and when I returned some items which were too big or too small it was free of charge, this was the same for the following order as their sizes are all over the place.
I have just ordered 2 items this week which are no where near the size stated and I am being told it is £1.99 to return them even though I am a premier member.
I have questioned with their customer service department and they have advised free returns is no longer included in the Premier Package as of Mid June.
At no point have Boohoo advised me of this and how can they change what is included for customers who have signed up for 12 months!
I would not have ordered my latest order if I had known this as their sizings aren't great.
Needless to day I wont be buying from Boohoo again

Date of experience: August 21, 2024
GB
1 review
0 helpful votes
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Missing items
June 24, 2024

I ordered 3 items but only received 2. They keep saying I've received all which I haven't, I am basically being called a thief and a liar. I didn't even want a refund, just wanted the item I paid for. Be careful, poor customer service/scammers. No item sent or refund offered.

Date of experience: June 24, 2024
Massachusetts
1 review
1 helpful vote
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SCAM
June 23, 2024

Its a scam. They send cheap products. They charge for delivery & then even charge for returning. Just mere waste of money. Mailing or reaching out to their customer service is also waste of time / energy. Never Shop. They will never refund.

Date of experience: June 23, 2024
GB
1 review
0 helpful votes
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If I could rate them lower I would. I returned an order of five items, four t-shirts and one pair of earrings. The person who checked my return has left the earrings in the bag that has been discarded of. They refuse to issue me a refund because of this lazy mistake made within their company. The garments themselves were returned because of the sheer lack of quality! The way I have been treat by the customer service team is appalling I've sent multiple emails and no response whatsoever. Lazy untrained employees who all need either sacked or trained properly on how to check the contents of a bag and respond to emails in a timely manner.

Date of experience: April 21, 2024
Michigan
1 review
0 helpful votes
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Stay away!
March 28, 2024

This place has zero customer service. Good luck ever getting in contact with anyone. They didn't fully refund my return and I had no way of contacting anyone because they took down all of their contact information. After going through several links of what I thought would lead me to something useful, it asked for me to put in my order number (which I copied and pasted from my order email) and it said it was incorrect. Yet it was able to find it when talking with the chatbot. Sketchy company. Never buying from again.

Date of experience: March 28, 2024
Australia
1 review
1 helpful vote
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Nothing fits and cheap
December 6, 2021

So bought 10 items... all pants. Did the size guide thing. REALLY. What a sham... scam. Nothing fits. Would of been better going to supre or valley girl and trying the dam things on. Don't ever try to exchange or refund either. There is no facility for this to happen. Land fill crap.

Date of experience: December 6, 2021
Canada
3 reviews
7 helpful votes
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Poor quality, poor eyesight
February 19, 2021

Paid $70.00 for pencil Skirt, which has zipper sewn in SKEW resulting in fabric puckering around area. They apparently can't see the fault from numerous photos sent and refuse to regard it as defective item... Spare specs anyone... I will not recommend or ever use them again.

Date of experience: February 19, 2021
Canada
2 reviews
6 helpful votes
Follow Tanya H.
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I've ordered quite a bit from them, but just 'sampled' for the first order as I didn't trust them based on all the terrible reviews. I think I've done 5 more orders. One single pair of pants didn't fit, and it was my fault. Now I've ordered tops, pants, heavy boots and coats from them. Sizing seems pretty good. Canada Post is occasionally late but coming from Europe to here seems to be a breeze, no extra charges and no tax from memory. Prices are fair for what you are getting, I do not expect anything to last 'decades' and there's even some Canadian retailers that buy from them, or their suppliers. I grabbed a few things and shot the picture, materials are actually better than average, everything has been washed and didn't shrink (I don't own a dryer however). It's too bad they have so many negative reviews. I'd suggest buying a few cheaper things to sample size or quality, like I did. But ultimately ALL the sizing has proven accurate for me.

Date of experience: November 29, 2020
Illinois
3 reviews
7 helpful votes
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Cheap material
March 7, 2022

Dress looked nothing like the picture. The fabric was beyond awful. When looking at a photo of their clothes you need to just imagine the cheapest, most poorly crafted version imaginable, because that's what you'll get.

Date of experience: March 6, 2022
GB
1 review
2 helpful votes
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BAD
August 24, 2021

Really bad. Ordered a tracksuit which clearly stated in stock in my size. Easy sailing through to checkout, details blah blah. Paid £5.99 Next Day Delivery and literally 4 hours later they're telling me it's out of stock via email, but obviously still quite happy to take peoples money off them. Spoke to customer services, all they could say was ‘oops our bad' refund has been issued and I'll receive it in 7 working days. This doesn't include the delivery fee. Which is day light robbery anyway! I'd strongly advice to go elsewhere better quality better customer service and they won't steal your money! Also sizing is so shocking! Ordered a size 6 pair of joggers and honestly could fit a size 12/14 in them as they fit my mum perfectly! Just really disappointed was looking forward to seeing what the whole hype was about. It fell short for sure! I'd avoid.

Date of experience: August 24, 2021
Australia
1 review
15 helpful votes
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For at least 8 years ive been a busy boohoo customer and never really had an issue until this year. Two orders in a row have contained faulty items. Their process regarding this is, "we'll refund you, please make sure you recycle the item". They do not offer exchanges. This is their mistake and they are not willing to send out the correct item. And on top of that they refunded me a lesser amount. Their returns process is also an ordeal, so be careful if you order the wrong size. I will save my pennies and no longer shop here.

Date of experience: December 3, 2020
New Zealand
2 reviews
4 helpful votes
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Some scam
July 24, 2019

You can't change your order details what so ever. They said there is no way we can change your order. No contact phone number only FB message, Twitter and email. Paid for express shipping which it's supposed to take 3-4 working days and it took 5 days same as normal shipping so I paid for nothing. Didn't even open it as it seemed a lot easier to give it back to delivery man than post them on my own. The page will be gone to so slow if you wanted to check your order or to find contact of customer service than clothing page what a joke and some scam. Never ever again I should have checked the reviews first but I know now at least.

Date of experience: July 24, 2019
Texas
1 review
3 helpful votes
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Very poor clothing quality. Also I had paid 16$ for fast shipping and didn't come on time. Customer service was ok. They replied to me when I complained about it but didn't do anything else very ugly material

Date of experience: February 12, 2021
Australia
1 review
30 helpful votes
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This is the worst online shopping website. Product quality is poor. And customer service is non-existent. You receive template answers. Ordered 4 size 8 dresses. All 4 were different sizes. I'm size 6 and some of their size 8 were so small, a kid would fit fine. And 2 products were faulty. I got cheap skirts instead of baby bump bands. And on top of that, I am asked to pay return shipping for returning faulty products. Don't shop here. Save yourself the headache and your money.

Date of experience: June 27, 2020
New York
6 reviews
21 helpful votes
Follow Kira S.
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First off, the website is always hosting a sale of some kind which is their marketing tactic. Prices are so marked up, $60-$70 for polyester thin fabric. If you use a coupon code, prices will typically drop by 50-60% and even at that price, the items are horribly overpriced. My items arrived smelling horrible (chemically), and the thinness of the fabric was laughable. I not only paid 9.99 for shipping, but also paid 5.00 to process the return shipping as well. Horribly overpriced cheap fabric, do not recommend!

Date of experience: May 2, 2022
Texas
1 review
68 helpful votes
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I recently ordered this puffer jacket for my daughter as a Christmas present. She saw it on the site and loved it but when we received the jacket it looked nothing like the picture. The jacket looks and feels like a trash bag and does not have even a slight bit of the puff look. One wrong move and its going to shred into pieces. Highly disappointed, especially considering it was almost $60 after shipping. Would not recommend.

Date of experience: December 2, 2020