• IIFYM

IIFYM

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Overview

IIFYM has a rating of 2.6 stars from 21 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about IIFYM most frequently mention customer service problems. IIFYM ranks 205th among Diet sites.

  • Service
    8
  • Value
    8
  • Shipping
    2
  • Returns
    5
  • Quality
    8

This company does not typically respond to reviews

Positive reviews (last 12 months): 80%
Positive
4
Neutral
0
Negative
1
4
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How would you rate IIFYM?
Top Positive Review

“My most successful weight loss experience EVER.”

Danielle Z.
7/9/24

IIFYM (If It Fits Your Macros) transformed my health in ways I never thought possible. Despite traveling 75% of the year for three years, I managed to maintain a healthy relationship with food and even lost weight, thanks to the methods taught by owner Anthony Collova. His guidance allowed me to make healthy choices, even when my only options were from hotel bars. I not only gained muscle and lost fat, which was my primary goal, but I also experienced unexpected benefits like increased energy and confidence. The support system created through Anthony's group coaching was phenomenal. Being part of a diverse community of both men and women, all on their unique fitness journeys, provided me with motivation and camaraderie. I witnessed transformations from those struggling with severe obesity to individuals beginning their bodybuilding journey, and everything in between. I wholeheartedly recommend IIFYM to anyone looking to improve their health in a sustainable way.

Top Critical Review

“The customized meal plan service is not consistent and does adhere to their SLA.”

Andrew D.
8/2/24

So, when I started the IIFYM personalized meal plan about 3 months ago, I was pleased with the fact all my meals were laid out. The downside is everything is presented in ounces and that doesn't translate well into grams when you are trying to track through myfitnesspal. Not only that the food choices are not that great they are definitely European food choice, what the hell is a beef schnitzel why is that even offered to Americans?, I'm eating over 10 ounces of tuna on a budget western diet. One of the meals I have is beef and vegetable pasta with no sauce. There's no beverage options. What I haven't been pleased with is the inconsistentency of when the two week mark hits and you update your stats. It says a new meal plan will be delivered in 12-24 hours. Not only that but it comes in the middle of the week for me. I'm not sure I understand that, because most people start their weeks on Monday. It's been a couple of days and still waiting for my updated meal plan. This has happened numerous times. I've complained about it, but it doesn't get fixed. I am very displeased with this site and their service that I've been paying 28 dollars a month for. I will definitely be canceling and trying to find something somewhere else if these issues aren't addressed.

Reviews (21)

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customer service (5)
Thumbnail of user danielle.zampino
1 review
0 helpful votes
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July 9th, 2024
Verified purchase

IIFYM (If It Fits Your Macros) transformed my health in ways I never thought possible. Despite traveling 75% of the year for three years, I managed to maintain a healthy relationship with food and even lost weight, thanks to the methods taught by owner Anthony Collova. His guidance allowed me to make healthy choices, even when my only options were from hotel bars.

I not only gained muscle and lost fat, which was my primary goal, but I also experienced unexpected benefits like increased energy and confidence. The support system created through Anthony's group coaching was phenomenal. Being part of a diverse community of both men and women, all on their unique fitness journeys, provided me with motivation and camaraderie.

I witnessed transformations from those struggling with severe obesity to individuals beginning their bodybuilding journey, and everything in between.

I wholeheartedly recommend IIFYM to anyone looking to improve their health in a sustainable way.

Products used:
Group coaching

Service
Value
Quality
Thumbnail of user graces789
1 review
0 helpful votes
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July 1st, 2024

I wanted to get back on track with my weight and fitness, so I looked into macros. Found IIFYM and went based off the macro calculator on their site for 2 months and lost 17lb. I joined the Facebook group with other IIFYM users and found a lot of help from the community, specifically from the owner. His emails were incredibly helpful as well, all being free content.
I decided to take the leap and do the deadline diet to expedite my progress even further and in total I've lost 30lb in 3-1/2 months (with 6 weeks to go, 30 more lb to lose overall). Anthony has been so helpful and generous with his knowledge in macros and weight loss, I would recommend this to anyone looking for the most efficient want to get your life on track with weight and fitness.

Products used:
Free macros calculator and the Deadline Diet

Service
Value
Quality
Thumbnail of user andrewd2186
1 review
0 helpful votes
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August 2nd, 2024

So, when I started the IIFYM personalized meal plan about 3 months ago, I was pleased with the fact all my meals were laid out. The downside is everything is presented in ounces and that doesn't translate well into grams when you are trying to track through myfitnesspal. Not only that the food choices are not that great they are definitely European food choice, what the hell is a beef schnitzel why is that even offered to Americans?, I'm eating over 10 ounces of tuna on a budget western diet. One of the meals I have is beef and vegetable pasta with no sauce. There's no beverage options. What I haven't been pleased with is the inconsistentency of when the two week mark hits and you update your stats. It says a new meal plan will be delivered in 12-24 hours. Not only that but it comes in the middle of the week for me.

I'm not sure I understand that, because most people start their weeks on Monday. It's been a couple of days and still waiting for my updated meal plan. This has happened numerous times. I've complained about it, but it doesn't get fixed. I am very displeased with this site and their service that I've been paying 28 dollars a month for. I will definitely be canceling and trying to find something somewhere else if these issues aren't addressed.

Products used:
IIFYM Personalized workout and meal plan

Service
Value
Shipping
Quality
Thumbnail of user jamesg5476
1 review
0 helpful votes
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June 30th, 2024

A lot of people complain about the initial macros given, but they don't bother to follow the full instructions on adjustments. It's not possible, even with a detailed questionnaire, to get exactly what you need day one, which is why the adjustments are necessary. For people that have a difficult time with this part, there are other plans and options to get help making sure you have a plan that works for you. I have tried many of the services through this site, and have found I need some extra help. I purchased the additional help of getting a specific plan that has been working incredibly well. There are some issues still being worked out on the site, but I believe Anthony when he says he is doing everything he can to fix those issues. (I read a lot of negative reviews about the meal plans, which I have used in the past, and I agree that particular service needs major overhaul). If you do the amount of exercise and stick to the specific macros as planned, plus do refeed and adjustments as stated, it will work over time. This is NOT a quick lose 50 lbs in 2 weeks plan; it is a sustainable, steady plan that helps people that are able to stick to it. For me, it was worth every penny!

Tip for consumers:
Some reviews complained about not being able to cancel. I have tried the meal plans twice in the past and both times cancelled with an email, which was responded to and fully cancelled within 24 hours each time.

Products used:
Macro Calculator, Blueprint, Meal plan, Deadline Diet

Service
Value
Returns
Quality
Thumbnail of user wileent
1 review
0 helpful votes
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March 23rd, 2024

I've been mislead on nutrition sites one too many times. Site says one thing, so you pay for a "deal" and then find out it's not what stated. I thought this happened with IIFYM and was upset, especially when I found out my sign for a 3 month program was a re-occurring subscription. Anthony, who runs the site was upset that I was upset and didn't contact him directly and he immediately helped me resolve my issues. My suggestion if using this site, is to contact him if there's any questions and concerns. Another suggestion for site it to make it clear that a subscription is or is not involved. If subscription make it easier for client to request cancellation. Other than that, I'm thankful Anthony reached out, a human, not AI and treated me like I mattered. Thank you.

Tip for consumers:
Give Anthony a chance

Products used:
3 month program

Service
Value
Returns
Quality
Thumbnail of user lisag2354
2 reviews
1 helpful vote
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September 5th, 2022
Verified purchase

I purchased this but have no control over how my payments are handled. Under billing information, it says I have auto renewal set up but I did not opt in to this. There is no way to stop it either. I email them constantly and they never get back. Don't waste your money on this garbage site.

Service
Value
Returns
Quality
Thumbnail of user collovac
Collova C. – IIFYM Rep

Hi Elle

I’m Anthony Collova, the founder and now once again the CEO of IIFYM.

I’m really sorry to learn about the troubles you’ve had with our site. It’s important to me that you receive both an apology and an explanation. After selling the company 5 years ago, I’ve only recently taken back control. During my absence, decisions made by the previous owners seem to have led to several issues, as you’ve pointed out in your review.

With the reins back in my hands, I’m on a mission to rectify these problems directly.

If you’re still pursuing your weight loss goals, I’d be eager to offer you a complimentary coaching session, hoping to make up for any inconvenience you’ve experienced previously.

Thank you for your understanding and patience. It means a lot.

Thumbnail of user shaynes8
1 review
19 helpful votes
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January 31st, 2020

I am so annoyed with myself that I impulsively spent $120 on a "customized" meal plan and workout plan. The workout plan is HORRIBLE. It's just five random exercises that hit different muscle groups. The exercises vary slightly from day to day, but an example is: 1) Banded crab walks 2) Squat 3) Jumping Jacks 4)Leg Lifts 5) Banded Clams. THAT'S IT. That's my "customized" workout plan? Jumping Jacks are considered a strength training move? I can do significantly better making my own workout plan. This doesn't even come close to meeting my needs. Don't even get my started on the meal plan, which is basically the same sort of thing. One of the breakfasts is a bagel and egg sandwich. The lunch is a wrap with chicken and lettuce. I'm basically furious, mostly at myself, for falling for this when I really know better.

Thumbnail of user collovac
Collova C. – IIFYM Rep

I apologize for the difficulties you've faced with IIFYM. My name is Anthony Collova, and while I founded this company, I want to acknowledge that I sold it 5 years ago. It's important for you to know this context because I have only recently regained control with a commitment to address and rectify the past issues.

The direction the company took under its previous ownership has led to several challenges, and I deeply regret any inconvenience this has caused you. Now back at the helm, I'm dedicated to making the necessary changes to improve our services and ensure a better experience for our community.

As a token of our commitment to your satisfaction and to support you on your health and fitness journey, I would like to offer you a complimentary coaching session. This is just one step towards rebuilding your trust in us and enhancing your experience with IIFYM.

Thank you for your patience and understanding as we work through these changes. Your feedback is invaluable to us.

Thumbnail of user js1403
1 review
6 helpful votes
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October 22nd, 2020

Do not even waste your time or your money! This website is a complete joke! The lovely menu that they "update" for you is really just the same things over and over again- maybe in a different order the next two weeks, but literally no change! If you really want to try it. Pay for a week get the menu and cancel. And then cancel again, and again, and probably again. 7 weekly charges later I'm hoping to be done with them.
I thought I was purchasing a one time, "try it by the week" offer but instead got nailed for weekly charges. Then got a cocky response from the "customer service" (yeah that's a joke too) rep. You're better off licking saw dust off the floor of a wood shop or the lead paint off the walls of a closed down asylum, then following the plans on this site and dealing with the terrible customer service (if you can even call it that!)

Thumbnail of user collovac
Collova C. – IIFYM Rep

Hi J S.

My name is Anthony Collova, and I have recently reassumed my position as the CEO of IIFYM, a company I founded. I am reaching out to personally apologize for the difficulties you've faced while using our site. It is crucial for me to provide both an apology and a context for these issues. After selling the company five years ago, I only regained control recently. It has come to my attention that decisions made by the previous owners have not aligned well with our original mission, leading to the problems you've experienced.

I am now fully committed to addressing and resolving these issues to ensure a better experience for all our users.

If you are continuing your journey toward achieving your weight loss goals, please accept my offer of a complimentary coaching session. This is a gesture of our commitment to support you and to make amends for the inconvenience you have faced.

I truly appreciate your understanding and patience as we work to improve our services. Your feedback is invaluable to us during this process of change.

Thumbnail of user dank1080
1 review
1 helpful vote
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September 13th, 2023

They make it impossible to cancel a membership. There is no cancel option within the app or when you login with a web browser. I tried deleting my card from the "billing info" section of the app but that did nothing. No one responded to any of the half dozen emails I sent requesting a cancellation over several months. This is literally a scam. $#*! these people. I am in the middle of filing a claim with the BBB for a refund.

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Value
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Returns
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Thumbnail of user collovac
Collova C. – IIFYM Rep

Hi Dan
My name is Anthony Collova. I am the founder of IIFYM.
I am very sorry you had such a terrible experience and feel like you deserve an explanation and apology. I just took back ownership of the site after selling it almost 5 years ago. While I was gone, the company who purchased my website implemented their own software, which is what your complaint is about.
Now that I've taken over control of the company I am making changes to the entire system so this kind of probably doesn't happen again.

If you are still trying to lose weight, I'd love to get you set up with a free coaching program, to help make up for the issues you had with the previous owners.
Let me know if this helps

Thanks so much for your patience
ANT

Thumbnail of user breanneh6
1 review
3 helpful votes
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July 31st, 2020

Bought the blueprint and have not received anything at all. Have sent several emails following up and all receive the same generic return email but absolutely no response back. Really frustrating as I was excited to try this process. Wasteful scam, don't recommend at all!

Thumbnail of user collovac
Collova C. – IIFYM Rep

I apologize for the troubles you've encountered with IIFYM. My name is Anthony Collova, and I founded this company with a commitment to support individuals in their fitness journeys. Five years ago, I made the decision to sell the company, and it's clear that during my absence, the quality and service we stood for were not upheld.

I have recently regained control as the CEO and am disheartened to see the impact of decisions made by the previous owners. I am now fully dedicated to rectifying these issues and restoring the high standards IIFYM was built on.

As a gesture of our commitment to your satisfaction and in acknowledgment of the inconvenience you've experienced, I am offering you a complimentary coaching session. We are eager to support you in achieving your health and fitness goals.

Thank you for your patience and understanding as we work diligently to improve our services.

Thumbnail of user caseym76
1 review
18 helpful votes
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November 29th, 2018

Based on other reviews, I get the sense that this used to be a decent program... but definitely not anymore. You'll even notice the only positive reviews on here are from the site itself. The $47 blueprint is a total scam; the macros are generated by a calculator you can now find for free in most macro focused websites. The blueprint template is not at all customized to your goals / needs. Half of the pages explain what macros are (any web search will provide that information if you don't understand macros). The other half is random workout suggestions (didn't seem relevant) and one meal plan (again, not based on my macro needs). When I messaged the support team - they said I'm essentially paying to be part of their facebook group. Ummm what?! I'm a pretty easy going person, but I'll never be ok with people being misled especially when it comes to health and fitness (too many scams / false advertisements out there).

Thumbnail of user roxannew11
1 review
18 helpful votes
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July 7th, 2017

My experience with IIFYM has been the worst customer service nightmare that I have ever encountered in my 38 years of life. Nothing I received was as advertised. I was a part of the IIFYM closed client page. If anyone brought up anything negative to say, even when in response to specific questions, staff was extremely rude and snarky. They then delete your comments. After the staff talked crap to me, they then blocked me from the page so that I could not respond. I absolutely can not believe customer service staff is allowed to behave this way to paying clients. I guess because you already paid your money, they don't need future business.

Thumbnail of user candiceg35
1 review
16 helpful votes
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October 23rd, 2019

Don't bother with this guy... he berated me on his FB page and when I called him out on it, he deleted the thread and kicked me out of the group. I paid to be in that group so technically he should have to refund my money. What a jerk... horrendous customer service!

Thumbnail of user whati3
1 review
1 helpful vote
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November 17th, 2018

IIFYM is possibly the most self-explanatory and flexible diet on the planet, its name meaning 'If It Fits Your Macros'. It helps users lose weight by tracking macronutrients (protein, fat, and carbohydrates) without restricting food choices. Macros are the only place calories come from so by hitting macros, users inherently hit weight loss calories.

Thumbnail of user derrickd16
1 review
14 helpful votes
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November 7th, 2017

BUYER BEWARE! I have NEVER written an online review so that tells you how unsatisfied I am with this site. They boast all this incredible information to get more money out of your pocket, they offer 100% satisfaction guarantee, and they provide very little but an outline of eating healthy foods. When you express your dissatisfaction you are met with denial and jargon. PLEASE DO NOT waste your hard earned money on something you can find for free all across the internet, I made the mistake and hope you learn from me. AVOID, AVOID, AVOID!

Thumbnail of user ruis16
1 review
12 helpful votes
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February 3rd, 2020

Lures you in with macro calculator and then inside it is just a fake results images and reviews.
Possibly the most stereotypical scammy website I've seen in a while.

Thumbnail of user collovac
Collova C. – IIFYM Rep

I want to extend my sincerest apologies for the difficulties you've faced with our site. My name is Anthony Collova, and I am both the founder of IIFYM and its CEO once more. Five years ago, I made the decision to sell the company, a move that, in hindsight, led to a series of decisions by the new owners that have not served our community well.

I have recently taken back control of IIFYM with a commitment to rectify these issues and restore the integrity and quality of our services. It's clear to me that changes are necessary, and I am dedicated to making those changes for the betterment of our users' experience.

As part of our commitment to you and in recognition of the inconvenience you have endured, I am offering a complimentary coaching session to support your fitness journey. We are here to support you, and I personally am taking steps to ensure our service reflects the high standards I set when I first started this company.

Thank you for your patience and understanding as we work through these improvements. Your feedback is invaluable to us.

Kind regards,

Thumbnail of user myriamp7
1 review
4 helpful votes
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August 12th, 2020

Paid for a blueprint, was sent just the macros calculated in calculator and never got the little plan i paid for. Then i messaged them, was sent the wrong one. Disappointing... very

Thumbnail of user collovac
Collova C. – IIFYM Rep

Hi Myriam
I sincerely apologize for the issues you've encountered with our site. My name is Anthony Collova, the founder and current CEO of IIFYM. Understanding the impact of these problems, I feel it's important to directly address your concerns.

Having recently resumed leadership after selling the company five years ago, I've identified that the direction taken by the previous management has not met our standards, leading to the challenges you've experienced. I am committed to making necessary changes to ensure our service aligns once again with our core values of quality and user satisfaction.

In recognition of the inconvenience you've faced, I would like to offer you a complimentary coaching session to support you on your weight loss journey. We value your patience and understanding as we work towards improving our services and restoring trust.

Thank you for giving us the opportunity to make this right.

Thumbnail of user saml214
1 review
2 helpful votes
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February 25th, 2019

BS website, you have to bare to watch the fugly owner for 3 minutes and you get nothing out of it, if you are looking to waste your time feel free to go head

Thumbnail of user sarahh2376
1 review
0 helpful votes
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January 5th, 2023

Have used calculator many times and my friends do too. Bought their meal plan which has updated several times since buying it. No complaints.

Tip for consumers:
Had to check my spam folder and then add their email to my contacts. Then everything was straight forward from there.

Products used:
Meal Plan, Workouts, Calculators

Thumbnail of user collovac
Collova C. – IIFYM Rep

I am so happy you left this review. Loads of bad reviews about the previous owners, so it is nice that you had such a positive experience.

Thumbnail of user nickn648
1 review
1 helpful vote
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July 14th, 2023
Verified purchase

Impossible to cancel your plan. Emailed many times and they just ignore your emails. Now trying to get my money back from the bank.

Products used:
macro plan

Service
Value
Returns
Quality
Thumbnail of user collovac
Collova C. – IIFYM Rep

Hi Nick
Anthony Collova here, the founder and NEW CEO behind IIFYM.

I am truly sorry to hear you've had a rough go of it with my site. It's only right you get both an apology and some context. I sold the company 5 years ago and jut recently took back ownership/control. The other owners made some choices which seem to cause a good deal of issues. As you wrote in your review.

Now, with the reins firmly back in my hands, I am fixing these issues, myself.

If you are still on your weight loss journey, I'm keen to offer a complimentary coaching program as a gesture to offset the hassle you've encountered under the previous management.

I appreciate your understanding and patience more than you know.
ANT

Thumbnail of user mariahs20
1 review
44 helpful votes
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September 20th, 2018

I had been counting macros for a while, but could tell I wasn't at the right amounts. I found this site and they boasted a blueprint where an "expert" uses your responses to a pretty long questionnaire and they calculate your macros for you. You get a long PDF that gives pretty basic explanations of each macro and how to adjust your macros. You're assured that if you follow this plan you will lose weight. Yea, that's not true. They are high carb, which is not something that everyone can do (including me). They try to quell any panic that you'll get from ballooning the first few weeks by saying that is normal. Again, no it isn't. They put me at 225 carbs almost double what I normally eat. Following this plan, I gained an additional 10-15 pounds and that's with their suggested adjustments.
When you buy a blueprint you are given access to a client-only page. You see all these people with great results and think that maybe weight loss is possible and think maybe there is something wrong with you. I thought this until September 19,2018. I saw a post from another member asking for help because they had followed the blueprint and kept gaining weight. Many other members had commented they had experienced the same thing and were dissatisfied. Some even said they essentially had to go back to what they were doing before IIFYM and some suggested outside resources. I posted that I was struggling as well. Enter Anthony Collova, Founder and CEO of IIFYM.com.
He responded to each person in the most rude manner possible. He essentially said that if we hadn't lost weight, then it was our fault. I said that I understand that he wants to defend his product, but he should acknowledge that their route of high carbs does not work for everyone. He went so far as to put my personal and confidential stats into the group saying that if I had followed the blueprint, I would have gotten to my goal weight by now. I have never seen a business owner be so rude to their customers. To make it even better, he deleted the entire thread and it is no longer accessible. He even kicked out some of the people that commented on the thread. Thankfully I took screen shots so you can see for yourself how rude he is.
Stay far away and do not buy a blueprint. At the most, just use their free calculator or search on YouTube (or anywhere really) on how to calculate your own macros. Anthony had no customer service skills and has a product that doesn't deliver for many despite what he says. He claims he's an expert, but I've gone to my doctor, trainer, and nutritionist who have all said that the macros I got were outrageous.

Tip for consumers:
Don't bother with it.

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From the business

Check out IIFYM - The leader in helping people with macro dieting. IIFYM has helped thousands of people reach their fitness goals with our diet plans. IIFYM also offers a variety of Macro and Weight Loss Calculators, along with hundreds of articles to...

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Thumbnail of user collovac
Collova C.
Typically does not respond to reviews

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