• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,247 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    973

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.2%
Positive
1,963
Neutral
406
Negative
691

Instant Feedback

41,097 reviews

25
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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,247)

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Reviews that mention popular keywords

customer service (479) skin tone (285) light weight (49) right color (196) credit card (99) skin color (86)
Thumbnail of user jessicah2784
1 review
0 helpful votes
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October 1st, 2024
Verified purchase

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Jessica, Thank you so much for your fantastic review! We’re thrilled to hear that the airbrush foundation delivered just as promised and gave you the coverage you were looking for. It’s great to know that it’s working well for you! If you need anything at all during your Luminess journey, just let us know. We’re here to help! Enjoy your flawless look! ✨💖

Thumbnail of user taram766
1 review
0 helpful votes
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September 28th, 2024
Verified purchase

Overall, the experience of try-before-you-buy was very easy. Unfortunately, the foundation itself didn't work for me. Honestly, I don't necessarily think it's the product itself, but really my face just hates every single foundation I use. I will say that Luminess at least made my skin look flawless for about 3 hours, then the oils in my t-zone separated it and it looked so cakey. But the normal parts of my face held onto it well.
When I went to request a return, customer service was amazing. They offered to let me talk to a specialist for alternate tips to help with my skincare. I had initially been charged for the product, but once they realized the mistake, they refunded it immediately without issues.
I think it's definitely worth a try!

Like I explained in my initial review, I requested to cancel my subscription, and the CSR was super nice and helpful, and it was taken care of with ease. I wish all CSR’s everywhere had the same customer service!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Tara, Thank you for sharing your detailed experience! We're glad to hear that the try-before-you-buy process was easy for you, and we appreciate your honest feedback about the foundation. We're also pleased to hear that our customer service team was able to assist you so effectively with your return and cancellation. We strive to provide top-notch support, and your kind words mean a lot to us! If you have any other questions or need further assistance, please don’t hesitate to reach out. We’re here to help! ❤️

Thumbnail of user janf389
1 review
0 helpful votes
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September 19th, 2024
Verified purchase

Before buying make sure you know your color. It's also advertised as an air brush makeup but really you just spray it on the brush. Didn't give me the results I hoped for. Did not know how to contact company.

Reason I chose this business:

Facebook and Instagram

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Jan! We would love to go over your account concerns with you and get you taken care of! We made an attempt to call you but didn't reach you. Please contact us back 800-209-2718.

Thumbnail of user amandaf1495
1 review
0 helpful votes
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September 11th, 2024
Verified purchase

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend.

Cons: color choices are limited.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Amanda, we would love to assist you further. We deeply apologize for the recent experience you have had and we wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!

Thumbnail of user amberd900
1 review
0 helpful votes
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September 26th, 2024
Verified purchase

I absolutely love this lightweight yet great coverage foundation. The color I wanted was out of stock so I decided to mix two colors and it's perfect. Really lovely product. I'm a middle aged woman that's starting to get fine lines and wrinkles. This blurs it all nicely. I've looked for a foundation to love for many years because I hate the heavy feeling of most. I hope this stays around for a long time. Thank you

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Amber, This warms our hearts! We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user tamarag379
1 review
0 helpful votes
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September 13th, 2024
Verified purchase

The primer, foundation, and setting spray were received very quickly and I was excited to try them out. However, the foundation was a little too orangey for my skin and it rubs off very easily. Also, it doesn't seem to work well over top of my under eye makeup & concealer - which is super disappointing because it doesn't give me enough coverage to not wear under eye makeup and concealer. I will be sending it back.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We tried to get in touch with you but we were unsuccessful. We would love to get you taken care of. Please give us a call back.

Thumbnail of user lauraj1744
1 review
0 helpful votes
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September 6th, 2024
Verified purchase

The ordering was a bit confusing. I'm excited to try it but so far the color shade I selected is not right. I also don't remember being aware that I ordered several other products along with the spray foundation and that I have a balance due? Somehow, I missed all of that. Anyway, if I can get the shade right hopefully, I will be able to upgrade my experience. Thank you!

I called once and got as far as a person who was going to assist me with the shade selection but then was disconnected. I tried again last evening and got as far as the person telling me that she would email me so I could send her pictures but as of today I still don't have that email.

Reason I chose this business:

I believe tv. I actually was able to try it later on through my sister who purchased it and she let me try hers. Unfortunately, she got the wrong shade as well but never bothered to get the correct one.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

We tried to get in touch with you but we were unsuccessful. We would love to get you taken care of. Please give us a callback.

Thumbnail of user lauriew562
1 review
0 helpful votes
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September 18th, 2024
Verified purchase
• Updated review

I tried the product and it did not work as advertised. I tried to return via online and calling with no luck. Finally got through to be told return was expired and was only offered $50 refund. This is frustrating and will not ever use product or by from this company again. Regards, Laurie Wheatley

Well when I finally got through to someone I was only given an option of a partial refund because after failing to getting through I was unable to return because of expiration by two days. Beyond frustrated and disappointed

Service
It so far easy
August 24th, 2024
Verified site experience
• Previous review
Thumbnail of user mistyl292
1 review
0 helpful votes
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September 25th, 2024
Verified purchase

I love Luminess. I recently moved to a tropical climate and an out of my Luminess after some delay I had the product delivered to my daughter in The States and she mailed it to me. I must say this product was flawless even in the humidity and heat. I love the primer, foundation and finishing spray. I ordered extra of the product so I don't ever run low again while I'm away from home. I use the can airbrush spray products and they are worth every penny. Thank you Luminess.

Reason I chose this business:

I heard about this product two years ago and have been using it ever since.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Misty, This warms our hearts! Happy to hear you had such an easy experience! Let us know if you need anything throughout your Luminess journey! ❤️

Thumbnail of user johannar139
1 review
0 helpful votes
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September 15th, 2024
Verified purchase

I was very interested in this make up due to the fact that I have some dark scars on my face and I thought finally something will cover it. I want to start off by saying I ordered the wrong color however even trying that it did not blend well nor did it cover my scars. I'm really dissatisfied.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We tried to get in touch with you but we were unsuccessful. We would love to get you taken care of. Please give us a callback.

Thumbnail of user lorij646
1 review
0 helpful votes
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September 8th, 2024
Verified purchase

I have used it twice. Goes on very smooth. Good coverage. Not cakey. It doesn't seem to last all day, which is what I was looking for, but I'm going to try it a few more days to give it a fair chance.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user melissam4105
1 review
0 helpful votes
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September 17th, 2024
Verified purchase

I got this because you could try it for $5, and if you like it then it was $49.99. Which is high for a foundation for myself I'm not a makeup buff, but I liked the product and decided "yolo/treat yo self" but then they charged me $75 dollars! I don't understand the $25 additional charge and I can't find a confirmation email sent to me about my order either just the delivered email.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Melissa, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back at 800-209-2718 and we would be happy to get you taken care of!❤️

Thumbnail of user patriciat2351
1 review
0 helpful votes
  • Send Message
September 23rd, 2024
Verified purchase

I, like you, have seen numerous advertisements everywhere for Luminess Foundation. I was skeptical in the beginning and did not want to waste my money in a product that may not satisfy me. I'm 69 years old and have been wearing makeup since my teens (in the '70's)... So I'm not about to stop now. The biggest challenge, as you know, is finding a foundation that matches your complexion. So I have in and ordered the spray in Tan. I was satisfied with the coverage. The shade was close to my skin colour. The only thing for me is that it left me a little shiney and I hardly use powder anymore. Overall, I was pleased.

Reason I chose this business:

Everywhere: Television, Online, Social Media, etc.

Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts! Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user victoriah1148
1 review
0 helpful votes
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September 29th, 2024
Verified purchase
• Updated review

The website wasn't very easy to maneuver around. The pictures are missing of the shades part to tell which one to order. I also found another website that is almost the same thing I'm confused. Luckily after these issues a representative called back and fixed the problem. They were so nice and on top of their game amazing customer service!

Amazing!!!! Fixed the issue and sent me a bottle of blush that I was missing from my order. Fast response and easy communication.

Service
The website is very easy to maneuver around
September 27th, 2024
Verified site experience
• Previous review

The website is very easy to maneuver around. The pictures are missing of the shades part to tell which one to order. I also found another website that is almost the same thing I'm confused.

Thumbnail of user christinap1044
1 review
0 helpful votes
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September 23rd, 2024
Verified purchase
• Updated review

The ad I accepted said only pay shipping now and pay the total later on. My card has been charged for $41 and random cents.
Then I received a call from luminess explaining the total price will be on a hold for the two weeks.

The ad I accepted said only pay shipping now and pay...
September 22nd, 2024
Verified site experience
• Previous review

The ad I accepted said only pay shipping now and pay the total later on. My card has been charged for $41 and random cents.

Thumbnail of user nubiak4
1 review
0 helpful votes
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September 19th, 2024
Verified purchase

I have tried other products to cover my varicose veins on my legs such as the Westmore body coverage. Westmore transfers to clothes and skin. It does not dry completely and it feels very heavy on skin. Luminess does an excellent job on coverage, although I had to apply several layers, but it does not transfer and feels light on skin. I will be purchasing the product again.

Reason I chose this business:

On Facebook

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user jilla255
2 reviews
0 helpful votes
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August 28th, 2024
Verified purchase

Works great. I'm not a fan of makeup really, so I'm very picky. Most are cakey or the color is far off.
This product is perfect, especially for someone like me who very rarely uses makeup. Goes on so easy, blends perfectly, no caking, does not sit in the lines of the face. The color matches me perfectly, not too light and not too dark, it looks natural.

Reason I chose this business:

I've been seeing the ads for a long time now, but I was hesitant to use the airbrush. Then I saw the spray on Facebook.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user denisem2483
1 review
0 helpful votes
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September 4th, 2024
Verified purchase

I just wanted to purchase it outright. They followed up immediately with a way to do this but I had already purchased. I love this product but after living in Phx AZ I don't wear makeup frequently. Consequently, I don't purchase often. I want to thank them for reaching out to make sure I was serviced. I am 70 yrs old and this makeup ROCKS! As I am finding myself in front of the camera more often, I can't do without it. Thanks for such a great product.

Reason I chose this business:

I've used it before and ran out.

Service
Thumbnail of user christinar1206
1 review
0 helpful votes
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September 6th, 2024
Verified purchase

The 1st shade I received was too dark. I contacted Customer service and they had me send a picture. They recommended and sent another shade which was unfortunately too light. They were so understanding and dod not require me to send back the unused products and did not charge me. I wish there was a local brick and mortar store where I could be matched properly because the product was amazing!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user donicab4
1 review
0 helpful votes
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September 29th, 2024
Verified purchase

The stilys was out of its bubble wrap in the package. In which there is some damage to the tip. But not enough damage to where it doesn't work correctly.
I still gave it 4 stars because service is typically quick and everything is normally in great condition.

Thumbnail of user jenniferw3880
1 review
0 helpful votes
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August 19th, 2024
Verified purchase

So easy to find your match! Try before you buy option! Only had to pay shipping! The product matched my skin completely came with the cutest brush! It makes my skin glow as well! Will definitely purchase this again!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Jennifer, Happy to hear you had such an easy experience! Let us know if you need anything throughout your Luminess journey! ❤️

Thumbnail of user katies1295
1 review
0 helpful votes
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September 24th, 2024
Verified purchase

I have recently changed from the makeup I was using to Luminess. I put on my makeup as usual but this time I used Luminess. The man in my life took one look at me and said, "You look great".
Apparently the makeup I'd been using was heavy and made me look a lot older.
I love my Luminess makeup. It looks so clean. I especially like that I can refresh it in the afternoon and it looks like it did in the morning when I first applied it.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Katie,This warms our hearts! We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user donnac3356
1 review
0 helpful votes
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September 10th, 2024
Verified purchase

So far so good. I have no complaints with this product of the service I have received. I only tried this product one time. I would like to try it out several more times and than I can and will give another review.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user robertap218
1 review
0 helpful votes
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October 1st, 2024
Verified purchase

Messy to use = do not like it - do not like it do not like it - trying to use 50 characters to say same thing over and over again - would not recommend this to anyone - there are far better non messy products available - I would not buy this ever again - is that 50 characters now

Verified there will be no auto ship of this product

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Roberta, I’m truly sorry to hear that the product was too messy and frustrating to use. 💔 Your experience is important to us, and we understand how disappointing this must have been. For some tips and tricks to make your experience better, our Beauty Experts are here to help! You can reach them by calling (888) 793-7474 and selecting option 6. They’re available Monday to Friday from 9:00 AM to 5:00 PM CST. Don’t hesitate to reach out! ❤️

Thumbnail of user notquiterightg
1 review
0 helpful votes
  • Send Message
September 26th, 2024
Verified purchase

I was initially charges the fill price not the discounted price. The color I receives was too light for my complexion. Customer service was excellent and corrected the payment issues and offered a color match.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey LaToya, It was a pleasure speaking with you today in regards to the review you left with us! We are sorry to hear the color was not a match for your skin and we understand your need to cancel after being provided a color match option and Beauty Expert assistance. If you require further assistance, please contact us back at 800-209-2718 and we would be happy to get you taken care of!❤️

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
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Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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