• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,265 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    982

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.2%
Positive
1,963
Neutral
404
Negative
689

Instant Feedback

41,156 reviews

25
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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,265)

Rating

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Reviews that mention popular keywords

skin tone (286) customer service (482) light weight (49) right color (197) skin color (88) credit card (100)
Thumbnail of user patriciar2888
1 review
0 helpful votes
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September 3rd, 2023
Verified purchase

Overall very easy choices and simple ordering process. I'm excited to try these products because I have heard great things about them.

Reason I chose this business:

A friend and also Facebook ads

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking the time to review our product! ❤️❤️❤️

Thumbnail of user kavitas64
1 review
0 helpful votes
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May 28th, 2023
Verified purchase

Contacted customer service that my color that I received didn't match my face. They helped me to get a different color to match. Great service!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Our goal is to exceed your expectations and we are ecstatic that we met that mark!

Thumbnail of user kathyb177
1 review
0 helpful votes
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January 6th, 2018

I can see potential, but all I see is makeup right now. Is there any way I can get another color? I think I need a lighter shade.

Thumbnail of user vitanzag
1 review
0 helpful votes
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January 22nd, 2018

Great product! Coverage is great, love that you only use a few drops at a time. Love the smoothness of the coverage!

Thumbnail of user lyndaw19
1 review
0 helpful votes
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December 24th, 2017

I am still learning how to use it, (I' m getting better).

Look out world, a new a new woman is stepping out.

Thumbnail of user karaissas
1 review
0 helpful votes
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July 31st, 2023
Verified purchase

It's a good product but when I spray it on the brush it goes everywhere. Other than that it's a good product.

Reason I chose this business:

I wanted to see how it would work compared to my other foundations.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We have been recently trying to contact you over the past couple of weeks but was unable to reach you. Please contact us back a good time to give you a call so we can resolve this! ❤️

Thumbnail of user leslies1119
1 review
0 helpful votes
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June 22nd, 2023
Verified purchase

I love your products! I have another of your products the airbrush system as well so I am excited to see the difference between them

Reason I chose this business:

I have had their products in the past

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user robink674
1 review
0 helpful votes
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December 9th, 2023
Verified purchase

Customer Service spoke good English, was easy to understand, and had good knowledge about the products and what I was calling in about.

I called because I had questions about a product and ended up placing an order and getting a warranty part replaced, which was a nice surprise instead of having to pay for something I thought I would.

Service
Thumbnail of user kyrystlg
1 review
0 helpful votes
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May 31st, 2023
Verified purchase

It's really simple, fast and efficient. Also, the coverage is really well done as well as the way it feels.

Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for sharing the Luminess LOVE! ❤️❤️❤️

Thumbnail of user laurenj518
1 review
0 helpful votes
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August 26th, 2023
Verified purchase

Never use regular foundation again! I can finally stop looking. It only took 2 tries to find my true color

Color didn’t match

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user sonjag93
1 review
0 helpful votes
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August 15th, 2023
Verified purchase

Not the right color or product i wanted it was spray on not what i had before and not the right color

Reason I chose this business:

I loved the makeup and lashes i got the first time i just needed more

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey there Sonja! We have a 100% color match guarantee for all airbrush trial orders! We would love to color match you and send out your perfect shade! A member of our team will contact you shortly!

Thumbnail of user alexist367
1 review
0 helpful votes
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August 3rd, 2023
Verified purchase

Amazing but I need a lighter shade. I need to switch for a lighter shade than I received. Hard to match a good color.

Reason I chose this business:

Looking for light weight coverage. Flawless look with beautiful color.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We have been recently trying to contact you over the past couple of weeks but was unable to reach you. Please contact us back a good time to give you a call so we can resolve this! ❤️

Thumbnail of user carmenm605
1 review
0 helpful votes
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October 27th, 2022
Verified purchase

Not happy at all I try it as soon as I receive it but fail try it again but no luck so that's it for me

Reason I chose this business:

Looks good on demo but it isn't

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Carmen! We have been recently trying to contact you over the past couple of weeks but was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of! ❤️

Thumbnail of user cathyz77
1 review
0 helpful votes
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August 22nd, 2023
Verified purchase

Seriously such a great foundation. It's all about the brush. Way less messy than my regular airbrush machine.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user btendao
1 review
0 helpful votes
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January 11th, 2018

The foundation chart was deceiving. I chose #3. Should have chose # 2. That's the only problem I have.

Thumbnail of user sandram3152
1 review
0 helpful votes
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February 15th, 2023
Verified purchase

Excellent products, service, and delivery. I have sensitive skin and eyes and no issues with face and eye products

Prompt, knew my equipment and sent out replacement with instructions on how to return older equipment

Reason I chose this business:

For the makeup application method. People said J looked 10 years younger

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts! Thank you for being the best part of Luminess!

Thumbnail of user siedahd
1 review
0 helpful votes
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February 21st, 2024
Verified purchase

I don't like the way it makes my face feel when I apply the makeup.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey there! We have recently tried to contact you and were unable to reach you. We wanted to ensure you are completely satisfied. Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user alineh20
1 review
0 helpful votes
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May 3rd, 2023
Verified purchase

I loved the prime, the smell is wonderful, felt fresh and clean.
I would definitely by the prime again.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user darleneb567
1 review
0 helpful votes
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June 26th, 2023
Verified purchase

Ordered on May 12th and didn't receive until May 26th. Think you should reconsider shipping the first part through DHL!

Reason I chose this business:

Wanted to try something different

Thumbnail of user donnab246
1 review
1 helpful vote
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January 16th, 2018

Im so glad its stressed to watch the tutorials to learn the basics from holding the Airbrush to cleaning.

Thumbnail of user angelinag133
1 review
0 helpful votes
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November 15th, 2023
Verified purchase

I like it but kind of caky on my skin. I don't usually use foundation so it could be that I am not used to it.

Reason I chose this business:

Facebook and Tiktok

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Angelina! Our goal is to make sure that using our products is successful for you. Not only that, but we would love to invite you and check with our experts available to answer your questions, train you, and show you techniques to make your experience better. You may go Live on Facebook with Heather https://www.facebook.com/groups/luminesslive and/or you may contact our Beauty Experts at (800)416-9981.❤️

Thumbnail of user jcd43
1 review
0 helpful votes
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March 4th, 2023
Verified purchase

I called in and placed my order. The rep I spoke to explained everything very clearly and I placed my order.

I called and discussed the steps of using the products I ordered and the rep was excellent at explaining everything.

Reason I chose this business:

Hoping to find a makeup system that made my makeup look more natural.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks so much for sharing your experience with us! We strive to deliver the BEST customer service to our customers and happy to hear you had such a positive experience with us! Let us know if you need anything - we are always here to readily assist you!

Thumbnail of user karenh4375
1 review
0 helpful votes
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August 12th, 2023
Verified purchase

Definitely can tell a difference between regular foundations and luminess. Very full complete coverage. Highly recommend

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user angief153
1 review
0 helpful votes
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August 10th, 2023
Verified purchase

Super kind & quick customer service! I originally selected the wrong shade, they quickly made it right for me!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Angie! Thanks so much for sharing your experience with us! We strive to deliver the BEST customer service to our customers and happy to hear you had such a positive experience with us! Let us know if you need anything - we are always here to readily assist you!

Thumbnail of user sylviac395
2 reviews
0 helpful votes
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July 22nd, 2023
Verified purchase

Match seems close but not sure how long it last. Send a comment & question and no clear answer (1-4 months)?

Ask about the supply last and how to confirm if it’s a match

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Sylvia! We have been recently trying to contact you over the past couple of weeks but was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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