• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,269 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    982

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.1%
Positive
1,955
Neutral
403
Negative
691

Instant Feedback

41,217 reviews

25
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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,269)

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Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (198) credit card (100) skin color (88)
Thumbnail of user jaharria
1 review
5 helpful votes
  • Send Message
August 16th, 2022
Verified purchase

I believe this product worked as advertised. It is much lighter than foundation and very easy to apply. I ordered it from Amazon & it cam quickly. They have a nice variety of colors. Based off of the information from their website the color I chose matched my skin perfectly.

Products used:
All of the makeup...it looked nice

Service
Value
Shipping
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

BEAUTIFUL! You look absolutely stunning and achieved our flawless look! We look forward to serving you again soon!

Thumbnail of user donnap2215
1 review
0 helpful votes
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April 28th, 2024
Verified purchase

I like this product so far but I would like to give it a little more time

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving your review with us! Let us know how it turns out!❤️

Thumbnail of user pattil186
1 review
0 helpful votes
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December 13th, 2023
Verified purchase

I got the product promptly. Excellent application of makeup. I put it on my face, and it was much darker and thicker in appearance. Yuk! The directions to achieve a perfect match to skin tone, including pictures, were poorly written. Your competitor asks 20 questions with photos, including the color of your wrist veins. First-timers with inferior experience will be a one-and-done with no repeat purchasing.

Reason I chose this business:

Sponsored Facebook.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Patti! We have recently tried to contact you and were unable to reach you. We wanted to ensure you are completely satisfied. Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user tapaingas
1 review
0 helpful votes
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December 7th, 2023
Verified purchase

This product is not what they advertise at all. The brush fell apart as soon as I took it out of the package and the foundation leaves a very distasteful "film" on your skin after its dried, it gets crusty.

Reason I chose this business:

Facebook advertisement

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

We tried to reach you via phone call, but it seems you were unavailable at the moment. We also sent you a DM, please feel free to call us back or reply to our message for further assistance!

Thumbnail of user stacyh562
1 review
0 helpful votes
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January 4th, 2024
Verified purchase

I have had a hard time reaching Luminess to get a better color match. I have tried phone, app, and web. Phone takes forever to answer. App doesn't have the function easily accessed, and online has a limit on picture size and the quiz is unavailable. I need a different color and I'm a little frustrated. I'll call and sit on hold until I get an answer.

Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for reviewing your experience! We are always looking for ways we can improve! We are sorry for the phone line being busier than usual during the holidays, but if you call 1-888-793-7474 and select option 6 to be connected to a Beauty Expert we can get you where you need to be much sooner!

Thumbnail of user cheris230
1 review
0 helpful votes
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April 5th, 2024
Verified purchase

I like how easy it goes on and it doesn't look caked on my face and it lasts all day until I take it off

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for your kind words. We really appreciate you taking the time to share your experience with us.💖

Thumbnail of user tannab5
1 review
0 helpful votes
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April 26th, 2024
Verified purchase

I have never felt so confident wearing foundation. I will definitely be buying more.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user laurae1285
1 review
0 helpful votes
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February 14th, 2024
Verified purchase

I'm very impressed with the matching shade it just blended with my skin sooo good!,super light weight for women like me who don't wear make up on her daily basis

Reason I chose this business:

So worth to try

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user socialj1
1 review
25 helpful votes
  • Send Message
May 17th, 2022
Verified purchase

The airbrush clogs after each use. I also never received the 3 gifts with purchase (blush, lip gloss, eye shadows). I've written to Luminess about this issue and also asked how to exchange the foundation that doesn't match for more of the color that does match, and each time they just blow me off with some answer that doesn't appear like they even read my questions. Waste of money.

Service
Value
Shipping
Returns
Quality
Thumbnail of user shawnab188
1 review
0 helpful votes
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April 27th, 2024
Verified purchase

The shopping experience is very good, and I appreciate the customer service and fast delivery

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user vergiet2
1 review
1 helpful vote
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January 1st, 2024
Verified purchase
• Updated review

The airbrush foundation in a can is absolutely amazing. It's the only thing that covers up my rosacea and imperfections from inflammation. I use a sponge instead of a brush and the application is flawless. The color is perfect. I don't really like the primer because I feel like it moves around on your face, but the foundation is absolutely a game changer. It feels like I'm not wearing any make up and it just looks so natural.

I didn’t want to be subscribed because I don’t wear it every day. When I get low, I just like to buy it myself, and it was really easy to cancel the subscription.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts, thank you for taking the time to review our product! ❤️❤️❤️

It was a great experience
May 7th, 2023
Verified site experience
• Previous review
Thumbnail of user phylliss593
1 review
0 helpful votes
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April 27th, 2024
Verified purchase

I probably need to do a face to face consultation for my complexion

Not very concerned about my inquiry

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Phy;;is, All trials come with a 100% one time color match guarantee and are excited to help you find the ideal color match for you! 😍 We recommend consulting with our Beauty experts for an exact color match -you may contact them at 800-416-9981. They are available to assist you from Monday to Friday, between 9:00 AM and 7:00 PM CST. 😊

Thumbnail of user donnal2313
1 review
0 helpful votes
  • Send Message
January 2nd, 2024
Verified purchase

I used the App to order my items & to also pay for my items. Everything went very smooth, the app was user friendly, it was very easy to navigate around to see many sale items. I'm happy with my purchase I have great items at a super price with super fast shipping & don't forget the quality of care in which my items were shipped was excellent the items were packaged very well.

Reason I chose this business:

From the Television

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for reviewing your experience and sharing the love! Let us know if you need anything throughout your Luminess journey!❤️ 🥰

Thumbnail of user hannahb980
2 reviews
0 helpful votes
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April 10th, 2024
Verified purchase

I didn't care for the coverage even after layering it. "buildable coverage" but it didn't cover enough. I did like the brush it came with.

Reason I chose this business:

I saw an ad on instagram.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Hannah, We have recently tried to contact you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user alejandrap94
1 review
0 helpful votes
  • Send Message
April 21st, 2024
Verified purchase

It wasn't my shade I look orange, but it's k, it's a hit or miss with ordering online.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Our goal is to make sure that using our products is successful for you. Not only that, but we have two ways to help you, experts available to answer your questions, train you, and show you techniques to make your experience better. You may go Live on Facebook with Heather https://www.facebook.com/groups/luminesslive and/or you may contact our Beauty Experts at (800)416-9981.

Thumbnail of user susanc237
2 reviews
0 helpful votes
  • Send Message
December 21st, 2023
Verified purchase

I purchased this for my sister in another state she has always used foundation and you can tell it's there. She is experimenting with the LUMINESS and she will keep me informed on how it is going. So far so good!

Thumbnail of user delightt2
Delight T. – Luminess Rep

YAY! We are so excited to hear more about her experience with our product. Let us know if you need anything throughout your Luminess journey! ❤️❤️

Thumbnail of user theresao514
1 review
0 helpful votes
  • Send Message
April 28th, 2024
Verified purchase

I was able to cancel my subscription with no problem.

After talking to Customer service and letting them know, the problem that I was having with an allergic reaction, they canceled my account told me to get rid of what I have though it away give it to somebody whatever I wanted to do with it, and I would not be charged any further orders She was very kind. She apologized for me having a reaction and she was very very sweet. I cannot remember her name

Service
Thumbnail of user michelles4619
1 review
0 helpful votes
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April 28th, 2024
Verified purchase

It goes on nice and flawless, however the primer will clump up if spray too much.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Michelle, We are committed to helping you find the success of using our products! We recommend consulting with our makeup artist to ensure the correct application process is made when it comes to airbrushing.We sent you a link via email -Let us know if you have any questions, we are here to help!💖

Thumbnail of user angelah2485
1 review
0 helpful votes
  • Send Message
April 28th, 2024
Verified purchase

Color match was perfect. Got the try before you buy and I will definitely be keeping it!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Our goal is to exceed your expectations and we are ecstatic that we met that mark! 😊

Thumbnail of user leighanneg6
1 review
0 helpful votes
  • Send Message
April 27th, 2024
Verified purchase

I love it! It feels so light and last all day. I will definitely purchase this again.

Reason I chose this business:

Ad on facebook

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user ronnim11
2 reviews
0 helpful votes
  • Send Message
February 26th, 2024
Verified purchase

I like the product! The primer is great. The color for the foundation is 'okay'. I do wonder if there is a better match. I know that I can try another color but decided to just keep this one.

Very kind and respectful gentleman that helped me.

Reason I chose this business:

Internet; tv.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user kaylar483
1 review
0 helpful votes
  • Send Message
December 18th, 2023
Verified purchase

The foundation is not life changing. It's just as ok as some drugstore products I've used. The brush is a huge disappointment because with every application I have to pick some of the fibers off of my face. It falls apart. I'm not interested in buying again.

I tried using the chat feature but no one responded.

Reason I chose this business:

Tictoc made me but it

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user debrad1418
1 review
0 helpful votes
  • Send Message
March 25th, 2024
Verified purchase

This is my second time ordering from luminous, and they have very good quality make up and cleansers. I will definitely be ordering again.!

Thumbnail of user melissaj1535
1 review
0 helpful votes
  • Send Message
April 4th, 2024
Verified purchase

This is by far the best foundation I have ever used! I love the ease of applying it & how beautiful it looks & last!

Reason I chose this business:

Advertisement on Facebook

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks so much for leaving your review with us and sharing the Luminess LOVE!

Thumbnail of user carols3203
1 review
0 helpful votes
  • Send Message
November 22nd, 2023
Verified purchase
• Updated review

In the past I have waited much too long for my order. But when I phoned and let them know they were happy to fix it. This time my order came promptly but I had to pay extra for shipping at the post office. That has not happened before. Am wondering why

They have always been very helpful. I struggle with the online experience so am happy to talk to a real person

Reason I chose this business:

I believe I saw it on an info commercial

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Carol! Canadian purchases will have duties. Please reach out to us if you have any questions, we are here to help! (:

I find it quite easy to order on line
November 21st, 2022
Verified site experience
• Previous review
Reason I chose this business:

Originally tv advertising

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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