• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,274 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    983

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.1%
Positive
1,956
Neutral
403
Negative
691

Instant Feedback

41,247 reviews

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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,274)

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Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (198) credit card (100) skin color (88)
Thumbnail of user meganw713
1 review
0 helpful votes
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August 24th, 2023
Verified purchase

I have Olive skin tone. And I've always had a hard time finding foundation that fits my skin tone have a lot of yellow and green pigments. This product not only matches my skin tone. But it's so flawless you can't even tell I'm wearing it

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user maryg3992
1 review
0 helpful votes
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April 20th, 2024
Verified purchase

Good condition. Only have used it twice and I like it.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are delighted to hear our product is working for you! 💟

Thumbnail of user mandyf114
1 review
0 helpful votes
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August 2nd, 2023
Verified purchase

I really like both primer and foundation! It's light on my skin, helps absorb/block oils and it covers really well for being so lightweight. I'll be honest I do have some acne and dark circles to deal with and I feel like it hides them well without looking like parchment paper by the mid to end of my day. FYI I also sweat a lot living in the south and this stuff hangs on good!

Reason I chose this business:

Social media

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks so much for leaving your review with us! ❤️

Thumbnail of user tiffanye220
1 review
0 helpful votes
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November 17th, 2023
Verified purchase

Ordering was easy but I wish I'd been given 30 days instead of 14 to review the products. I don't wear makeup up every day so when I finally got around to trying it I really didn't like it. The eye makeup wasn't bad but the primer, base and finisher were cakey and didn't go on evenly. It was the right shade or at least close to it but it is a take it or leave it kind of thing. I'll keep it but I won't buy it again. I might try other stuff. Who knows?

Reason I chose this business:

Online. It was either face book or Instagram. Those are the only sites I use.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

We recently tried to contact you but were unable to reach you. Please contact us back a good time to give you a call so we can resolve this! ❤️

Thumbnail of user livingstonnlv
1 review
0 helpful votes
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October 23rd, 2023

This was my first time using this site and makeup. I chose a color that was too light but I called customer service and they were extremely helpful. I now have the color that is flawless to my complexion. I got the airbrush spray and this goes on so smooth. It doesn't cake up and just looks so natural and it doesn't dry out my skin!

Products used:
Cosmetics

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Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts! Thank you so much for reviewing your experience and sharing the love! ❤️❤️❤️

Thumbnail of user kenyons8
1 review
0 helpful votes
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April 19th, 2024
Verified purchase

I love the this foundation and I think I don't want to use anything else.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user ambers1153
1 review
0 helpful votes
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November 3rd, 2023
Verified purchase

I used the primer, and it smells like paint thinner. I don't like it at all. The foundation didn't come off with normal makeup wipes either. I had to scrub my face quite hard and caused small blood vessels to burst leaving little purple dots on my face due to my age and delicate skin.

Reason I chose this business:

Online tic tok review

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Amber! We would love the opportunity to investigate your feedback further. A member of our team will work with you to resolve your concerns as quickly as possible.

Thumbnail of user christas135
1 review
0 helpful votes
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May 30th, 2023
Verified purchase

I was really nervous about whether this was a good purchase based on some of the reviews I read. I have been pleasantly surprised because the shade is perfect and the primer doesn't give it too much of a matte look, but makes my face have a healthy glow.

Reason I chose this business:

I wanted a little more coverage than just my tinted moisturizer

Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for reviewing your experience! TY for sharing the Luminess LOVE! ❤️

Thumbnail of user lisel14
2 reviews
0 helpful votes
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January 22nd, 2018

Took me 4 or 5 tries before I got it right. I got the wrong shade. Will reorder a lighter shade and combine it with the one I ordered. Should match perfectly. Once you get the hang of it, it goes on smooth. It covers well except for the dark circles under my eyes which are still very apparent (not at all like the video of the lady with the dark circles that disappeared after applying Luminessair - which is the main reason I bought it!...) Maybe I need to order the concealer. Willing to give it a try.

Thumbnail of user helenag75
1 review
0 helpful votes
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April 16th, 2024
Verified purchase

Does not match my skin tone. Would like to try lip colors and another tone.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Helena, Thanks for leaving your feedback with us! All airbrush trials come with a one time color match guarantee! So if those shades dont work out for you - we will be more than happy to send out a color match that fits you best! Let us know how those shades work out for you! We cant wait to hear more of your feedback! (:

Thumbnail of user tamlat
1 review
0 helpful votes
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May 3rd, 2023
Verified purchase

I was a little reserved about trialing this airbrush system however, the item arrived within 5 days of my purchase. Also, after using it I'm highly impressed and is definitely worth purchasing which I plan on doing next week. I'm not going to wait for 30 days. The make up is so light and doesn't stain my clothes. Love it and recommend trialing. My item

Reason I chose this business:

I was looking to purchase make up that didn't look so made up. Luminess is a wonderful product for all skin types. I will be staying with Luminess for all my make up needs.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for your feedback! We work so hard to exceed our customers’ expectations and happy to hear that we hit the mark for you!

Thumbnail of user tinab529
2 reviews
0 helpful votes
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November 19th, 2023
Verified purchase

I have a mild case of rosacea and I've never been able to find a makeup that I could use during the day and night without my face breaking out or looking like Donald Trump (orangish). I use coverage sparingly but Luminess is amazing. So amazing, that I will be getting the pro air brush starter kit to take full advantage of this wonderful product. You have to try it. I promise, you won't be disappointed.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy to hear you are loving your Luminess Products! ❤

Thumbnail of user brandym.j
1 review
0 helpful votes
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July 27th, 2023
Verified purchase

Once I answered the questions & found my right shade, it was super easy to order! Super quick shipping too! I tried the airbrush foundation & immediately fell in love! The primer feels amazing & the foundation is exactly what I've been looking for! Definitely going to sign up for the auto ship! My friends & family are definitely going to hear about this product!

Reason I chose this business:

I’ve had a very difficult time finding a that doesn’t feel heavy & thick. I had a friend that tried it & told me how amazing it was. So when I seen the 14 day trial, I had to try it myself! Definitely made the right choice.

Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts! Thank you for being the best part of Luminess! ❤️❤️❤️

Thumbnail of user susannew79
1 review
1 helpful vote
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January 25th, 2023
Verified purchase

I am on 30 trial with Luminess. I bought the Breeze and received starter kit. After reading instructions and charging the appliance; I was excited to try it. I've practiced my technique and developed an even result. I like that the makeup is light. However I didn't like the additional application to achieve a desired result. It did tend to settle in fine lines. Therefore I am disappointed with the result.

Reason I chose this business:

I thought it would be lighter than other makeup I've tried. I was also under the impression that the makeup wouldn't settle into fine lines.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Susanne! We would love to help guide you on how to use your system - if you are needing a different foundation with a different coverage, we would love to get you taken care of! We have been recently trying to contact you over the past couple of weeks but was unable to reach you. Please contact us back a good time to give you a call so we can resolve this! ❤️

Thumbnail of user cynthiam2367
1 review
0 helpful votes
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December 28th, 2022
Verified purchase

I wanted to order the promotion machine. *I put the order on but when it came to billing, it charges 20 more dollars right off the bat and $10 per month. I took a picture of the promotion that was sent to me via email. I called and someone called me back and figured out how to correct it. Also it seems it cost $50 for a refill. It took 1/4 of the bottle to cover my skin. I can not afford to pay huge amounts of money like that. It said 4 -6 drops...WRONG. Either the machine ate the product or I don;t know what I am doing. I'm 65 years old. I just don't think I can afford this nice product. $50 really. Sorry!

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Cynthia! Thanks for leaving your feedback with us! Looking at your order, it looks like you purchased our Breeze Duo trial system! Only 1 trial order per account is allowed unless its paid off so you only ordered one! We went ahead and resent the confirmation email to verify your order details - we will also follow up with you shortly to go over your order! (:

Thumbnail of user lizziejoy24
2 reviews
1 helpful vote
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December 14th, 2023
Verified purchase

I wore it hot, cold and sweaty days. It lifts and moves. I waxed my face because I thought maybe it was a little hairs, but no. I wanted to love it so bad and change to a lighter foundation I'm a heavy coverage kinda girl I guess. I'm going to be sending it back.

I wanted to know when the day started for the trial period. She answered my question and was very nice.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Liny! It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user ritak301
1 review
0 helpful votes
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July 25th, 2023
Verified purchase

Tried to contact Luminess within an hour after ordering to cancel same. Was advised "order had already been shipped", to late to cancel. Bull. And when I received order 10 days later, box was water soaked and falling apart, making it had to return of course.

see above.

Reason I chose this business:

I made a big mistake in choosing Luminess

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Rita! It was a pleasure assisting you today! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user anner96
6 reviews
2 helpful votes
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January 3rd, 2018

I like the unit but am not sure if I will keep it. The refills are very expensive and does not include the cleaner for the unit even though they say to clean after every use. How would I know I had to have the cleaner? Also, the makeup looks orange on me, I will try it for another week before making a final decision,

Thumbnail of user janief27
1 review
15 helpful votes
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July 21st, 2020

They are very misleading on the price be very sure you are aware and read the fine print as this thing could cost you over $200.00 and is simply not worth it. I was trying to return the product and was waiting for a reply to an email that was never sent and now they are saying I can not return. So upset.
DO NOT ORDER
Jane

Thumbnail of user chrisg208
1 review
2 helpful votes
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January 11th, 2018

Not for women with wrinkles. The makeup doesn't blend, it dries like paint. Wrinkles really stand out. I did not have time to try it right away, now I hope I can get my money back. I would have liked to see recent reviews before ordering.

Thumbnail of user lisag2730
1 review
0 helpful votes
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November 2nd, 2022
Verified purchase

Items kept dropping off my cart. It caused for a long time to get the order complete because I had to start over so many times. Also had a bundle offer with a promo code and when I put it in it did not accept it.

Reason I chose this business:

I have had the airbrush system for a long time now. I had heard about it off tv ad

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Lisa! Thanks for reaching out to us! We're sorry to hear that this has happened to you! We would love to further investigate this to ensure no one else are having these problems. In the meantime, we recommend using our Luminess App in the app store to make any orders or a browser on a computer. This will ensure all features are accessible to our customers and should be an easier way to navigate! We have been recently trying to contact you over the past couple of weeks but was unable to reach you. Please contact us back a good time to give you a call so we can resolve this! ❤️

Thumbnail of user melissaw1922
1 review
0 helpful votes
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May 23rd, 2023
Verified purchase

Wow I'm impressed with this foundation so far! I've only used it today, I just got it from the post office yesterday but it was easy to put on with the brush, the coverage is great and it lasted all day. Love it!

Reason I chose this business:

I saw posts on Instagram and liked that I could try it before I was committed to buy it

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you love your Luminess Products! TY for sharing the Luminess LOVE! ❤️

Thumbnail of user conniel509
1 review
0 helpful votes
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May 3rd, 2023
Verified purchase

It difficult to chose lip color on paper
What I received was much darker than I expected. So I'll order lighter next time.
I absolutely love the coverage over my face and the air brush. It is much faster than the other way.

Reason I chose this business:

I wanted to try it for several years but finally did it. Wish I had gotten it long ago. It’s really great.

Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for reviewing your experience! We are always looking for ways we can improve! ❤️

Thumbnail of user melissag1253
1 review
1 helpful vote
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June 5th, 2021

I got machine last month but took 4 trys to get the right shade, way to dark,, never got free makeup the lip and eyeshadow,, and currently waiting to be sent it and the right shade of blush,, i tried useing it finally few days ago but its starts to streak when i go outdoors and easy wipes off if i accidentally touch or if my hair in wind touches my hair, i even went out and bought expensive finish spray but it still happens,, i have several woman and family that ask if i like it,, but i haven't said anything yet,, they haven't even given me the trial time due to all wrong shades sent in beginning,, im still waiting for the blush and free makeup that was supposed to already be here,,, im disappointed any advise before i start to warn against this?

Products used:
Luminess air machine and makeup

Service
Value
Shipping
Quality
Thumbnail of user tonie22
1 review
0 helpful votes
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January 11th, 2018

The product does not look like anything as advertised on TV. Defined my wrinkles way more and made me look very cakey and like i had way to much make on. I also never recd the mascara that should have been in the order. I also was mislead on the price. Thought i would spend the $30 for the trial but now i am being billed over $120 for the machine and products that did come with it. I will prob return all of it back. Very sad advertising.

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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