• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,274 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    983

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.1%
Positive
1,956
Neutral
403
Negative
691

Instant Feedback

41,249 reviews

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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,274)

Rating

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Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (198) credit card (100) skin color (88)
Thumbnail of user kirstiek12
1 review
0 helpful votes
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November 21st, 2023
Verified purchase

I like this product, but I don't think I'll continue using it. It kind of just sits on top of my skin and gives my skin an odd looking texture. It hasn't irritated my skin at all though. I just don't care for the look of the finished product.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking the time to review our product! We would love to recommend that you check our Facebook lives with our beauty expert, Heather, so you can learn more about our product! https://www.facebook.com/groups/luminesslive ❤️❤️❤️

Thumbnail of user rachelm1649
1 review
0 helpful votes
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September 16th, 2023
Verified purchase

This is an amazing product. And a big step in the make of industry. I do wish that the foundation was a little more buildable, but you cannot beat the primer. It makes your skin feel like silk. And makes the foundation last twice as long..

Very helpful and very perfessional.

Reason I chose this business:

I first heard about luminous with a add-on Facebook..

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for reviewing your experience! We are always looking for ways we can improve! ❤

Thumbnail of user annagregtho
2 reviews
0 helpful votes
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April 19th, 2024
Verified purchase

So far it's been great nothing to complain, like how is blend.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking the time to review our product! ❤️❤️❤️

Thumbnail of user delilahn12
1 review
0 helpful votes
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April 19th, 2024
Verified purchase

Fast and easy shipping. Ordering process all went smooth

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks so much for leaving your feedback with us! So happy to hear you have had a positive experience!

Thumbnail of user stephanier2210
1 review
0 helpful votes
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April 18th, 2024
Verified purchase

Awesome, but the color is a shade or 2 too light. Not sure how to get that corrected

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Stephanie, All trials come with a 100% one time color match guarantee and are excited to help you find the ideal color match for you! 😍 We recommend consulting with our Beauty experts for an exact color match -you may contact them at 800-416-9981. They are available to assist you from Monday to Friday, between 9:00 AM and 7:00 PM CST. 😊

Thumbnail of user charityb125
1 review
0 helpful votes
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April 18th, 2024
Verified purchase

I have nothing to review because I did not receive my product

Reason I chose this business:

I did not receive my product

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Charity, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user lauran1423
1 review
0 helpful votes
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April 18th, 2024
Verified purchase

Have a way to just order the foundation without other products

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Laura, Thanks for leaving your feedback with us! Our website is designed to provide an easy navigation when looking at our products and special deals we are offering! We have many ways to find the products you are looking for such as the tool bar shown at the top right of the website or by clicking the icons available that are categorized by the makeup type. Let us know if you have any questions! We are here to help! (:

Thumbnail of user jessicas3402
1 review
0 helpful votes
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March 13th, 2023
Verified purchase

I'm by no means a make up type person. I only wear it on very special occasions and I'm not very good at it. The site made it easy to find something even I could use. I break out from most makeups but this says it's pretty natural. We shall see. I had a very good experience with the site and I feel others who apply makeup daily will find it even easier than I.

Thumbnail of user delightt2
Delight T. – Luminess Rep

❤️ You’re going to love it! Let us know if you have any questions about shade matching, application, cleaning, etc. We’re here for you!

Thumbnail of user michelleo1213
1 review
0 helpful votes
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August 20th, 2023
Verified purchase

The unit I was sent was not functional and would not charge nor turn on. Now, you are sending me a new unit, but will only give a credit of 10$ to send the faulty one back. This has already cost me money and I have not been able to use it. I also have to call when I receive a hopefully working unit to begin my 30 day trial, as well call back to get the $10 credit when I have the tracking number for the faulty device. Over all not happy with this experience at all.

He was polite, but your policies are not adequate when there is a failure to deliver a promised product.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Michelle! We have been recently trying to contact you over the past couple of weeks but was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user kerrib10
2 reviews
3 helpful votes
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January 6th, 2018

Sad items are back ordered and wondering why I didnt have the option for more foundation choices because of the two I received... one is not even close to my skin tone and the other is a bit too dark? So can I exchange them... i want to try product.

Thumbnail of user claudetteh20
1 review
13 helpful votes
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November 5th, 2020

Product is excellent, except foundation cannot match my very light skin color. Customer service resisted taking product back repeatedly, and no refund was available. I had to pay for trial, plus shipping back. The advertisement is very close to fraud, and customer service pressure is borderline intimidation.

Thumbnail of user robertap16
3 reviews
3 helpful votes
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January 23rd, 2018

Although the coverage was fine and the feel was very light, it takes too long to apply the makeup. This is not what I wanted, so I am returning it. When you call customer service, stay on the line until they answer. They will try to get you to keep the product, but stick to your guns, if, in fact, you want to return it. The rep was very nice, but not at all happy that I wanted to return the items.

Thumbnail of user karip128
1 review
0 helpful votes
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August 11th, 2023
Verified purchase

I must say for a girl who is covered in freckles and doesn't want to hide them, this is such a great product! It didn't cover them at all which is hard to find a product that doesn't. I did do the shade match and got what was recommended however, it's too light for me. I should have gone a shade up. I love the the look and how it feels like you aren't wearing anything. Will definitely purchase the next shade up in the future.

Reason I chose this business:

Social media

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks so much for leaving your feedback with us! So happy to hear you have had a positive experience!

Thumbnail of user kiml1306
1 review
0 helpful votes
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October 30th, 2023
Verified purchase

I contacted customer service to find out what I needed to do choose a lighter shade of foundation than originally selected and the customer service tech was very helpful and was able to take care of my issue quickly. Thanks Luminess!

Very helpful.

Reason I chose this business:

Seen on Facebook.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user lyzv
1 review
0 helpful votes
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August 23rd, 2023
Verified purchase

I used this one time and it went on well. The second time I put it on, it was literally brown/green. Which sucked because I was in a hurry and needed to look nice so I have to start all over. I have not had a chance to contact them about this yet, however I will be doing so. It went on so perfectly the first time. Maybe this was a bad batch? Still loving the primer though!

Reason I chose this business:

Because I wanted to see if I could get the airbrushed look it looked like it was doing for others.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Lyz! We have been recently trying to contact you over the past couple of weeks but was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user valeriem706
1 review
0 helpful votes
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November 12th, 2023
Verified purchase

The colors are very off and I am not excited about calling to get them replaced or exchanged. The spray foundation is too white and hazy and the liquid foundation is very red. And my Luminese Air hasn't been working as well as it used to. It's just such a hassle to remember to make time to call during business hours.

The customer service people are great. Its the timing

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user melindav111
1 review
0 helpful votes
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July 30th, 2023
Verified purchase

Luminess is great. I have always tries foundation and powder along with moisturizers prior to putting on the makeup never a good turn out. Wth Luminess my face looks great with just the 2 applications.

Reason I chose this business:

Ivi have heard so many great reviews

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products! ❤️ Thank you for being the best part of Luminess!

Thumbnail of user gerilynh
1 review
0 helpful votes
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October 2nd, 2022
Verified purchase

I think a persons skin type should have lot to decide on what you would need for a flawless makeup - wrinkles, dark spots, etc. what is the buyer tring to achieve - this should be consideration before selling what she does need or doesn't, which maybe she just wants to improve herself. I think more time needed to see how to use the luminess - I felt that I wasn't getting the coverage like to see on TV. Of maybe the foundation is the wrong color -

Reason I chose this business:

Television ad

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Gerilyn, thanks for leaving your feedback with us! We portray our flawless look by using our airbrush system and our new foundation - the Silk 4-in-1 foundation. Our 4-in-1 foundations are combined with our foundation, high coverage concealer, primer, and anti-aging serum. These are suitable for all skin types as all our airbrush makeup is hypo-allergenic and can cover any imperfections the customer may want to cover. Please let us know if you need anything else, we would love to assist you and answer any and all questions you may have!

Thumbnail of user larenb4
1 review
0 helpful votes
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August 21st, 2023
Verified purchase

I have been using Luminess Air Products since 2017. What a great experience I have had since then. If I have an issue, it is resolved in a professional and expedient fashion. I have and will continue to use these fabulous products for the quality and the products promise to assist anyone to feel a youthful glow about their make up and appearance! Thank you Luminess

If I have an issue, it is resolved in a professional and expedient fashion.

Reason I chose this business:

Infomercial

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user kathryny239
1 review
0 helpful votes
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July 6th, 2023
Verified purchase

Ordering was fine, just wasn't able to follow the order so I didn't know when it was going to be here. The makeup itself makes my skin soft but doesn't cover like I wished it would. I'm not sure if I'll keep it and pay for it or send it back but I probably won't order anything else.

Reason I chose this business:

Ads and my daughter tried it, she liked it

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks so much for leaving your feedback with us! So happy to hear you have had a positive experience!

Thumbnail of user anaa646
1 review
0 helpful votes
  • Send Message
April 13th, 2024
Verified purchase

The shade I order wasn't my color it's too dark so I want to return it back

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Ana! We recently tried to contact you, but were unable to reach you. I'm sorry to hear that you are not 100% satisfied with your foundation. We have a 100% color match guarantee and want you to love the look and feel of your foundation!. Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user amyp1864
1 review
0 helpful votes
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September 15th, 2023
Verified purchase

I like the offer to try it before paying full price! Easy process. I think it goes on smoothly and feels silky. I thought it would cover up and blend a little bit better based on the advertisement. Covering up any blemishes, dark spots or pores. I just started using it, so I think I need a little more time to get the full experience!

Reason I chose this business:

Ad on Instagram

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving your review with us! Let us know how it turns out!❤️

Thumbnail of user dodiek3
1 review
0 helpful votes
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January 12th, 2024

Ordered it,didn't like it. Paid to have it returned plus tracking. They said they didn't have to issue a return because my reason wasn't a valid reason? Not liking something is the very reason to return it. Shady company.

Tip for consumers:
Buyer Beware. Return policy is garbage

Service
Value
Shipping
Returns
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Dodie! We would love to investigate your feedback further and make sure your account is taken care of, if you can, please reach us at 888-424-7623 between the hours of 9 am to 5 pm CST, Monday through Friday.❤️

Thumbnail of user pattyl263
1 review
5 helpful votes
  • Send Message
June 8th, 2022

I tried to cancel and they wanted to charge me an huge fee to cancel so I am stuck. Forget it if you wear glasses because the makeup comes right off onto your glasses and leaves the imprint on your face and you can't fix it because it's a spray. Very messy and horrible customer service.

Service
Value
Shipping
Returns
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Patty! We recently reached out to you on August 24th regarding the review you have left with us and havent heard back from you! We would love to investigate your review further and ensure your account and concerns are taken care of. We want to verify that this is pertaining to a valid order placed so we can take action. Please check for a Private message from us so we can further assist you to your satisfaction!

Thumbnail of user marys4446
1 review
0 helpful votes
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March 20th, 2022

I have used Luminess for 6 years now. Ordered the Breeze system a couple months ago. Used it 3 times, the 4th time it would not work, only sprays air. I have cleaned system after each use properly & it's just not a good product. The original system I got 6 yrs ago still works fantastically!

Tip for consumers:
Luminess has great make up & their original air brush systems are wonderful. The Breeze is junk!

Products used:
Luminess Breeze

Service
Value
Shipping
Quality

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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