• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,274 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    983

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.1%
Positive
1,956
Neutral
403
Negative
691

Instant Feedback

41,249 reviews

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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,274)

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Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (198) credit card (100) skin color (88)
Thumbnail of user estherr171
1 review
1 helpful vote
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June 16th, 2023
Verified purchase

First the brush is soft and smooth to help everything glide on. The spray primer was everything and very refreshing. The spray foundation I found to be lightweight but smooth, it glides on your face and gives you and overall glow. If you are looking for something to even out your tone, this is it. You can build on it as well as wear it by itself. Great product, I will recommend

Reason I chose this business:

I sAw the ad and I wanted to try. I love a light weight finish and it’s perfect for everyday

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for your feedback! We work so hard to exceed our customers’ expectations and happy to hear that we hit the mark for you!

Thumbnail of user nr206
1 review
17 helpful votes
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March 15th, 2021

Luminess didn't hold to its promises. Not only I didn't get the right foundation colors, but they charged me 20$ more than the 50$ payment they we're not supposed to take on my credit card, and considering that there was no way to negociate a longer trying period because I didn't get the right colors (too orange! Not natural at all), I was supposed to return it no-charges, but finally, they charging me shipping fees minus 10$ credit that I don't know if i'll see the color :( Big big deception!

Tip for consumers:
Get a proof that return-shipping will be free, because it's not ! Representatives tell you anything to make you stay, but they don't respect what they told you. Get it in writing before you stay with them.

Products used:
I tried the IconPro, ready to pay more to get good quality, but I got the wrong foundation colors for my skin. Way too orange ! too much foundation manipulations. Too long to get the right products, so it affects the trying period. The foundations are made in USA, but not the the gifts (Made in China)

Service
Value
Shipping
Returns
Quality
Thumbnail of user candicew57
1 review
11 helpful votes
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March 8th, 2020

If I could turn back time I would convince the mother of the person who made this commerical to abort. I am so tired to this stupid commercial. If I ever thought of buying ur product u have ruined it with the ridiculous amount of commercials u have. Sounds like desperation to me...

Thumbnail of user asiam49
1 review
0 helpful votes
  • Send Message
April 19th, 2023
Verified purchase

After ordering online several times, with other companies, I was skeptical that I would actually recieve the order, but it arrived, true to their word, and in a very timely manner. I was impressed with everything I got and even a couple of surprises I was not expecting! Thank you!

Reason I chose this business:

Getting older, coverage of certain facial inconsistencies gets harder to cover up, and I thought I'd give this a try.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Happy to hear you had such an easy experience!Let us know if you need anything throughout your Luminess journey!

Thumbnail of user janelt19
1 review
0 helpful votes
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December 13th, 2023
Verified purchase

Honestly it wasn't as smooth as it looked on the videos the first time I applied the product. I made sure to fully allow my moisturizer to absorb the second time and made sure to prime my face, and added much less.

Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts! Thank you for being the best part of Luminess! ?

Thumbnail of user barbaraz726
1 review
0 helpful votes
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February 20th, 2023
Verified purchase

I ordered a bottle of color 3 and a bottle of color 4. These are the same colors I used before. I opened and used color 3 and it was much to dark. I called the phone number to get a ra to return, only to find out that returns are not allowed if you are not on the auto delivery program. The young man stated it was because of contamination reasons. He told me they had changed the colors because you can mix them in the color chamber. They did say they would send me 1 bottle of another color if I paid the shipping. It is just too bad on the unopened bottle. I have not received that bottle yet, so I will have to wait and see how that part turns out.

Reason I chose this business:

I like the results.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Barbara! We are so happy we were able to get your order resolved for you! A review has been sent out to you - please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user melissab2200
2 reviews
0 helpful votes
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October 13th, 2023
Verified purchase

I received the spray bottles and brush. The application is messy. I had to clean my sink afterwards. The quality is good though. The coverage is good, it doesn't look caked on. It looks very natural. Its overall a good product.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for sharing your feedback! We do our best to make our products as efficient as possible! Even so, with practice and proper technique, you can most certainly have all the spray land on the brush!

Thumbnail of user karens4264
1 review
0 helpful votes
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November 19th, 2022
Verified purchase

As a licensed cosmetologist I am loving it ao far. I need a little more practice. I also need different color match on Blush. I love the coverage. It's the first time I do not see my pores and makeup sitting inside of them.

Reason I chose this business:

I was tired of my makeup looking caked on my face. It was always sitting in my pores. I wanted to see what airbrush system was like.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user susanc4336
1 review
0 helpful votes
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October 12th, 2023
Verified purchase

As an older woman nearing 70 I am pleasantly surprised at how much I liked your product. I assume I can visit your website when I'd like to reorder. I am curious as to how long this current container will last.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user dawnc70
1 review
0 helpful votes
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December 21st, 2017

I think there is a learning curve for me. I did the spray tan last night... and over did it. But I love how easy it is to use. I do have a leak though... I have to figure that out. Customer service is awesome though. I am going to keep trying to I get this right! THanks! Dawn

Thumbnail of user jenniferb4985
1 review
0 helpful votes
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September 22nd, 2023
Verified purchase

I have been wanting to try this for years. I use to use something similar from another company but cost to much.
It's easy to use face feel great without the caked makeup look. The shade I chose matches perfectly.

Reason I chose this business:

Commercials

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user rebeccac2099
1 review
0 helpful votes
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October 6th, 2023
Verified purchase

I can never find makeup that covers my red blotchy skin. I tried it for the first time and I am surprised that it covered my red/dark spots face.
After application, my skin did feel soft to the touch, which truly surprised me.

Reason I chose this business:

A friend of mine.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Rebecca! You are going to be enjoying the amazing results that you get with your LUMINESS!Let us know if you need anything throughout your Luminess journey!

Thumbnail of user deniseb1304
1 review
2 helpful votes
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March 19th, 2022

Worst company! Cannot cancel! They don't answer phones! Tell you to wait 72 hours! If you miss their call... oh well. Look forward to a new free trial without an option to cancel because they won't let you cancel. You cannot send an email... you cannot talk to a rep because they are "overworked" and can't answer! Terrible! Go to walgreens and buy make-up... it's not worth the stress of all the time if you want to cancel!

Thumbnail of user shannons1611
1 review
0 helpful votes
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April 15th, 2024
Verified purchase

The makeup breaks my skin out. I cannot continue to use the product.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Shannon, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user lateshab6
1 review
0 helpful votes
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April 5th, 2024
Verified purchase

I love it! You can't tell that I have in foundation!

Thumbnail of user delightt2
Delight T. – Luminess Rep

It makes us happy to know that we were able to help you achieve your make-up goals. 💓

Thumbnail of user ashleyw1443
1 review
0 helpful votes
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September 30th, 2023
Verified purchase

So far so good! Smooth and lightweight It came fast and I like the color match my skin fairly well and it seems doing pretty much the whole day and I swear at my job quite a bit and it did not come off.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving your review with us! Let us know how it turns out!❤️

Thumbnail of user phyllisb30
1 review
0 helpful votes
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January 17th, 2018

I returned the items - unopened. I changed my mind, as I also did not see in any part of the ad that it was a trial and that I would be billed additional charges. I am on a fixed income and could not justify the costs.

Thumbnail of user rosaliea54
1 review
0 helpful votes
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April 12th, 2024
Verified purchase

I think the color is slightly off and not as "air sprayed" look as expected/advertised

The girl I talked to on the weekend was terrible at giving an update as to when my package would arrive. It was over 2 weeks before it shipped. I callled and requested a cancellation and they granted it then the next day it shipped out anyways.😑

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Rosalie! We recently tried to contact you, but were unable to reach you. We would love to ensure you are completely satisfied. Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user leslier545
1 review
10 helpful votes
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March 23rd, 2022

Thought I was getting a "sale" price, but that only led to an auto subscription of monthly shipments I don't want. Called customer service to resolve the issue with ZERO resolution other than to be tpld my shipment would be canceled but I would still be charged a lower monthly fee. I asked to speak to a supervisor, that didn't happen, instead the rep hung up on me. Extremely frustrating, very poor service after the sale. Love the their products, but not sure I'll ever buy again.

Thumbnail of user tiffanyg464
1 review
0 helpful votes
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March 1st, 2023
Verified purchase

I hope this stuff works I have really bad scars I just want my pretty back an I want to look beautiful for my husband he thinks I'm beautiful anyway but thank you...
Ok I got my lumpiness I love it it's so light on my skin...I should of got a little bit darker on the foundation u can still see my scars real bad so.,...

Reason I chose this business:

TV commercials

Thumbnail of user delightt2
Delight T. – Luminess Rep

❤️ You’re going to love it! Let us know if you have any questions about shade matching, application, cleaning, etc. We’re here for you!

Thumbnail of user stacyh514
1 review
0 helpful votes
  • Send Message
August 1st, 2023
Verified purchase

The shopping experience was just fine. The process of picking the product I wanted to buy, filling in the boxes w my info, and making the purchase was easy and pleasant, and the product was shipped fairly quick compared to a lot of other things I've ordered online! The product however was very disappointing…1: it takes quite a bit more product to actually cover your entire face than I ever would expect, 2: it does not look like a flawless airbrushes look that I was expecting, 3: it does not last that long at all especially if you are outside in any heat and sweat even just a very little bit, and 4: it is like it just soaks into your skin causing your skin to feel extremely oily and greasy to touch!
Very disappointing, I had high expectations for this product and it was an epic let down. :(

Reason I chose this business:

It looked like it was going to be a great product to use and like it was very different than other products like it.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We have been recently trying to contact you over the past couple of weeks but was unable to reach you. Please contact us back a good time to give you a call so we can resolve this! ❤️

Thumbnail of user juliad596
1 review
0 helpful votes
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June 17th, 2023
Verified purchase
• Updated review

It says to spray one inch away from the brush when you do that basically your spray painting your bathroom the shade color that you chose my sink is covered in the one time application that's what I dislike but I do like the coverage and the way the product applies to the skin

Reason I chose this business:

Just to try the offer

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Julia! Thank you for providing us with your experience! It is recommended to Spray onto brush holding can 3" away-We would love to help guide you on your Luminess journey. We have available makeup artists here who can help assist you and show how to use your system and makeup. We sent you a link going over our makeup artists information via email - let us know if you have any more questions, we are here to help! (:

Fast quick and easy
May 5th, 2023
Verified site experience
• Previous review
Thumbnail of user jennyp63
1 review
0 helpful votes
  • Send Message
January 11th, 2018

It takes practice. Follow the tutorials and practice! I read the small print so that I knew what the terms were before ordering. When I started practicing I had to make adjustments around my eyes to soften the look (I just used products I already had), and had to adjust the "layering" of product on my face and neck to get it right for my skin. I have large pores so I knew a primer would be necessary. Now, it takes me five minutes to put on primer, foundation, blush, and eye shadow. I totally recommend it.

Thumbnail of user arnulfoc12
1 review
0 helpful votes
  • Send Message
October 31st, 2022
Verified purchase

No experience I don't do surveys you're asking me for my experience my experience with, but I ordered it myself on my phone. I didn't speak to any customer service and I'm not want to do surveys are experiences until I have at least have the product for three months so don't bother me.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Arnulfo! Thanks for leaving your review with us! Let us know if you have any questions about your product! Shade matching, cleaning, application, etc; We are here for you! (:

Thumbnail of user barbarac2797
2 reviews
0 helpful votes
  • Send Message
October 28th, 2022
Verified purchase

Wow-fast and easy! Yesterday I received it and tried it. From the advertisement I thought that it was a spray that you spray directly on your face. I tried the product and I like it even with having to use a brush. It's even faster then the old sprayer and I will definitely order more when I'm finished with this. Thanks again for your constant updating your wonderful products.

Reason I chose this business:

I have used Luminess for years, love the makeup system.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks for leaving your feedback with us! Let us know if you need anything throughout your Luminess journey!

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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