• Luminess

Luminess

Write a Review

Overview

Luminess has a rating of 3.8 stars from 5,260 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    979

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.2%
Positive
1,963
Neutral
403
Negative
690

Instant Feedback

41,135 reviews

25
See all photos
How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,260)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (197) skin color (88) credit card (100)
Thumbnail of user lisab5707
1 review
0 helpful votes
  • Send Message
August 20th, 2024
Verified purchase

Ordering was easy. The site was easy to navigate and the match was terrific!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user sobeidam1
1 review
0 helpful votes
  • Send Message
August 17th, 2024
Verified purchase

It was quick & easy. The end result was amazing! Good job!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Sobeida, Happy to hear you had such an easy experience! Let us know if you need anything throughout your Luminess journey! ❤️

Thumbnail of user irenek279
1 review
0 helpful votes
  • Send Message
August 16th, 2024
Verified purchase

Easier to use than the older version. Will recommend to friends and family

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Irene, This warms our hearts! Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user jb2581
1 review
0 helpful votes
  • Send Message
June 14th, 2024
Verified purchase

Order arrived quickly, however the shade was not complimentary. The color matching service didn't work for me. The band for the tone that I believe I was in was way off. I've purchased other foundations using this same system, but this "Air" purchase was a fail tbh.

Reason I chose this business:

Don't recall

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

We tried to reach you via phone call, but it seems you were unavailable at the moment. We also sent you a DM, please feel free to call us back or reply to our message for further assistance!

Thumbnail of user bettiew18
1 review
0 helpful votes
  • Send Message
June 13th, 2024
Verified purchase
• Updated review

It goes on smoothly, and it doesn't take a long time to apply.
It makes me look natural. It is not flaky but it blends in and give you a natural look. When you use the spray on sealant it does not rub off.

friendly
showed concern about my problem.
listen to me.

Reason I chose this business:

Late night television ad

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Love the product
September 30th, 2023
Verified site experience
• Previous review
Reason I chose this business:

Television ad

Thumbnail of user devonp103
1 review
0 helpful votes
  • Send Message
July 12th, 2024
Verified purchase

It's ok, does the job. I had higher expectations. It tends to look cakey. I probably won't purchase again.

Reason I chose this business:

Infomercial

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Devon, We are committed to helping you find the success of using our products! We recommend consulting with our makeup artist to ensure the correct application process is made when it comes to airbrushing.We sent you a link via email -Let us know if you have any questions, we are here to help!

Thumbnail of user sadiah8
1 review
0 helpful votes
  • Send Message
June 16th, 2024
Verified purchase

I got the whole package. The foundation is light and it matched my color perfectly😄 I applied the primer first and then the foundation and OMG it looked flawless. It looked like I didn't even have makeup on. Nice and natural look. I love it so much. Thank luminess, ima continue to shop here😍

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user yolandag332
1 review
0 helpful votes
  • Send Message
June 11th, 2024
Verified purchase

Easy if you have the title details to enter in the search bar. Couldn't access it for nothing until I actually put the correct item I wanted. It kept suggesting another type of airbrush system. I just wanted something easy and convenient to order. Otherwise I like the way it's set up when you're selecting your color and it allows you to change a different color is a better fit for you.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hello! Thanks for leaving your feedback with us! You may be referring to the upgrades we offer our customers during checkout and on our website! Some products can be upgraded - such as the trial systems - that may fit more towards your needs depending on your makeup routine - and would hate for these to go unnoticed! However, these additions are totally optional! ❤️

Thumbnail of user cassieh120
1 review
0 helpful votes
  • Send Message
June 12th, 2024
Verified purchase

While I love the concept and coverage, the color isn't right for my complexion. I took the quiz before ordering and ordered what it told me to order, but it is definitely not right and I look orange when I wear it.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Cassie, All trials come with a 100% one time color match guarantee and are excited to help you find the ideal color match for you! 😍 We recommend consulting with our Beauty experts for an exact color match -you may contact them at 800-416-9981. They are available to assist you from Monday to Friday, between 9:00 AM and 7:00 PM CST. 😊

Thumbnail of user vikit8
2 reviews
0 helpful votes
  • Send Message
June 13th, 2024
Verified purchase

I have "mature" skin, so I didn't want to spray liquid make up into the wrinkles... not to mention having to prepare the ingredients. I returned the unopened package. I actually ordered in error.
Thanks.

I called to ask about returns and they said no problem. I said the product was not what I needed and the rep canceled my account.
Thank you.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi! We have recently tried to contact you and were unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. If you can, please give us a call back at 888-424-7623 between the hours of 9 am to 5 pm CST, Monday through Friday!❤️

Thumbnail of user sonyal181
1 review
0 helpful votes
  • Send Message
August 17th, 2024
Verified purchase

Very easy to order, I'm in love with the coverage! Outstanding!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Sonya, Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user staceyg395
1 review
0 helpful votes
  • Send Message
June 21st, 2024
Verified purchase
• Updated review

It is caked and wet and I paid shipping to try it went and sent it back and still charged my account almost $49 then an additional $1.00 charge when the deal was if I sent it back then I wouldn't be charged it was try before you buy and it sucked def didn't live up to the hype! Won't EVER buy again EVER!

Tip for consumers:
Never ever ever again!!!!

Products used:
Cosmetics

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Value
Shipping
Returns
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

I'm sorry for the inconvenience. To cancel and address the charges, please call our customer service at 1-888-793-7474. They'll assist you accordingly. Thank you for your patience.

Works good but not as good as I expected
May 17th, 2024
Verified purchase
• Previous review

Nice try before you buy option bc I'm not sure how well it will work. When I recieved it I was so excited to try it but it didn't hold up to my hopes really at all probably would not buy again.

Thumbnail of user lulac26
1 review
0 helpful votes
  • Send Message
June 17th, 2024
Verified purchase

I ordered a trial sample and decided to keep the order and pay the full amount. However, a month later I was charged again. I called and was told I had signed up for an automatic delivery. I informed the representative that I had not and to cancel the otder. I was informed that the order could not be stopped and that I had to pay it. They have lost a customer.

Informed that I could not return the package

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for bringing this to our attention, we would be more than happy to work together and resolve this inconvenience, we are looking forward to hearing from you and hope you have a beautiful day!

Thumbnail of user amyr2204
1 review
0 helpful votes
  • Send Message
June 5th, 2024
Verified purchase

I am not big into wearing makeup because everything makes me sweat even more. Plus I'm as a single parent I don't like to spend a lot when it come a to makeup. However, I liked the product very much. It was light on my skins and hide my blemishes nicely so if I decide to buy again I would go a shade lighter.

Reason I chose this business:

Social media

Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for sharing your experience! ❤️

Thumbnail of user tinan438
1 review
0 helpful votes
  • Send Message
August 17th, 2024
Verified purchase

Not please with the product. Do not wish to be put on the auto shipping.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

We tried to get in touch with you but we were unsuccessful. We would love to get you taken care of. Please give us a callback.

Thumbnail of user brendal1783
1 review
0 helpful votes
  • Send Message
June 13th, 2024
Verified purchase

I have tried to call and email that the color I have is too light. I have asked what I can do to switch that out but have not gotten a response.My 14 days is almost up. I also want to cancel the powder but when I call, I have to leave a message. Frustrating

No one has reached out to me

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking our call. Feel free to reach out to us if needed further assistance! For immediate response, you can also contact our Luminess customer care team, at 1-888-793-7474.

Thumbnail of user katies73
2 reviews
5 helpful votes
  • Send Message
June 16th, 2024
Verified purchase

The color of the airbrush spray is ok. However, the spray from the can is brutal! I have to use a bag to spray it because it's aerosol and the color get on EVERYTHING! Will not purchase again for this reason.

Contacted them to make sure that I was not on a subscription.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

We do our best to make our products as efficient as possible, but proper technique is definitely key to really avoid that overspray! So, with practice and proper technique, you can most certainly have all the spray land on the brush! We might exaggerate a bit the spray part on our ads for demonstration purposes! 😉 You can view how our Beauty experts apply and tips on applying here at this link, and even ask questions live to really focus in on the questions you have: https://www.facebook.com/groups/luminesslive

Thumbnail of user annettak12
1 review
0 helpful votes
  • Send Message
July 22nd, 2024
Verified purchase

The primer is wonderful and smooth. I think I would like the foundation once I get the correct color.

Fast accurate and helpful.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Annetta, All trials come with a 100% one time color match guarantee and are excited to help you find the ideal color match for you! 😍 We recommend consulting with our Beauty experts for an exact color match -you may contact them at 800-416-9981. They are available to assist you from Monday to Friday, between 9:00 AM and 7:00 PM CST. 😊

Thumbnail of user tanyab643
1 review
0 helpful votes
  • Send Message
June 13th, 2024
Verified purchase

The experience of try before you buy is what made me decide to try Liminess, I'm so happy I did! I love the flawless application and the primer is an added bonus for that airbrushed look. Very happy, will buy the bigger spray. Thank you

Reason I chose this business:

I heard about Luminess through social media (Instagram)

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user roxanneh189
1 review
0 helpful votes
  • Send Message
August 17th, 2024
Verified purchase

Loved the product however will return because foundation color is too light

Thumbnail of user delightt2
Delight T. – Luminess Rep

HI Roxanne, we offer a free one-time color match if you like. Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support

Thumbnail of user natashan157
1 review
0 helpful votes
  • Send Message
August 16th, 2024
Verified purchase

Prompt and accurate service. Love this product. Very nice coverage

Reason I chose this business:

Online advertisement

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Natasha, This warms our hearts! Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user janicec1658
1 review
0 helpful votes
  • Send Message
July 20th, 2024
Verified purchase

I thought i was getting spray on face makeup not onto brushes. Spraying onto brushes made a messy residue an my makeup area. Would like to return.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Janice, It was a pleasure assisting you! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user donnad2915
1 review
0 helpful votes
  • Send Message
June 13th, 2024
Verified purchase

I received my Luminess quickly. I love the spray and the way it feels on my skin. However, my color is way to dark for me and I well not be able to use it. I'm not sure if I was sent the wrong color or if I ordered the wrong color. Either money wasted.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Donna!
We came across your review and would love to further investigate this so we can resolve this matter and get you taken care of! It looks like were unable to locate your account with us. Could you please provide us with a good contact number and email address associated with the account?
We look forward to hearing back from you soon!

Thumbnail of user charlettas6
1 review
0 helpful votes
  • Send Message
June 13th, 2024
Verified purchase

I don't have a lot of time to follow up, so I haven't. The color match was horrible. My skin is yellowish reddish brown and the color was black…seriously - black! I was so shocked. I haven't taken the time to reach out to customer service…

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking our call and working together to find a solution. Feel free to reach out to us if needed further assistance! For immediate response, you can also contact our Luminess customer care team, at 1-888-793-7474.

Thumbnail of user tanisb9
1 review
0 helpful votes
  • Send Message
July 10th, 2024
Verified purchase

The product didn't cover my scar.I tried using it a few times but was unsuccessful in covering the nose scar/

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Tanis, we would love to assist you further. We were unable to reach out and are looking forward to hearing more from you.

Sitejabber for Business

Gain trust and grow your business with customer reviews.

From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

How do I know I can trust these reviews about Luminess?

  • Sitejabber’s mission is to increase online transparency for buyers and businesses
  • Sitejabber has helped over 200M buyers make better purchasing decisions online
  • Suspicious reviews are flagged by our algorithms, moderators, and community members
Have a question about Luminess?