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    Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 6,180 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    1208

Proactively asks for customer feedback

This company responds to reviews on average within 23 hours

Positive reviews (last 12 months): 63.5%
Positive
2,013
Neutral
425
Negative
732
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44,844 reviews

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How would you rate Luminess?
Top Positive Review

“Glad I tried it”

Meredith Z.
12/27/24

I've used it twice and so far so good! The perfect light/medium coverage and easy to apply. Not as messy as I expected either. It worth the 14 day trial in my opinion and I'm going to continue using this product for the foreseeable future.

Date of experience: 12/17/24
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Top Critical Review

“Have not received the majority of my order”

Shelly S.
12/28/24

I only received the Nudie Soft Shadow but none of the rest of my items. I called and reported this today. Not sure but for some reason he requested That I call back on Friday but was very vague about why.

Date of experience: 12/18/24
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Reviews (6,180)

Rating

Timeframe

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Reviews that mention popular keywords

customer service (350) skin tone (169) light weight (50) right color (89) credit card (34) trial period (29)
Thumbnail of user meredithz34
Tennessee
1 review
0 helpful votes
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December 27th, 2024
Verified purchase

I've used it twice and so far so good! The perfect light/medium coverage and easy to apply. Not as messy as I expected either. It worth the 14 day trial in my opinion and I'm going to continue using this product for the foreseeable future.

They were super helpful and polite.

Service

Date of experience: December 17, 2024

Thumbnail of user jeniferm146
Arizona
1 review
0 helpful votes
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December 19th, 2024
Verified purchase

I didn't choose the right color and just don't have the wear with all to keep trying more colors through the mail. The foundation seems nice but not quite enough coverage for me. I will be returning it.

Thanks, Jenifer

Date of experience: December 9, 2024

Thumbnail of user roxanned208
Florida
1 review
0 helpful votes
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December 23rd, 2024
Verified purchase

I've enjoyed the application process and overall feel but, the color just doesn't match. I chose 'overall yellow tones' instead of the rosier. I have very olive skin and the foundation looks so orange. I'll need an adjustment or olive tones should maybe be added to the quiz.

Date of experience: December 13, 2024

Thumbnail of user sandrad3896
Nevada
1 review
0 helpful votes
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December 20th, 2024
Verified purchase

Tried Luminess sample pack for the first time - makeup went on smoothly and looked surprisingly natural. Their color recommendation was spot on. I'm not used to wearing makeup, so I could feel it on my face, but it seemed to stay on all day and looked good until I washed my face. Used primer, makeup, and sealant. I have sensitive skin and Luminess did not irritate it. Not impressed with makeup eraser, though - not excited about putting butane and propane on my face, even from a cloth! It felt and smelled terrible - I'll stick with soap and water, thank you.

Date of experience: December 10, 2024

Thumbnail of user michelleh5149
South Carolina
1 review
0 helpful votes
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December 31st, 2024
Verified purchase

The product is good but I am not happy because it does not tell you how to clean the spray brush should be more instructions on how to use it all right video and how to take care of the brush better than that it's good

Reason I chose this business:

On Facebook

Date of experience: December 21, 2024

Thumbnail of user janelm57
Utah
1 review
0 helpful votes
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December 17th, 2024
Verified purchase

I have super dry skin and this highlighted my dry flaky areas which was so disappointing. The coverage looked good in the areas that were not dry and flaky. I'm glad they have a try before you buy because I will need to send mine back unfortunately.

Reason I chose this business:

Social media

Date of experience: December 7, 2024

Thumbnail of user shellys778
California
1 review
0 helpful votes
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December 28th, 2024
Verified purchase

I only received the Nudie Soft Shadow but none of the rest of my items.
I called and reported this today. Not sure but for some reason he requested
That I call back on Friday but was very vague about why.

Service

Date of experience: December 18, 2024

Thumbnail of user meaghanl34
Illinois
1 review
0 helpful votes
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December 25th, 2024
Verified purchase

Always great! Never a complaint. Quick delivery and anything that I have questions with customer support they are always diligent with answering them quickly and accurately. I've had nothing but a great experience with this company. Plus the products they sell are exceptional!

Date of experience: December 15, 2024

Thumbnail of user deet278
Texas
1 review
0 helpful votes
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December 9th, 2024
Verified purchase
• Updated review

Billing address is different, and it took me awhile to figure out how to change it. You need to make that more clear to shopper.

They called me and took care of errors with my order; plus, inquired about form. Ii changed my review to five stars because of the promptness in which they called me. I was very impressed. I hope I like this makeup, because I feel I'll get a lot of support getting color right, etc.

Reason I chose this business:

My daughter

Date of experience: November 29, 2024

Billing address is different, and it took me awhile...
December 9th, 2024
Verified site experience
• Previous review

Billing address is different, and it took me awhile to figure out how to change it. You need to make that more clear to shopper.

Reason I chose this business:

My daughter

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Date of experience: November 29, 2024

Thumbnail of user sheilad885
North Carolina
1 review
0 helpful votes
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December 29th, 2024
Verified purchase

This is the first time I have tried their full coverage I can definitely tell a difference in the full coverage and the regular coverage. Was very well pleased. Went on so smoothly and looked fantastic. Will definitely be buying this again!

Date of experience: December 19, 2024

Thumbnail of user marshas681
North Carolina
1 review
0 helpful votes
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December 30th, 2024
Verified purchase

The makeup separated on my face and looked just terrible. I tried it several times using the Luminess primer, and then a better primer, and it did the same thing. It was uneven, and sunk into my pores and wrinkles. If it had moisturizer in it, it should have blended with my moisturizer, but instead it didn'

Date of experience: December 20, 2024

Thumbnail of user sandran1965
New Jersey
1 review
0 helpful votes
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December 25th, 2024
Verified purchase
• Updated review

My husband attempted to purchase product for me as a Christmas present. My account would not get past the address verification process. I was unable to add a credit card to my account. This caused delayed in purchase and product arriving with poor timing. Very disatisfied with purchasing process regarding gift purchase. He is still unable to complete purchase. Surprise is spoiled. Please fix.

Service

Date of experience: November 29, 2024

Thumbnail of user delightt2
Delight T. – Luminess Rep

We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back at 888-424-7623 and we would be happy to get you taken care of!

My husband attempted to purchase product for me as...
December 11th, 2024
Verified site experience
• Previous review

My husband attempted to purchase product for me as a Christmas present. My account would not get past the address verification process. I was unable to add a credit card to my account. This caused delayed in purchase and product arriving with poor timing. Very disatisfied with purchasing process regarding gift purchase. He is still unable to complete purchase. Surprise is spoiled. Please fix.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Date of experience: December 1, 2024

Thumbnail of user tinaj827
Nevada
1 review
0 helpful votes
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December 22nd, 2024
Verified purchase

I went back and forth whether I should try this product. If your like me you also go back and forth is it worth it? Will it work? I can tell you it is! Took a few days to get the hang of application but once you figure it out it works great! Get the beginner kit its worth every penny the brush is great the primer is a must and the foundation is smooth. I have now ordered again and am trying the next darker color. Received my package in a timely manner especially considering this busy time of year for shipping.

Date of experience: December 12, 2024

Thumbnail of user carmenl567
California
1 review
0 helpful votes
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December 20th, 2024
Verified purchase

I received a call and was told it was related to my order which seems to take a long time. I advised I was unsure of what I'd paid for the rep ( color match assistance?) gave me a number for cs and hung up. Confusing.

Reason I chose this business:

I had the airbrush machine until it stopped working.

Date of experience: December 10, 2024

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Carmen, We have recently tried to contact you but were unable to reach you. We deeply apologize for the confusion caused by the call received from one of our representatives and wanted to ensure you are completely satisfied. If you require any further assistance with your order, please contact us back at 800-209-2718 and we would be happy to get you taken care of! ❤️

Thumbnail of user brookem591
Tennessee
1 review
0 helpful votes
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December 23rd, 2024
Verified purchase

I received many more items than the simple BOGO Black Friday special of the primer, silk foundation and full coverage face/body. This was a try before you buy and there has been no inclination of an invoice/ quote/breakdown of what each item costs or what will be charged if I keep. I know the price of the things I ordered but not the multiple other things that were in my box.

Date of experience: December 13, 2024

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Brooke, We have recently tried to contact you but were unable to reach you. We deeply apologize for the recent experience you have had with the additional items added to your order as well as the lack of information regarding your order total and wanted to ensure you are completely satisfied. We sent an email with your order total to be charged after the 14-day trial expires. For further assistance, please contact us back at 800-209-2718 Monday - Saturday 9:00am to 9:00pm and we would be happy to get you taken care of! ❤️

Thumbnail of user elizabethr4087
South Carolina
1 review
0 helpful votes
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December 19th, 2024
Verified purchase

I really like the primer for my usual foundation. I've tried several primers and this one is best for me, but the smell is terrible. It doesn't last long, though. The makeup is OK. It's fairly sheer, so I need to layer, but then some spots are heavy and some aren't.

Reason I chose this business:

Facebook ad

Date of experience: December 9, 2024

Thumbnail of user nicolep2606
Illinois
1 review
0 helpful votes
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December 31st, 2024
Verified purchase

I do not believe that I ordered all that was sent.

It was supposed to be a trial, and then I agreed to a concealer.
Not sure why I was charged so much when it should be a trial and I agreed to 1 product.

Reason I chose this business:

Overcharged and sent too much

Date of experience: December 21, 2024

Thumbnail of user aliciaw17
Nevada
2 reviews
0 helpful votes
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December 28th, 2024
Verified purchase

Placed order Dec 2nd and I didn't receive my order until Dec. 17th. I also feel the site could be better organized for the shopper's experience. Feels very 90's with the landing page trying to upsale. I like their products though.

Date of experience: December 18, 2024

Thumbnail of user janicek1475
Pennsylvania
1 review
0 helpful votes
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December 4th, 2024
Verified purchase

Ordered trial skin makeup, but had another product added that I did not order. Not sure how this happened. Could have been a mistake on my part when you finalize your order. But Luminess Company was very gracious in removing charge for this order. Great customer service. And so far very happy with my trial makeup order. Will order again in future

They removed a charge for an item I did not order, did not require item to be sent back. Very great customer service. Very satisfied with service

Service

Date of experience: November 24, 2024

Thumbnail of user rebeccam2996
Ohio
1 review
0 helpful votes
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November 30th, 2024
Verified purchase
• Updated review

Your products are wonderful. I love the way they make my skin feel very soft and smooth just looking for better coverage for under eye dark circles and to hide wrinkles or to make them look less noticeable.

The person I spoke with was very knowledgeable very considerate very pleasant

Reason I chose this business:

First heard about your products on TV been using them since

Service

Date of experience: November 20, 2024

Love it all works better than anything else I've ever tryed just need under the eye 's for swelling
June 14th, 2024
Verified purchase
• Previous review

Great Thank you love all your products great products goes on easy smooth covers great

Reason I chose this business:

Been using your airbrush products for years with the spray machine I love it. I love the coverage. Thought I would try something new of your products. I really like them at my age. I need all the help I can get you. Thank you.

Date of experience: June 4, 2024

Thumbnail of user amandat2313
Michigan
1 review
0 helpful votes
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December 12th, 2024
Verified purchase

I absolutely love all the products I ordered. A couple of them were on accident, but I'm keeping all of it. I have the primer, brush, foundation, setting spray, and makeup removing spray, as well as the fine hair remover. The primer really helps the foundation spread out smoothly. The setting spray HOLDS ALL DAY, even through rain or an afternoon nap. The makeup removing spray helps it all come off easily at the end of the day. I have never felt prettier in my life. All of my friends and family have raved about how good I look!

Reason I chose this business:

Through a friend.

Date of experience: December 2, 2024

Thumbnail of user sherryg857
New York
1 review
0 helpful votes
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December 16th, 2024
Verified purchase

I have only just started using Luminess, and I absolutely love the coverage that the foundation gives me. I also recently purchased the tinted moisturizer and love this on days when I don't want fuller coverage.

Date of experience: December 6, 2024

Thumbnail of user denisea1783
Kansas
1 review
0 helpful votes
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December 14th, 2024
Verified purchase

I really liked everything that was sent to me. The only thing that I wasn't really impressed with was the make up removal. Really like the setting spray it stays on very well. I wish it came with instructions on where and how to put each item on. I will continue using this foundation. It is wonderful fresh light weight. I forget I even have makeup on and at last all day.

Date of experience: December 4, 2024

Thumbnail of user shellic55
Texas
1 review
0 helpful votes
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December 23rd, 2024
Verified purchase

It was hard to choose the right color and now I have something that makes me look yellow. Like I have jaundice. I can't just go on the website to get something else or do a chat. Talking on the phone with someone I don't know gives me panic attacks. I am stuck with garbage.

Date of experience: December 13, 2024

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Shelli, We recently tried to contact you but were unable to reach you. We are sorry to hear the color received was too yellow. We understand how important it is to find the perfect match for that flawless look. We do honor a free one-time color match and our team is dedicated to helping you find the ideal color for your skin. You can connect with our Beauty Experts by clicking this link: https://www.facebook.com/groups/luminesslive or by giving them a call at (888-222-6440). They are available to assist you from Monday to Friday, between 9:00 AM and 7:00 PM CST!

Thumbnail of user tracyt1226
California
1 review
0 helpful votes
  • Send Message
December 18th, 2024
Verified purchase

I was a little bit disappointed with the starter kit, it would be more beneficial to send a setting spray vs the remover. It's a little confusing being that it's an airbrush makeup yet you don't get guidance as to how to make it not look wet or be sticky and transfer after applying. And a powder kind of ruins the whole idea and makes it look cakey. I also wasn't super impressed by the coverage level and that there isn't a starter kit that has the full coverage option.

Date of experience: December 8, 2024

Thumbnail of user delightt2
Delight T. – Luminess Rep

We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back at 888-424-7623 and we would be happy to get you taken care of!

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 23 hours
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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