• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,253 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    976

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.2%
Positive
1,966
Neutral
408
Negative
689

Instant Feedback

41,104 reviews

25
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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,253)

Rating

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Reviews that mention popular keywords

customer service (479) skin tone (285) light weight (49) right color (196) credit card (99) skin color (86)
Thumbnail of user vickiep277
1 review
0 helpful votes
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September 16th, 2024
Verified purchase

I love applying the makeup with a brush instead of my fingers. I wasn't real happy with the color but I chatted with an associate and a new color is coming my way. I'm excited about trying it.

The associate was courteous and helpful.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Vickie, This warms our hearts! Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user shirleyg508
2 reviews
0 helpful votes
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October 4th, 2024
Verified purchase

Don't think u need to spray the makeup on the bRush. I used my L'Oréal liquid makeup onto the smaller side of the brush you supplied and it works great putting it on.

Reason I chose this business:

When I saw the spraying device on putting the makeup on. Too expensive to purchase. I think I’m done purchasing online.

Thumbnail of user donnas3640
2 reviews
0 helpful votes
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August 30th, 2024
Verified purchase

The color that I selected was not my shade. The can through me off a little because it remember me of a spray paint can. It was not for me and that's ok.

I was able to return it without a hassle or feel like I had to buy it.

Reason I chose this business:

I saw it advertised on Facebook.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Donna, we are happy to hear you were able to get the assistance needed to return the product. We look forward to hearing more from you.

Thumbnail of user talithab14
1 review
0 helpful votes
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July 21st, 2024
Verified purchase

I have tried so many foundations and had almost given up. This foundation though is PERFECT! It's light and airy on my skin. It leaves my face feeling soft and smooth. The color match was spot on and that never happen! I HIGHLY recommend this product!

Reason I chose this business:

Facebook ad

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for your feedback! We work so hard to exceed our customers’ expectations and happy to hear that we hit the mark for you! 😊

Thumbnail of user kenyam80
1 review
0 helpful votes
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July 20th, 2024
Verified purchase

Not sure exactly when it was delivered But I received it.shade is a little darker than I expected still wearable. I will wear less & will continue shopping with luminous until I have the collection I need thanks

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Kenya, All trials come with a 100% one time color match guarantee and are excited to help you find the ideal color match for you! 😍 We recommend consulting with our Beauty experts for an exact color match -you may contact them at 800-416-9981. They are available to assist you from Monday to Friday, between 9:00 AM and 7:00 PM CST. 😊

Thumbnail of user jazzf9
1 review
0 helpful votes
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August 14th, 2024
Verified purchase

I have enjoyed wearing this make-up! It gives me a flawless look. I even bought my mother the set, bcse she kept complimenting mine. Thank you Luminess!

Great customer service experience!!!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Jazz, this warms our hearts! Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user carolynh728
3 reviews
0 helpful votes
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July 25th, 2024
Verified purchase

I received my order on July 10 call you all because I am told I need to call you all on July 21 for a return slip but you all are not open on a Sunday.Second you all try taking $68.00 out my account on July 11 which I had no knowledge off.If I got my order on July 10 that's not allowing me 14 days to try it and ship it back. I'm very disappointed with the service

Customer service was nice the company is bad service giving wrong information to customer.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Carolyn, It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user laverner42
1 review
0 helpful votes
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September 11th, 2024
Verified purchase
• Updated review

Received it on time for my trip keep posting it on tic tock, I will tell all my friends so they could order some but I will be ordering more around Christmas time

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Laverne, This warms our hearts! Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

I am not finish
August 27th, 2024
Verified site experience
• Previous review
Thumbnail of user jocelynj88
1 review
0 helpful votes
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July 27th, 2024
Verified purchase

My account was double billed for 2 separate amounts. I order on Saturday and called to cancel on Monday. I was told it has already been shipped. I received an email saying something different. The email said I would be notified when the items were shipped. I had to send a copy of my bank statement to prove that 2 amounts were charged to my account. I was told that they would give me a refund., which took approximately 10 days. I was then sent an email saying that I received the items and I was on a trynow monthly amount of which I clearly stated that I did not want. If I could give out a flat 0 I would give that. I will never do business with Luminess again.

All lies. No one said the same thing.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Jocelyn, we would love to assist you further. We were unable to reach out and are looking forward to hearing more from you.

Thumbnail of user juliew1964
1 review
0 helpful votes
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September 29th, 2024
Verified purchase

Best foundation I have ever used
Make sure to get the primer
It was light smd covered well
I'm 68 years old and have fine lines around mouth and the makeup did not accentuate

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user michelleh2940
2 reviews
0 helpful votes
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July 20th, 2024
Verified purchase

This product is being sold as a "full coverage" makeup. The IG advertising shows it covering up a tattoo in one application. I put 3 applications on, probably half the bottle, and my skin was fully covered but my tattoo was completely visible. This product DOES NOT cover tattoos. DO NOT buy this if that is your intention.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Michelle, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user beckyg289
2 reviews
0 helpful votes
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September 5th, 2024
Verified purchase

I thought it was gonna be more than what it actually was. An I thought it was honestly watery. Idk I just don't think it's as food as they make it out to be...

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Becky, we would love to assist you further. We were unable to reach out and are looking forward to hearing more from you.

Thumbnail of user sandram3940
1 review
0 helpful votes
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July 19th, 2024
Verified purchase

This makeup is awesome. It makes my face look so smooth. I did not use concealer. That's a bit much for me. It covers all blemishes. I shared some with my sister and she will be ordering also. This is actually my second time ordering. I still have plenty in my first order, however I didn't want to run out😆. This makeup is a must have. Don't take my word for it, try it for yourself.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for this feedback and for being a valued customer! 😊

Thumbnail of user donnab3856
1 review
0 helpful votes
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July 18th, 2024
Verified purchase

Saw advertisement on Facebook and decided to give it a try. I ordered shade 90 which is light tan however, after trying it it was a little bit too light so I call customer service to exchange to color 100 with no problems. Received my exchange within 5 days. Tried it as soon as I got it and its the perfect shade. Love it 😍🥰

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Donna, this warms our hearts! Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user ashleyf956
1 review
0 helpful votes
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July 23rd, 2024
Verified purchase

I was really excited about this makeup and I wanted to love it, but it's just okay for me after trying. Application is easy, but coverage wise, for me, I wasn't overly impressed and the shade match wasn't as close as I had hoped. Like I said, decent product overall, just not something I'll continue using.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Let us know if you have any questions! We’re here to help! 😊

Thumbnail of user jasmainr
1 review
0 helpful votes
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July 23rd, 2024
Verified purchase

First foundation didn't match with my skin tone. I contact the company a they sent me another to try. I don't particularly think that I am satisfied. I used the foundation this morning along with the setting powder didn't like the finish look after using the setting powder so I will like to return that product. I will mixed the 100 with 120 to see if I really achieve my true match so there I will let you know in the future via telephone call.

Very Courteous and advised me on how I can attain my perfect match.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Jasmain, It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user tawnyaw18
1 review
0 helpful votes
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September 29th, 2024
Verified purchase

I've made several attempts to cancel before trial ends and can't get help doing so. The color is off & not as easy to apply.

Still waiting to hear from someone to cancel free trail and return product.

Thumbnail of user sarahj2062
1 review
0 helpful votes
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September 28th, 2024
Verified purchase

Love the product. I can put this on while holding my 8 month old. It saves so much time with my daily routine

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user vickye65
1 review
0 helpful votes
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September 20th, 2024
Verified purchase
• Updated review

I absolutely love your product, but i have been unable to use my last two orders because they are not the correct shades.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Vicky! We're SO happy to hear you are LOVING our products! We would love to color match you to your perfect shade! A member of our team will contact you shortly!

Easy to choose me shade and place order
April 25th, 2024
Verified site experience
• Previous review
Quick, simple, and convenient!
September 6th, 2023
Verified site experience
• Previous review
Thumbnail of user anae237
1 review
0 helpful votes
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September 29th, 2024
Verified purchase

More shades to choose from would be great. Loved the formula and coverage, unfortunately the shade did not match my tone

Thumbnail of user sheilab1071
1 review
0 helpful votes
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October 4th, 2024
Verified purchase

The foundation was a perfect match for my skin color I could not tell where the make up started and ended

Reason I chose this business:

A friend of mine was telling me how much she loved it and that it was the best foundation ever

Thumbnail of user gailm1075
1 review
0 helpful votes
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September 27th, 2024
Verified purchase

The Breeze replacement head works sporadically. You can feel the air spraying, but sometimes there is no makeup coming out.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Gail, we’re sorry to hear you’re experiencing issues with your Breeze system. We recently tried to reach you but were unable to connect. We sincerely apologize for the inconvenience and want to help you resolve the mechanical issue as quickly as possible so you can enjoy your makeup again. Please get in touch with us, and we’d be happy to assist you! ❤️

Thumbnail of user guadalupeb90
1 review
0 helpful votes
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August 13th, 2024
Verified purchase

Wonderful the best product I found covering all my age spots, stays on all day and does not run, or smear, I am a 89 year old young women and very happy with the product.

Reason I chose this business:

On my cell phone

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user laural2630
1 review
0 helpful votes
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August 19th, 2024
Verified purchase

The shade turned me yellow it feels and looks horrible on the skin the stuff smells like hairspray I could use the fix it and sealant as hairspray it broke my face out all around hate it

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Laura, we would love to assist you further. We were unable to reach out and are looking forward to hearing more from you.

Thumbnail of user arlenes355
1 review
0 helpful votes
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July 28th, 2024
Verified purchase

It was easy to do and very user friendly. My package came very well packaged.
However, the product itself did not do as I had hoped. Although the product felt weightless on my skin, it didn't cover as nicely as I had hoped. I also felt the color wasn't quite my true match...

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

We tried to get in touch with you but we were unsuccessful. We would love to get you taken care of. Please give us a callback.

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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