• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,255 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    977

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.2%
Positive
1,965
Neutral
407
Negative
691

Instant Feedback

41,114 reviews

25
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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,255)

Rating

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Reviews that mention popular keywords

customer service (479) skin tone (285) light weight (49) right color (196) credit card (99) skin color (86)
Thumbnail of user stephaniet1780
1 review
0 helpful votes
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October 4th, 2024
Verified purchase

Listing the color would have been helpful. This is ridiculous that I have to write at least 50 characters

Thumbnail of user cherid122
1 review
0 helpful votes
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July 19th, 2024
Verified purchase

Too dark, too orange
I don't know what else to say! I put it on with brush. Looked very orangey. Did not do what ad showed at all. I guess I could try a different color. I did do he questionnaire to try to get the right color, but that didn't work out great.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

We recently tried to contact you to get you taken care of. We would love to be able to assist you. Can you please give us a call back.

Thumbnail of user tianas65
1 review
0 helpful votes
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July 21st, 2024
Verified purchase

I love this product so much that I will continue to get frustrated ordering it. I don't know if there is more than one site or what happened, but it was super frustrating and I felt like I was going in circles trying to order replacements for my products, but hey, when you find what works for you to do what you have to.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Tiana, Thanks for leaving your feedback with us! Our website is designed to provide an easy navigation when looking at our products and special deals we are offering! We have many ways to find the products you are looking for such as the tool bar shown at the top right of the website or by clicking the icons available that are categorized by the makeup type. Let us know if you have any questions! We are here to help! (:

Thumbnail of user joannet421
1 review
0 helpful votes
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September 14th, 2024
Verified purchase

I have used Luminess makeup years ago. I love the way it feels on your skin. The sight was very easy to use and helpful if questions.

Reason I chose this business:

Years ago bought air brush machine and starter set.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user caraa97
1 review
0 helpful votes
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July 19th, 2024
Verified purchase

My first color match was a little off. I reached out to see if I could exchange my original order to try another shade & they immediately shipped a new shade out, no problem! Excellent customer service.

My first color match was a little off. I reached out to see if I could exchange my original order to try another shade & they immediately shipped a new shade out, no problem! I didn't even need to ship the incorrect shade back! Was told I could keep the original primer & either give the incorrect shade to a friend or dispose of it. Excellent customer service!! I just got my new shade in the mail today & can't wait to try it. I even got another primer!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok.

Thumbnail of user tanyar412
1 review
0 helpful votes
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September 27th, 2024
Verified purchase

Nice but my color was off it's good smooth foundation would be nice if color matched paid for what I have.will maybe order another time

Good

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Tanya, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back at 800-209-2718 and we would be happy to get you taken care of!❤️

Thumbnail of user carolynk838
1 review
0 helpful votes
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September 27th, 2024
Verified purchase

It doesn't work for me at all. I am 77 and have a lot of wrinkles in my face. The makeup settles into my wrinkles.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Carolyn, We are reaching out in regards to the recent review you left with us and wanted to see if your account was taken care of to your satisfaction or if you have any questions or concerns we could be of assistance with. Please contact us back at 800-209-2718 and we would be happy to get you taken care of!❤️

Thumbnail of user christyw342
1 review
0 helpful votes
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August 10th, 2024
Verified purchase

Feels like you have no makeup caked on. Love it. Just ordered the whole kit and can't wait for it to get out and to me too. I hope it's as good as it looks.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user dawnm1811
1 review
0 helpful votes
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August 13th, 2024
Verified purchase

Placing order easy. Receiving order right on time.
Did not get the coverage I wanted. Would not stick to my face. So sad. I was excited about it. But it did not work for me.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user elvias10
1 review
0 helpful votes
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July 20th, 2024
Verified purchase

I am very happy to be your customer. You are very professional and your product is the best. The items arrived on time. You answered my concerns and fixed it. Thank you very much! I don't have words to express how wonderful your company is.

I am very and more than satisfied! I had a concern, which was responded promptly (but I didn't see it). My concerned was resolved satisfactorilly. My first review was an error. I give 10 stars to your customer service and to the product! Thank you very much!

Reason I chose this business:

In a commercial on TV!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for your kind words. We really appreciate you taking the time to share your experience with us.💖

Thumbnail of user katherinem1455
1 review
0 helpful votes
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October 3rd, 2024
Verified purchase

The luminess containers just arrived in the mail today. It took about 3wks, however I am excited to try them out!

Thumbnail of user corneliat19
1 review
0 helpful votes
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September 1st, 2024
Verified purchase

The make up looks so natural. Blends well with my skin tone. I only had to use a little amount to get an exceptional outcome. I am definitely in!

Reason I chose this business:

Social media

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user benjamastc
1 review
0 helpful votes
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September 5th, 2024
Verified purchase
• Updated review

The customer service were helping me resolve the issue quick respond and great teamwork thank you so much.

I give 5 stars for the excellent team work. Thank you so much.

Reason I chose this business:

Facebook page.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Benjamast, This warms our hearts! Thank you so much for taking the time to share your experience! ❤️❤️❤️

I can't wait for trying this amazing airbrush foundation
September 16th, 2023
Verified site experience
• Previous review
Thumbnail of user jessicam4354
1 review
0 helpful votes
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September 16th, 2024
Verified purchase

I like it, but it feels too heavy on my face The color looks great though I haven't worn makeup in a while, so maybe that's what it is

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Jessica, It was a pleasure being able to speak with you today in regards to your order. We are ecstatic to know that you are delighted with our product. If you need further assistance or have any inquiries, please contact us back at 800-209-2718 and we would be more than happy to look further into this for you!

Thumbnail of user christiee99
1 review
0 helpful votes
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September 11th, 2024
Verified purchase

Quick easy and user friendly. Only thing that I personally didn't like is that it transfers very easily.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Christie, Happy to hear you had such an easy experience! Let us know if you need anything throughout your Luminess journey! ❤️

Thumbnail of user marthac1429
1 review
0 helpful votes
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August 14th, 2024
Verified purchase

I love this product because of the smooth way it covers my face. I have large pores and this product covers more of my pores. The added bonus is, no caking!

I received a quick response but I was directed to a video that showed me how to apply product.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user neryf5
1 review
0 helpful votes
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July 19th, 2024
Verified purchase

I ordered the Luminess foundation and when it arrived, it was too dark. I emailed the company and the situation was resolved quickly and without an issue. They sent me the correct foundation and it is wonderful!

Excellent, courteous and professional service

Reason I chose this business:

Internet ad

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Nery, thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user lisab5651
1 review
0 helpful votes
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July 13th, 2024
Verified purchase

You see the commercials before & after and wonder would that work for me? I've been excited since the day I ordered it. After a slight initial hiccup in ordering ( which luminess corrected immediately) I have been on a slow start playing around with colors and the air brush. I ordered 2 colors although I think I will exchange one of them-makes an orangish glow, and I'm learning more every day. It is the lightest makeup I've ever tried and it lasts all day.

One of the bottles of foundation I rec'd was only half full. I took a picture of the bottle and sent it to their customer service and they were sending out a new bottle the following day. It arrived yesterday. Very helpful and spoke english well enough to understand perfectly.

Sorry world but companies that hire people to work in customer service that don't speak english or don't speak it well are wasting their money and the customers time. A good experience overall. A-

Reason I chose this business:

Tv commercials

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user vanessal519
1 review
0 helpful votes
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July 18th, 2024
Verified purchase

What I love. I'm not a makeup person and it looks so natural. When I put it on it doesn't feel cakey. It feels good on my skin and it looks good on me. I am 49 years old and I love it and I never wear makeup until now. Thank you

Reason I chose this business:

My daughter Chasady She loves make up

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Vanessa, thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user cindya683
1 review
0 helpful votes
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August 9th, 2024
Verified purchase

I love the product, but I'm receiving 2 orders each month. I called to cancel 1 about 3 weeks ago. I was assured it was taken care of, but I just received 2 more packages.

They said they would cancel the auto shop. I’m still getting 2 shipments a month.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Cindy, we would love to get you taken care of. Please give us a call or you can live chat with us 24/7.

Thumbnail of user janeth2299
1 review
0 helpful votes
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August 26th, 2024
Verified purchase

Great coverage and goes on smooth and easy. Will probably order again. Shade could have been a little darker but overall good!

Reason I chose this business:

Social media

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Janet, This warms our hearts! Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user senaitt3
1 review
0 helpful votes
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July 27th, 2024
Verified purchase

I received my order a few days ago and the color didn't match my skin tone at all. I'm very disappointed cos I was really looking forward to trying it 😔

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Senait, we would love to assist you further. We were unable to reach out and are looking forward to hearing more from you.

Thumbnail of user nicoles2738
1 review
0 helpful votes
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August 27th, 2024
Verified purchase

I absolutely love my new foundation and the color match was perfect. My face looks flawless all day long!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user elizabeths4187
1 review
0 helpful votes
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October 4th, 2024
Verified purchase

Delivery was right on time. Ordering was easy. Product does exactly what is expected. Color was a perfect match to my skin.

Reason I chose this business:

Ad on snapchat

Thumbnail of user martil27
1 review
0 helpful votes
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July 16th, 2024
Verified purchase

The color is perfect. Only 2 things I'm not 100% happy about: 1. When I spray on the brush, the product makes a mess in my sink; 2. The product does not set to where it's dry. If I'm not careful, I'll have makeup on my hands, then on my clothes. My Revlon Color Stay does a much better job at not transferring the color. The color set only helps a little.

Reason I chose this business:

I heard about Luminess from an ad on my phone.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. I do advise you to speak to one of our Beauty Experts, they would be more than happy to assist. The number is (800)416-9981.

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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