• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,255 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    977

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.2%
Positive
1,965
Neutral
407
Negative
691

Instant Feedback

41,115 reviews

25
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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,255)

Rating

Timeframe

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Reviews that mention popular keywords

customer service (479) skin tone (285) light weight (49) right color (196) credit card (99) skin color (86)
Thumbnail of user kaylaf148
2 reviews
0 helpful votes
  • Send Message
July 18th, 2024
Verified purchase

The color matched great but looked like I had 10 layers on my face. Thinking I used too much I washed it off and tried again. This time only spraying 1 time quickly, again my face looked like I caked on 10 layers.
I called to get my money back, per the 30 day trial period and I was only a wk into that from the time I ordered. The lady was trying to make me keep the makeup and she wanted to keep my money. I told her numerous times, the makeup did not work for me and I wanted to send it back and get my money back. After 3 times of her trying to keep my money, I got mad and said that they advertise to try the product and if not happy, a full refund would be issued and I asked to speak to a manager 2 times, and finally the upset woman said fine, and I would get my money back within 3 days. Hoping she did in fact refund me. Not a good experience at all!

Horrible! Pushy woman who didn’t want to give me my money back and continued to try to get me to keep the makeup.

Reason I chose this business:

Years ago on TV with the airbrush system.

Thumbnail of user ashyaw
1 review
0 helpful votes
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August 2nd, 2024
Verified purchase

Blends in so well literally looks like my natural skin was super surprised that they were able to get my exact color. Love how light it feels and how it doesn't leave my skin feeling dry.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user ashleyb2409
1 review
0 helpful votes
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September 11th, 2024
Verified purchase

I'm returning my order as I never approved this. I was thinking of it but decided not to order the trial. Why did it show up anyway?

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Ashley, we would love to assist you further. We deeply apologize for the recent experience you have had and we wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!

Thumbnail of user caryna18
1 review
0 helpful votes
  • Send Message
September 18th, 2024
Verified purchase

I emailed to return it and they just said to call and never got a response. Bad customer service if they can't even answer an email.

No one responded

Service
Thumbnail of user pamk599
1 review
0 helpful votes
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September 4th, 2024
Verified purchase

I am a light-medium skin tone with cool undertones. The foundation I received has a yellow base and is totally wrong for me

Thumbnail of user delightt2
Delight T. – Luminess Rep

We do offer a free one-time color match. We tried to get in touch with you but we were unsuccessful. We would love to get you taken care of. Please give us a callback.

Thumbnail of user gladysh93
1 review
0 helpful votes
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July 8th, 2024
Verified purchase

On nene 25, I requested to cancel my subscription. The representative said that it would be two days before I would receive my return label. This is day three & no evidence of a label in which I know it can be done within 24 hours or less. I want the subscription cancelled effective 06/25.

Awful because he did not offer to cancel my subscription & give me my full refund

Reason I chose this business:

This was a introductory offer on tv

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Gladys, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user cynthiah2360
1 review
0 helpful votes
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August 8th, 2024
Verified purchase

The coverage was good, I could put as many layers as I needed for coverage because it was lightweight. The color was just not a match to my skin tone.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Cynthia, we would love to assist you further. We were unable to reach out and are looking forward to hearing more from you.

Thumbnail of user feliciay29
1 review
0 helpful votes
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September 6th, 2024
Verified purchase

Light, hydrating foundation with great coverage. A perfect color match that goes on smooth with the Luminess brush.

Reason I chose this business:

Commercials

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user tanyam675
1 review
0 helpful votes
  • Send Message
September 13th, 2024
Verified purchase
• Updated review

Great product. Color and consistency is amazing. Received many compliments about my skin looking amazing!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Great
August 29th, 2024
Verified site experience
• Previous review

Great. Except too many pop ups to buy more products. Shipping cost is high. Bought a product that was recommended but is too dark/orange. Hoping this next one is perfect

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user latanyaj14
2 reviews
0 helpful votes
  • Send Message
September 27th, 2024
Verified purchase

After receiving a color too light, I called customer service and I was sent the perfect color match for my concealer. I absolutely 💯 love it.

Perfect and east! Issue resolved immediately.

Reason I chose this business:

Internet commercial

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Latanya, This warms our hearts! Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user rhondaw742
1 review
0 helpful votes
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October 3rd, 2024
Verified purchase

My experience with ordering was fine but the product is not for me. I find it difficult to apply and the coverage is not there.

Thumbnail of user alexsandrad1
1 review
0 helpful votes
  • Send Message
September 12th, 2024
Verified purchase

The color didn't match perfectly like in the advertisement, it's a little bit yellow and I need to correct with powder, but it's easy to apply

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Alexsandra, we would love to assist you further. We deeply apologize for the recent experience you have had and we wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!

Thumbnail of user kaseyj34
1 review
0 helpful votes
  • Send Message
July 15th, 2024
Verified purchase

The website set up, was easy to use. The shopping experience was simple and fast. I did receive the product quick and easy. As far as the product it came as pictured and sealed, I've had issues with the product/makeup not properly coming out of the machine. Its like its just sitting inside the funnel of the handheld and not dispersing when Im pushing forward the button.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Kasey! Thank you so much for your positive feedback. We recently tried to call you, but were unable to reach you. We would love to ensure your account is taken care of to your satisfaction! Please let us know a good time to give you a call back to go over your account details and any questions and concerns you may have!
We look forward to hearing back from you soon!

Thumbnail of user susana2722
1 review
0 helpful votes
  • Send Message
September 19th, 2024
Verified purchase

From what I saw on the Facebook ad it really looked like it was coverage as nice as Derma Bland but it did not cover my leg veins or my body spots as well as I thought it would

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey there! The best thing about our spray foundation is that you can build the coverage to your liking! We would love to help provide some tips and tricks on getting the coverage your looking for! A member of our team will contact you shortly!

Thumbnail of user nnekae3
1 review
0 helpful votes
  • Send Message
August 12th, 2024
Verified purchase

I will be returning them all, cos i cant keep up with the mess it creates when sprayibg on the brush, plus it is not my shade. It is visible when i wear it

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Nneka, we would love to assist you further. We were unable to reach out and are looking forward to hearing more from you.

Thumbnail of user sylviav154
1 review
0 helpful votes
  • Send Message
September 25th, 2024
Verified purchase

The primer does nothing and the brush to apply it is mediocre at best. The foundation is a good color match but it gets everywhere when sprayed.

Thumbnail of user kristenk393
1 review
0 helpful votes
  • Send Message
October 4th, 2024
Verified purchase

Good experience just not the product for me personally, but thank you for allowing me to try it anyways.

Service
Thumbnail of user jeanened4
1 review
0 helpful votes
  • Send Message
October 2nd, 2024
Verified purchase

Foundation is natural looking and easy to apply, making me have to write 50 characters to make your review page happy is silly

Reason I chose this business:

I don't know, maybe it was on facebook just not sure

Thumbnail of user nancyk2100
1 review
0 helpful votes
  • Send Message
July 12th, 2024
Verified purchase

I ordered a new air hose. Waited 3 weeks for it to arrive. When it didnt arrive, I called. Response was " oh that is out of stock and we don't know when we can ship it. We do have a pink hose if you don't mind the color." Why did you not tell me when I ordered, or at least email me when you discovered I ordered something out of stock instead of telling me it would arrive in 5 to 7 days.

The person informed me that the hose I ordered is out of stock and don't know when it will be back in stock. I would think Luminess would have discovered this earlier. Now I have to not use my machine for a month!!! Come on guys! When I ordered it, you said 5 to 7 days. Not a month and that is only because I called YOU!!!

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user eliseg85
1 review
0 helpful votes
  • Send Message
September 11th, 2024
Verified purchase

Makeup is flawless. I wasn't sure it would be as advertised but it was. I highly recommend. It's lightweight and offers full coverage.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Elise, This warms our hearts! Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user sarag985
1 review
0 helpful votes
  • Send Message
September 13th, 2024
Verified purchase

This make up is so easy to apply. It is light weight and has a natural look. It evens out my skin tone and I don't feel like I am wearing make up.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for leaving a positive score in our review! We're thrilled to hear that you had a delightful experience with us. Your feedback means the world to us. If you have a moment, we'd love for you to consider sharing your positive experience on other platforms like Instagram and TikTok. Or the Better Business Bureau (BBB). Your review can help spread the word about our exceptional service to even more people. Thank you again for your support.

Thumbnail of user carlan145
1 review
0 helpful votes
  • Send Message
July 4th, 2024
Verified purchase

This make up is amazing and now my new foundation. I don't know how to go to the site again, it just popped up on my news feed but found you on Amazon 😀. The make up doesn't even look like you're wearing make up and makes a non experience user look experienced. The one Facebook buy I'm happy that I bought. It's so light felt and blends in so well. Thank you times a million. To those who are unexpected like me, this make up will make you look like you went to school and have a degree 😆

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Carla, we are so grateful to have customers like you and look forward to working with you again in the future! 😊 https://www.luminesscosmetics.com

Thumbnail of user eugeneiaj
1 review
0 helpful votes
  • Send Message
September 17th, 2024
Verified purchase

I would love to have another shade. The shade that I had received was too light. I cannot do anything with it

Reason I chose this business:

Social media

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Eugeneia, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back at 800-209-2718 and we would be happy to get you taken care of!❤️

Thumbnail of user donnak1947
1 review
0 helpful votes
  • Send Message
September 30th, 2024
Verified purchase

I received my product but the cans were all bent up because of the poor packaging. When I spray the product on my brush it goes everywhere

Reason I chose this business:

Return purchaser

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Donna, We have recently tried to contact you and were unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. We are really sorry to hear that your product arrived bent due to packaging issues. That’s definitely not the experience we want for you! We want to make it right. Please contact us back at 800-209-2718 and we would be happy to get you taken care of!❤️

Thumbnail of user kumarar2
1 review
0 helpful votes
  • Send Message
July 10th, 2024
Verified purchase

I was expecting high, I did not expect from Luminess to have so low graded product does not do any color shading, it is not even good as other simple coloring product, brush is big, spray is not setting the color to my skin tone, it will fade instantly. Overall not a worth for me

Reason I chose this business:

I heard from online but I was wrong to have this product not a worth for Asian people

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Kumara, we would love to assist you further. We were unable to reach out and are looking forward to hearing more from you.

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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