• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,273 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    983

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.1%
Positive
1,956
Neutral
403
Negative
691

Instant Feedback

41,236 reviews

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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,273)

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Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (198) credit card (100) skin color (88)
Thumbnail of user monicah630
1 review
0 helpful votes
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April 23rd, 2024
Verified purchase
• Updated review

The product arrived fast and is awesome. This is my second purchase of the same product.

Reason I chose this business:

I saw a commercial regarding Luminess.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

This is the easiest and easiest website to maneuver
March 19th, 2023
Verified site experience
• Previous review
Reason I chose this business:

This is the BEST make up I have ever had.

Thumbnail of user rebeccab2671
1 review
0 helpful votes
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November 20th, 2023
Verified purchase

I have only been using it a few days so I haven't made a decision on if it's better then my other foundation but I do like that it isn't caked on it feels light. I don't like a lot of foundation and this seems to be the right amount.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking the time to review our product! ❤️❤️❤️

Thumbnail of user brendah113
1 review
0 helpful votes
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January 16th, 2018

I haven't had a chance to try it out. I ordered the small shaver and the papers said it has an extra blade. I have no extra blade. Will call customer service tomorrow. It also said the professional air brush would be $10 more. $29.? In place of the $19.?. I didn't see anything that said $10 on the next 3 payments also. Sort of upset to see my card was charged over $67 dollars..

Thumbnail of user julianeb11
1 review
0 helpful votes
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January 25th, 2023
Verified purchase

For years I have used and loved Silk 4-in-1 foundation in Shade 2. When I went to order more foundation, I discovered that the names of the shade colors had changed from one to three digit numbers. Because I had been using Shade 2, I ordered Shade 020 to replenish my diminishing supply. Unfortunately, Shade 020 is much, much lighter than Shade 2 and makes me look like a ghost. It was a costly mistake as the Luminess website states that "opened cosmetic products are non-refundable". As a common courtesy to its clients, the company's website should include a comparison chart showing the old and new naming convention.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hello Juliane! It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user jupr
1 review
0 helpful votes
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October 27th, 2023
Verified purchase

Saw an Ad on IG and bought it thinking it would be better than the TikTok makeup. I was hopeful and the coverage is minimal if you don't want to build up coverage. Then it actually clogged my pores and caused me to break out so I eventually cancelled during the trial period. It has potential but I'm not up for trying various products when I'm more into an all natural look at 39.

She could have done better instead of just canceling. She didn’t care as to why I wanted to cancel she just said ok and did it. She could have saved me as a customer if she had put in the effort and offered more products to achieve the look I like.

Reason I chose this business:

Instagram Ad

Service
Thumbnail of user keilaw5
1 review
0 helpful votes
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November 29th, 2023
Verified purchase

This was much easier than I anticipated. I love the color match system they use to get you the right color foundation for your complexion. I have struggled with this all my adult life. But Luminess helped me to finally get it right!

Reason I chose this business:

Late night commercial.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Happy to hear you had such an easy experience! Let us know if you have any questions once you receive it! ❤️

Thumbnail of user tonyab524
1 review
0 helpful votes
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December 14th, 2023
Verified purchase

I received my order quickly! I Love the smooth look of Luminess makeup. The air brush look is flawless. I'm 60 yrs old and it's the best makeup I have ever used. Matches great and it's light not cakey.

Reason I chose this business:

Tv commercials.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user beckyd285
1 review
0 helpful votes
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May 14th, 2023
Verified purchase

I've received the 30-Day Trial for Breeze 2. The Foundation shades were way too dark for me. During the ordering process, it did not ask any questions about appropriate shade for my skin. I am disappointed that I have to contact them to get a better shade which is "free" except that I have to pay for shipping (about $3). Now I will wait for 3-5 business days.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Becky! Thanks for leaving your review with us! When adding the product to your cart - we ask what shades would best fit you by giving examples of top known celebrities to compare the shades to. After you place your order - we send a confirmation email going over your order details, as well as any additional information, including color match services that we offer if the shades do not fit. Let us know if you have any questions or concerns about the makeup - we are here to help!

Thumbnail of user rebeccac1520
2 reviews
0 helpful votes
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April 22nd, 2024
Verified purchase

It was very easy to apply and didn't feel caked or heavy on my face

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking the time to review our product! ❤️❤️❤️

Thumbnail of user keiak2
1 review
0 helpful votes
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April 23rd, 2024
Verified purchase

Nice product however the shade was slightly off and made my face break out after a few uses

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Keia, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user laurenk58
1 review
0 helpful votes
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January 8th, 2018

I hope it is better than the razor (quality lacking) but have not tried it yet. Plus, I got stuck with a $45.00 delivery fee on top of what I paid. So far the actual product has not lived up to the hype.

Thumbnail of user kimberlyb2720
1 review
0 helpful votes
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October 2nd, 2023
Verified purchase

I never thought that this could match and cover so flawlessly on my skin. Being over 50, finding something that works, and doesn't settle and isn't cakey is hard. This product is amazing. I've tried cheap to expensive.

Reason I chose this business:

I’ve seen it advertised many places, finally decided to give it a try.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We're glad to have you as our customer and to see that you're enjoying Luminess products!

Thumbnail of user melissaw2159
1 review
0 helpful votes
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February 17th, 2024
Verified purchase

Relief first I was disappointed then I didn't want to give up. So I'm glad I didn't give up. I still got others things to figure out but I least I got my foundation thank you for understanding

It was all good

Reason I chose this business:

Thru Facebook

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for reviewing your experience and sharing the love! ❤️ 🥰

Thumbnail of user adrianam295
1 review
0 helpful votes
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November 13th, 2023
Verified purchase

I have agressive vitiligo...I went from very olive complexion to completely turning white including my eyelashes and one eyebrow...I have always had dry skin, vitiligo made it drier and now I have entered menopause? It's at its driest.I loved the color! It matched perfectly.the idea of spraying on the brush? I didn't like at all because you lose product.loved the brush...for my skim? After 15 minutes my skin started to itch and I had to take off completely...It made my skin look drier.
It isn't the formula for my skin...my sister loved it and she is naturally very light...I would not recommend it to anyone with dry skin or sensitive skin

Reason I chose this business:

On social media

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We're happy to hear you and your sister like it, even though it was not the correct product for you! ❤️

Thumbnail of user charmersthea
1 review
0 helpful votes
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March 14th, 2024

I purchased the airbrush unit and it was so complex I decided not to try it I called for a shipping return label and was told that I would have to print it and take it to the post office I'm wheelchair-bound I have to find an Uber that is compatible for me in the first place go to a printing place get out of the car go and have a return label printed get back in the car go to the Post Office get out of the car give it to the postal people get back in the car and come back home by that time I'm mentally and physically exhausted as it has been an arduous Journey for me and we'll have to take a 3-hour nap the option of even mailing me a shipping label was not feasible and a timeline was given in which to return it if I wanted my refund otherwise I was threatened with having to pay for the rest of the payments for the device and monthly Foundation obviously they're not well versed in the American Disabilities Act and will make no Provisions for people with disabilities but have no problem sucking your money out of your account so in a nutshell I'll have to pay damn near half of the original down payment just to give it back never again and the sad part was I was going to order the regular makeup brush with the primer and the foundation but I'm so disgusted at this point I don't even want to chance it

Tip for consumers:
The return policy is inconvenient you must have access to a printer and order to return the item it will not be picked up at your home and cannot be scanned by a mail carrier so you must find a printer to print it back and take it to the physical post office location to return it and it must be done within a certain time period to receive your refund if not your obligated to pay for the rest of the device and future shipments of foundation. I'm disabled and transportation is definitely an issue

Products used:
Never used luminess airbrush system.. too complex.. too much cleaning with possibly clogging if not done correct

Service
Value
Shipping
Returns
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Josephine! It was a pleasure talking to you today over the phone and being able to hear your feedback, and realize how much we can do to improve certain procedures! We promise we will take your feedback very seriously. ❤️❤️

Thumbnail of user evelyne403
1 review
0 helpful votes
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April 19th, 2024
Verified purchase

I used the liquids for smooth my skin from blemishes but applying the foundation.

Reason I chose this business:

I used it before years ago.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Happy to hear you had such an easy experience! Let us know if you need anything throughout your Luminess journey!❤️❤️❤️

Thumbnail of user lesliew642
1 review
0 helpful votes
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December 31st, 2022
Verified purchase

This is the first makeup I've found that doesn't burn or itch my skin and it looks great! I just wish there was videos on how and when to use all the other stuff that comes with the kit. Makes my skin look and feel healthy!

Reason I chose this business:

I’ve spent so much money trying to find a makeup I could wear with my sensitive skin that I gave up and stopped wearing it. I seen the commercial in a doctors office and gave it a try. I figured with the 30 day trial I couldn’t go wrong. I’m glad I did!

Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for sharing the Luminess LOVE! ❤️❤️❤️

Thumbnail of user judis163
1 review
0 helpful votes
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December 31st, 2023
Verified purchase
• Updated review

Too much pushing for other products, but otherwise okay. I was out of town so I couldn't try it yet, but I will be trying it tomorrow. I'm charging it today. So I will update this after I've given it a shot!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks for leaving your feedback with us! You may be referring to the upgrades we offer our customers during checkout and on our website! Some products can be upgraded - such as the trial systems - that may fit more towards your needs depending on your makeup routine - and would hate for these to go unnoticed! However, these additions are totally optional! ❤️

Too much pushing for other products, but otherwise...
December 12th, 2023
Verified site experience
• Previous review

Too much pushing for other products, but otherwise okay.

Thumbnail of user donnab3591
1 review
0 helpful votes
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December 4th, 2023
Verified purchase

So far, I liked my purchase experience. I had no problems with my delivery. My birthday is on Christmas day so I'm waiting until then to try it. I'm in a wheelchair now, it's been a little over a year & it's so hard to do things now. I'm hoping & praying Luminess helps. I'll definitely be sure to leave another review when I do. I can not WAiT to try it!

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so excited for you! Let us know if you have any questions once you receive it! ❤️

Thumbnail of user dianneb460
1 review
0 helpful votes
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January 14th, 2024
Verified purchase

If you want your customers to use your products, you should also include a first time sampling.Primer, foundation, blush and contour.Aftert three passes of foundation it still did not cover very light age spots.
Does not save time as you have to also clean it out after use.

My experience phoning was very good. I am hard of hearing, and I appreciated someone that talked clearly, and slowly are usually run into people that have a habit of talking quite quickly and have an underlying accent, which is awful. If you’re hard of hearing you can’t make out what people are saying, they were very helpful. Thank you.

Service
Thumbnail of user rolandag
1 review
0 helpful votes
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January 17th, 2018

Luminess air is something Ive never had. A product that does & is exactly what the commercial says & more. I recommend all people who wear makeup to try Luminess. You wont go wrong & you will never buy anything else. Its the best yet. Thank you for such an amazing product!

Thumbnail of user amberd816
1 review
0 helpful votes
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October 19th, 2023
Verified purchase

This foundation exceeded my expectations! I finally found the perfect foundation! It's so lightweight, gives an airbrushed look and literally stays on all day. I pur hated the primer, brush, foundation kit. The color is spot on. I couldn't be happier. I'm tracking how many applications I get so I can subscribe and never run out. Try it. What do you have to lose?

Reason I chose this business:

Instagram/Facebook ads.

Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts! Thank you so much for taking the time to share your experience, and thank you for being the best part of Luminess! ❤️❤️❤️

Thumbnail of user kathyl472
1 review
42 helpful votes
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March 18th, 2020

They tell you it replaces moisturizer, concealer and foundation. Their own instructions tell you to apply moisturizer and concealer. After 3 try's and 18 drops of makeup it still did not provide good coverage. When I tried to return, they argued w me, did not address problem, interrupted, tried to sell me products to fix problem. After 27 minutes, he angrily said I will start return process, went offline. Came back in 5 minutes and said are you still there? When I said yes, he disconnected. And btw, no protection for my card. Once the have it they can keep charging it no matter what you say to the bank. Had to cancel my card and get a new one.

Tip for consumers:
Check w BBB before you deal w anyone you don’t know. They are well aware of Luminess.

Products used:
None. Even free products were crappy.

Service
Value
Shipping
Returns
Quality
Thumbnail of user selinar12
2 reviews
39 helpful votes
  • Send Message
May 29th, 2020

I ordered the luminess 30 day trial airbrush system and got the order very quick but the airbrush don't work and I upgraded to the better airbrush which didn't even have no power. So I call customer service and ask the girl what is the return process she got so nasty with me, lately there is no customer service any more... where is the saying customers always right... I work for emergency service if I talk to these people with the attitude they gave me they would not like it... anyway back to topic. She then stated she will send a replacement and it's been 10 days and no replacement yet... so I call back to say forget just give me instructions how to return and they tell me I can't return the items until replacement comes in regular mail. But had no problem taking my money and sending me something that doesn't work express in the beginning

Thumbnail of user monar17
1 review
0 helpful votes
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January 8th, 2018

So far I'm still learning how to use it, I love the way it feels. I didn't put enough drops in the cup. I think once I practice a few times I will get the right amount of coverage.
The DVD really helped a lot. Can't wait to do my eye brows, I didn't know that was going to be part of it, looks like fun. What a neat way to put on your makeup.

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
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Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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