• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,274 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    983

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.1%
Positive
1,956
Neutral
403
Negative
691

Instant Feedback

41,241 reviews

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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,274)

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Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (198) credit card (100) skin color (88)
Thumbnail of user emilyv658
1 review
0 helpful votes
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November 15th, 2023
Verified purchase

The foundation sent was to light for me and made me look like a complete ghost, I also don't like how it feels on my face as it's super watery and since I'm not great at applying it it's thick in spots also it seemed like it took forever to dry.

If I could rate this no stars I would- I reached out to get a return ticket as I do not plan on keeping this item. So far I have not been able to speak with anyone even though I tried to through a live chat. It’s like they do not want to make it possible for you to return it on time

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Emily! It was a pleasure assisting you! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user cindyp89
1 review
1 helpful vote
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December 28th, 2017

It took me awhile to blend properly. Too thick on part of my face and too thin in other parts. Once I practiced, a lot, I could finally make it look normal.
Unfortunately the little clip that holds the stylus to the compressor was either broken or poorly made. It snapped off after only using lumpiness about 4 times.

Thumbnail of user lisas530
1 review
2 helpful votes
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January 2nd, 2018

I received a day ago but have not used yet - some of the free gifts are on backorder so should have sent when available. No primer included either... Looking at other reviews - not sure its worth the extra $120 which I did not know about. Hidden costs... will see

Thumbnail of user monicad563
1 review
0 helpful votes
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March 28th, 2024
Verified purchase

Worth trying. Its a great light weight product. Arrived pretty quick. I am happy with the look and feel of it.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user amber.c
1 review
0 helpful votes
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August 27th, 2023
Verified purchase

I was very excited about trying Luminess. Unfortunately my color was a little off but I can say that it covers well. It felt light on my face and did good at hiding some imperfections. I also purchased the velvet veil serum they recommended. My skin looked smooth and it didn't look flakey or feel heavy. However I didn't like how easily it rubbed off on anything my face touched. When I answered my phone half my makeup was then stuck to my screen. My setting spray didn't seem to help that much either. It seemed after a couple hours I would need a touch up.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Amber! It was a pleasure assisting you! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user karenm430
1 review
10 helpful votes
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January 15th, 2018

Doesn't cover wrinkles, spots, or blemishes as advertised though I'm not surprised. Takes way more drops than advertised so you have to order make up more often and refills are expensive. Had fun playing with it but probably won't use it permanently because I can use my other make up at 1/10th the price and get the exact same look.

Thumbnail of user yolandam481
1 review
0 helpful votes
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October 3rd, 2023
Verified purchase

I have never tried an airbrush foundation. It is actually what I was looking for. It matches, goes on evenly and doesn't look cakey like others I have tried. It also has just the right amount of coverage I want. I am highly satisfied with the results.

Thank you

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy our product is working for you! Let us know if you need anything throughout your Luminess journey!

Thumbnail of user parisp50
1 review
0 helpful votes
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December 10th, 2023
Verified purchase

After an initial review I was contacted by a very nice lady by the name of Lizbeth, she went above and beyond to rectify my issue, she immediately issued a new replacement order and advised me that she has taken cared of the problem. She has great customer service skills and is very patient with the customer. Lizbeth thank you for your help with this matter.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Paris! It was a pleasure assisting you today! We are so happy we were able to get your order resolved for you! A review has been sent out to you - please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user tomit11
1 review
0 helpful votes
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September 24th, 2023
Verified purchase

I have used it for a few days now. Works good on my skin and the shade is perfect. Not cakey and blends in good. Hoping there's a lot in the can as it is aerosol so not sure how much you really get but I'm happy it goes on nice :)

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user elizabethn1047
1 review
0 helpful votes
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November 12th, 2022
Verified purchase

Flawless foundations. I've had ance problems ever since having my daughter and make up always tends to end up drying out my face middle of the day but this stuff is magic. It's silk smooth once you figure out how to apply it last all day. I look like a snap chat filter with out the filter! Amazing.

Reason I chose this business:

Saw ads on tik tok for 60% off and gave it a try since it was a good deal.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so grateful to have customers like you and look forward to working with you again in the future!

Thumbnail of user fayec102
1 review
0 helpful votes
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January 22nd, 2023
Verified purchase

Opens the package the following day and downloaded the app. Watched video and tried the product. My first time spraying the makeup turned out very well. I had some spots with too much ch and another not enough. Overall, I think I will really like it when I get use to the sprayer.

Reason I chose this business:

I wanted something different

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Faye! So happy to hear you are enjoying your system! We went ahead and sent you a link to check out our makeup artist who is live Monday-Friday at 9-5 pm CST! Check out her Facebook live and ask any questions you may have - she can go over how to use the makeup, system, and her tips and tricks for achieving the flawless look! (:

Thumbnail of user maryc2784
2 reviews
0 helpful votes
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June 26th, 2023
Verified purchase

I was excited to try the new Airbrush spray foundation. It turned out that it did't do well on my more mature skin. It looked somewhat dry. But, the product itself looks like it would work great on a younger skin.

Reason I chose this business:

I had used the airbrush system several years ago, but I had problems with the airbrush clogging. I saw this new version advertised on the internet and decided to give it a try.

Thumbnail of user delightt2
Delight T. – Luminess Rep

We have been recently trying to contact you over the past couple of weeks but was unable to reach you. Please contact us back a good time to give you a call so we can resolve this! ❤️

Thumbnail of user carolannl13
1 review
0 helpful votes
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March 26th, 2024
Verified purchase

The color match is perfect. I love the coverage and it's very easy to apply. Definitely my new foundation, I love it!

Reason I chose this business:

TV commercials and Facebook.

Thumbnail of user allisonp337
1 review
0 helpful votes
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November 30th, 2023
Verified purchase

Not only did I not notice a change, I found it wiped off or transferred off my face to my phone way to easily. And yes I used the setting spray. Disappointed in the product. Didn't cover up dark circles either.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Allison! We recently tried to contact you, but were unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user magdalenam85
2 reviews
0 helpful votes
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January 6th, 2023
Verified purchase

The product itself is good but I only use the product one time on my stepdaughter wedding day since am not a makeup fan. So I had to cancel the subscription and auto-delivery and their agent named Aime was helpful and compassionate and I would say knowledgeable regarding with the matter since she was able to give solutions.

Tip for consumers:
The website is great and agents are helpful.

Products used:
Luminess air makeup’s

Service
Value
Shipping
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks so much for sharing your experience with us! We strive to deliver the BEST customer service to our customers and happy to hear you had such a positive experience with us! Let us know if you need anything - we are always here to readily assist you!

Thumbnail of user lindas4730
1 review
8 helpful votes
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May 19th, 2022

Almost impossible to cancel auto ship. If you try to cancel before last installment so they will not ship any more product they raise price of unit by $60. Then they try to force you to pay final installment immediately or you can't cancel. Unit is bulky and uses twice as much product as the original air brush. First unit I received was used and quit charging after 30 days. Dissatisfied is mild for my association with this company.

Products used:
Air brush make up

Service
Value
Shipping
Returns
Quality
Thumbnail of user debib152
1 review
0 helpful votes
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April 20th, 2024
Verified purchase

Was very easy to shop and place order. The easy to follow instructions made the experience amazing.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Our goal is to exceed your expectations and we are ecstatic that we met that mark! 😊

Thumbnail of user ambroshiah
1 review
0 helpful votes
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August 26th, 2023
Verified purchase

I received my product, bilut the airbrush foundation color is too light. Since I am during the trial period, my order does not qualify for an exchange on the website. I've also made several attempts to complete the color match with no follow up to my email as instructed. As a final attempt, I plan to contact customer service, which have long wait times, to hopefully resolve this concern.

Reason I chose this business:

Based on the lightweight application.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Ambroshia! Thanks for leaving your feedback with us! All airbrush trials come with a one time color match guarantee! So if those shades dont work out for you - we will be more than happy to send out a color match that fits you best! A member of our team will contact you shortly to do a quick follow up to ensure your satisfied!

Thumbnail of user geriw46
1 review
0 helpful votes
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April 21st, 2024
Verified purchase
• Updated review

Customer service personnel answer my questions or find the answer.

Originally problem with unit. Talked with individual and it was decided that I needed to return the. Received replacement.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so grateful to have customers like you and look forward to working with you again in the future! 😊

Ordering
January 6th, 2023
Verified purchase
• Previous review

Very hard to place order for special price of Breeze for $89.00.

Person tried her best to help me complete my order. The young man previously could not help.

Reason I chose this business:

Have used in past. Wanted new Breeze for easier travel.

Service
Thumbnail of user deboraht1487
1 review
0 helpful votes
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June 18th, 2023
Verified purchase

Very good, however, too many add-on options. I'm uncertain what the 4 installment payments will be including tax due to the add-on selections made. This automatically results in a future call to customer services. Lol

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks for leaving your feedback with us! You may be referring to the upgrades we offer our customers during checkout and on our website! Some products can be upgraded - such as the trial systems - that may fit more towards your needs depending on your makeup routine - and would hate for these to go unnoticed! However, these additions are totally optional! ❤️

Thumbnail of user shaunah129
1 review
39 helpful votes
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September 11th, 2020

Try to leave a negative even diplomatic review.It will say submitted but watch they will never post them. Try it yourself to see. I Cant show a picture because they delete them. I now know why you never are allowed to a human at CS, they are all scanning the reviews

Tip for consumers:
Read all other site reviews not only Luminess, as they remove all negative reviews. Personally my suggestion is not to deal or order with them IN ANYWAY. There is a new airbrush you can get and is much better look at YouTube's comparisons with all other airbrushes. They blow LUMINESS OUT OF THE WATER!!! Luminess is a very old company and I think they are trying to make a comeback because they see how well these new airbrushes are doing. And they just can't do it It's HO is very rude!!!

Products used:
None because they never sent my large and expensive order. They confirmed it did not exist, then communication stops. They will not answer me in any way. There customer service was horrible to start with, but then it turned horrible and then turned to they wouldn't help me at all. As I know read they have a horrible reputation,for taking money. How can they be allowed to carry on as a business

Thumbnail of user louiseh378
1 review
0 helpful votes
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April 4th, 2023
Verified purchase

Waited quite a while for a product and when I received it it was totally bent and leaking. Very disappointed UNTIL I called them and they promptly sent me another one (well not THAT prompt... 10 days!) but it arrived in perfect condition.

Damaged item got replaced. I offered to send it to them and/or take a picture and email but they said no need. Very pleased by that response!

Reason I chose this business:

I like the travel spray makeup. Took 3 different color choices to get it right but it goes on so easily and really does cover brown spots well. I am still on the fence buying Breeze because I've read it clogs up.

I probably will more than likely purchase it. Thier makeup has a nice smell to it as well and is silky smooth.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Louise! Thanks for leaving your review with us! We strive to deliver the BEST customer service to our customers and happy to hear you had such a positive experience with us! Let us know if you need anything - we are always here to readily assist you!

Thumbnail of user christinej1187
1 review
0 helpful votes
  • Send Message
October 22nd, 2023
Verified purchase

I can't believe how easy Luminess is to use. It goes on as smooth as silk and leaves no residue on the brush. Light layers allow you to wear as little or as much as you like. My skin looks visibly younger.

Reason I chose this business:

Ad on gaming site

Thumbnail of user delightt2
Delight T. – Luminess Rep

Happy to hear you had such an easy experience! Let us know if you need anything throughout your Luminess journey!❤️

Thumbnail of user cindyr655
1 review
1 helpful vote
  • Send Message
April 28th, 2022

Beware when you signup for the free trial. Their ads do not adequately provide a clear understanding of all that is involved in this purchase and how much it will cost you in the end. The term "free trial" should be taken lightly because nothing is free with Luminess.

Tip for consumers:
Find out exactly what you are paying for, how much it will cost you monthly, if you will pay for shipping if you do not live in the US, whether you can stop the shipments easily (ask for documentation that says that), ask as many questions as you can before you commit.

Products used:
None of it; was totally shocked with the invoice I received before I even had the time to participate in the trial.

Service
Value
Shipping
Returns
Thumbnail of user terih95
1 review
3 helpful votes
  • Send Message
May 17th, 2021
Verified purchase

They 3 times took my order charging me 3 times saying it didn't show on their end but I received my copy of the charge on my card they still have not se t my order out I'm going to demand my refunds and they can have the products this is not rite

Products used:
None never received anything after 3 times completed ordering 2 of those were with the representatives on the phone

Service
Shipping

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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