• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,274 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    983

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.1%
Positive
1,956
Neutral
403
Negative
691

Instant Feedback

41,245 reviews

25
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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,274)

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Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (198) credit card (100) skin color (88)
Thumbnail of user glendal144
1 review
0 helpful votes
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November 24th, 2023
Verified purchase
• Updated review

You don't give the option to change your order if you decide you don't want the upgrade. However after speaking with customer service they explained all i had to do to have corrected my order. Customer service took the time to call me and we proceeded to get my order corrected in just a matter of minutes.\.

Reason I chose this business:

I'm a previous customer. I have the original air brush system

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to have been able to help! Thank you so much for reviewing your experience and sharing the love! ❤

You don't give the option to change your order if you...
December 17th, 2023
Verified site experience
• Previous review

You don't give the option to change your order if you decide you don't want the upgrade.

Reason I chose this business:

I'm a previous customer. I have the original air brush system

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user ashleyc1613
1 review
0 helpful votes
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April 2nd, 2023
Verified purchase

I haven't worn any kind of makeup in 15 years but I started to see redness on my face and just wanted something to cover it. Amazing it covers my spots and doesn't really look like I'm wearing anything and it makes me look 10 years younger. I'm in love and will never buy anything else thank you so much.

Reason I chose this business:

Wanted to cover my age spots and redness on my face

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user crystalp537
1 review
0 helpful votes
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April 21st, 2024
Verified purchase

It works great! Great coverage. Feels light. Stays!

Thumbnail of user delightt2
Delight T. – Luminess Rep

We're glad to have you as our customer and to see that you're enjoying Luminess products! 💕

Thumbnail of user wilmav26
1 review
0 helpful votes
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November 20th, 2023
Verified purchase

I like to test a foundation for a couple weeks of various wear before I make a final decision. So far, I've worm it one time. So far, so good. Had longevity, easy application and good coverage. I built it up quite a bit just to see if it was buildable, which it was. I especially love the pore minimizing veil primer. It is my favorite product of all.

Reason I chose this business:

I first saw ads for Luminess on Facebook.

Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for sharing your experience! ❤️ We are so excited to hear more about your experience with our product.

Thumbnail of user rnm4
1 review
5 helpful votes
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May 6th, 2022

Scam and a gimmick. The company sends auto deliveries which you then need to return! Inconvenient when you're disabled! Cancel it and you still owe lots of money per the "Agreement" from trying the product. Plus not worth the money… not that great! :/

Tip for consumers:
Read the fine print

Products used:
Luminess makeup and system

Thumbnail of user gloriah705
1 review
0 helpful votes
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October 17th, 2023
Verified purchase

Ordering was great...easy online service. However...the shades online does not match the actual color on my skin. I'm African American...gold toned skin...wears warm shades, but the shade I received is a lot brighter than what I chose online. I called to do a color match and after entering my order number was told that my order was not eligible for a color rematch. Therefore...I'm having to use a darker shade over luminess to acquire the look I was going for.

My complaint is that the color I chose online does not match me in person...called for a rematch and was informed that my order wasn't eligible.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Gloria! We have been recently trying to contact you, but were unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Not only that, but we have 100% color match guarantee and would love to send you a different shade of foundation free of charge! Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user beverlyk416
1 review
0 helpful votes
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December 29th, 2022
Verified purchase

Works great love it and how easy it is to use. Makes me look years younger and doesn't appear blotchey on my face. Would definately recommend it for older people who have trouble getting the perfect makeup look. Takes some practice, but when you get it, it's great.

Reason I chose this business:

Advertisements

Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts! Thank you for being the best part of Luminess!

Thumbnail of user kaityg3
1 review
0 helpful votes
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December 3rd, 2023
Verified purchase

I guess just trial and error. I wanted to like the product and purchased primer and still could see every pore. I purchased additional products to make sure I finally had my perfect foundation. It just not there.

Reason I chose this business:

Social media

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Kaity! It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user doriss593
1 review
0 helpful votes
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April 21st, 2024
Verified purchase

Color too much red in foundation. I like the brush

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Doris, All trials come with a 100% one time color match guarantee and are excited to help you find the ideal color match for you! 😍 We recommend consulting with our Beauty experts for an exact color match -you may contact them at 800-416-9981. They are available to assist you from Monday to Friday, between 9:00 AM and 7:00 PM CST. 😊

Thumbnail of user harleyd70
1 review
0 helpful votes
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April 21st, 2024
Verified purchase

I love the product but if wearing for a long time it does become oily

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks for leaving your feedback with us! Let us know if you need anything throughout your Luminess journey!

Thumbnail of user annamariem36
1 review
0 helpful votes
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March 28th, 2024
Verified purchase

The shade I received is too dark. How can I get a lighter shade? How do I return the one I received?

I sent a text and haven't heard back

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Annamarie, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user susank2937
1 review
0 helpful votes
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November 25th, 2023
Verified purchase

It didn't work well for me. I'm still trying to figure it out. It is not as easy to use and get the expected results. Also, the makeup color is not the right match for my skin. Hope I can make this work. It is the second time I have purchased from Luminess and I thought this particular sprayer would be a lot better, but I'm not having much luck getting better results.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Susan! We recently tried to contact you, but were unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user peggyd432
1 review
0 helpful votes
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March 23rd, 2024
Verified purchase

I'm not impressed with the item. I don't care for the makeup and didn't like the way it looked after being applied. Just not happy!

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Peggy, We have recently tried to contact you and was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user cheryla985
1 review
0 helpful votes
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December 8th, 2023
Verified purchase

My experience was great. I ordered two colors. This assured one would be correct. I mediates called to return the one that dint work. I was quickly told how to return so would only be charged for one.

Quick and easy.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking the time to review our product and for reviewing your experience! ❤️

Thumbnail of user marlened104
1 review
28 helpful votes
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January 26th, 2021

Has anyone spilled a drop of Luminess makeup on a washcloth or in my case my robe?
Well don't! Nothing I mean nothing will take it out. I tried bleach, stain remover, evenpolish remover. Ruined! And they won't do a thing about it. Because so they say, that I returned the system.
They actually gave me some points but I am unable to use

Products used:
Luminess Makeup

Service
Returns
Thumbnail of user aidag44
1 review
0 helpful votes
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January 29th, 2023
Verified purchase

All I could say is this product is absolutely amazing. It absolutely makes your skin look so beautiful without flaws. Whoa so youthful after you use it that it makes people think twice about your age. They always guess wrong and younger of course. You have got to try it for yourself. It will save you money and you will look fabulous once again!

Reason I chose this business:

I have your airbrush system.

Tip for consumers:
I love their products both, airbrush systems are impressive.

Products used:
Luminess Air

Service
Value
Shipping
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks for sharing your feedback with us! Let us know if you need anything else to assist you throughout your Luminess journey! We are always here!❤️

Thumbnail of user gladyss196
2 reviews
0 helpful votes
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July 30th, 2023
Verified purchase

I ordered what I thought would be my best match- turns out I was wrong. Called the help desk to start an exchange an the rep was super helpful and placed the new order while advising to keep the original bottle- less hassle for me as I was traveling.

Thank you Luminess!

Reason I chose this business:

Long time customer

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user christinem2131
4 reviews
0 helpful votes
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April 28th, 2023
Verified purchase
• Updated review

Purchasing products like this you always wonder if it really works...but I'm telling you this has been the best cosmetic purchase I've made and I'm completely satisfied and won't use anything else now!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for this feedback and for being a valued customer!

Couldn't search for mascara website kept kicking me...
February 5th, 2023
Verified site experience
• Previous review

Couldn't search for mascara website kept kicking me off.guess no more mascara.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user katherinem1233
1 review
0 helpful votes
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October 27th, 2023
Verified purchase

Took long to get here then application was a process to figure out even after the product did not dry to my skin and if I try to add layers for more coverage it looked cakey and horrible. Do not recomend

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user evelynh549
1 review
0 helpful votes
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February 21st, 2024
Verified purchase

When I received my package and applied the foundation is way too light for my skin tone. It made my skin look very ashy not enough coverage. Truly disappointing.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hello Evelyn! We have recently tried to contact you and were unable to reach you. We wanted to ensure you are completely satisfied. Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user haileys118
1 review
0 helpful votes
  • Send Message
October 7th, 2023
Verified purchase

I keep trying to get in contact with someone via phone and email to return my order before I get charged and have not been able to. The one time someone answered the phone they didn't talk but you could hear people in the background in the call center. This whole customer service has been absolutely trash. If I get charged i will be so pissed off.

Trash absolutely horrible. Can’t get ahold of anyone when you call. Email hasn’t been answered. This is horrible.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Hailey!It was a pleasure assisting you! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user shelleyg63
1 review
53 helpful votes
  • Send Message
March 24th, 2020

Purchased & not exactly what they are advertising then they automatically sign you up for automatic makeup deliveries charging you $39.95 every other month. When you want to stop it, they try to talk you out of it and if you cancel your warranty on the machine is no longer good, well screw me over & over, thank you very much. I wish I wouldn't have bought into the BS and over paid for this POS.

Thumbnail of user pennye102
1 review
0 helpful votes
  • Send Message
November 4th, 2023
Verified purchase

From Ordering to shipping is quick, easy and fast... Love this makeup It goes on good and it blends with your natural skin tone and it looks great. And if you have a problem you just call them and a representative will help you with fast results and they are very kind and so helpful

Reason I chose this business:

On Facebook

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Happy to hear you had such an easy experience! Let us know if you need anything throughout your Luminess journey!

Thumbnail of user sharons2951
1 review
0 helpful votes
  • Send Message
October 27th, 2023
Verified purchase
• Updated review

A very nice line or airbrush makeup. It's easy to apply and I can even do my brows now! I like the blush because a little goes a long way. I try not to layer the makeup too much so I just adjust the layers and take it slow!

Reason I chose this business:

On Instagram

I am really enjoying the quality of the products!
October 20th, 2022
Verified site experience
• Previous review

I am really enjoying the quality of the products! I have the airbrush system I use for my fave and even for my brows. I love the look I get with Luminess!

Reason I chose this business:

I was on social media.

Thumbnail of user salleye1
1 review
0 helpful votes
  • Send Message
December 28th, 2023
Verified purchase

I emailed this company to return a product and they said because this was an offer that was a special offer. I could not return the product and would not send a return authorization number. I am going to call the company now and I have also reported this to my credit card company.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Salley! It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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