• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,274 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    983

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.1%
Positive
1,956
Neutral
403
Negative
691

Instant Feedback

41,249 reviews

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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,274)

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Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (198) credit card (100) skin color (88)
Thumbnail of user ritaa33
1 review
1 helpful vote
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December 28th, 2017

I downloaded the app to my phone and watched all the videos. I wish the starter kit included the primer. I don't like the feel on my skin. I get up at 3:30 am. Not sure if this is right for me. It takes time to clean also.

Thumbnail of user daniellem1262
1 review
0 helpful votes
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December 5th, 2023
Verified purchase

I would've preferred the airbrush make up for my airbrush machine and some thing more sensitive to my skin I'm trying to send it back for something different. But find it had to do with my busy schedule

Reason I chose this business:

I got the airbrush machine when it first came out. I saw it on tv

Thumbnail of user delightt2
Delight T. – Luminess Rep

We recently tried to contact you but were unable to reach you. Please contact us back at a good time so we can resolve this! ❤️

Thumbnail of user deborahs145
1 review
0 helpful votes
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January 6th, 2018

Placed my order 12/12/17 but did not receive until 1/3/18. I tried the product, followed all directions carefully, 2x and was not happy. Results were not as I expected. Results were no better than the makeup I already use but it was more time consuming. I will be returning. I am also disappointed that the company does not provide their customer service number in more obvious areas of their documents.

Thumbnail of user robertar300
1 review
0 helpful votes
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October 12th, 2023
Verified purchase

The brush feels so soft when applying the foundation to my face. The foundation doesn't feel heavy and hasn't clogged my pores like other foundations have. I'm 54 so I was looking for a medium coverage foundation that looks flawless. I'm so glad I ordered Luminess.

Reason I chose this business:

Facebook ad

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks so much for leaving your review with us! Age? We don't know her! Only Youthful looking skin with Luminess! ❤️

Thumbnail of user lisap265
2 reviews
3 helpful votes
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December 28th, 2017

Already using my Luminess! I used to airbrush ceramics, so it only took me one try to get the knack. I love the results! Can you make some brown and ash blonde colors so I can airbrush my roots between hair coloring appointments? Templates for eyebrows would be good too. Thanks!

Thumbnail of user rendaris
1 review
0 helpful votes
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November 29th, 2022
Verified purchase

Finding what I was looking for was easy and checkout was simple.
The only con was the fact that in order to get the "perfect" shades of base and concealer you really need to know that before ordering.
Still a good experience shopping from Luminess.

Reason I chose this business:

Friend from work recommended.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Rendari! Thanks for leaving your feedback with us! So happy to hear you have a positie experience! If you need help with shade matching, we have a makeup artist whose live on Facebook who can help color match you and go over the shades with you! We sent over her private link to you via email! Let us know if you have any questions or concerns! (:

Thumbnail of user shawns980
1 review
1 helpful vote
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June 11th, 2023
Verified purchase
• Updated review

Airbrush makeup thought it would be a new experience so I paid for the trial. When mail showed up it was a spray on primer and a spray on airbrush makeup. It came in a spray can that u spray onto a foundation brush. There was no airbrush machine as advertised. When I called they said I chose the wrong trial yet I didn't see anywhere on the website where it had more than 1 trial not did they elaborate on the correct item I wanted. So at this present moment I personally wouldn't recommend. Either that or just make sure you know what your purchasing I guess double check the website

They said I chose the wrong trial and to have a good day

Reason I chose this business:

I thought it was going to be a new experience on how to do my makeup but I was wrong

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey there Shawn! It looks like the order was placed on our website when viewing the product. Once your in checkout - we go over the order details that explain exactly what you are ordering as well as the confirmation email after completing your purchase. It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you have any questions - we are here to help!

So far shopping experience good
April 29th, 2023
Verified site experience
• Previous review

So far shopping experience good. Now Im excited to see about the product

Thumbnail of user susand3095
1 review
1 helpful vote
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October 5th, 2023
Verified purchase

I paid for my order in full and on my statement it did not say that, included the information about the trial period. Very miss leading. Your system needs to generate two different purchase orders. One for paid in full and one for trial period. Even though, I have proof of payment and I am nervous, I'll be charged again because of the language on the enclosed purchase order.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Susan! We are more than happy to help you with this! One of our customer service representatives will contact you shortly to provide you with the details of your order.❤

Thumbnail of user nataliel115
1 review
0 helpful votes
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May 13th, 2023
Verified purchase
• Updated review

Keeps getting higher price as you go. I am going to at least try this product. Tried the product, I did not care for the texture feeling on my face. Returning the product seems impossible. Still working on that.

I have received all emails from Luminess, except the one for the return code.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Keeps getting higher price as you go
April 28th, 2023
Verified site experience
• Previous review

Keeps getting higher price as you go. I am going to at least try this product.

Thumbnail of user julil18
1 review
21 helpful votes
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June 25th, 2021

Originally the colors I chose didn't work(30&40) I needed the (10& 20) they were great in replacing them one time only with no additional cost to me. I thought how wonderful and what nice customer service. Unfortunately they kept sending the wrong colors. (the original colors I chose)for replenish, I called canceled my replenish( so I thought). I was sent another replenish and the wrong color again. I went online deleted my method of payment. No that didn't work I was sent yet another replenish of the 30&40 bottles called customer service, found out you can't stop anything online with their website. You have to call customer service. I told them don't charge me another dime. I will eat the 120 dollars worth of the wrong foundation. I did call and cancel my current credit card numbers for a new card. They don't listen and keep you in a loop of charges.

Thumbnail of user walquiriar
2 reviews
7 helpful votes
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December 18th, 2020

Once you give them your credit card number, you cannot cancel the automatic deliveries. I tried and they are charging me every month. Now they don't even delivery. Probably I have to cancel my credit car. They steal your money without shame.

Thumbnail of user jessicab3257
1 review
0 helpful votes
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May 5th, 2023
Verified purchase

I am highly satisfied with the equipment, but not the tanning product. It requires me to do too many layers to achieve any color, and that is very time consuming. The color I did achieve barely lasted a little over a day.

Reason I chose this business:

I wanted my face to look more tan since I cover it while outside.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks for leaving your feedback with us! Tan will develop two to three hours after application, and continuously deepens over the next 24 hours.We have the perfect solution for you! We have available makeup artists here who can guide you on how to use the system, makeup, caring for your device, color matches, and many more tips and tricks! We sent you a link going over our makeup artists information via email - let us know if you have any more questions, we are here to help! (:

Thumbnail of user ambera696
2 reviews
0 helpful votes
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December 26th, 2023
Verified purchase

Right after the receiving my order I threw the package in my luggage and went out of town. It was a breeze to apply to my cleansed face and turned out perfectly. The only issue I have is the color is too light. I went to call but there is no service on cellphones where I am staying so I have to wait to call them.

I actually did not get through because of my location. I expect to correct that issue tomorrow.

Reason I chose this business:

I have had my eye on it for sometime. I saw on social media how easy it was to apply. The trial version is the spray cans with the brush. It was flawless on my first application. I love the look and feel of the makeup it is so light and smooth. No wrinkles or lines at all.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Amber! We have recently tried to contact you and were unable to reach you. We wanted to ensure you are completely satisfied. Please contact us back, and we would be happy to get you taken care of!❤️

Thumbnail of user jennifers5153
1 review
0 helpful votes
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April 22nd, 2023
Verified purchase

My new ultimate favorite foundation… it is so light feels like u don't even have it on … and it stays on all day. And the coverage is amazing. It matches my skin tone better than anything I've ever tried. I'm in love..

Reason I chose this business:

I honestly was not sure if it was even worth all the hype. But after I saw the free trial. I figured I’d give It a shot. I got my trial and fell in love..

Thumbnail of user delightt2
Delight T. – Luminess Rep

We are so happy to hear you are loving your Luminess Products!❤️

Thumbnail of user sharih13
1 review
4 helpful votes
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January 9th, 2018

I am very disappointed in Luminessair w/ silk. Not at all what is advertised or stated in the tutorials and demonstrations, I found the product accentuates fine lines and wrinkles and dries cakey. All products were not received, and the products that were sent are not the correct colors, too red/orange, too dark. It takes way more than the recommended 4 to 6 drops per application. Not easy to use.
I will be sending this back.

Thumbnail of user colettew50
1 review
0 helpful votes
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April 4th, 2023

Am I the only one that gets orange hair from this product? I ordered the light brown color and the dark blond. I tried the lt brown first it separates to orange and brown. After shaking shaking and shaking the product. As I spray it in my gray hair it's orange looking! It's
Brown going in the breeze but before I can get my hair sprayed it's orange I even started shaking the breeze hoping the color would stayed combined. As I get to the end of bottle I'm thinking it's old stock as there is a clump of brown color that won't liquify? Now I'm using the dark blond and it's orange looking also. Seriously what the heck? Any suggestions………

Products used:
This is a two star rating on hair color

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Service
Value
Shipping
Quality
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Colette! It was a pleasure assisting you today! We are so happy we were able to get your order resolved for you! A review has been sent out to you - please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user barbarac212
1 review
1 helpful vote
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December 17th, 2017

I think learning how to use the makeup with take some time. I did find the color selection is a bit on the red side and will request a change. I'm feeling the face seems a little itchy but will give it a week before I decide if I want to send it back or keep it.

Thumbnail of user jenniferu717
1 review
0 helpful votes
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January 22nd, 2023
Verified purchase

I had been using luminess for years and decided to switch back to traditional foundation and using a blender. I just couldnt find anything i liked better or easier than the luminess spray. I had alot left since i had set my preferences to be delivered every 3 months. Recently i noticed the new breeze airbrush. I ordered and absolutely love it, although you do have to use more drops than the original air brush its so much easier to control and sprays more evenly! I give the breeze air brush a 5 star review! Ive set my preferences for every 3 months again so we'll see how it goes…

Reason I chose this business:

Easier, affordable and less mess than traditional foundation. And the foundation color that was picked is right on!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Your feedback means the world to us and to our entire team! We look forward to serving you again soon and as always, we are always readily available to assist you.

Thumbnail of user marye272
1 review
0 helpful votes
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January 19th, 2018

Never thought I would enjoy wearing makeup again. I had completely stopped wearing any type of foundation because it just did not do what I wanted it to do. I gave up! I have been given so many compliments in just a few days. Can't wait to get the product to get rid of the small lines

Thumbnail of user kimc1203
1 review
3 helpful votes
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July 26th, 2021

I was on the fence about buying a LUMINESS airbrush system & I finally got one. The first time I used it, I was blown away by the way I looked. People complimented me but didn't know why I looked so good!
Don't hesitate to buy this system!
You're welcome.;-)

Thumbnail of user jennim12
2 reviews
4 helpful votes
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January 16th, 2018

I received my system but the color was too dark. Per the ad, I called for my free replacement and after 3 tries still could not get through to a live person. I was asked to give my name and number for a call back but never got one. I still have yet to speak to anyone and am assuming by the time I get the replacement color and actually get to use the system - my 30 day trial period will be up so I will be stuck with it whether I like it or not. I am thinking this is the way they make their money.

Thumbnail of user hyacintht2
1 review
0 helpful votes
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April 7th, 2023
Verified purchase

I just received this my 1st time using it and I loved it very easy to use my makeup looked great the cleanup was so much easier than brushes & even applying was so quick & easy im going to keep trying to see if it will be my new go-to so far I'm thinking it will be but let's give it some time this is only day 1

Reason I chose this business:

Wanted something simple but also effective.wanted something a little more cleaner than traditional makeup & I wanted my makeup to look amazing

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user lloydc129
1 review
0 helpful votes
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March 23rd, 2023
Verified purchase

One, it takes more than four drops drops to get the job done right. That's ok, however i see that you will need more product then stated. I don't like being under contract. The price is high. I do like the system its just noy for me.

Reason I chose this business:

Wanted to try it. Did not read the small print about the contract. Don't want to be under a contract.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Lloyd! It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user catherinem1672
1 review
0 helpful votes
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June 10th, 2023
Verified purchase

The Breeze keeps clogging & is difficult to clear even with the Tip Top solution. I use the solution after every different color within the same application process. I believe it to be the final seal since that product is almost sticky. I spent too much money on this not to use the Breeze, but I am NOT satisfied at all.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

We have been recently trying to contact you over the past couple of weeks but was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user judyf40
1 review
0 helpful votes
  • Send Message
January 23rd, 2018

I think one shade is too dark. I cant see it when it goes on, but afterward, I find bare spots where I didnt get enough. Color is not quite right for me. Coverage of blemishes and dark spots is not as good as I had hoped. Ive only used it a few days, though, so I may just need to practice some more.

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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