• Luminess

Luminess

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Overview

Luminess has a rating of 3.8 stars from 5,274 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Luminess most frequently mention customer service, skin tone, and color match. Luminess ranks 2nd among Cosmetics sites.

  • Service
    983

Proactively asks for customer feedback

This company responds to reviews on average within 2 days

Positive reviews (last 12 months): 64.1%
Positive
1,956
Neutral
403
Negative
691

Instant Feedback

41,243 reviews

25
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How would you rate Luminess?
Top Positive Review

“Great Product!”

Jessica H.
10/1/24

Timely delivery. This air brush foundation is exactly what was described. It hides imperfections, even on my 48 year old face. I added a second layer after the first one dried for the perfect coverage.

Top Critical Review

“Not my shade”

Amanda F.
9/11/24

The overall experience of luminess perfect shade, is nice. I am a black girl with golden undertones and this formula does not work completely for my skin tone. I have tried a variation of colors to match. The pros: lightweight formula, easy to blend. Cons: color choices are limited.

Reviews (5,274)

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Reviews that mention popular keywords

customer service (482) skin tone (286) light weight (49) right color (198) credit card (100) skin color (88)
Thumbnail of user jl909
1 review
0 helpful votes
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October 26th, 2023
Verified purchase

I ordered the wrong shade of airbrush foundation. Instead of returning the whole kit, I just ordered a new foundation. They need to make returns easier and more convenient...especially shade related returns.

No one responded to my message

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks for leaving your feedback with us! All airbrush trials come with a one time color match guarantee! So if those shades dont work out for you - we will be more than happy to send out a color match that fits you best! We are here for you, let us know if you have any further questions!

Thumbnail of user michelles4592
1 review
0 helpful votes
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April 12th, 2024
Verified purchase

090 is my perfect color! A compliment that I received: Your skin is flawless.

Reason I chose this business:

My sister and advertisement

Thumbnail of user delightt2
Delight T. – Luminess Rep

This warms our hearts! We are thrilled to hear how much you are enjoying your Luminess products! ❤

Thumbnail of user karenr2816
1 review
0 helpful votes
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February 6th, 2023
Verified purchase

I received the product I a timely manner.
However I am an older woman with dry skin.
When I applied the makeup with the Breeze it did appear to have moisturizer. I did try it a second time and applied moisturizer prior to the application. It seemed to take more product than instructions had indicated.

Reason I chose this business:

I seen the advertisements in the introductory trial charge, and decided I will give it a try.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Karen! Thanks for leaving your feedback with us! So nice to see that we have previously assisted you in your inquiry today! Please let us know if you have any questions, we are here to help! (:

Thumbnail of user brandyf102
1 review
0 helpful votes
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September 24th, 2022
Verified purchase

The online order was simple and easy! This is my second time ordering on line but and yes there is a butt! My last order was perfect and this order i sid not like the smell of the make-up and it was only half full! Very disappointing

Thumbnail of user delightt2
Delight T. – Luminess Rep

Your feedback means the world to us and to our entire team! We look forward to serving you again soon and as always, we are always readily available to assist you.

Thumbnail of user leslies1113
1 review
0 helpful votes
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July 12th, 2023
Verified purchase

Personally I didn't like how the foundation looked on my face. Kind of looked orange toned even though my normal foundation color is the same. Also I didn't like the way it looked like "too much" makeup. I'm more of a simple makeup type. Not bad brand just not right for me is all.

Waited for 30 minutes to talk to someone and no one would come to the chat or get on the phone.

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Leslie! We have been recently trying to contact you over the past couple of weeks but was unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user kimberlyb2605
1 review
0 helpful votes
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July 16th, 2023
Verified purchase
• Updated review

First off, I cancelled this so I could order the whole kit system for 19.99 free trial. But before I saw the kit I ordered the primer, foundation and brush kit for 39.99 so I called them to cancel which they did (because I wanted the whole system) and my money was refunded back to my account. I told them once the money goes back in I'll return to the site to order the entire luminess system. Well they sent it to me anyway even after it was cancelled and I asked if it shows up I'm not paying for it. The service agent said no I cancelled it but you're going to receive it for free anyway and you don't have to pay anything. I have the email to prove it. Do not buy this item it doesn't work, the foundation doesn't match not even close. It's not worth your money trust me!

Reason I chose this business:

TV because I believed it was going to work like it did for movie stars but I was wrong.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Kimberly! It was a pleasure speaking with you and resolving your order. Your order was in transit at the time of the request of the cancellation. As a courtesy, we refunded the product as you no longer wanted to receive the product. We're sorry to hear the foundation didn't work out - we would've been more than happy to send out a color match if the order wasn't cancelled. We would be more than happy to assist you throughout your Luminess journey and excited to announce we have amazing Beauty Experts who can help color match you and guide on how to use our products! Their information has been sent to your email; please let us know if you have any questions, we are here to help!

I haven't tried it yet but I've been dying to try it...
June 2nd, 2023
Verified site experience
• Previous review

I haven't tried it yet but I've been dying to try it and I'm really looking forward to see how it transforms my skin.

Thumbnail of user jayn610
2 reviews
0 helpful votes
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July 22nd, 2023
Verified purchase

I think seem to be fine except for I am starting on my third head, a replacement head for the breeze. The one that came with it the 1 I bought <3 months ago and now the 1 I received the other day. So we'll see how long this one last. Because the other one certainly haven't lasted verythough.

Reason I chose this business:

I'm a sucker for trying new things

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Joy!It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user tinab1453
1 review
0 helpful votes
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April 3rd, 2024
Verified purchase

It took over two weeks to get here but when I finally got the product it worked great

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

TYSM for reviewing your experience! We are always looking for ways we can improve! ❤️ 🥰

Thumbnail of user irenes63
1 review
0 helpful votes
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December 31st, 2017

Just found it outside my front door and have not had time to try it yet. Did not realize it took so long to get here. I ordered it at 3am, Dec. 14 and just got it even though I paid for shipping which supposed to get to me in 5 to 7 days. The fine print said the 30 day trial starts on the day it was ordered. I only have 2 weeks left to try it. Will see how it turn out.

Thumbnail of user dianec1928
1 review
0 helpful votes
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February 10th, 2023
Verified purchase

I have been using makeup for years, and this isn't working for me unfortunately. It was frustrating and so i am going back to my original makeup. I use the "spray can" luminess and i do like that.

UPDATE I received a call from Ashley who was very helpful, i am going to try again. I want so much to like this, i need to get ready fast, so i am hopeful.

Reason I chose this business:

Free trial it looked great on the commercial. I will be sending it back.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user enedinap3
1 review
0 helpful votes
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April 2nd, 2024
Verified purchase

The make up I received is not my color, it make may face looks orange and to dark.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey! We have been recently trying to contact you, but were unable to reach you. We deeply apologize for the recent experience you have had and wanted to ensure you are completely satisfied. Please contact us back and we would be happy to get you taken care of!❤️

Thumbnail of user lindak165
1 review
0 helpful votes
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January 12th, 2018

I love the product so much that I ordered a second machine. Now I have one in my summer home and do not have to pack it up and lug it anywhere. The products I received are different that the ones I received the last time. I am almost 62 years old and earned every wrinkle on my face. The product does not take away all the wrinkles, but what does, other than a face lift! I love the ease and convenience of airbrushing and my make up is finished in a timely manner. Thanks Luminess Air. I love, love, love it! Sincerely Linda

Thumbnail of user dinab75
1 review
48 helpful votes
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April 29th, 2020

I cancelled my membership over the phone, right after the first shipment. No further instructions given. A month later, I was told that I was supposed to return the machine and owed $99.00 and I was being reported to collections. I returned the machine, only given an address over the phone - no label, no return shipment number, no address on the website, no confirmation email. I just received a credit from Luminess for ONE DOLLAR.

Thumbnail of user emilys1312
2 reviews
1 helpful vote
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August 24th, 2023
Verified purchase

It seemed like it was going to work and I was so excited but I did not like how it Kaye's on my skin and it was the wrong shade. I might just be inexperienced in airbrush makeup but customer service was fantastic!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Emily! Thanks so much for sharing your experience with us! We strive to deliver the BEST customer service to our customers and happy to hear you had such a positive experience with us! Let us know if you need anything - we are always here to readily assist you!

Thumbnail of user brendaw108
1 review
0 helpful votes
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December 19th, 2017

So far I've only used it a couple of times, because of a very busy schedule. Both times the end result has been good, but until I practice a lot more, it takes MUCH longer to get ready--and time is of premium value to me!

Thumbnail of user trishb175
2 reviews
0 helpful votes
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April 13th, 2024
Verified purchase
• Updated review

Great company great product fast shipping would buy from them again

It was easy
October 30th, 2023
Verified site experience
• Previous review
Thumbnail of user abigails493
1 review
0 helpful votes
  • Send Message
April 14th, 2024
Verified purchase

Great! Thank you so much. Seems to be a great foundation.

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you for taking the time to review our product! ❤️❤️❤️

Thumbnail of user hollingsheadk
1 review
0 helpful votes
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February 28th, 2024
Verified purchase
• Updated review

So much to look at. Prices are a bit high. I would have just like to have ordered the luminess main makeup machine

Reason I chose this business:

Add on Facebook

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Hollingshead! Thanks for leaving your feedback with us! Our price changes almost every week on our products and recommend checking in on our website every once in a while to participate in our special sales, deals, and discounts we have every month! Dont forget - every $1 purchased, you earn 10 reward points that you can use at checkout!❤️

So much to look at..
February 20th, 2024
Verified site experience
• Previous review

So much to look at. Prices are a bit high

Reason I chose this business:

Add on Facebook

Thumbnail of user alexandriam231
1 review
0 helpful votes
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October 18th, 2023
Verified purchase

I was very excited to try this as I prefer to have a very light and airy coverage. However It covered my freckles and created a caked look that I was not going for. Might work for others, but it was not the foundation I was hoping for.

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hi Alexandria! It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user elainef369
1 review
0 helpful votes
  • Send Message
August 7th, 2023
Verified purchase

The ordering process was easy as well as the quiz to find the perfect shade of the foundation. I am returning the items I received due to: the shade not matching my skin tone, and I do not like that the foundation easily wipes off even when gently touching my face.

Reason I chose this business:

Social media

* Luminess attempted to help this customer through the Sitejabber Resolution Center, but the customer did not respond

Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Elaine! It was a pleasure assisting you today! We are so happy we were able to get you taken care of! Please let us know if you need anything else, we love making our customers happy!❤️

Thumbnail of user jenniferc4595
1 review
0 helpful votes
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August 26th, 2023
Verified purchase

Although I loved the air brush system, I needed something more portable and easier to take with me. The spray airbrush foundation is amazing and the brush that comes with it is the perfect complement!

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thank you so much for taking the time to share your experience. We are so happy you’re happy! ❤️❤️❤️

Thumbnail of user janee359
1 review
0 helpful votes
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January 29th, 2023
Verified purchase
• Updated review

I received my package and the eye pallet was great, but the boxes of the lip samples were all damaged. The product in the boxes were all good except one. The obsession liquid lipstick was all dried out so bad that it was all cracked.

They were all very helpful.

Reason I chose this business:

Good reviews

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

Hey Jane! Thanks for bringing this to our attention. We are happy we were able to get this resolved for you as quickly as possible by sending a replacement lipstick. Your order has been sent to shipping and a tracking number should be sent to your email shortly. Let us know if you need anything else!

All good, no problems
January 18th, 2023
Verified site experience
• Previous review
I wish that since I am a Canadian that you would show...
December 11th, 2022
Verified site experience
• Previous review

I wish that since I am a Canadian that you would show in Canadian dollars instead of it being a complete surprise after accepting your payment options

Thumbnail of user beckyw366
1 review
0 helpful votes
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July 7th, 2023
Verified purchase

I received my order but found the color too light. Customer service immediately processed a color change and extended my free trial by 2 weeks. Very pleased with the service prided by MilcaM-AL! Thank you!

I received my order but found the color too light. Customer service immediately processed a color change and extended my free trial by 2 weeks. Very pleased with the service prided by MilcaM-AL! Thank you!

Reason I chose this business:

I have used products in the past and found them very beautiful when applied. Anxious to use the spray brush on foundation!

Service
Thumbnail of user delightt2
Delight T. – Luminess Rep

You are going to be enjoying the amazing results that you get with your LUMINESS!Let us know if you need anything throughout your Luminess journey!

Thumbnail of user virginiaw40
1 review
0 helpful votes
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January 8th, 2018

I have had my system for about a week now and I LOVE the system so far. The only issue I had was, the "free gifts" are on back order and the things you need to have the best experience with the system were not even mentioned until you watched the DVD and tutorial videos. This should be part of the 30 day trial.
If you want people to have the best experience in those 30 days, add the moisturizer/primer to the trial kit and maybe remove the blush. As for the free gifts, have a substitute in case the original gifts aren't available.
Other than that, I love my system so far, but as they say, time will tell.

Thumbnail of user debbyh92
1 review
0 helpful votes
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September 16th, 2023
Verified purchase

I actually haven't had a chance to use it. I love the packaging. I love the ease of the application of the foundation I'm Native American and normally don't wear foundation but I'm recently divorced and getting back out there so I wanted to purchase a good product and your presentation caught my eye, so maybe I can give you a review in a few weeks once I stop working so much

Thumbnail of user delightt2
Delight T. – Luminess Rep

Thanks for leaving your review with us! We are so excited for you to start your Luminess journey!❤️

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From the business

Our mission began over 25 years ago to provide beauty solutions to the everyday woman without compromising on quality. LUMINESS was created as a professional Airbrush Cosmetics line that was designed to be easy-to-use for the at home consumer to deliver a finish not achievable with traditional liquid or powder foundations. With over 5 million Airbrush Makeup Kits sold, LUMINESS is the #1 Global Leader in Airbrush Systems and Air Delivered Beauty. Our award winning BREEZE Airbrush System is the first all-in-one device that delivers makeup, haircare, skincare and tanning. With BREEZE, LUMINESS has revolutionized the concept of Air Delivered Beauty as all-in-one beauty tool combining the easiest application of makeup for a flawless skin finish. With its interchangeable stylus attachments BREEZE delivers the added benefit of covering up gray roots and filling in the hairline with its Hair Stylus head attachment and delivering water-based skincare formulas directly onto the skin with its Skincare Stylus Head. With a micro-needling and tanning stylus head available, the possibilities are truly endless with the NEW LUMINESS BREEZE.

LUMINESS and its range of Airbrush Cosmetics, Airbrush Skincare, Airbrush Haircare, and Airbrush Tanning formulas are all made in the USA, are cruelty-free and are never tested on animals. We are continuously researching and redeveloping formulas and our latest SILK 4-in-1 Airbrush Foundation is completely CLEAN. Our Airbrush Skincare formulas including Vitamin C 15%, Niacinamide 10%, Retinol 1%, Hyaluronic Acid 2%, AHA 11%, and Vitamin B-5 are clean, cruelty free, vegan formulas that featured clinically proven and concentrated ingredients.

Business History

Nearly 25 years ago, innovator, artist, and entrepreneur Sean Mehta had a thriving fashion and garment business as one of the largest importers of beaded gowns in the United States. During photoshoots for each fashion collection, he noticed something.

The makeup artist ALWAYS used an airbrush machine on the fashion models. He would ask each makeup artist, why are you using airbrush, and the response was always the same – It’s the best way to give you the flawless look and the only one that can last the whole photoshoot. So he thought to himself – if airbrushing is the best way to give women flawless, long-lasting and beautiful coverage – WHY doesn’t every woman in the country have one?

The answer was clear – traditional airbrushing was messy, loud, large, and relatively expensive – basically, it wasn’t friendly for the everyday woman and the majority of beauty companies were focused on traditional cosmetics. Determined, Sean worked on prototype after prototype – making an airbrush system that was smaller, more portable, easier to use, more precise until finally – LUMINESS was born. Rooted in the desire to create something innovative, LUMINESS filled a need for professional quality results in an easy-to-use at-home solution.

Now that he had a product, he needed to determine how to get it into the hands of every woman in the US. After considering many different channels, he decided right in the beginning that in order to become successful he needed to maintain a close connection to the women using the product. After all, it was this close connection to the makeup artist that allowed him to see how breakthrough a device like this could be if it was to be made available for in-home use.

Company Representative

Thumbnail of user delightt2
Delight T.
We are here to help!
Typically responds within 2 days
Hello and Welcome to the LUMINESS Delight Team! We are here to help answer any questions you may have about your LUMINESS product!

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