Coca-Cola's customer feedback reveals a significant decline in satisfaction regarding its rewards program, which was once celebrated for offering tangible benefits. Customers express disappointment over the shift from exciting rewards to a focus on charitable donations, leading to feelings of frustration and disengagement. Many feel that the program lacks accountability, transparency, and genuine rewards, resulting in a diminished sense of value for their efforts. While the brand maintains a strong presence in the market, the negative sentiment surrounding its customer engagement strategies indicates a pressing need for Coca-Cola to reevaluate and revitalize its rewards offerings to restore customer loyalty.
This summary is generated by AI, based on text from customer reviews
This new coke promotion is a rip off. There is nothing to look forward to. Please coke start showing your customers you appreciate their business.
I enjoyed the old program, there is only one word for this is SCAM.
What rewards?! I loved accumulating my Coke codes toward goodies (ever since the program started), and we'd even have a tug of war in the office over who got the box codes (me... I buy all the drinks for our small company) and now that "fun" disappeared along with the old program.
Coke new program is a scam, it is not worth the effort or time to put into it and I guess they have lost another customer until they decide to bring back old program, or perhaps they are tired of having loyal customers?
Terrible, F! This new "rewards" program is the WORST loyalty program ever created! Back to Pepsi I go...
I hate the new rewards! I have pages of codes I could have banked on the old program. Who wants to bother entering codes for sweepstakes!
Don't waste your time. This new coke rewards program is complete crap! Go back to the old system at least it had some value to be a loyal customer.
If the rewards points are only good toward sweepstakes, and there is nothing that they can be saved up for and spent on, what good does donating them toward a school or other organization do? What can they use them on (that those donating can't)?
I had been on the older program for years, enjoyed many movies from saving for AMC tickets.
I agree, don't bother continuing to print them on the caps & boxes if they can't be used.
Cant bank codes for rewards, sweepstakes do not work for me... The old program is much better
Switching to Pepsi!
Only thing I can figure is Coke was having a problem with the money involved in maintaining the old rewards program and is trying to ease out of it. Not a good transition. You just need to stop printing the codes on your products. No current rewards are worth collecting points. On the other hand it was great while it lasted
There is nothing of value in terms of rewards. It is just a bunch of sweepstakes. So lame! Go back to what worked!
Why is this new coke program
1) so difficult to use.
2) lacks reward benefits and prizes
3) can only use certain coke products for certain rewards
This program is really either hard to figure out or just completely lacking. I managed to get a shutterfly 8X8 hard photo book. But that was on their main page for any code. Basically a give away. Other than that, I can't do anything. This rewards system would be better if it didn't exist. It just pisses me off now. Bring back the old system or just stop, this is pathetic.
I like Pepsi products better, but after living in Atlanta for 20 years, where everything was Coke, and the MCR program, I was drinking pretty much ALL Coke. NOW, you can't pay me to buy Coke. So sad, you had a good program that worked, unless you can make it better, which you haven't, it isn't always good to change something that works.
If I could give less than one star I would. The new program forces me to try to pic a reward I Might be able to reach in there time limit, no chance to save up points like before, I was almost to enough points for a gamestop rewards card, but now, nothing I'm even interested in is being offered that is realistic. I'm done with the program. I guess I should think Coca cola, my soft drink intake has gone way, way down with the new program.
Their new program is crap. Now I buy whatever is the cheapest, which is never a coke product. Bring back the old MCR program.
MCR used to be great. It motivated me to buy Coke products and the rewards were good. Then they got lamer and more points needed. Now Coke ascended MCR and I had 1,000 points I couldn't use. I am glad the j used points were donated to charity so they didn't go to waste, but now this new Coke program is the worst. They kept messing around with a good program until this new one which is the lamest yet. I am cutting out Diet Coke. Perhaps this stupid "rewards" program is a blessing in a disguise.
Time to give up on Coke products until they
Come up with new, better program...
I'll drink water
HATE how you can no longer enter codes and "save" them. I have a code from a 20 pack of sprite and can NOT enter it on for ANY of the prizes or sweepstakes. Lame!
Very few "prize"'options now.
Booo! To you Coca Cola!
Answer: I still buy Coke products... but I've starting buying other brands and now split my Coke product purchases by 50%! If more customers did that, maybe Coke will wonder where their fizz went.
Answer: I'm not sure. I know prior to the change I was getting a lot of emails announcing they were updating the program with new rewards, etc. it seems like they either upped the points on my favorite rewards and/or put more restrictions on point submissions. "Update" seemed to actually mean "downgrade" the program.
Answer: They're arrogant and think that they are too big to fail.